CHAPTER 1: EXECUTIVE SUMMARY
The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions. Marketing research covers a wider range of activities. Such as
Determine research design Identify data t...
“Analysis of Customer Preferences and Satisfaction Measurement in Indian Broadband Industry”
Internet communication in India is growing rapidly, along with the boom of wireless communication. Broadband Internet access is on the rise, although the current penetration rate is...
“Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)”
A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration
GGSIP University, DELHI
Submitted To Submitted By
Summer Internship Project Report
A study of customer preference between direct to home (DTH) and cable T.V services
MBA – Marketing & Sales
Under the Supervision of
Prof Ramesh Bagla
In Partial Fulfillment of the Requirements for the D...
ISSN: 2249- 9482
A STUDY ON CONSUMERS PREFERENCE AND SATISFACTION TOWARDS TVS BIKES IN KANCHEEPURAM TOWN
The Automobile Company gain market leadership only if it understands the consumer needs and final solution that delights consumer...
International Journal of Management and Social Sciences Research (IJMSSR) Volume 2, No. 4, April 2013
A Study of Investors Preference towards Various Investments Avenues in Dehradun District
V. Alagu Pandian, Faculty Member , Institute of Cooperative Management, Dehradun...
In 1886 Coca-Cola was first formulated and in 1893 Pepsi-Cola was invented. It was during the time of the Great Depression when the competition between these two products truly began. Pepsi cut the price of its 12-oz bottle to 5 cents – which is what Coke was charging for their 6.5-oz bottle. Duri...
ANALYSIS OF CUSTOMER SATISFACTION TOWARDS SUPERMARKET
A DISSERTATION ON
“Analysis of customer satisfaction towards supermarket”
Submitted in partial fulfilment of the requirement for MBA Degree of Bangalore University
SATISH S MUSTI
04XQCM6080 Under the guidance...
I hereby declare that project Titled COMPERATIVE &PROMOTION STARETEGY COKE AND PEPSI LEARN IN INDIA is an original piece of research work carried out by me under the guidance and supervision of Ms. Anuradha Maurya The information has been collected from genuine & authentic so...
Assignment: Case: Coke vs. Pepsi in 2006 (HBS)
Due: September 10th, 2012
Length: Three to four page memo
Your memo should focus on the nature of the rivalry in the cola business. How strong is the rivalry between Coke and Pepsi, and what form does it take? How is the international game dif...
INTRODUCTION OF COKE AND PEPSI
In the modern urban culture consumption of soft drinks particularly among younger generation has become very popular. Soft drinks in various flavors and tastes are widely patronized by urbane population at various occasions like dinner...
MAJOR PROJECT REPORT
“COMPETITIVE ANALYSIS BETWEEN COKE AND PEPSI”
SUBMITTED TO YMCA NEW DELHI IN
PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF
POST GRADUATE DIPLOMA IN
(MARKETING AND SALES)
Aviation industry falls under the transportation industry in Malaysia. By now 2010 there are a lot of airports in Malaysia with a number of aeroplanes which travels to various destinations across the country. However, for every single aspect there must be a history or...
NUST BUUSINESS SCHOOL, ISLAMABAD |
STRATEGIES FOR BUILDING A BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE PAKISTANI CONTEXT |
Consumer Behavior – Research Paper |
Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan
THEORETICAL BACK GROUND.
Basically a market is a place where buyers and sellers gather exchange goods and services.
A market consists of all potential customers sharing a particular need or want that might be willing a able to engage in exchange to satisfy that need or w...
A study of Customer Satisfaction towards Mutual Funds
Karvy, the FINAPOLIS Ltd. is a stock Broking Company that deals in shares. Apart
from security broking Karvy is in to Demat services, Mutual fund and Insurance services. It offers
a wide range of financial services...
Changing Attitude of Indian Customer’s towards Credit Cards
*Dr. Saraju Prasad
Abstract: In recent years, economic pressures, heightened competition, rapid technological developments, and a decline in consumer purchasing power are paving the way for the change in global market for the credit c...
Volume 12 Issue 12 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853
Global Journal of Management and Business Research
Consumer Preference Coca Cola versus Pepsi-Cola