"Customer Preference Towards Coke And Pepsi" Essays and Research Papers

  • Customer Preference Towards Coke And Pepsi

     Promotion Special Offers Very Often Major supermarket, wholesaler, retailer and small shop have special offers for both Coke cola and Pepsi brands which attract a lot of old and new customers thus increasing the sale and loyalty. Internet offers a direct line of communication to their audience that T.V, Radio, print and billboards simply cannot do Advertising Advertising used my both brands...

    Advertising, Alcoholic beverage, Coca-Cola 1033  Words | 4  Pages

  • Coke and Pepsi

    Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense...

    Advertising, Brand, Coca-Cola 1202  Words | 5  Pages

  • Coke vs. Pepsi

    Coke Versus Pepsi : Differences in Cultural History Rather than Taste Posted by Nicole Smith, Jan 16, 2012 Food And Drink No Comments Print For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA, as they have maintained their popularity over the past several decades. One can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the camps substantiates its favoritism not only on flavor, but also on ideas, facts,...

    Coca-Cola, Coca-Cola brands, Cola 1012  Words | 3  Pages

  • Hypothesis-Pepsi vs Coke

    Running head: COKE A Coke is a Coke ITT Tech PROBLEM Why do some of us have such strong soda preferences? There’s all this uproar of Coke vs. Pepsi, and really looking at the ingredients, the products aren’t all that different. Both are made of carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid and natural flavors (Pendergrast, 2000, p.6). The natural flavors are where they differ. Coke includes a “secret ingredient” known as Merchandise...

    Blind taste test, Caffeine, Coca-Cola 2461  Words | 7  Pages

  • Coke and Pepsi

    Pepsi is a manufacturer or use manufacturers, market and sell a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods through their North American and international divisions. B) Coca-Cola has the dominant position in beverage sales. C) Coca-Cola 2006 $29,963, 2007 $43,269 The difference is $13,306 for a 44.4% increase. Pepsi 2006 $29,930, 2007, $34,628 The difference is $4,698 for a 15.6% increase. D) Pepsi had...

    Asset, Balance sheet, Coca-Cola 953  Words | 7  Pages

  • coke cola

    and created a huge market for the soft drink industry. With not only a huge customer base, the CSD industry also has a huge profit margin for its products. Concentrate produces, such as Coke and Pepsi, sell their concentrate for a huge profit to the bottlers. Not only have they become to buy the bottlers, but both of these companies also bargain prices for the bottlers. With such a large amount of profit, Coke and Pepsi are able to spend huge amounts of money on advertising, in return creating large...

    Barriers to entry, Brand, Caffeine 2259  Words | 7  Pages

  • Coke vs Pepsi Rivalry

    No. | Topic | Page No. | 1. | Introduction | 2 | 2. | Problem Statement | 3 | 3. | Probable Solutions | 4 | 4. | Development of Key Decision Criteria | 5-6 | 5. | Contingency Plan | 7-8 | Introduction When the cola giants, Pepsi and Coke, entered the Indian market, they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought in India by the two rivals with its focus on the publicity campaigns where the two sought...

    Coca-Cola, Cola, Marketing 1172  Words | 4  Pages

  • pepsi and coke

    Antonio Cesaro - Strategic Management - Section 1 – Coke and Pepsi’s Case I pledge that I have neither received nor given unauthorized assistance for the completion of this work. AC Coke and Pepsi: a century of war in a “five star” industry The beverage market includes several products that can be divided into two main categories: alcoholic, such as for example beer, wine, spirits, and non-alcoholic within which, in turn, we can distinguish carbonated soft drinks (CDSs) and “non carbs”...

    Caffeine, Coca-Cola, Cola 642  Words | 2  Pages

  • Coke v Pepsi Case Study

    GS BUSI 681 Fall 2013 Cola Wars Continue: Coke and Pepsi in 2006 1. Why, historically, has the soft drink industry been so profitable? Americans enjoy carbonated sugary beverages. The industry itself, because of its tasty product, focuses on marketing and advertising to make a profit. Coke and Pepsi employed the following technique to make the soft drink industry profitable: marketing (Yoffie 21). Coke and Pepsi have dominated the market on soft drinks by offering a product that people...

    Caffeine, Carbonated water, Coca-Cola 1942  Words | 7  Pages

  • customer preference towards Auchan hypermarket

    expansion of loyalty concept to include preference for shopping mall and / or a hypermarket – deciding where to buy in an increasingly complex retail mall globe and hence this research has tried to find out the shoppers’ retailing attitudes and behavior in shopping malls and hypermarkets. Additionally, this study has also attempted to investigate the competition posed by the ‘No Frills’ lifestyle stores and the hypermarkets like BigBazzar, Easy Say etc towards the shopping malls, and whether the former...

    Anchor store, Big-box store, Giant Hypermarket 2352  Words | 13  Pages

  • Pepsi vs Coke

    When it comes to Pepsi and Coke many people have a preference and most will be able to acknowledge the distinct taste difference. In this taste test however I decided to not simply test whether or not a person could distinguish one cola brand from the other, but instead see if people with a preference could still distinguish a difference even if everyone around them was giving a different answer. I decided to test false consensus along with self-efficacy, self-concept, self-serving bias, hindsight-bias...

    Coca-Cola, Cognitive biases, Cola 1207  Words | 3  Pages

  • Coke & Pepsi

    specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not could developments in the political area have been handled better by each company? Ans: The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian economy in 1991 and introduction of the New Industrial Policy to eliminate barriers, such as bureaucracy...

    Coca-Cola, Cola, Economics 1422  Words | 5  Pages

  • Coke Pepsi War

    Coke has been leading the competition from 1998-2002 in terms of higher market capitalization, gross margin and net income. However, Pepsi was leading the fight in terms of growth in revenue and net income. However, Pepsi’s stock performed 45% better than Coke’s stock. Overall, Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation, however, their revenue during this period increased due to summer months artificially increasing the demand. Pepsi, on the other...

    Caffeine, Coca-Cola, Cola 1031  Words | 3  Pages

  • Coke vs Pepsi

    Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today, Coca-Cola and Pepsi Cola. Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations. In the free market, it can be difficult to determine which company uses the best practices in their marketing strategy as both use similar strategies to expand their local and global markets. In this paper the subjects...

    Coca-Cola, Cola, Marketing 1579  Words | 6  Pages

  • Coke vs. Pepsi

    Financial Management: Coke vs. Pepsi BUS 508 – Business Enterprise June 11, 2011 Financial Management: Coke vs. Pepsi The purpose of this paper is to analysis companies Coke and Pepsi and determinate (a) which company is better able to pay current liabilities (debt), (b) explain what profitability ratios can tell about a company’s performance and how that information would influence investing decisions, (c) discuss which financial ratios to utilized while examining the company’s most...

    Asset, Balance sheet, Coca-Cola 1386  Words | 6  Pages

  • Pepsi Coke Case

    competitive moves between players. This interaction over time should make it easier for a firm to predict the direction and nature of their rival’s next (competitive) move. The authors suggest in Hypothesis 2a that the volatility of the relationship between Coke and Pepsi’s competitive moves would attenuate over time. However, they also discuss how it can be argued that firms will engage in more radical shifts in strategies in order to gain competitive advantage. In addition, they discuss that is can be difficult...

    Cournot competition, Dunkin' Donuts, Industry 1266  Words | 4  Pages

  • Coke vs. Pepsi War

    Mohamed Saada. Coke vs. Pepsi War Overview: In 1985 Coke has introduced a new Coke product replacing its old Coke Formula that has been around for almost 100 years. The reaction has been outrageous by the consumers who resisted the new Coke forcing the company to go back in its decision and sell the two products together. My opinion is that the mistake was partially being a wrong strategic call and partially a mistake in interpreting the market research date. On the strategic call, Coke was losing...

    Brand, Coca-Cola, Consumer 1472  Words | 4  Pages

  • Coke

    Xuna Yan Coke Case 7/12/2015 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: diet coke, coke zero, coke life. Answer: Diet Coke was introduced to target the market of women. In the process of its development, it really targets more female consumers than male. Specifically, women who want a healthier life and a low-calorie drinks really love Diet Coke. In the later period, Coca-Cola Company introduced a sweeter version of Diet...

    Coca-Cola, Coca-Cola Black Cherry Vanilla, Coca-Cola C2 1394  Words | 6  Pages

  • Coke and Pepsi Case Study

    Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even...

    Business ethics, Coca-Cola, Corporate social responsibility 2162  Words | 6  Pages

  • Coke vs. Pepsi

    Coke and Pepsi in Russia: In 1972, Pepsi signed an agreement with the Soviet Union which made it the first Western product to be sold to consumers in Russia. This was a landmark agreement and gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand. Also, Pepsi must counter trade its concentrate with Russia's Stolichnaya vodka since rubles...

    Coca-Cola, Cola, Cola Wars 2096  Words | 5  Pages

  • Coke vs. Pepsi

    We researched Coke and Pepsi as was requested to see which one would be a better investment over the other. One of the ways to see how a company is doing is to look at how much (EVA) Economic Value Added that company is producing. EVA is a way of measuring an operation’s real profitability. EVA is better than conventional ways because it takes into account the total cost of the operating capital. EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has...

    1920, Coca-Cola, Cola 1565  Words | 7  Pages

  • Pepsi Cola

    Consumer Behaviour in PEPSI COLA Background of the study Carbonated soft drink Pepsi was first fabricated in 1890 by Caleb Davis Bradham in US. Since then there had been a huge adjustment that has been accumulated out the feature keeping in mind the end goal to adapt up to the altering outer situation. In 1898 it was named as Brad's Drink, which was altered to Pepsi-Cola in 1903 and at last to Pepsi in 1961. It has an imperative item line that incorporates Dr Pepper, 7 Up, Irn Bru, Cola Turka...

    Coca-Cola, Cola, Diet Pepsi 1289  Words | 4  Pages

  • Introducing New Coke

    New Coke Assignment 1. What historically had been the value proposition of Coca Cola? Coca Cola’s value proposition has historically been to evoke a “comforting nostalgic appeal”[1] by associating itself with positive human moods/emotions - primarily happiness, belonging and celebration. The way to make this proposition possible has been to “place Coke within arms’ reach of desire...wherever there are people who get thirsty”.[2] The company has gone out of its way to develop distribution...

    Advertising, Coca-Cola, Cola 849  Words | 3  Pages

  • Internal Analysis of Coke and Pepsi Case

    Internal Analysis of Coke and Pepsi (Appendix A) In this session, we would analyze Coke and Pepsi internally using SWOT analysis. SWOT is the short form of Strengths, Weaknesses, Opportunities and Threats. In Appendix A, we can see that the major strength for Coke is its name value. Coke is the World’s leading brand for CSD. Marketing and advertising is the major battleground for the CSD industry, from the SWOT analysis, we can see Coke did a great job for that. Being the market leader is definitely...

    Caffeine, Coca-Cola, Energy drink 657  Words | 4  Pages

  • Pepsi

    Founded in 1893, Pepsi is a carbonated soft drink that is a product of the firm “PepsiCo.” It the 1920s and 1930s it was the leading soft drink company in the market. From then to now a lot has changed in terms of market scenario as well as product development. The current market scenario comprises of two main market leaders in the soft drink industry, namely, Pepsi and Coca-Cola (Coke). In addition to these other competitors include Thumbs up, Limca, etc. Pepsi faces heavy competition in the Indian...

    Carbonated water, Coca-Cola, Energy drink 774  Words | 4  Pages

  • Pepsi & Coke: Related to Game Theory

    09 Pepsi & Coke 08 Fall In May, 1886, Coca Cola was introduced by John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton started brewing his coca cola formula in a three legged brass kettle in his backyard. Pharmacists Caleb Bradham in New Bern, North Carolina first made competitor Pepsi in the 1890’s. The brand was trademarked on June 16, 1903. These companies have brand identification and customer loyalties that have made them a historical landmark. Today Pepsi and Coke control...

    Coca-Cola, Economics, Imperfect competition 1155  Words | 4  Pages

  • Case Study Coke vs Pepsi

    dy Managerial Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4, 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we...

    Coca-Cola, Cola, Crystal Pepsi 1318  Words | 4  Pages

  • Case Analysis 4 Pepsi and Coke

    CeCe Miyagawa Professor Preston Cameron SBU200 Society and Business October 15, 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues, Ethics, and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties, as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their...

    Coca-Cola, Cola, Corporation 950  Words | 3  Pages

  • Pepsi/Coke Market Conditions

    the efficiency, productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces a range of working practices that were based on paper, expensive laptops and delicate PDAs. The solution now helps support Coca-Cola HBC's mobile enterprise strategy of capturing and delivering accurate information while workers are on the road, such as inventory, delivery schedules and store set-up and displays to its mobile workforce, customers, partners and suppliers in a timely...

    Coca-Cola, Diet Coke, Pepsi 1930  Words | 5  Pages

  • New Coke

    management got it so wrong? 3 4. Were there less drastic alternatives? 5 5. Understanding your Loyal Customer 6 6. Conclusion 7 Reference 8 1. Introduction Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook, 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during...

    Coca-Cola, Coca-Cola Black Cherry Vanilla, Cola 1958  Words | 6  Pages

  • Pepsi

    (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan & Sohaib Ahmad University of Lahore, Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find...

    Coca-Cola, Coca-Cola C2, Coca-Cola Cherry 2006  Words | 6  Pages

  • Coke and Pepsi Learn to Compete in India

    Case 1-3 Coke and Pepsi Learn to Compete in India 1. As far as I am concerned, there are three specific aspects of the political environment have played key roles: 1) As mentioned in the case, Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. 2) Based on Indian laws, outside investment cannot use their original brand name. For Coca-Cola, they attempted...

    Bottled water, Caffeine, Coca-Cola 964  Words | 3  Pages

  • Coke vs. Pepsi

    Re: Coke vs. Pepsi Question #1: Distinguish Financial Statements BALANCE SHEET | COCA COLA | PEPSI CO | ASSETS | 19,145 | 22,660 | LIABILITIES | 10,742 | 12,936 | OWNERS EQUITY | 8,403 | 6,401 | CASH | 1,648 | 311 | INVENTORIES | 890 | 1,016 | ACCOUNTS RECEIVABLE | 1,666 | 2,453 | PRE PAID EXPENSES | 2,017 | 499 | INVESTMENTS AND OTHER ASSETS | 8,549 | 1,396 | PROPERTY PLANT EQUIPMENT | 5,685 | 7,318 | ACCOUNTS PAYABLE | 3,141 | 3,870 | LOANS PAYABLE/SHORT TERM BORROWING...

    Asset, Balance sheet, Coca-Cola 782  Words | 3  Pages

  • A Study of Customer Preference Towards Various Stock Brokerage Firms in Indore

    RESEARCH PROPOSAL A Study of Customer Preference towards various Stock Brokerage Firms in Indore November 20, 2012 Submitted To : Submitted By : Dr. Yamini Karmarkar Dhwanil Mehta IM 2K9 36 Himanshu Patidar IM 2K9 47 Title A Study of Customer Preference towards various Stock Brokerage Firms in Indore. ...

    Broker, Null hypothesis, Sampling 1445  Words | 6  Pages

  • Cola Wars Continue: Coke and Pepsi in 2006

    Cola Wars Continue: Coke and Pepsi in 2006 1. Why is the soft drink industry so profitable? In an industry dominated by two heavyweight contenders, Coke and Pepsi, in fact, between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD, the introduction of diet and flavored varieties, and brand extensions...

    Caffeine, Coca-Cola, Energy drink 885  Words | 3  Pages

  • Financial Analysis of Coke and Pepsi

    means that the demand for the Coca-Cola Corporation products was not as high as the demand for the PepsiCo products. This could be due to the sales that were being made on each product. Coca-Cola may not have been selling as much of their products as Pepsi. Looking at the cash flow for both companies, you can see that there was an increase in one company and a decrease in the other company. PepsiCo had an increase from 2004 to 2005. The amount of the PepsiCo cash flow in 2004 was $1,280,000. The cash...

    Accounts receivable, Asset, Balance sheet 1990  Words | 5  Pages

  • coke vs pepsi

    wo of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or neither may appeal to you or seem sweeter...

    Coca-Cola, Dividend yield, Financial ratio 2282  Words | 4  Pages

  • Cola Wars Continue: Coke and Pepsi in 2006

    Continue: Coke and Pepsi in 2006 Coca-Cola and Pepsi-Cola have a long history of intense competition since 1950. Besides the CSD (carbonated soft drink) consumption rise, it brought both Coke and Pepsi enjoyed significant revenue growth. In 2004, CSD has 52.3% of total US Liquid Consumption. Coke and Pepsi had 22.1% and 14.4% in Net profit/sales respectively. There are four major participants involved in the production and distribution of CSDs: 1. Concentrate Producers (Coke, Pepsi, and others))...

    Bottle, Caffeine, Coca-Cola 1009  Words | 3  Pages

  • Pepsi vs Coke

    Pepsi vs Coca Cola For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it...

    Coca-Cola, Coca-Cola C2, Coca-Cola Zero 1511  Words | 4  Pages

  • Cola Wars Continue: Coke and Pepsi in 2006

    Cola Wars Continue: Coke and Pepsi in 2006 CSD Industry Overview Coke and Pepsi, the two main players in the duopoly market, have benefited from average growth of 3% since 1970 in the CSD market. There are many substitutes to CSD’s such as; milk, coffee, bottled water, beer, juices, tea, wine, sports drinks, and tap water yet American’s drank more soda than any other beverage. Coke and Pepsi competed fiercely for market share and this competition built brand recognition for both companies. Continuous...

    Brand, Coca-Cola, Pepsi 1006  Words | 3  Pages

  • Cola Wars Continued – Coke vs. Pepsi in 2006

    Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case, special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits, the relationship between the different stages of the value chain in the industry, the relationship between competitive interaction and industry profits, and the impact of globalization on industry structure. While preparing the case, you should start by carefully characterizing the carbonated soft drink...

    Caffeine, Coca-Cola, Cola 2037  Words | 6  Pages

  • Cola Wars Continue: Coke and Pepsi in 2006

    Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry, especially those thinking about entering, have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms, risk of entry by potential...

    Caffeine, Carbon dioxide, Carbonated water 1668  Words | 4  Pages

  • Financials on Coke vs Pepsi

    In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired...

    Coca-Cola, Cola, Frito-Lay 1477  Words | 4  Pages

  • Coke/Pepsi Economic Case Study

    1. Why is the soft drink industry (i.e., the cola concentrate industry) so profitable? The soft drink industry survives on the rivalry that has existed for over a century between Coca-Cola and Pepsi-Cola. The two brands are competing for the market share nationally and globally by trying to clinch the thirst of every person in the world. In Michael Porter’s five forces, the threat of rivalry pushes both companies to “out compete” with each other and drive up the fixed cost to enter the market...

    Coca-Cola, Cola, Pepsi 1173  Words | 3  Pages

  • Pepsi Coke Challenge Lab Report

    their product. My Biology 141 class challenged people to do the Pepsi/Coke challenge to see if they were cable in distinguishing between Cola products Pepsi and Coke even if they had recently brushed their teeth or not. There were two hypotheses to test. The first one being that there is a difference between brushing your teeth and not brushing your teeth, within the last thirty minutes, in their ability to distinguish between Pepsi and Coke. The second one was that there is no difference between brushing...

    Blind taste test, Chi-square distribution, Chi-square test 1137  Words | 3  Pages

  • Coke vs Pepsi

    Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7, 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First, we must understand what the 4 P’s of marketing refers to. They are pricing, product, promotion, and placement of product. We are asked to describe the products, their industry, their market shares, and their fluctuation in sales. Now that we understand what the 4 P’s of marketing...

    Caffeine, Carbonation, Coca-Cola 1312  Words | 4  Pages

  • Pepsi vs Coke Brand Positioning

    com/archives/964   Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands, not the companies)? Few other companies in the world have been able to construct and manage their brands as well as these companies. Much of the successful of these companies can be attributed to way in which they have managed their soft drink brands. Coke has positioned itself as an integral, crucial part of people’s everyday lives. The brand, particularly through...

    Advertising, Brand, Brand management 941  Words | 3  Pages

  • Coke and Pepsi Csr Analysis in India

    when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them, they overlooked multiple issues when starting business in India. When starting a business in a foreign country, the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the Indian population responded so hostilely. Coke and Pepsi’s problems in India were complicated by the...

    Corporation, Freshwater, India 749  Words | 3  Pages

  • Coke and Pepsi Case

     Laura Sanchidrian Fuertes Laura Sanchidrian INTB 4202 Prof. Grigorios Livanis Spring 2014 Coke and Pepsi Discussion Assignment Compare the economics of the concentrate business to that of the bottling business: Why is profitability so different? Comparing the financial statements of the largest concentrate producers (Coca-Cola Company and PepsiCo) and those of the largest bottlers (CCE and PBG) we can easily identify numerous factors affecting...

    Bottle, Capital, Coca-Cola 707  Words | 3  Pages

  • Customer Awareness and Preference

    A STUDY ON CUSTOMER AWARENESS AND PREFERENCE TOWARDS SUSEE AUTOMOTIVE PVT.LTD, TRICHY. QUESTIONNARIE 1) Name : Age : Gender : Educational qualification: 2) In which part of the city you are coming from (a) Chennai (b) Madurai (c) Trichy (d) Kovai (e) Other areas 3) What are the factors influencing to buy a car in Susee auto? (a) Trust worthiness (b) Goodwill for the particular showroom ...

    Automobile, Customer relationship management, Customer service 564  Words | 3  Pages

  • Coke vs Pepsi Investment

    Coke VS. Pepsi James Esposito Strayer University The Business Enterprise BUS 508 Dr. Amanda Manners June 11, 2011 Coke VS. Pepsi The following paragraphs will discuss the financial positions of both Coke and Pepsi. There will be a discussion on which company has the greatest ability to pay off any current liabilities the companies have and what type of financial tools can be used to determine their capability to pay such debt. The reader will also be provided the tools that anyone can...

    Dividend yield, Finance, Financial ratio 1752  Words | 6  Pages

  • Research Paper on Pepsi vs Coke

    the products of PepsiCo: The major brand categories owned by PepsiCo, Inc. include Pepsi, Frito-Lay, Gatorade, Quaker Oats and Tropicana. Each of these has numerous other product offerings in their respective categories, both U.S. and internationally 1. Pepsi 2. Diet Pepsi 3. Caffeine-Free Pepsi 4. Caffeine-Free Diet Pepsi 5. Pepsi Wild Cherry 6. Diet Pepsi Wild Cherry 7. Diet Pepsi Vanilla 8. Pepsi ONE LITRATURE REVIEW: • According to kabir c. sen (june,1997) Unlike...

    Advertising, Coca-Cola, Cola 1544  Words | 6  Pages

  • Coke & Pepsi Learn to Compete in India

    branded aerated drinks sampled from different parts of India, which included 28 Coke brands and 29 more from Pepsi. During the crisis with contaminated water in India, Pepsi and Coca-Cola were both under fire with the consumers and government. Politicians made it exceptionally difficult for both companies to redeem themselves with the facts they had, but Coca-Cola seemed to have a more difficult come-back than Pepsi. India’s market is enormous in terms of population and geography. Both PepsiCo...

    Caffeine, Coca-Cola, Energy drink 1061  Words | 3  Pages

  • Coke & Pepsi Learn to Compete in India

    Coke and Pepsi Learn to Compete in India CASE STUDY 2 International Marketing 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? There are several specific aspects of the political environment...

    Caffeine, Coca-Cola, Cola 1074  Words | 3  Pages

  • Coke & Pepsi learn to compete in India

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