• coke cola
    bottlers. Moreover, Coke and Pepsi have already established a strongest brand and promoted to the whole world, these two famous brands are the first impressions and most lasing by a large number of loyal customers. New competitors should face a serious question that spends how much money in advertising to...
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  • Coke and Pepsi
    light on the CSD industry; no longer was a cola just a “cola”. This forced consumers to “pick a side”. This notion of “Pepsi vs. Coke” still exists today as the everyday consumer still has a preference of choosing either Pepsi or Coke. This was a remarkable challenge that ignited yet another leg of the...
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  • Business Economics
    the customer’s tastes and preferences. So when a company meets the customers’ requirements, then the company is surely on its way to success. The evaluation of meeting consumer needs is the value and volume of sales that a company makes. Another strategy that Pepsi uses to increase its...
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  • Coke Wars Analysis
    , arising from inconsistencies in image or reputation that companies have tried to pursue; while offering unhealthy products, such as coke or fast food snacks, to customer, due to flagging CSD sales and changes in consumer preference and attitudes towards their products, they are also trying to target...
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  • Coca-Cola vs. Pepsi
    price, bottlers have to assure affordable prices to customers to guarantee its loyalty and consolidation of brand image. The competition between Coke and Pepsi and its influence over the industry's profits How is competition between Coke and Pepsi? When we give a closer look to the CSD's...
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  • Pepsico Project
    flavors market share in their respective competitors. 4. It helps to improving customer satisfaction towards Pepsi products. Objectives of study . The main objective of the study is to find consumer perception for Pepsi and Coke products from various angles such as impact of advertisement...
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  • Coke vs Pepsi
    71 35. SOME PRETZELS WITH THAT SODA?? 72-73 36. COKE AND PEPSI IN INDIA 74-75 37. DATA OF COKE AND PEPSI: PREFERENCE 76-88 38. FINDINGS AND ANALYSIS...
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  • Competition in Soft Drinks
    despite shifts in consumer preferences away from their flagship products and toward non-colas and diet CSDs in the 1960s. (6) Both Coke and Pepsi are already leading producers of several of the non-CSD “megabrands” including the three highest volume non-CSDs Gatorade, Aquafina, and Dasani. (Exhibit 7...
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  • Penetration of Mango Drinks in Siliguri Market
    northern states of UP, Punjab, Haryana etc. Orange flavoured drinks are popular in southern states. Sodas too are sold largely in southern states besides sales through bars. Western markets have preference towards mango flavoured drinks. Diet Coke and Diet Pepsi constitute just 0.7% of the total...
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  • Introducing New Coke
    the World War and become more and more part of the American culture. The increased competition with Pepsi moved Coca-Cola towards redefinement of their product and doing marketing research to develop their product in a better way. I think that whereas Pepsi followed a target-segmentation strategy...
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  • Competitors Analysis - Soft Drink Industry
    their consumers and customers while providing products that are safe, wholesome, economically efficient, and environmentally sound. (www.pepsico.com) This focus is combined with a long-term goal of putting an end to their quest to steal market share away from Coke. Pepsi's soft drinks, Pepsi and...
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  • Case Study
    affinity toward local products. In fact, the idea of protectionism in industries where India had a comparative advantage can be seen as early as the 1920’s.  Due to India’s suspicion of foreign business stemming from past history, both Pepsi and Coca-Cola received alien status upon entry to the Indian...
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  • Coca Cola Case Study
    machines operators, restaurants, airlines, and so forth. Those organizations, in turn, sell Coca-Cola products to individual consumers who drink it. Discuss how the salient beliefs about Coke products might differ for customers and consumers. How might their attitude toward Coke differ? Who should...
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  • Situation Analysis - Pepsi
    Coke and Pepsi, are 52% and 33% respectively, (Accuval, 2012).. Brand loyalty is another competitive pressure. According to The Brand Key’s Customer Loyalty Leaders Survey (2004), the customer loyalty for Diet Pepsi is ranked 17th and Diet Coke ranked 36th as having the most loyal customers to...
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  • Coca-Cola Wars
    advertising budget in order to achieve adequate brand awareness and general goodwill towards their brand. Coke and Pepsi drinkers tend to be very loyal with their preferred choice, so it would take a lot of incentive from a new entrant to persuade consumers to try their new product. Finally...
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  • Branding
    Taste Preference The varieties of Cola in beverage products are: ü Coca cola ü Pepsi ü RC ü Virgin ü Suncrest The consumers indicate that they like Coke’s cola most. The result I got they liked 46% cola of Coke, 24% cola of Pepsi, 12% of RC, 15% of Virgin and 3% of...
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  • Coca Cola- a Detailed Case Study
    flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market. Market Metrics U.S. Market The...
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  • Assessing External Factors in Strategic Planning
    exists between Pepsi and Cola is primarily on advertising and differentiation. Pressure from Substitute Products Consumer preferences have changed over the past decade toward healthier choices such as: bottled water, sports drinks, vitamin enhanced water, and energy drinks. Nonetheless, suppliers of...
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  • Scaling Techniques
    asked to select one object. Eg Coke, Pepsi, Sprite, Limca We have 4 items to be compared i.e. n(n-1)/2 is used. No. of Judgments = 6 Coke & Pepsi Coke & Sprite Coke & Limca Pepsi & Sprite Pepsi & Limca Sprite& Limca Paired Comparison Advantages Can Convert data...
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  • Cocacola
    questions used open ended, multiple choice and close ended. Sampling method is random sampling. In this study I found that most of the consumers prefer PEPSI as their 1st preference and then COCA COLA. LITERATURE REVIEW: 1-A study of factors responsible for brand preference in...
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