Customer Preference Towards Coke And Pepsi Essays and Term Papers

  • coke

    Coca-Cola against Pepsi: A Never-ending Battle Coke and Pepsi have been fighting each other for decades. They both have managed to keep up with changing times, industry and customer preferences through continues evolution and by use of their powerful competitive business strategies. Customers are now more...

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  • Coco Cola Case

    Iced tea, the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients). The product for our study is COCO COLA (COKE). The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink...

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  • Market Research Paper

    QUESTIONNAIRE………………………………………………………………26-29 EXECUTIVE SUMMARY This research project is a study about the factors that affect the consumer’s choice of brand, i.e. Coke or Pepsi. Therefore, we started out our research by deciding our mode of data collection, and therefore, with some help from secondary data, we created...

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  • Coke vs. Pepsi: a Matter of Taste and Brand

    strongly believed that a drink containing 8.46 mgs of cocaine would result in the cure for morphine and opium addiction. Although today we all know that Coke does not have this effect, Pemberton ended up creating one of the most famous drinks ever. The brand is at the moment so influential that...

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  • Marketing Research

    Behavioral Preference for Culturally Familiar Drinks -Samuel M. McClure, Jian Li,1 Damon Tomlin, Kim S. Cypert, Latane´ M. Montague and P. Read Montague, October 14,2004 Coca Cola and Pepsi are nearly identical in chemical composition, yet humans routinely display strong subjective preferences for one...

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  • Changing Environment

    Previously this market was dominated mainly by the unorganized or small soft drink manufacturer but now the demand is turning mainly towards few big brands like Coke & Pepsi. Since last few years these two brands are having almost 95% of the total market share. They are not only serving the soft drink...

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  • reserch paper

    CONSUMER PREFERENCE FOR COCA COLA AND PEPSI CONSUMER PREFERENCE COCA COLA VERSUS PEPSI-COLA ABSTRACT - This study is conducted between two global giants Coca Cola & Pepsi. This research paper is basically comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi...

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  • Cola Wars

    industry. The soft drink industry benefits from generally benign forces. Colas characterized the first 50+ years of the soft drink industry, with Coke and Pepsi accounting for the top brand names. While substitutes for soft drinks certainly exist, the major players in the CP industry have successfully...

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  • Market Research Report

    report introduces study of consumer’s preferences for COLA products. After going through a detail analysis of market behavior and future prospect, it may also provide an opportunity to COLA companies to frame a good future plan to satisfy maximum needs of the customers and established its guiding role in...

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  • Cocoa Cola

    Company in United States in 1886, which is often referred to as simply Coca-Cola or Coke. Coke is the world's most recognizable brand. Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century. Although...

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  • Cola Global Brand Roll-Out

    distributing it within a specific region, soon became the model distribution method for Coke and was emulated by others. The 1960s and 1970s brought acquisitions and diversification for Coca-Cola and Pepsi-Cola. In 1960, Coke purchased Minute Maid and later acquired Duncan Foods. The Coca-Cola Company Foods...

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  • Muddi

    keep up this relative market share. With sales declining in each quarter and as a result coke has a low market share in Pakistan, (especially in Karachi). As a result “low sales in conjunction with the sales of Pepsi”. Research Problem: Considerable considerations have been given to the distribution...

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  • Pepsi-Cola UK.Case.Analysis

    Pepsi-Cola UK case analysis Market and Competition in U.S Distribution Channels % of U.S soft drink volume % of Pepsi in that channel % of Coke in that channel Additional Info Food stores 42 30.2 29.6 Supermarkets in U.S. were diversified. Large chain controlled less than 2%...

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  • Coca Cola

    to stir up a caramel-colored liquid and then he mixed with carbonated water. John created this mixture in Jacobs' Pharmacy and sampled different customers who all liked the drink. Pemberton decided to put the new drink on sale for five cents a glass. Pemberton's bookkeeper, Frank Robinson, named the...

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  • Hp

    Case study no 6- The Pepsi machine Executive Summary: Case Introduction & Organization • PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. • We have always known Pepsi and Coca Cola to be fighting...

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  • A Flavor Fight

    the best? But always is going to be one that is the best and the number one in the consumers life. For example one of the biggest product fight are Pepsi and Coca- Cola one, which always have been fighting not only in the sells, but also marketing and ingredients that both companies use to make the product...

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  • Coca Cola Company

    moving toward "pure competition", in which existing profits for all companies are moving down to zero. 1. The threat of the entry of new competitors * Advertising and Marketing: Soft drink industry needs huge amount of money to spend on advertisement and marketing. In 2000, Pepsi, Coke and their...

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  • Introducing New Coke

    increased competition with Pepsi moved Coca-Cola towards redefinement of their product and doing marketing research to develop their product in a better way. I think that whereas Pepsi followed a target-segmentation strategy and concentrated more on the customers needs (“Pepsi Generation”) early in the...

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  • coke cola

    other countries, and created a huge market for the soft drink industry. With not only a huge customer base, the CSD industry also has a huge profit margin for its products. Concentrate produces, such as Coke and Pepsi, sell their concentrate for a huge profit to the bottlers. Not only have they become to...

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  • Coke vs Pepsi

    i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi vii. Comparison between Coke and Pepsi ...

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