• coke cola
    other countries, and created a huge market for the soft drink industry. With not only a huge customer base, the CSD industry also has a huge profit margin for its products. Concentrate produces, such as Coke and Pepsi, sell their concentrate for a huge profit to the bottlers. Not only have they become to...
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  • Coke vs Pepsi
    i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi vii. Comparison between Coke and Pepsi ...
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  • Business Economics
    Economics Assignment Section 1a Pepsi Co. is an international organization which operates globally. The company immensely believes on fulfilling the needs and wants of its customers so that the brand loyalty must be maximized. The mission of the Pepsi is to become the world’s leading consumer...
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  • Coke and Pepsi
    1893 Pepsi-Cola was invented. It was during the time of the Great Depression when the competition between these two products truly began. Pepsi cut the price of its 12-oz bottle to 5 cents – which is what Coke was charging for their 6.5-oz bottle. During this time Pepsi competed directly with Coke and...
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  • Competition in Soft Drinks
    | Cola Wars Continue: Coke and Pepsi in 2010 | | Question 1 Barriers to Entry Historically, the cola industry has been so profitable due to the advantages created by Porter’s five forces. The first reason for this profitability was high barriers to entering the carbonated soft drink (CSD)...
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  • Penetration of Mango Drinks in Siliguri Market
    Business School, Kerala for giving me suggestions & encourage me to do this project. I thank all my friends and my family members for contributing towards the completion of this project. A special thanks to Mr. Bimal Sikdar & Mrs. Sikdar for giving me an opportunity to do this project. DCSMAT Business...
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  • Coca-Cola vs. Pepsi
    Introduction The carbonated soft drinks' (CSD's) sector is dominated by three major players: Coke is dominant company of the soft drink industry and boasts a global market share of around 44%, followed by PepsiCo at about 31%, and Cadbury Schweppes at 14.7% (Exhibit 3). Separately from these major...
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  • Assessing External Factors in Strategic Planning
    beverage industry. Pepsi and Cola have often been known as the young person’s beverage and now with “baby boomer” generation, Pepsi and Cola will have to become inventive for this generation especially as many of the baby boomers are considering healthier lifestyle choices. If Pepsi and Cola were to enter...
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  • Case Study
    anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian...
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  • Soft Drink Annalysis
    drink industry is a highly competitive business fighting for market space in which there are dominant companies controlling the business. Coca-Cola and Pepsi Co. are the two largest companies that set the standards for nearly everything in the industry. These two companies compete heavily with each other...
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  • Coca Cola- a Detailed Case Study
    Analysis of the soft drink Industry- The “Coke” side of the story! (Marketing Management End term Report) Submitted to: Mrs Joyeeta Chatterjee LBSIM Submitted by: Group 10- Sec A Eshani Nanda Monika Somani Pradip Rangholiya Apeksha Jain Kranti P.Singh Vaibhav Sahu 1 Flow of the Report ...
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  • Branding
    the third most popular Cola in America. It is a tasty, refreshing soft drink. In 1905, it was first designed merely to meet the needs of grocery customers in a limited graphical territory. A young man named Claude Hatcher who was a good chemist, developed Royal Crown Ginger Ale in 1906. In 1923, the...
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  • Dr. Pepper Snapple
    the five competitive forces. The major competitors that Dr. Pepper Snapple currently faces are Coca-Cola and Pepsi-Co. Coca-Cola currently holds more than 40% of the beverage market industry, Pepsi-Co holds almost 30%, while Dr. Pepper accounts for only 16% (Current StockPrices. 8 June 2013. Morningstar...
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  • Coca Cola Case Study
    Marketing Strategy in Action Discussion Questions: 1- Discuss the attitude and related beliefs towards Coca-Cola of intensely brand-loyal consumers (perhaps like those who were upset by the new Coke in 1985). How might their attitude and beliefs differ from those of less involved, less loyal consumers...
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  • CUSTOMER SATISFACTION FOR COLD DRINKS OF VARIOUS BRANDS
     CUSTOMER SATISFACTION FOR COLD DRINKS OF VARIOUS BRANDS __________________________________ QUANTITATIVE METHODS Submitted To:- Prof. Naval Bajpai Submitted by:- ACKNOWLEDGWMENT Before we get into the thick of the things we would...
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  • Project on Cocacola
    A PROJECT REPORT ON CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS [pic] JAN.-MAR.2010 By MD.TAOSEEF QURAISHI REPORT Submitted to BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University...
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  • Competitors Analysis - Soft Drink Industry
    (CSD) market generated revenues of over $147 billion, all of which comes from three global powerhouse companies occupying 90% of the market. Coca-Cola, Pepsi, and Cadbury Schweppes, are one, two and three, respectively, in the very competitive CSD industry. Over past decades, the CSD market has been honored...
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  • Explain why it is important for marketers to understand the concept of branding.
    and customers. That is what a brand does. Jobber (2010) defines a brand as “a distinctive product offering created by the use of a name, symbol, design, packaging, or some combination of these intended to differentiate it from the competitors”. Brands affect consumer's perceptions and preferences, a brand...
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  • Pesi Marketing Paper
    named PepsiCo India Pvt. Holdings. These past seven weeks were of utmost importance as they added value towards my path of knowledge. I would like to end this acknowledgement by thanking the customer executives, route agents and helpers at large with whom I have interacted during the course of my training...
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  • Scaling Techniques
    questionnaires in such a way that the score of individual’s responses assigns a place on a scale. Example of scaling Consider a scale locating customers of a bank according to the characteristic “agreement to the satisfactory quality of service provided by the branch”. Responses may be: Importance...
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