• Title
    Rewards: Shoppers Stop‘s customer loyalty program is called The First Citizen. The program offersits members an opportunity to collect pointsand avail of special benefits. Currently, ShoppersStop has a database of over 2.5 lakh members who contribute to nearly 65% of the total sales of Shoppers...
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  • Shoppers Stop
    , on April 10, 2008.[3] Shoppers Stop is listed on the BSE.[4] With the launch of the Navi Mumbai departmental store, Shoppers Stop has 34 stores in 15 cities in India.[1] Contents [hide] * 1 Store * 2 Products * 2.1 Marketing * 2.2 Merchandising * 2.3 Loyalty program * 3...
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  • Loyalty Programs in Indian Retail
    industries. Designing specific loyalty program for each segments Retailers across the country like Westside, Pantaloon and Shoppers stop have adopted the tier system of loyalty programs, wherein customers are normally segmented based on their spending potential and are provided different level of...
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  • Customer Loyalty Programme
    , devotion; constancy". Now, when you ask marketers how you translate loyalty into business terms, there is a lot of confusion. Are you talking about a rewards credit card, or is it a grocery discount card? Or are you talking about a coalition program? Frequent shopper program? Or is it an email...
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  • Crm for Shoppers Sto
    Stop priority is given to customer convenience with customer friendly signage, alteration desk, customer service desk with gift wrapping service and off course most importantly the exclusive First Citizen Members’ lounge to name a few. First Citizen is one of the very significant loyalty programs of...
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  • Study of Loyalty Programs
    Introduction The literature survey has provided a base for the study and given an overview of the areas where the research could be done. It has also provided me with the relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs...
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  • Pantaloons
    . * Almost 50 percent of the top U.K. retailers have loyalty programs. * About 75 percent of Americans belong to at least one loyalty program. * Shoppers stop claims more than 60% of sales from loyalty members. * Subhiksha claims 80% of sales comes from loyalty members. Loyalty...
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  • Kudler Fine Foods Frequent Shopper Program
    bakery and pastry to fresh meat, produce, cheeses, condiments, and specialty dairy items (Apollo Group, 2007). As a strategy for increasing customer loyalty and store profitability, Kudler Foods has decided upon the implementation of a Frequent Shopper Program. Kudler Foods has partnered with a...
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  • Crm - Shoppers Stop
    ambience that connects with the mindset. The brand campaign addresses environment-related issues in a youthful, tongue-in-cheek manner. Shoppers Stop as a brand active on social media marketing platforms with Facebook and Twitter to connect with this audience. Loyalty program and Co-branded Credit Card...
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  • Questionaire on Garments Sector
    merchandise and film merchandise. Loyalty program- Shoppers Stop’s has a loyalty program called First Citizen. They also offer a co-branded credit card with Citibank for their members. Primary objective: ➢ To study the retailing mix of the garments sector at Shoppers Stop. Secondary...
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  • Shopper Stop
    loyalty building program help in increasing your frequency of visit at shopper’s stop ? |Respond |No. of customer | |YES |83...
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  • Comparative Study
    - they are put one at each floor for going down and going up at a normal speed that makes shopping convenient. VS Page 14 LOYALTY PROGRAMS: Shoppers stop pioneered India’s first retail loyalty program - “First Citizens”. The First Citizens base grew from 781,000 to 1,013,000 over customers...
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  • Bsa 375 Kudler Fine Foods
    Kudler Fine Foods SR-KF-013 Paper Kudler Fine Foods SR-KF-013 Paper Abstract Kathy Kudler, and her company, Kudler Fine Foods, are attempting to initiate a customer loyalty program. According to Kudler (2007)This loyalty program, also called the frequent shopper program, is designed to award...
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  • Shopper Stop B2B Strategies
    company then collects this data and touches base with customers via direct mailers informing them of all new promotions that is currently on and also updates them about the upcoming events. Shoppers Stop claims that it has taken its CRM initiatives to a new height and now calls it‘s loyalty programmes...
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  • Shopper's Stop
    have with ShoppersStop, at what growth stage they are, etc. Thus, this program plays a very important role in successfully carrying out the customer loyalty program at ShoppersStop. 7.2 Benefits 1. FCC Reward Points: A FCC member earns Reward Points on everything that is shopped. These...
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  • Service Request Paper
    Service Request SR-kf-013 Paper Kudler Fine Foods is a gourmet food shop design to be a one stop shop for cooking ingredients and tools. The company is interested in developing a system to track customer purchases through a frequent shopper program. Customers will be awarded points toward free...
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  • Shoppers Stop
    conducted were the 'Shoppers' Stop Sananda Pujor Bazar' festival in Kolkata during the Durga Puja season, Akshay Trithiya and Onam in South and Sankranthi and Dhanteras in North LOYALTY PROGRAMS Shoppers Stop is among a few Indian organisations which have accepted customer as the king...
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  • Kudler Fine Foods
    use a savers card, Kudler Fine Foods want to initiate a Frequent Shopper Program that will keep track of a customer’s shopping patterns and tailor incentives through a point program. This program will help inspire customer loyalty by allowing customers to receive points on what he or she was going...
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  • Crm at Retail Sector
    ., frequent shoppers program in order to reward the existing customers. These programs help the retailers in increasing the number of footfalls as well as enhancing their sales revenues and profits. For example, Shoppers' Stop, one of the leading apparel retailers in India, had net sales of Rs. 1.6...
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  • Kudler Fine Foods - Overview of Management
    determining what their customer’s want. She also helps her customers take advantage of additional buying opportunities through gourmet food parties. Kudler also encourages customer shopping trips and improves loyalty by introducing a frequent shopper program. Additionally, as Kudler’s increases its customer...
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