As society ages‚ demographic trends change and evolve. This can have a significant impact on the workforce around the world. Impacts such as the aging workforce‚ more females entering the workforce and the increase in migrants’ means that organisations are increasingly going to have to work on their equal opportunity policies‚ concentrate on talent management and succession planning. The ageing population means that organisations are going to be required to change how they manage their skilled workforce
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Implications of demographic trends or key lifestyle (increased health consciousness) for business. * Definition: Demographic trends reveal developments and changes in human population. More specifically‚ demographic trends relate to changes in a population’s age‚ gender‚ geographical location‚ marital status‚ educational attainment‚ employment status‚ household income‚ race‚ religion‚ and health. * Implications: * Clearly international trade will continue to grow. The significant improvements
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Business Management The overall environment of a company includes Demographic Trends‚ Socio-cultural Forces‚ Economic Forces‚ Technological Forces‚ Political and Legal Forces‚ Global Forces. All of them effect the business strategic decision. But many of the forces will have different effects on the company and influences small businesses in many ways. Demographic Trends are the most evident and predictable force. But‚ demographics are often over looked or not well understood. For examples: The populations
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qualitatively different from what it was in 1950. As noted by the Population Reference Bureau‚ “The U.S. is getting bigger‚ older‚ and more diverse.” The objective of this report is to highlight some of the demographic changes that have already occurred since 1950 and to illustrate how these and future trends will reshape the nation in the decades to come through 2050. The Census Bureau projects that the U.S. population will continue to grow‚ to almost 440 million persons by year 2050‚ albeit at a slower
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Implications for Marketers Marketing strategies (Marketing mix elements – price‚ product‚ distribution‚ and promotions) has to reflect the brand and its image appropriately. Marketers should constantly be up to date with the changes in consumer’s demographic‚ lifestyles‚ and trends in order to develop marketing programs that appeals to them‚ so that they are able to be more adaptive to the marketing programs to the brand to achieve brand awareness. Marketers should always
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Demographics 2013 Contents Week 1 – Introduction of Demographics 4 Six Interrelated Macro environmental Forces 4 Key Demographic Trends 5 Economic conditions 5 External Macro environment 5 Competition 5 Social and Cultural Forces 7 Industry Life Cycles 8 Political and Legal Forces 8 Fiscal and Monetary policy 8 Week 2 – Basic Demographic measures 10 Basic Demographics Measures 10 Descriptive Statistic methods 10 Types of Data 11 Comparing and Evaluating Data 12
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Being a customer‚ I do have a love and hate relationship with today’s marketers. It seems that in today’s market‚ in has become a must and a common culture that marketers take up various roles in the company and they are to treat their customers like goddess. They are supposed to be very customer-oriented. Customers are always right and marketers are to go all out to meet and satisfy their needs and wants. At times‚ they are supposed to take up the role to create customers’ needs by crafting out
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Impact of Demographic Trends to Indian Economy: An Excerpt INTRODUCTION India has made incredible progress with its economy ever since its independence‚ whereby after the economic tsunami in 2009‚ it has been frequently quoted as a likely contender of economic superpower even to the extent of overtaking China. This paper serves to understand the importance of demographic trends of India in shaping Indian economy‚ as well as the part that the unique caste system and religion have to play in the
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Evaluating Trends and Opportunities Imaru Dismuke MGT/ 418 May 29‚ 2014 Donell Miles Evaluating Trends and Opportunities Many Detroiters love fast food‚ but consumers from around the globe love it just as much as any Detroiter. Restaurants like McDonald’s have broadened across the world‚ and surfacing markets are one of the fastest growing areas in the fast food industry. However‚ the fast food industry still has its’ challenges‚ particularly in the United States. From economic recession and
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the elements of a company’s marketing environment and why marketers play a critical role in tracking environmental trends and spotting opportunities. SOLUTION The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need
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