• Revised Marketing Plan for Qantas
    ------------------------------------------------- Module Name: Contemporary issues in strategic marketing Module Number: WEC-MBA-10-0506 Assignment Title: Revised marketing plan for Qantas Submission Due Date: 1st November 2009 Student’s Electronic Signature: Abhilash Plagiarism is to be treated seriously. Students caught plagiarizing...
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  • Marketing Analysis of Jetstar and Virgin Blue Airlines
    competitors. Taylor (2006) states that today’s customers will not settle for less as they continue to grow more service savvy raising their expectations ranging from convenience in purchasing airline tickets to the helpfulness of employees. If customers are not satisfied, they will simply refuse to purchase...
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  • Tiger Beer
    | |5 |Consumer & business |Chapter 4 & 5 |QANTAS Frequent Flyer |Q1. What type of primary data research should Qantas Frequent Flyer |Extra Activity– Prepare prior to tutorial | |Beg |buying...
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  • Cloud Computing
    organizations. Twenty percent of respondents are already using cloud capabilities for a variety of services, including corporate email, websites, storage and customer relationship management. Similar numbers plan to make the transition in the next 18 months—a doubling of cloud usage in a very short timeframe. From...
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  • Case
    FLEXIBILITY IN THE WORKPLACE Qantas Airways Ltd A snapshot of Qantas Qantas operates an average of 450 domestic flights daily and around 540 international flights every week, serving more than 120 destinations in 35 countries. The company's main business is the transportation of passengers and...
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  • Mas Strategic Analysis
    2008 262.3 -880.5 244.744 End of 2009 491.8 592 327.084 End of 2010 282 1,104.60 409.836 Figure 2: (BusinessWeek 2011a; BusinessWeek 2011b; Qantas 2010; Qantas 2009) Figure 2 depicts the yearly profit before tax (PBT) of LCCs AirAsia and Jetstar, and MAS since 2007. Following heavy investment in 2008...
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  • Qantas Case Study: Environmental Factors Affecting Qantas Hr Managers
    impact on HR planning in the next five years for Qantas? QANTAS 5 year plan- Introduction – the 5 Year Plan In a press release regarding Qantas’s future in August 2011, CEO Alan Joyce stated that Q’s 5-year plan began firstly by “returning Qantas to profitability”, and the hope that revenue will...
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  • Using the Chrm Decision-Making Framework, Consider an Organisation’s Actual or Potential Shrm Response to Influential Factors and Link Them to the Organisation’s Internal Hrm.
    managers are able to devise and implementation a strategic plan to attend to those potential problems or opportunities. This report has revealed that Qantas HRM can strategically align with organisational objectives by instigating the following plan * Conduct an honest, open review of organisational...
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  • Emirates and Qantas Strategic Alliance
    why Qantas and Emirates identified each other as potential partners. In which areas are the expected internal benefits and synergies for both companies involved? (20 marks) The partnership is expected to strengthen the two airlines in the highly contested Europe to Australia market. Qantas has recently...
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  • Financial Analysis Report
    XinlanLi310064295; ShuyiWang311121136; WentingHe311145744 ACCT6003 Group Assignment Qantas Airways and Singapore Airlines Content I. 1. 2. Business Strategy Analysis Five forces Analysis of Airline Industry Company Strategy Analysis II. III. 1. 2. 3. 4. 5. Accounting Analysis Financial...
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  • Frequent Flyer Program
    Frequent Flyer Program (FFP) Is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate frequent flyer miles (kilometers, points, segments) corresponding to the distance flown on that airline or its partners. There are other ways to accumulate miles...
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  • Cloud Computing
    organizations. Twenty percent of respondents are already using cloud capabilities for a variety of services, including corporate email, websites, storage and customer relationship management. Similar numbers plan to make the transition in the next 18 months—a doubling of cloud usage in a very short timeframe...
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  • Public Reactions to the Qantas Grounding Crisis
    comments attached to three news articles on the 2011 Qantas grounding crisis. Using Weiner’s Attribution Theory (1986, 1995) and the qualitative content analysis software; Leximancer, we used these comments to deconstruct audience perceptions of the Qantas crisis and isolate different emotional, attitudinal...
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  • Auditing
    brand name and good reputation * Offering competitive fares with high quality customer service and awarded the Best Low-Cost Airline in Australia 2009 * Excellent on-time performance record * Successful loyalty program | * Weakness * Lacking experience in its new long haul business ...
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  • Jetstar Analysis
    References 13 1. Introduction Founded in 2004, Jetstar is now considered a key business unit of the Qantas Group’s portfolio strategy. Since its inception, the airline has established itself as a major player in the Australian leisure and value based markets...
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  • Qantas Fin Analysis
    Case Study on Qantas Airways Limited / Qantas Group (‘QIL’) The principal activities of the Qantas Group are the operation of international and domestic air transportation services, the provision of freight services and the operation of a Frequent Flyer loyalty program. Key Business Drivers 1...
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  • case 5
    CASE 5 Qantas in the global airline industry, March 2010 Dallas Hanson Un¡versity of Tasmania In mid-2009 Alan Joyce, chief executive officer (CEO) of Australia's national airline, had a range of difficult decisions to take. Qantas was at a crossroads, still profitable, but in the middle of...
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  • Virgin Australia
    some of the typical roles that form a part of each team. Sales The Sales division is focused on generating revenues through promotion, sales, and loyalty initiatives; driving our brand and our product in the marketplace to maximise our commercial positioning. Departments include: * Commercial Strategy ...
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  • Annual Report
    Building a stronger Qantas Annual Report 2011 4 6 8 10 14 16 22 31 49 110 120 Chairman’s Report CEO’s Report Financial Performance Board of Directors Information on Qantas Review of Operations Corporate Governance Statement Directors’ Report Financial Report Sustainability Report Financial Calendar ...
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  • Marketing Situational Analysis Report
    analysis 3.2 Market share 3.3 size and growth 4. Market mix strategy analysis…………………………….. 5. Competitor analysis………………………………………. 5.1 Analyze Qantas 5.2 Analyze Tiger 6. Macro environment analysis……………………………… 7. SWOT……………………………………………………. 8. Issue identification…………………………………….….. 8.1 Market...
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