"Describe Southwest Airlines Strategy Focus On Operational Factors Non Financial Performance Indicators Link Between Corporate Culture And Strategic Choices" Essays and Research Papers

  • Describe Southwest Airlines Strategy Focus On Operational Factors Non Financial Performance Indicators Link Between Corporate Culture And Strategic Choices

    Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including, core value, management style, and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values, which emphasized on LUV and fun. Not only was LUV the company’s signature symbol...

    Airline, ATA Airlines, Avianca 1276  Words | 4  Pages

  • Southwest Airline Strategic Analysis

    Southwest Airline Strategy Implementation Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match, and or enhance, the companies design and strategy. The company structure, culture, and human resources have been taken into consideration. What was found, was that Southwest has a strong culture, which ties most of the strategies together. Supervisors and employees work side by side, which promotes trust and understanding...

    Airline, AirTran Airways, ATA Airlines 1382  Words | 4  Pages

  • Southwest Airlines Corp. Culture

    In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3-4) page paper in which I will, determine how Southwest Airlinescorporate culture differs from other airlines. I will then analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees and eventually I will speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future. ...

    Airline, ATA Airlines, Herb Kelleher 1740  Words | 6  Pages

  • Southwest Airlines: Using Human Resources for Competitive Advantage

    Southwest Airlines: Using Human Resources for Competitive Advantage Executive Summary Southwest was founded in 1971 with a fleet of three Boeing 737 aircraft. Headquartered at Love Field in Dallas, the airline followed a strategy of low fares, few frills, and excellent customer service. Early on, the airline faced many political and regulatory challenges including the Wright Amendment, which prohibited the carrier from offering direct service into Love Field from any state other than Texas...

    Airline, ATA Airlines, Boeing 737 1458  Words | 5  Pages

  • Southwest Airlines and Its Business Strategy

    Corporate Strategy Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce, Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry, Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the short...

    Airline, ATA Airlines, Low-cost carrier 1104  Words | 4  Pages

  • Southwest Airlines 2010 Case Study

    What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses, free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground...

    Airline, AirTran Airways, ATA Airlines 1429  Words | 4  Pages

  • Southwest Airlines Corporate Culture.

    Corporate culture is defined as: "the moral, social, and behavioral norms of an organization based on the beliefs, attitudes, and priorities of its members." Every organization has its own unique culture or value set; however, most organizations do not consciously try to create a certain culture. The culture of the organization is typically created unconsciously, based on the values of the top management or the founders of an organization. Southwest Airlines expends a lot of energy in maintaining...

    Airline, Candidate, Culture 1290  Words | 5  Pages

  • Key Components of Strategic Planning: Southwest Airlines

     Analysis of Key Strategies Stephanie Peete Embry-Riddle Aeronautical University Business Capstone MBAA-635 William Reed February 23, 2014 Analysis of Key Strategies When a company creates a strategic plan, it should reveal the future direction of the company. The strategic plan should outline the organization’s purpose, goals and the methods that will be used to accomplish those goals. The major key components of strategic planning are outlining the company’s vision and mission statements...

    Airline, AirTran Airways, ATA Airlines 1265  Words | 6  Pages

  • Southwest Airlines Strategic Practices

    Southwest Airlines Strategic Practices Marion L. Boston MGT 450 Strategic Planning for Organizations Instructor: Mark Bojeun April 4, 2011 Introduction Southwest Airlines’ company strategy consists of competitive moves and business approaches management has developed to attract and please customers, conduct operations, grow the business, and achieve performance objectives (J. Gamble & A. Thompson. 2009. p. 2). In writing to inform the management team of the discussion, we will discuss...

    Airline, AirTran Airways, ATA Airlines 1782  Words | 5  Pages

  • Performance Measurement

    Performance Measurement in a Modern Business Environment________________________________________ In the past, performance measures were primarily based on financial measures (Bruns, 1998) where the double entry accounting systems was used to avoid disputes and settle trades between traders (Johnson, 1983). As businesses began to grow, their nature and structure also began to change, reducing the control and the close relationship that existed between the owners and management. Consequently, the...

    Activity-based costing, Balanced scorecard, Management 2438  Words | 7  Pages

  • Diversification Strategies

    Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971, they wanted to offer airline services which were low-cost, in busy markets of not more than 500 miles. The first flights were between Houston, Dallas and San Antonio. Today Southwest is one of the largest airlines in United States for its local passenger miles flown. Southwest has executed business models in an effective manner...

    Airline, ATA Airlines, Herb Kelleher 1250  Words | 4  Pages

  • Literature Review on What Is Strategy

    Introduction: Strategy and management is one of the prominent and most discussed topic in the organization and business studies. Organizations today are challenged by many factors both internal and external and need to effectively address such, which makes only possible by the organization effective leader and their strategic view to overcome and take their company into profitable, competitive, innovative and change. Further, the shift of organization from being local onto global and so the factors of cross-cultural...

    Management, Michael Porter, Organization 1856  Words | 5  Pages

  • Southwest Airline

    Southwest Airlines in 2010: Culture, Values, and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement...

    Airline, AirTran Airways, ATA Airlines 1993  Words | 5  Pages

  • Southwest Airlines

    Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (www.southwest.com). This mission both describes the company's approach to its workforce, and the customer at large. Rather than...

    Airline, Customer, Customer service 1664  Words | 5  Pages

  • Southwest Airlines Case

    Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies, incorporating industry revolutionizing methodologies, while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry...

    Airline, ATA Airlines, Boeing 737 2207  Words | 7  Pages

  • Southwest Airline

    Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling, operations, maintenance, and training more simplified. - Outfit the fleet with fuel-saving, performance-enhancing blended winglet that extend flight range, save fuel, and reduce engine maintenance costs and takeoff noise. - Fuel cost saving. Southwest effectively...

    Airline, AirTran Airways, ATA Airlines 1110  Words | 4  Pages

  • Southwest Airlines 2008

    #20 – Southwest Airlines Company History  1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline  Ran into legal problems, rival airlines in Texas did everything they could to block new airline  Herb Kelleher was determined to start up airline  1971 – Lamar Muse Southwest CEO, background in industry to get it up and starting  Raised $7 million in capital and private investors to purchase planes and equipment  Flights started between Dallas...

    Airline, AirTran Airways, ATA Airlines 1592  Words | 6  Pages

  • Strategies MCS

    12. Strategies & MCS Impact of different strategies on design MCS , Role of MCS in identifying relevant and potential strategies & strategic uncertain. 1. Impact of different strategies on design MCS: Strategic missions and competitive strategies are important to MCS designers because they define to everyone in the organization what is critical to success. A business’s critical success factors should, in turn, be directly related to the results measures included in a result measures included in...

    Business, Business terms, Control theory 834  Words | 3  Pages

  • Southwest Airlines Case Analysis

    | Case Analysis: SOUTHWEST AIRLINES BUDGETS FOR FUTURE | | Abstract This case analysis looks at Southwest Airlines and how the company is in a vital financial position. The analysis was done using news articles, the company’s website and finance websites. The research was used to focus on how they have a strong employee to company relationship and customer to company relationships that they do not want to jeopardize and ruin but they need to bring forth $100 million without laying off...

    Airline, AirTran Airways, ATA Airlines 2100  Words | 6  Pages

  • Strategic Management in Non Profit Making Organization

    Introduction Strategic Management is the process by which managers make the choice of a set of strategies that will enable it to achieve better performance. The context of strategic management can be defined as the societal role of the organization, environmental, technological and human resource factors. With changes in a context, a unique set of managerial constraints arise (Stevens & McGowan, 1983). Context influences the nature of managerial behavior: the actions of a manager in arriving...

    Charitable organization, Fundraising, Non-governmental organization 1115  Words | 5  Pages

  • Strategic Management

    Nerissa Lee Bus 105 Kimberly McDuffie Strategic Management May 9, 2013 Miller-Motte College Online Strategic Management I. Introduction: I choose this topic because Strategic Management is a way in which strategists set the objectives and proceed about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving. I believe that strategic management should be something that...

    Business terms, Hoshin Kanri, Management 1901  Words | 6  Pages

  • Non Financial Performance Indicators

    analysts on traditional financial ratio analysis. Does this analysis have any part to play in the modern commercial world, or should companies and analysts focus solely on non-financial performance indicators? Traditional financial ratio analysis is useful as it summarises quite complex accounting information into a relatively small number of key indicators, relating particular figures to one another, and covering profit, liquidity, growth and risk of a company. These financial analyses include: ...

    Balanced scorecard, Customer, Customer service 1309  Words | 4  Pages

  • Strategic control financial control and strategic planning

    Question 11: Strategic control, financial control, and strategic planning are three ways of dividing responsibilities between corporate centre and its business units.  Discuss these three ways of control and their links with three corporate rationales (portfolio manager, synergy manager, and parental developer).  Give examples to support your argument. Read 450-452 of text Goold and Campbell identified 3 parenting styles reflecting the degree to which staffs at corporate headquarters become involved...

    Business, Corporation, Economics 941  Words | 3  Pages

  • Performance Measurement Systems

    Performance Measurement Systems Performance measurement systems are an integral part of the management control systems. Management control is a process through which management ensures that resources are obtained and used effectively and efficiently in accomplishing the organization's goals. To be most effective performance measures should be tied to the strategic objectives of the organization. Two key principles of performance measurements are; measurement of performance and compensation based...

    Better, Management, Measurement 813  Words | 4  Pages

  • 8 Strategy Experience Intro

    Strategic Management The Strategy Experience Lecture 8 Mark Anderson WRSX GLOBAL ADVERTISING & MARKETING COMMUNICATIONS The Strategy Experience • You will act as a main Board Director of the WRSX Group, a (fictional) global advertising and marketing communications company. • Your responsibility will be to make long-term, strategic decisions in order to manage the growth and prosperity of this large, multi-national organisation. • Performance will be measured in both financial and nonfinancial...

    Management, Organization, Positioning 608  Words | 14  Pages

  • Ibm Operational Strategy

    IBM Strategy and Change Services — Operations Strategy Helping clients with critical business issues Clients look to Operations Strategy for help with these critical business issues: • Cost efficiency and performance improvement • Focus on company’s core business • Increasing shareholder value • Continuous process improvement • Maintaining competitive edge • Improving customer service quality Drawing on the strength of the full Highlights strategy and change practice Operations Strategy is one...

    Business process, Business process reengineering, IBM 1093  Words | 5  Pages

  • Skype: Strategic Management and Sara Lee

    CASE PRESENTATION 1 APPLE 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer industry? Use the...

    Apple Inc., Howard Schultz, Management 1466  Words | 5  Pages

  • Corporate Strategy 1

    Corporate strategy Strategy is defined as the direction and scope of an organization over the long-term, which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations. Johnson and Scholes (1982). Strategy can be used to describe an approach, stance, or long term. Strategies exist at several levels in any organization - ranging from the overall business (or group of businesses)...

    Business, Hoshin Kanri, Management 2320  Words | 7  Pages

  • Southwest Airlines Communication Paper

    Communication Paper – Southwest Airlines Co. Abstract Organizational behavior and communication goes hand in hand. An organization sets specifics objectives in order to meet business success. In order for these objectives to be achieved of crucial importance is organizational communication. Communication is a key factor in the workplace for cultural expectance and normalcy. It impacts employees and management perceptions as well as conflict. I have researched and reviewed Southwest Airlines Co. organization’s...

    Airline, Dallas, Organization 928  Words | 3  Pages

  • Southwest Airlines Case Study

    BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was...

    Airline, ATA Airlines, Boeing 737 1099  Words | 4  Pages

  • Southwest Airlines Organizational Behavior Culture

    Behavior Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper, "Southwest Airlines’ Success through Organization Culture" gives an account of the development of the organizational culture of Southwest Airlines. The paper starts with the background of Southwest and its development over the years. The paper explains the unique culture of Southwest, and how it has helped Southwest Airlines to face challenges. The paper also describes how Southwest...

    Airline, ATA Airlines, Federal Aviation Administration 2112  Words | 7  Pages

  • Southwest Airlines Case - HBR

    Southwest Airlines: 1993 (A) - Just Plane Smart -SummaryIntroduction: During the summer of 1003, the company was about to receive two uncommitted airplanes. The director of schedule planning needed to find a way to put these machines to work and meeting growth objectives without damaging the company's focus. The main decision should be compliant with the Southwest Airlines' organizational culture. History: Southwest started in 1971, after going through court battles caused by competitors that...

    Airline, ATA Airlines, Boeing 737 721  Words | 3  Pages

  • Southwest Airlines 2008

    Southwest Airlines 2008 Problem Identification: Will Southwest Airlines able to maintain its top position and level of customer satisfaction whilst expanding its business domain? SWOT Listing: Strength: * Attractive fares and marketing strategies. * Point to Point flights. * Best turnaround time compared to its competitors. * First to sell seats through Internet sites. * Positively Outrageous customer service. * Maintained Co-operative labor relations. * They always...

    Airline, Airline Deregulation Act, AirTran Airways 1368  Words | 5  Pages

  • Balanced Scorecard: A Strategic Management Tool

    Balanced scorecard A strategy management tool • Introduction Companies today are in the midst of a revolutionary transformation as Industrial age competition is shifting to Information age competition. The cut-throat competition that businesses faced in the last two decades has made them to look for improvement initiatives like Total Quality Management, Just-in-Time (JIT) systems, Employee empowerment and Re-engineering. Though these initiatives resulted in enhanced shareholder value, they...

    Balanced scorecard, Business terms, Management 1713  Words | 6  Pages

  • Can the Budget Airline Model Succeed in Asia?

    Can the Budget Airline Model Succeed in Asia? 1. What opportunities exist in the Asia-Pacific region for the entrance of new low-fare airlines? How might demand for low-fare service differ in the Asia-Pacific region and in North America and Europe? The Asia-Pacific region offers many opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. The Pacific Asia region represents a huge...

    AirAsia, Airline, AirTran Airways 830  Words | 3  Pages

  • Southwest Airlines

    MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with, the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer, which are much lower than other airlines. In other words, the SWA...

    Airline, Boeing 737, Continental Airlines 805  Words | 2  Pages

  • To What Extent Does Restructuring Transform Corporate Market and Financial Performance?

    To what extent does restructuring transform corporate market and financial performance? Discuss using an extended example. Restructuring is simply the reorganisation of a company’s structure to combat external or internal forces that hinder the maximisation of shareholder value. The term restructuring is quite broad an is an umbrella term for any action taken by a firm to maximise shareholders wealth (Wright et al) or a company’s reaction when it’s under pressure (Usui and Colignon, 1996). These...

    Corporate finance, Demerger, Management 2140  Words | 6  Pages

  • Southwest Airlines Organizational Culture

    Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. It is an airline company with a unique culture “goofiness”, which keeps the morale of its employees high (Smith, 2004), and is a company that welcomes fun, dedication, and effort. Southwest believes that a happy employee will create a happy customer, and will create loyal customers. Mr. Kelleher effectively implemented its style, culture and emphasis on quality in the daily actives at Southwest (Smith...

    Airline, ATA Airlines, Gary C. Kelly 763  Words | 3  Pages

  • Strategic Leadership Actions

    1. Describe the type of international strategy the company has chosen. The type of international strategy that has been chosen by Lufthansa involves four phases, where the first three results to a global strategy and the final phase is a strategy monitoring system. The first phase is project definition and mobilization, wherein the company reviews its project definition, builds up a common understanding, and prepares all players for the forthcoming project. The second phase is strategic plan...

    Hoshin Kanri, Organization, Organizational culture 1255  Words | 5  Pages

  • Southwest Airlines Analysis

    Exam BUAD441- Strategic Management Due: 12/10/12 After a thorough analysis of Southwest Airlines, I have recommendations that will help Starbucks continue their growth into the future. I will present these points with evidence and exhibits to support these recommendations: * Southwest Airlines Continue to be a Best-Cost Provider * Stay Focused on Low Operational Cost that will Help Promote Future Growth * Continue to Encourage a Strong Southwest Company Culture * Analyze AirTran’s...

    Airline, AirTran Airways, ATA Airlines 1016  Words | 3  Pages

  • Strategic Information Systems Planning

    Strategic information systems planning is a crucial component of business in the 21st century. From the smallest of businesses to multi-national corporations, successful use of IT and IS drive fundamental business processes, help business cope with increasing marketplace demands, and form an integral basis for competitive advantage. This paper will discuss strategic information systems planning, information technology, information systems, and how they affect competitive advantage, business planning...

    Airline, Airlines, Avianca 1340  Words | 4  Pages

  • Southwest Airlines: an Industry Giant

    2002, Southwest Airlines stock returned more for their shareholders than any other stock in the same time period (Collins, 2006, Hospital Strategy IV: Southwest Airlines and thinking outside the box). Many companies have begun to take notice of the Southwest model; a model that allows Southwest to thrive while many of its contemporaries are faced with financial difficulties. The success of Southwest Airlines can be attributed to their structure. This structure has made it possible for Southwest Airlines...

    Airline, American Airlines, ATA Airlines 2390  Words | 6  Pages

  • Comparison and Contrast of Strategic Development Between Virgin Atlantic and Singapore Airlines

    will have their own strategy to operating the business, and the organization are running the business and competing with the competitors. Each organization must develop a strategy that best matches its internal capabilities and its situation with regard to the external environment, economy, customer desire and requirement, each organization may change their strategy from time to time. In the following paragraphs will be comparison and contrast of strategic development in between Virgin Atlantic Airways...

    Air New Zealand, Airbus A340, Airline 874  Words | 4  Pages

  • Financial Performance Review and Objective

    A STUDY ON FINANCIAL PERFORMANCE OF MATHRUBHUMI PRINTIONG & PUBLISHING COMPANY LIMITED, CALICUT COMPANY PROFILE Mathrubhumi is one of the front-runners among the Malayalam newspapers. The first copy of Mathrubhumi was published on 18th of March 1923K. P. Kesava Menon, the prominent freedom fighter, as Editor and K. Madhavan Nair as Managing Director of it.In the beginning, the paper was published a week and had just one edition from Kozhikode (Calicut).Now with fourteen editions, including...

    Balance sheet, Financial analysis, Financial ratio 1419  Words | 6  Pages

  • Southwest Airlines Corp. Culture

    was Southwest Airlines because of its prevalent and lengthy history of successful entrepreneurship and presence in the airline industry. It has been successful in its ability to attain success in many facets of the economy. From implementing an innovative marketing structure to effectively managing its workforce, Southwest has been the pioneer in many forms of creativity and innovation in the industry. In addition, it is an excellent topic for the theme of the assignment: Assessing Corporate Culture...

    Airline, Airlines, ATA Airlines 1681  Words | 5  Pages

  • Balance Scorecard to Evaluate Performance

    Balance Scorecard To Evaluate Performance Submitted by saifulhafez on January 6, 2010 • Category: Business and Economics • Words: 2706 | Pages: 11 • Views: 344 • Report this Essay 1.0 Introduction This assignment will discuss on how balanced scorecard is used to evaluate the performance of a company in particular a business unit. Prior to evaluate the company’s performance, I will first explain the term balanced scorecard and also the rationale of the objectives chosen for each perspective...

    AirAsia, Airline, Balanced scorecard 1449  Words | 5  Pages

  • Strategic Choice Plan

    Running Head: SOUTHWEST AIRLINE STRATEGIC CHOICE Southwest Airline Strategic Choice University of Phoenix STR/581 January 26, 2011 Southwest Airline Strategic Choice Southwest Airline is one of the most successful airlines. Southwest Airline success is because the airline stays on track with the company’s mission. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered while keeping cost low. Since September 11, 2001 many airlines have struggle...

    Airline, AirTran Airways, ATA Airlines 1093  Words | 4  Pages

  • Two Levels of Control: Strategic and Operational

    Two Levels of Control: Strategic and Operational Imagine that you are the captain of a ship. The strategic controls make sure that your ship is going in the right direction; management and operating controls make sure that the ship is in good condition before, during, and after the voyage. With that analogy in mind, strategic controlstrategic controlThe process by which an organization tracks the strategy as it is being implemented, detecting any problem areas or potential problem areas that...

    Control system, Control theory, Cybernetics 1508  Words | 5  Pages

  • Factors Affecting Formulation

    uesday, February 16, 2010 Factors affecting objective formulation Important factors affecting objective formulation are: 1. Size of the organization :Bigger size makes that objective formulation process complex. 2. Value system of top management :The objective formulation is affective by the value system of top management. Their philosophy,attitudes,aspiration and needs influence objective. * Philosophy reflects the creed of the organization.It specific basic beliefs,values,aspiration...

    Corporate governance, Hoshin Kanri, Management 563  Words | 3  Pages

  • Southwest Airlines

    SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22, 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines, who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers, but an investment in its fuel hedging cost. As fuel dropped in price, Southwest...

    Aircraft, Airline, AirTran Airways 1785  Words | 5  Pages

  • Southwest Airlines Report

    Introduction: Southwest Airlines path towards earning the right to fly was a long and stressful process for everyone involved. However, the staff's ability to overcome all odds truly began the formation of Southwest's distinct character, which makes the company so successful today. Founders Rollin King and Herb Kelleher who founded the company in 1967, among others were attacked by Texas airlines such as Braniff, and Continental, claiming the market was already saturated. After three years of...

    Airline, ATA Airlines, Low-cost carrier 971  Words | 5  Pages

  • Southwest Airlines - Using Human Resources for Competitive Advantage

    Southwest's competitive strategy? What are the sources of its success? How does it make money in this business? 2. What are the foundations of Southwest's competitive advantage? Southwest Airlines' successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational...

    Aircraft, Airline, ATA Airlines 637  Words | 3  Pages

  • Southwest Case Study

    In 1993, Southwest (SW) was faced with the decision of how to schedule two new uncommitted planes, and it evaluated three options for enabling either internal or external expansion—adding a new segment direct from Phoenix to Detroit, entering the Dayton market to contribute to growth goals for Midway, or entering an entirely new geographic market in Baltimore which would begin creating a presence for SW on the East Coast. SW sought conservative and controlled growth, and typically prioritized options...

    Airline, Airport, Business model 825  Words | 3  Pages

  • American Airlines acquisition

     Southwest Airlines in 2010: Culture, Values and Operating Practices 1. Has the AirTran acquisition make good strategic sense for Southwest? For the past 40 years Southwest Airlines has been known as the market share leader in domestic flight travel in the United States. The company has always been known for excelling in differentiating themselves among other low-fare carriers by providing a reliable product and an excellent customer service. Moreover, Southwest has also proven to be a profitable...

    Airline, American Airlines, Delta Air Lines 928  Words | 3  Pages

  • High Performance Culture as a Strategy in Human Resource Management

    linked to strategy and organizational outcomes? Discuss a model that depicts the links with a brief discussion of each link. For an organization to be successful, it must employ good strategies in the running of its business. Strategies are needed to achieve the company’s objectives and give it a competitive advantage against its competitors. It determines the direction in which the organization is going in relation to its environment and how the business develops. Strategies are further...

    Customer service, Human resource management, Human resources 939  Words | 4  Pages

  • Strategic decisions making in turbulent environment

    Strategic Management in a Global Context Essay Topic : Evaluate the proposition that the weaknesses of formal strategic planning confirm that alternative forms of strategic decision-making are more appropriate for organizations that operate in highly uncertain and dynamic environments. The goal of each organization is to make the most profits possible. To reach this objective they have to follow a strategy which will permit them to have several advantages on their competitors. This process...

    Decision making, Decision theory, Management 2119  Words | 6  Pages

  • Stability Strategy of Bata Co.

    MANAGEMENT OF FINANCIAL SERVICES (MB 924) Max. Marks: 100 External Assessement : 60 Internal Assessment : 40 Unit - I Financial Services - Meaning, types and their importance. Securities Trading - Online Vs Offline Trading, Demat and Remat. Depository - Introduction, Concept, depository participants, functioning of depository systems, process of switching over to depository systems, benefits, depository systems in India, SEBI regulation. Unit - II Mutual funds and AMCs - concept, origin...

    Bank, Bond, Commercial paper 1077  Words | 6  Pages

  • Southwest Airlines Risk Management

    As with any company, Southwest Airlines has risks that have to deal with. For starters, co-founder and visionary leader Kelleher will soon be less involved in the firm's operations. Mr. Kelleher is responsible for the decision making of Southwest Airlines so it is going to be interesting to say the least when he takes a lesser role in the daily business of Southwest. Perhaps a more important risk, though, is the simple fact that Southwest is an airline. Past financial indicators have shown that members...

    Airline, ATA Airlines, Hedge 867  Words | 3  Pages

  • Strategy Thinking

    What is Strategy and how to think strategically? We often mention strategy but how to define strategy? I believe there are many definitions. After this class, I have a clear picture of what strategy is. Strategy is about positioning an organization for competitive advantage. It involves making choices about which industries to participate in, what products and services to offer, and how to allocate corporate resources. Its primary goal is to create value for shareholders and other stakeholders...

    Competition, Competitor analysis, Management 1718  Words | 5  Pages

  • strategic issues in hrm

    STRATEGIC ISSUES IN HRM Introduction Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives... Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. Strategic planning and management are...

    Collective bargaining, Human resource management, Human resources 1922  Words | 7  Pages

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