"Decision Making Strategies At Southwest Airlines" Essays and Research Papers

  • Decision Making Strategies At Southwest Airlines

    Corporate Strategy Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce, Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry, Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the short...

    Airline, ATA Airlines, Low-cost carrier 1104  Words | 4  Pages

  • Southwest Airlines

    Southwest Airlines in 2010: Culture, Values, and Operating Practices Summary Southwest Airlines was founded by Herb Kelleher in 1967 to provide low-cost service between Dallas, Houston, and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009, Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000, the number of passengers flying Southwest has...

    Airline, Continental Airlines, Delta Air Lines 2283  Words | 7  Pages

  • Southwest Airlines

    Analysis “Southwest Airlines 2008” Valerie Deneen The University of Iowa Case Analysis “Soutwesth Airlines 2008” U.S. Airline Industry Overview Ever since the Wright brothers successfully flown the first airplane in 1903, air travel had become one of the most popular means of long distance travel. From 1937 to 1978, air transportation was part of public utilities and was regulated by the federal Civil Aeronautics Board in the U.S. Airfares, routes, schedules, and number of airlines, were all...

    Airline, AirTran Airways, ATA Airlines 1804  Words | 6  Pages

  • Southwest Airlines Co. – 2007

    Southwest Airlines Co. – 2007 Case Analysis On the brink of airlines’ market share battlefield, many of the companies failed to launch new strategies and price controls because of fuel prices, market requirements and safety issues. Along with the history of low price policy that Southwest Airlines started to implement decades ago, the recent challenges and soaring competitive behaviors made that company pass huge obstacles. Southwest Airlines manifested the new growth in Texas air carrier businesses...

    Aircraft carrier, Airline, ATA Airlines 1329  Words | 4  Pages

  • Southwest Airlines

    Michele Lynn October 12, 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down, as does basically any type of travel. However, Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling, I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor, and it really never bothered me where I sat, so I didn’t mind the “A, B, C” boarding groups as opposed to...

    Airline, ATA Airlines, Marketing 1380  Words | 4  Pages

  • Southwest Airline Strategic Analysis

    Southwest Airline Strategy Implementation Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match, and or enhance, the companies design and strategy. The company structure, culture, and human resources have been taken into consideration. What was found, was that Southwest has a strong culture, which ties most of the strategies together. Supervisors and employees work side by side, which promotes trust and understanding...

    Airline, AirTran Airways, ATA Airlines 1382  Words | 4  Pages

  • Southwest Airline

    Question: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using resources...

    Airline, ATA Airlines, Colleen Barrett 788  Words | 3  Pages

  • Southwest Airlines Case Analysis

    Southwest Airlines: A Case Analysis ORGANIZATIONAL ANALYSIS It is evident that the greatest strength that Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate. Having a low amount of cost in their...

    Aircraft, Airline, ATA Airlines 1557  Words | 5  Pages

  • Southwest Airlines

    This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the...

    Airline, American Airlines, ATA Airlines 3048  Words | 7  Pages

  • Case Study: Southwest Airlines

    Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today, most airlines are purely focused on growth, and tend to “nickel and dime” their customers to make up for profit losses. Southwest, on the other hand, has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and excellent...

    Airline, ATA Airlines, Boeing 737 792  Words | 3  Pages

  • Southwest Airlines

    Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (www.southwest.com). This mission both describes the company's approach to its workforce, and the customer at large. Rather than...

    Airline, Customer, Customer service 1664  Words | 5  Pages

  • Corporate Culture Southwest Airlines

    Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including, core value, management style, and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values, which emphasized on LUV and fun. Not only was LUV the company’s signature symbol...

    Airline, ATA Airlines, Avianca 1276  Words | 4  Pages

  • Southwest Airlines Risk Management

    As with any company, Southwest Airlines has risks that have to deal with. For starters, co-founder and visionary leader Kelleher will soon be less involved in the firm's operations. Mr. Kelleher is responsible for the decision making of Southwest Airlines so it is going to be interesting to say the least when he takes a lesser role in the daily business of Southwest. Perhaps a more important risk, though, is the simple fact that Southwest is an airline. Past financial indicators have shown that members...

    Airline, ATA Airlines, Hedge 867  Words | 3  Pages

  • Case Study: Southwest Airlines

    Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference, customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price, place, product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives...

    Airline, AirTran Airways, ATA Airlines 1172  Words | 4  Pages

  • Southwest Airline - Distribution Strategy

    Distribution Strategy WS5A4 Southwest Airlines - Case Study Operating under an intensely competitive environment, Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare, short-haul, high-frequency, point-to-point carrier in America that is fun to fly (Cheng, 2010). Its low-priced fares are a brand equity which it "owns" in the mathematical sense of being the...

    Airline, ATA Airlines, Dallas 1661  Words | 4  Pages

  • Southwest Airlines: an Industry Giant

    2002, Southwest Airlines stock returned more for their shareholders than any other stock in the same time period (Collins, 2006, Hospital Strategy IV: Southwest Airlines and thinking outside the box). Many companies have begun to take notice of the Southwest model; a model that allows Southwest to thrive while many of its contemporaries are faced with financial difficulties. The success of Southwest Airlines can be attributed to their structure. This structure has made it possible for Southwest Airlines...

    Airline, American Airlines, ATA Airlines 2390  Words | 6  Pages

  • Southwest Airlines Strategic Practices

    Southwest Airlines Strategic Practices Marion L. Boston MGT 450 Strategic Planning for Organizations Instructor: Mark Bojeun April 4, 2011 Introduction Southwest Airlines’ company strategy consists of competitive moves and business approaches management has developed to attract and please customers, conduct operations, grow the business, and achieve performance objectives (J. Gamble & A. Thompson. 2009. p. 2). In writing to inform the management team of the discussion, we will discuss...

    Airline, AirTran Airways, ATA Airlines 1782  Words | 5  Pages

  • Southwest Airlines Case

    Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies, incorporating industry revolutionizing methodologies, while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry...

    Airline, ATA Airlines, Boeing 737 2207  Words | 7  Pages

  • Southwest Airlines 2008

    Case #20 – Southwest Airlines Company History  1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline  Ran into legal problems, rival airlines in Texas did everything they could to block new airline  Herb Kelleher was determined to start up airline  1971 – Lamar Muse Southwest CEO, background in industry to get it up and starting  Raised $7 million in capital and private investors to purchase planes and equipment  Flights started between Dallas...

    Airline, AirTran Airways, ATA Airlines 1592  Words | 6  Pages

  • Southwest Airlines

    Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world's only short-haul, high-frequency, low-fare, point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest's success are its conservative growth pattern,...

    Airline, AirTran Airways, ATA Airlines 1554  Words | 4  Pages

  • Southwest Airlines

    Southwest Airlines - Effective employee relations program/ Career development Southwest Airlines Southwest is a major player in the airline industry, which employs nearly 35,000 individuals. According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building interactively relationships with the company, with employees, and with its customers to ensure the success of the business. As a result, Southwest has sustained an enhanced growth and profitability when most...

    Airline, ATA Airlines, Boeing 737 844  Words | 3  Pages

  • Southwest Airlines

    SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22, 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines, who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers, but an investment in its fuel hedging cost. As fuel dropped in price, Southwest...

    Aircraft, Airline, AirTran Airways 1785  Words | 5  Pages

  • Southwest Airlines SWOT

     Southwest Airlines SWOT & PEST Analyses Xavier Quarterman 10/9/2012 Southwest Airlines Southwest Airlines is an air travel company that was started in 1971 by two men, Rollin King and Herb Kelleher (Russell 2005). Their goal was to combine airline travel with low cost and a sense of fun, today that goal has grown into one of the world’s richest and most profitable airlines today. But as with any business it is necessary to formulate strategies that can help the company stay on...

    Airline, Airlines, ATA Airlines 1307  Words | 6  Pages

  • Swot Analysis: Southwest Airlines

    SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses...

    Airline, AirTran Airways, ATA Airlines 2204  Words | 4  Pages

  • Southwest Airlines Case - HBR

    Southwest Airlines: 1993 (A) - Just Plane Smart -SummaryIntroduction: During the summer of 1003, the company was about to receive two uncommitted airplanes. The director of schedule planning needed to find a way to put these machines to work and meeting growth objectives without damaging the company's focus. The main decision should be compliant with the Southwest Airlines' organizational culture. History: Southwest started in 1971, after going through court battles caused by competitors that...

    Airline, ATA Airlines, Boeing 737 721  Words | 3  Pages

  • Southwest Airlines

    Southwest Airlines’ Corporate Strategy & Control System Southwest Airlines became one of the most admired airlines in the world based on their dedication to their customers and the corporate strategies their leadership instituted. Their leadership created a different corporate culture that CEO Herb Kelleher and his company are devoted to the philosophy of putting employees first (Govindarajan, pg. 115). In doing so, Southwest was able to instill a management control system that relied on...

    Airline, Control engineering, Control system 1317  Words | 4  Pages

  • Southwest Airlines

    Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas, Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3,100 flights in 73 cities, making it the largest U.S. carrier passenger airline. They provide good options, such as early check-in, hotel packages, car rental, and free luggage up to two bags, which are one of their techniques to provide...

    Airline, ATA Airlines, Communication 1277  Words | 4  Pages

  • Rapid Rewards at Southwest Airlines

    1. In my opinion, Southwest should not save low-numbered boarding cards for its most frequent fliers. First of all, that would go against the idea of having simplicity in its operations systems. If Southwest reserved their low number boarding cards for its most frequent fliers, the airline would run into complications with customer seating preferences or disagreements. This would cause the established simple system of Southwest to be ineffective if certain exceptions would be made for frequent fliers...

    Airline, AirTran Airways, ATA Airlines 1834  Words | 5  Pages

  • Southwest Airlines

    research is Southwest airlines. It has been one of the most successful airlines in the US, and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type, its famous Boing 737. Southwest as an organization...

    Airline, ATA Airlines, Boeing 737 1025  Words | 3  Pages

  • Southwest Airlines

    1. An Introduction to Southwest Airlines 1.1 Beginnings 1 1.2 Culture 1 1.3 Business Strategy 1 1.4 Success Factors ...

    Airline, AirTran Airways, Herb Kelleher 541  Words | 5  Pages

  • Southwest Airlines

    Distribution Strategy: Southwest Airlines Introduction Southwest Airlines (SWA) is a “passenger airline company, principally focused on offering scheduled air transportation in the U.S.” (Logistics Business Review, 2010). SWA also offers a supply chain of travel services to its passengers such as air, car, hotel, cruise and vacation packages and other services including selling credits to various business partners that include credit card companies, hotels, telecommunication companies and rental...

    Airline, AirTran Airways, ATA Airlines 2060  Words | 6  Pages

  • Case Study on Southwest Airlines

    1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems, only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth...

    Airline, ATA Airlines, Avianca 1280  Words | 5  Pages

  • Southwest Airlines Case Analysis

    | Case Analysis: SOUTHWEST AIRLINES BUDGETS FOR FUTURE | | Abstract This case analysis looks at Southwest Airlines and how the company is in a vital financial position. The analysis was done using news articles, the company’s website and finance websites. The research was used to focus on how they have a strong employee to company relationship and customer to company relationships that they do not want to jeopardize and ruin but they need to bring forth $100 million without laying off...

    Airline, AirTran Airways, ATA Airlines 2100  Words | 6  Pages

  • Southwest Airlines

    Turnaround at Southwest Airlines Video Case Study Southwest Airlines was started in 1971 by Rollin King and Herb Kelleher. Their idea was simple. If they could take airline passengers where they want to go, on time, at the lowest possible price; all while having fun doing it, then people would love to fly on their airline. As a result of this, no other airline in the industry’s history has enjoyed the customer loyalty and extended profitability which Southwest is now famous...

    Aircraft, Airline, Airlines 1125  Words | 4  Pages

  • Generic strategy in Southwest Airline

    Generic strategy The three generic strategies identified by Michael Porter, namely cost leadership, differentiation and focus are all options available to small businesses. cost leadership requires a tight set of interrelated tactics that include aggressive construction of efficient-scale facilities; vigorous pursuit of cost reductions from experience; tight cost and overhead control; avoidances of marginal customer accounts; cost minimization in all activities in the firms value chain. Differentiation...

    Competition, Cost, Costs 944  Words | 3  Pages

  • Southwest Airline

    Southwest Airlines in 2010: Culture, Values, and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement...

    Airline, AirTran Airways, ATA Airlines 1993  Words | 5  Pages

  • Ethical Decision Making Report

    ETHICAL DECISION-MAKING REPORT 1 Ethical Decision-making Report Cassandra S. Parker Western Governors University ETHICAL DECISION-MAKING REPORT 2 Ethical Decision-making Report B.1. Ethical decision-making strategies In order to ensure that ethical decision-making takes place at all levels within Cascadia Toyco, I am suggesting that the company implement the following two strategies: (1) establish a business code of ethics, and (2) adopt both formal and informal decision-making processes...

    Business Decision Mapping, Business ethics, Decision engineering 1915  Words | 7  Pages

  • Southwest Airlines

    Introduction: Southwest Airlines is based in Dallas, Texas and is the fourth largest airliner in the United States. The company was co-founded by Rollin King and Herb Kelleher on March 15, 1967, initially named Air Southwest until changing the name to Southwest Airlines in early 1971. King and Kelleher wanted a low-cost/low-fare airline that would shuttle passengers between Dallas, Houston, and San Antonio, Texas. The company now operates 537 Boeing 737 aircrafts and provides service to 64 cities...

    Aircraft, Airline, ATA Airlines 1410  Words | 4  Pages

  • Southwest Airlines

    Diego Rodriguez, Deema Alomar, Seungyeon lee 10/05/09 Case Analysis Southwest Airline final draft Jennifer Uhler BPE reading, writing research Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35,499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare and...

    Airline, American Airlines, ATA Airlines 1264  Words | 7  Pages

  • Southwest Airline

    Company Profile Kisah sukses dan keberhasilan Southwest Airlines dimulai pada tahun 1966 saat Herb Kelleher dan klien-nya Rollin King berbicara membicarakan keberhasilan Pacific Southwest Airlines, maskapai penerbangan yang hanya terbang di negara bagian California. Saat itulah King mengusulkan untuk memulai layanan sejenis tapi untuk negara bagian Texas. King memaparkan gagasan untuk menghubungkan tiga pusat metropolitan di Texas, yakni Dallas, Houston, dan San Antonio. Jarak antara ketiganya cukup...

    1373  Words | 6  Pages

  • Southwest Airlines Case Study

    Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume, low-margin business model, which included cutting flight prices dramatically, using their fleet at maximum capacity, and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books...

    Airline, ATA Airlines, Dallas 713  Words | 3  Pages

  • Corporate Strategy & Decision Making

    Corporate Strategy and Decision Making Lecture 3: Rational and Administrative Models of Decision The rational decision model Under the rational model of decision making, the assumption is made that participants have agreed in advance that making a decision is the right process to follow and that the rules and language of decision making are understood by all. The rational model aims at making optimal decisions on the basis of a careful evaluation of alternative courses of action. Depending on...

    Business Decision Mapping, Cognition, Decision engineering 2025  Words | 6  Pages

  • Case Study on Southwest Airlines

    MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money, but lots of personality. Marketing itself as the LUV airline, the company featured a bright red heart as its first logo. In the 1970s, flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days, Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased...

    Aircraft, Airline, AirTran Airways 879  Words | 3  Pages

  • Southwest Airlines

    MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with, the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer, which are much lower than other airlines. In other words, the SWA...

    Airline, Boeing 737, Continental Airlines 805  Words | 2  Pages

  • Southwest Airlines Corp. Culture

    Introduction In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3-4) page paper in which I will, determine how Southwest Airlines’ corporate culture differs from other airlines. I will then analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees and eventually I will speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near...

    Airline, ATA Airlines, Herb Kelleher 1740  Words | 6  Pages

  • Southwest Airlines Case

    Case: Southwest Airlines 1. Although Southwest is smaller than some of the major airlines, it is pursuing a market share leadership strategy. The example in the case of its success in the Oakland market versus US Airways indicates that even though it may not be the biggest overall airline, it tries to dominate any particular market it enters through its low-price strategy. Thus even though it is entering the Philadelphia market with only 14 flights per day, US Airways should expect it to expand...

    Airline, Cost, Costs 1415  Words | 4  Pages

  • Southwest Airlines

    Southwest Airline’s origin can be traced back to Texas where it was founded by a group of investors in 1966. Rollin King, M. Lamar Muse, and Herbert D Kelleher pooled $560,000 to form the Air Southwest Company. Initially setting out to serve Dallas, Houston, and San Antonio, Air Southwest Company three competing airlines filed suit to prevent the airline from ever leaving the ground. Herbert D Kelleher, one of the original investors was an attorney who took the proceedings all the way to the...

    Airline, AirTran Airways, American Airlines 2045  Words | 6  Pages

  • Southwest Airlines Report

    Introduction: Southwest Airlines path towards earning the right to fly was a long and stressful process for everyone involved. However, the staff's ability to overcome all odds truly began the formation of Southwest's distinct character, which makes the company so successful today. Founders Rollin King and Herb Kelleher who founded the company in 1967, among others were attacked by Texas airlines such as Braniff, and Continental, claiming the market was already saturated. After three years of...

    Airline, ATA Airlines, Low-cost carrier 971  Words | 5  Pages

  • Southwest Airlines Case Study

    implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher, began as a small Texan airline almost 35 years ago and has grown to become one of the largest airlines in America...

    Airline, AirTran Airways, ATA Airlines 1435  Words | 4  Pages

  • Southwest Airline case study

    Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant, unique and sustainable. Therefore sustainable competitive advantage, it’s a long-term competitive advantage that a company...

    Aircraft, Airline, AirTran Airways 2348  Words | 7  Pages

  • An Assessment of Southwest Airlines

    Management within Southwest Airlines An Assessment of Four Function of Management within Southwest Airlines According to Edward de Bono "an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and ... Creativity involves breaking out ..." Southwest Airlines has done just that, in a world of high competition and drastic changes they paid close attention to their customers needs, therefore, succeeding when many other airlines were failing...

    Airline, AirTran Airways, ATA Airlines 1383  Words | 5  Pages

  • Southwest Airline

    save fuel, and reduce engine maintenance costs and takeoff noise. - Fuel cost saving. Southwest effectively takes advantage of fuel hedging to buy fuel at lower prices. And to cut fuel cost Southwest also takes some other actions such as carrying less water for bathroom, and replacing passenger seats with lighter models. - Equipment and technology application and outstanding automation processes. Southwest has invested significant sums in facilities, equipment, and technology to efficiently process...

    Airline, AirTran Airways, ATA Airlines 1110  Words | 4  Pages

  • Southwest Airline

    Southwest in Baltimore case questions:  Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there, rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned. 1. How does Southwest airlines (SWA) compete? What are its advantages to other airlines? ...

    Aircraft, Airline, ATA Airlines 698  Words | 3  Pages

  • Southwest Airlines (LUV)

     Southwest Airlines (LUV) Anonymous University of Phoenix, AXIA MGT – 245 Organizational Behavior Andrea Benjamin February 10, 2008 "You are now free to move about the country." -- SWA Introduction Southwest Airlines was founded more than 36 years ago by Rollin King and Herb Kelleher who decided to create a different type of airline. Rollin King and Herb Kelleher started with the simple idea: “If you get your passengers to their destinations when they...

    Airline, Airlines, AirTran Airways 2307  Words | 7  Pages

  • Southwest Airlines Case Study

    BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was...

    Airline, ATA Airlines, Boeing 737 1099  Words | 4  Pages

  • Southwest airlines

    TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston, where he was to have a kidney transplant operation, was flown there by...

    Airline, Continental Airlines, David Neeleman 1811  Words | 5  Pages

  • Southwest Airlines Business Model

    The airlines industry has historically been one of the most unprofitable industries. The reason can be explained when incorporating Michael Porter’s famous Five Forces Model. The threat of competition is Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007)...

    1973 oil crisis, Airline, Airlines 859  Words | 3  Pages

  • Architect: Analyzing Southwest Airlines Using Congruence Model

    Analyzing Southwest Airlines using the Congruence Model Company’s Strategy: Southwest’s strategy is to improve efficiency in its operations and pass cost saving to its customers by offering them low and competitive prices. Southwest Airlines is dedicated to providing the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company Spirit. Analyze each key element of the company separately based on the congruence Model Organization Structure...

    Airline, Dallas, Decision making 1027  Words | 3  Pages

  • Southwest Airline

    Southwest Airlines Tracy D. Braswell Benedictine University The domestic airline industry is emerging from its lost decade. Carriers suffered two recessionary swoons (one due to September 11) and a fivefold jump in fuel prices causing fifteen carriers to go bust. As frequent fliers know too well the salvation for most airlines has been to stick passengers with fees, reservation changes, bags, food, movie and headset to name a few. None of it, however, went to Southwest Airlines two and...

    Airline, ATA Airlines, Avianca 1312  Words | 4  Pages

  • Southwest Airlines External Analysis

    Summary: Southwest Airlines has been making changes over the past few years that helped them become the largest low-cost carrier in the United States. Most other airlines have been struggling to make it through this economy, but Southwest has found a way to thrive. The airline has dropped their prices and eliminated fees for extras that have allowed them to fill up most flights. One cost they continue to struggle with is offsetting the increasing fuel prices. This has caused some airlines to merge...

    Airline, AirTran Airways, ATA Airlines 1286  Words | 4  Pages

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