Customer Loyalty Program In Shoppers Stop Essays and Term Papers

  • Title

    About Shoppers Stop Shoppers Stop is one of the first retail chains started in india in 1991 by the Raheja Group. It now boasts of 27 retail outlets across the country and is one of India's largest retail chains, having expanded from apparel and accessories to home furnishings and books under the...

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  • Loyalty Programs in Indian Retail

    Retail Loyalty Programs Loyalty Programs in retail : An overview What is a loyalty program ? Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with both hard and soft benefits for his loyalty and patronage. Classification ...

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  • Customer Loyalty Programme

    concept of’ loyalty ‘is not a new concept; it was in practice since many centuries. In past, ancient Roman Empire had often used the concept of loyalty for their army. In 21st century, marketers are trying to capture market share and profits with the help of a loyal customer base. Customer loyalty has been...

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  • Crm for Shoppers Sto

    Stores in Delhi • ShoppersStop The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies, one of India's biggest hospitality and real estate players. The Group crossed yet another milestone with itslifestyle venture-Shoppers' Stop. With its immense expertise...

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  • Shoppers Stop

    Shopper's Stop From Wikipedia, the free encyclopedia Shoppers Stop | | Location | Mumbai, Navi Mumbai, Delhi,Chennai, Coimbatore, Jaipur,Bangalore, Hyderabad, Pune,Kolkata, Bhopal, LucknowIndore | Opening date | 1991 | Developer | K. Raheja | Management | B.S. Nagesh (Customer Care Associate...

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  • Study of Loyalty Programs

    study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs really effective in enhancing the customer experience. • How much profitable does the loyalty programs prove to be, for a customer centric apparel retailer. Most customers hold several loyalty cards of competing...

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  • Kudler Fine Foods Frequent Shopper Program

    strategy for increasing customer loyalty and store profitability, Kudler Foods has decided upon the implementation of a Frequent Shopper Program. Kudler Foods has partnered with a loyalty points program that will allow for the accumulation of loyalty points to be redeemed by their customers for airline first-class...

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  • Crm at Retail Sector

    the industry was dominated by the un-organized sector. It was a sellers market, with a limited number of brands, and little choice available to customers. Lack of trained manpower, tax laws and government regulations all discouraged the growth of organized retailing in India during that period. Lack...

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  • Shopper Stop

    Sector-18, Kamothe, Navi Mumbai – 410209 PROJECT REPORT ON SHOPPER’S STOP SUBMITTED TO MGM’S COLLEGE OF COMMERCE, NAVI MUMBAI BY SOKHI MANPREET KAUR Roll No.30 Batch (2010-2013) IN PARTIAL FULFILLMENT...

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  • Questionaire on Garments Sector

    scenario at Shoppers Stop [pic] Papia Sarkar Subject- Market Research MBM 4th Sem Roll no. 95/MBM/091013 About Shoppers Stop: Vision- To be a global retailer in India and maintain its No.1 position in the Indian market in the Department Store category.  [pic] Shoppers Stop is an Indian...

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  • Shopper's Stop

    management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. There is no universally accepted definition of the term. In part, this is due to the...

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  • Kudler Fine Foods

    Kudler Fine Foods Frequent Shopper Program Xxxxxx Xxxxxxx University of Phoenix Professor BSA310 Kudler Fine Foods Frequent Shopper In every state and every town a person will likely find a grocery store. According to U.S. Bureau of Labor Statistics Office of Occupational Statistics and...

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  • Comparative Study

    RETAIL MANAGEMENT ASSIGNMENT A COMPARATIVE STUDY ON SHOPPERS STOP & WESTSIDE SUMMIYA SAIFY 08PG198 Marketing - A Indian Retail Sector The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional...

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  • Bsa 375 Kudler Fine Foods

    Kudler, and her company, Kudler Fine Foods, are attempting to initiate a customer loyalty program. According to Kudler (2007)This loyalty program, also called the frequent shopper program, is designed to award points for customer purchases which can then be redeemed for valuable gift items such as airline...

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  • Service Request Paper

    gourmet food shop design to be a one stop shop for cooking ingredients and tools. The company is interested in developing a system to track customer purchases through a frequent shopper program. Customers will be awarded points toward free item and discounts. The program will provide data gathered from...

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  • Crm - Shoppers Stop

    Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail...

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  • Pantaloons

    land available at prime locations. 1.3 LOYALTY PROGRAM Loyalty Programs are typical efforts of marketing that are rewarding in terms of encouragement, increasing loyalty in buying behaviour and potentially beneficial to the firm. A loyalty card, rewards card, advantage card, club card or...

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  • Kudler Fine Foods - Overview of Management

    developing a training program and software that will facilitate customer service training of Kudler’s employees. This will tie-in with the Intranet and allow the employees to access this from their store locations. Additionally, this training program should provide a one-stop shop for management’s...

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  • Catchment Area Analysis and Shopping behavior of Max Retail

    the discerning shopper. Max was introduced in India with its 1st store in Indore in 2006 offering apparel, footwear & accessories for the entire family; for women, men, children including a fashionable range for infants. With a great range of western & ethnic wear for the young shopper, it makes a perfect...

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  • Customer Loyalty

    Loyalty-Marketing Programs In the Retail Food Industry Executive Summary and Introduction Food retailers use loyalty-marketing programs — also known as frequentshopper programs, savings clubs or reward-card discounts — to identify their best customers and reward them with discounts on groceries. Retailers...

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