• Rei Data Warehousing
    . Describe some of the marketing strategies that REI’s data warehouse will allow them to use. Would these have been possible before the data warehouse was built? REI’s data warehouse will allow them to create more marketing strategies, specifically on their online shopping Website. With the use...
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  • e-commerce chapter 4
    stores, on the Web, from call centers, and all other customer contacts into a single database. The data warehouse will allow REI to deliver highly targeted marketing messages and customer service. Staying atop the Web mountain requires both continuing innovation and investment. But REI is not without...
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  • Databases
    it easy to respond to unforeseen information requests. Centralizing the data in a database also often means that users can obtain new and combined information that would have been impossible to obtain otherwise. Also, use of a DBMS should allow users that do not know programming to interact with the...
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  • Data Warehousing
    a functional view of a data warehouse. Kimball did not address how the data warehouse is built like Inmon did, rather he focused on the functionality of a data warehouse. Data Warehouse Architecture Different data warehousing systems have different structures. Some may have an ODS (operational...
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  • Continental Airlines
    . Continental also uses its real-time data warehouse to support airline security efforts. Fraud Profiles Some interesting applications have emerged as different kinds of fraud have been identified. More than 100 “profiles” of fraud are run regularly against the data. As potential fraud is detected, it is...
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  • Wwasfasf
    in some cases has been around for decades but until recently was too impractical or expensive for widespread use. E-BUSINESS NETWORKS To set up an e-business even a decade ago would have required an individual organization to assume the burden of developing the entire network infrastructure...
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  • Continental Airlines
    data. The users access warehouse data in various ways (see Table 2). Some use standard query interfaces and analysis tools, such as Teradata’s QueryMan, Microsoft Excel, and Microsoft Access. Others access data using custom-built applications. Still others use either the desktop (i.e., “fat client...
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  • Pricing, Distributing, and Promoting Products
    use? How would the image of the product be changed among consumers’ perceptions? 2. Working in groups of two, students shall discuss the design and marketing strategy behind a new product or service—one that has never yet been invented. Students can be as creative as they wish! Ask the...
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  • Mcd Supply Chain
    and materials at a discounted price ultimately reducing costs for McDonald procurement allows 85% in costs” according McDonald supply chief Edwards. The second strategy is data warehouse system. McDonald has outsourced its data warehouse initiatives to Thought Corporation to manage the current...
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  • Data Warehouse Life Cycle
    accumulation. Note Transactions and snapshots are the yin and yang of a data warehouse. Transactions give us the fullest possible view of detailed behavior, whereas snapshots allow us to easily and quickly monitor overall performance. We often need them both because there is no simple way to combine these...
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  • It 205 Syllabus
    database technologies and unite 14,000 databases currently in use. If the initiative fails, HP would join a long list of organizations that have been confounded by the complexity of implementing enterprise-wide databases. From an internal perspective, HP’s data warehouse aims to give its workforce...
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  • Introduction of Business Intelligence (Bi)
    , and the use of data mining should eventually become as easy and pervasive as working with databases and spreadsheets. [pic] Online analytical processing (OLAP) According to Turban, King, Lee and Viehland (2004), OLAP accommodates queries that would otherwise have been computationally...
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  • Dataware Housing by Paulraj Ponnaih
    metrics and business dimensions will come from. Describe the merging, conversion, and splitting that need to take place before moving the data into the data warehouse. Data Storage From your interviews with the users, you would have found out the level of detailed data you need to keep in the data...
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  • Post Implementation Benefit of Crm at Harrah’s
    not only to identify its best and most loyal customers; it also wanted to use that data to reward them in ways they hadn’t been rewarded before. According to executives, the cornerstone of Harrah’s growth strategy is the now-renamed Total Rewards program, its IT-powered customer loyalty program...
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  • Case Study Bank of Canada
    the client. This is a looped process, which defines strategies, executes them at the point of customer contact, gains feedback and then uses this to inform future planning. The main focus was on marketing to six-life stage segments through direct mail and telemarketing, together with testing...
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  • Logistics
    decreasing cost. However, companies may employ different strategies in order to achieve this goal. Some of them focus on customer satisfaction and quick delivery, while others may be more concerned about minimizing inventory holding costs. d. In general, different parts of the supply chain have objectives...
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  • Building Crm
    Site Hits Merge, purge, cleanse, match and de-dupe data Marketing Data Warehouse Figure 10: Data Cleansing and Transformation Technology Guide • 27 Data Extraction and Cleansing Once all the data elements have been found, the challenge is extracting them from the legacy systems...
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  • Water
    like information library, repository, and metadatabase, among others, have all been used to describe this data store. We’ve chosen the term metadata catalog as a generic descriptor for the overall set of metadata used in the warehouse. In the best of all possible worlds, the metadata catalog would be...
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  • P&G and Walmart Collaboration
    reporting total product sales by customer. A system needed to be developed to track sales by customers. Once this system was developed tracking sales by customers was possible. P&G’s shipment data proved helpful in understanding how much business was sold to Wal-Mart. Some of the questions Wal-Mart had...
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  • Business Intelligence
    was not until the late 1990s that this usage was widespread. 3. BUSINESS INTELLIGENCE AND DATA WAREHOUSING Often BI applications use data gathered from a data ware house or data mart. However, not all data warehouses are used for business intelligence, nor do all business intelligence...
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