• Web Advertisement Effectivness
    length. (Simola, et al. 2011). Several factors affect whether online newspaper readers will remember the advertisements that grace the pages they read. Matters that can influence ad recall include the amount of time spent viewing the page, the complexity and style of the ad’s design, and whether the...
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  • THE INFLUENCE OF ALCOHOLIC ADVERTISEMENTS ON YOUTHS (A RANDOM STUDY ON SELECTED STUDENTS OF UNIVERSITY OF LAGOS)
    commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television advertisement, outdoor advertising or direct mail; or...
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  • Term Paper on Integreted Marketing Communication
    . Type of advertisement : 1. Informative advertisement : This advertisement gives us information about how the product works.The sender has also mentioned that reducing spots and lightening skin is what the products main value is . 2. Persuasive advertisement : The advertisement is persuasive in the...
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  • Marketing Management
    Advertising:Contributions of Advertising towards PR 1. It provides channel to publics. 2. It builds institutional advertisements. 3. It creates congenial climate. Contributions of PR towards Advertising 1. It guarantees organisational soundness. 2. It refines advertising. 3. It places publicity releases...
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  • Mass Com
    Media. 1. House Journal. 3. Slides. 5. Spoken word. 7. Seminars etc. 2. Videos 4. Audio Cassettes. 6. Private exhibitions. 8. Educational Literature 4 Types of House Journals. 1. Magazines - A4 size. 2. Newspapers - like a tabloid. 3. Newsletter - 2 to 8 pages. 4. Wall newspaper - - like a poster...
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  • Advertising
    newspapers. These are kept ready for weeks and months. 2. Better reproduction of advertisement than newspapers is provided. 3. Magazines are highly selective in nature and waste of circulation is avoided. 4. Magazine advertising create prestige, reputation and an image of quality. 5. The number of...
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  • Communication Process
    .                  In words of William J. Stanton, “Promotion mix is that tactical combination of advertisements, personal selling and other promotional tools, which helps in reaching to the goals of sales programme.”   2.                  According to Kotlar and Armstrong, “Promotional mix is a specific combination...
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  • Rishi Unearthed!
    | Newspaper: Size of Advertisement:20 X 15 sqcm=300sqcm newspaper | Times of India | Cost For 1 day | 237000 | Cost for 4 days | 948000 | Cost for a month | 7110000 | ADVERTISEMENT EXPENSES MONTHLY EXPENSES 1. NEWSPAPER: ( ARTICLE 13x17 CM) 1TIMES A WEEK Rs.948000 TIMES OF INDIA...
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  • Marketing Communication on Astro
    this report, a research done on broadcasting industry situation analysis, SWOT and PEST analysis to understand the challenges that Astro face in this industry. In this marketing communication, I will use marketing elements such as Exhibitions and Personal Selling as main activities and Advertisement...
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  • Evaluation of Malaysia footwear snowfly brand
    internet, such as magazines, books, newspapers, and radio and television broadcasts. Print media are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms we call books, newspapers, magazines and newsletters. They hold informative and entertaining...
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  • Online Marketing
    attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising. 2. Paid announcements; advertisements. 3. The profession of planning, designing, and writing...
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  • Marketing Communication Plan
    other 2 networks. The plan offers ideas for the case company, which they can apply in their marketing communication towards the target market. The aim is not to create a detailed marketing communication plan, but instead to offer applicable and costeffective ideas. In order to gain more...
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  • Link Valuable
    coverage to a considerable extent. Advertisements that were given inside the newspapers soon found a place in the front page, in full page, without illustration. Many of the advertisements during 1931-1940 were either 56 descriptive or informative type Advertisements about Hotels advertisements...
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  • Advertising
    . Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. 2. Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events (OOH) Outdoor advertising is also a very...
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  • Panasonic Advertising and Promotion
    the advertisement, we found there are Panasonic’s slogan and the product name appearing on the bottom right corner to create awareness in public that Panasonic is the corporation that manufactures the Smart VIERA 3D TV. The sender generates thoughts to be conveyed. The second step, sender involves in...
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  • Marketing Tybms
    are national, regional and local newspapers too. Features of Newspaper Advertising: (1) People read newspapers everyday and hence they are very popular with the readers. (2) Newspapers offer a wided variety for the placement of advertisement as different sections such as sports, news, cinema, etc...
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  • Business Plan
    exhibitions: 1) Home-Décor Exhibition 2) Bridal Couture – Wedding Collection Exhibition 3) Fashion Line Collection Exhibition As our business grows, we plan to enter other segments of India’s luxury market. Financial Eva is seeking Rs. 1.2 crore in first-round...
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  • Advertising and Features
    , so after the U.S. victory in the war of independence the government of such fees neįvedinėjo. When the 1704 year on April 24 Boston came out the first newspaper the News Letter "is, it has been printed in the advertisements, which were very similar to England at the time of print ads in newspapers...
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  • Marketing Promotions
    Appendix       Appendix 1 – Business Web page ……………………………………………………………………………… 14 Appendix 2Newspaper Advertisement ………………………………………………………………….. 17 Appendix 3 – Leaflets ………………………………………………………………………………………………… 19 Appendix 4 – Interview with the owner …………………………………………………………………….. 21...
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  • Project on exhibition
    the comparison between "Participation in exhibitions" and "Classic advertisement" are shown. Media comparison: Advantages of the marketing tool "participation in exhibitions" Organisations use different communication instruments to reach their marketing objectives. To...
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