• What Are the Critical Success "Branding Strategies” of the Most Powerful Global Brand?: the Case of Coca-Cola
    Synopsis This study aims to examine the concept of branding strategy in particular; the case study of Coca-Cola’s branding strategy. This includes the notion of brand positioning, brand name selection, brand protection, corporate social responsibility, brand sponsorship, brand development. In...
    Premium 9702 Words 39 Pages
  • 3m's Key Success Factors and Analysis
    3M INTRODUCTION: 3M is a 109-year-old company is a $21-billion technology giant with major brands like Post-It Notes and Scotch Tape on its roster as well as innovative products like multi-layer optical films that go into LCDs. There are 6 major business units with 40 independent divisions in the...
    Premium 564 Words 3 Pages
  • General Motors
    Introduction GM has established that employees are not as productive as historically in the shown with in the company. The company has taken the time to break down research to see how actively engaged the employees are at the company. The research below will include the background of the company...
    Premium 1798 Words 8 Pages
  • General Motors
    General Motors Corporation BUS490 Business Policy Abstract This paper will provide information on General Motors Corporation; its objectives, strategy, potential threats and external opportunities. It will provide a look at the external factor evaluation matrix and the completive profile matri...
    Premium 1515 Words 7 Pages
  • General Motors
    GENERAL MOTORS Our Company At the new General Motors, we are passionate about designing, building and selling the world’s best vehicles.  This vision unites us as a team each and every day and is the hallmark of our customer-driven culture.   In fact, there are a lot of exciting things to s...
    Premium 3487 Words 14 Pages
  • Success Factors for Self-Paced Online Learning in Business
    Success Factors for Self-paced Online Learning in Business Success Factors for Self-paced Online Learning in Business Entering the twenty-first century, businesses and organizations are turning to e-learning as a cost effective and efficient means of workplace learning. Self-paced online l...
    Premium 3234 Words 13 Pages
  • General Motors Financial Issues
    Emergence of Financial Issues The cover of 2004 General Motors annual report says - “Hands on the wheel. Eyes on the road”. “It means we are driving ahead with confidence and we are well aware of the obstacles in our path. We are staying focused on designing and building the best-engineere...
    Premium 1658 Words 7 Pages
  • Economics of General Motors
    Economics of General Motors The role of the automotive industry in U.S economy is quite important. Given the multiplier effect, its impacts on other industries such as glass, steel and rubber, so it is considered an industry that shows some level of welfare in the economy one that has a greater s...
    Premium 1918 Words 8 Pages
  • General Motors 10k
    10-K Analysis Project For General Motors Company Daniel Caicedo Thursday 12:00 P.M. – 1:20 P.M. MAN 4720-0022 General Motors Company Regina Taylor The AAA’s Team 8 September 29, 2011 1. Political Statement: “Any increa...
    Premium 5071 Words 21 Pages
  • Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures
    Introduction General Motors was the world’s largest automaker and, since 1931, the world’s sales leader. In 2001, GM had unit sales of 8.5 million vehicles and a 15.1% worldwide market share. Founded in 1908, GM had manufacturing operations in more than 30 countries, and its vehicles were sol...
    Premium 2320 Words 10 Pages
  • Effects of Government Bailout of General Motors as Viewed by Two Contrasting Government Control Views
    Legal Environment of Business Legal Environment of Law – Paper 1, Spring 2009 “Effects of government bailout of General Motors as viewed by two contrasting government control views” Summary This report is based on the notes I took listening to a debate I overheard from two of the...
    Premium 1706 Words 7 Pages
  • General Motors Case Study-2005
    Case Analysis General Motors - 2005 Course Instructor: Prof Dr Ali Askari Date: October 29th, 2010 Group # 5 Niveen Qadri (29) Muzna Ahmed (28) Maryam Khan (21) Sidra-Tun-Nisa (37) General Motors I. EXECUTIVE SUMMARY • Mission: General Motors is committed to be...
    Premium 2111 Words 9 Pages
  • General Motors
    General Motors and United Auto Workers started their relationship in 1937 in a contentious way when UAW took over the right to negotiate for the hourly workers. However, over time the relationship has evolved into one that is mutually beneficial which is shown by the latest labor deal which was sig...
    Premium 782 Words 4 Pages
  • International Business Strategy & Success Factors in an Emerging
    S3100622 - Herdianti Wisesaputri - GBC Individual Assignment BUSM3237 - Global Business Context – Individual Assignment ............................................................................................................................................................ Name: Student ID:...
    Premium 5024 Words 21 Pages
  • General Motors
    Scott Barbieri Management 439 Case Study 1 9/23/11 General Motors Company is primarily in the business of developing, producing and marketing cars, trucks and parts. General Motors is one of the top leaders in the global automobile and components industry. It is headquartered In Detroit, Michiga...
    Premium 1412 Words 6 Pages
  • General Motors
    Pessimistic: The American people are pessimistic with the operations and lively hood of General Motors Corporation. In 2007 the auto industry was hit with loss of revenues stemming from a weak economy and gas prices on the rise. According to General Motors (2008) “The situation became more cri...
    Premium 407 Words 2 Pages
  • General Motors: International Operations
    International Operations North America GM World Headquarters in Detroit In North America, GM products focus primarily on its four core divisions – Chevrolet, Cadillac, Buick, and GMC. The White House characterized the GM restructuring as a shift toward a new leaner, greener GM, which wi...
    Premium 1086 Words 5 Pages
  • Overview and Analysis of General Motors
    OVERVIEW AND ANALYSIS OF GENERAL MOTORS "General Motors has no bad years, only good years and better years" (Sloan, 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point, but is called into question today by many, including Wall Street....
    Premium 4953 Words 20 Pages
  • General Motors Case
    EXECUTIVE SUMMARY General Motors is primarily engaged in automotive production and marketing and financing and insurance operations. GM designs, manufactures, and markets vehicles worldwide, have its largest operating presence in North America. The core competence of General Motors is innovation....
    Premium 6473 Words 26 Pages
  • General Motors
    General Motors Introduction General Motors Corporation, hereafter referred to as GM, has an impressive history spanning over 100 years. According to GM's website, GM is the "global industry sales leader since 1931," and their sales are representative of such a business. GM has a responsibilit...
    Premium 4864 Words 20 Pages