• Prius
    corporate buyers. Consequently a communications strategy that makes use of various media has been created. Newspaper and car magazines as the print advertisements, the Internet, sponsorship activity and exhibition will be the main media. The Creative strategy is designed to emphasize the unique selling...
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  • Advertising - Essay 11
    advertising can be convenient because production changes can be made quickly, if necessary, and you can often insert a new advertisement on short notice. 2. Another advantage is the large variety of ad sizes newspaper advertising offers. Even though you may not have a lot of money in your budget, you can...
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  • Chanel No.5 Advertising
    was a great emphasize in targeting elite class of the society, which be seen from extremely informative full page of texts. After a realization of increasing number of middle class and immigrants, magazine shifted its target from the elite to middle class5, which lead to the necessity of the use of...
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  • Promotional activities
    particular promotional activities, it is more likely that their messages will be received and understood. Figure 10.1: Objectives for promotional activities Objective Example Improving customer awareness and knowledge of a product A full-page advertisement in a Sunday newspaper colour...
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  • Digital Journalism
    importance and its genre • hard news --> comments and features • more important stories on odd-numbered pages Digital Journalism Final Exam Study Guide • PAGE LAYOUT • the elements of page layout are printed text, pictures, and advertisements • each newspaper develops its own unique page layout...
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  • Sales Promotion
    promotion may be done with the help of tools like displays, exhibitions, free sample coupons, premium etc. Sales promotion acts as a link between advertisement and personal selling. Sales promotion is different promotion. Sales promotion refers to those marketing activities other than personal selling...
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  • Product Life Cycle
    equally. * Benefits to salesman: 1. It creates a colourful background: The salesman may tactful, versatile or skilled. But the extent of his success depends on the colourful background created by the advertising. Advertising creates stage for him for his acting. 2. It reduces his...
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  • Imc Plan- Student Loan Service
    readability. An eye-catching typeface was used to help break through the cluster. Repetition was another technique used in the flyer with regards to the SLB logo to create a lasting prompt in the reader’s mind. 2. Newspaper Layout- Customer’s testimonial * Advantage was taken of the small...
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  • Advertisers Response on Various News Papers with a Special Reference
    TABLES S.No. Table Name Table No. Page No. 1 Advertisers Criteria of selecting a newspaper 1 76 2 Preference of Communication Media 2 77 3 Preference of News paper as media 3 78 4 News paper preference by advertisers 4 79 5 Criteria vs Newspaper 5 80 6 Page preference for advertising 6 81 7...
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  • Paper
    . | | | | | | | | | |Create a 2-page, informative newspaper advertisement for the exhibition...
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  • Sap Traning Centre in Pune
    and Exhibition of Dance, Music, Theatre and Visual Arts (see appendix for details Assessment - Working in collaboratively, students will categorize various print advertisements . Technology Computers, internet access, lcd projector Materials Newspapers, magazines, videoclips of television commercials...
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  • Print Media Advertising
    DNA Money in all editions. This newspaper is extremely popular among masses & corporate as well. There are related advertisements printed in DNA Money as well. Since the Ad space is sold and the dimensions of the Ad space are as follows FRONT PAGE SIZES Full Page - 1677 sq. cm...
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  • Social Project
    ((If submitted later than 2 days 50% marks will be given for FA-Activity OR Activity No. 2 : Create a poster for consumer awareness exhibition. Topic : Consumer's rights and duties (1/2 of chart paper) Introduction : This activity helps students to understand their rights and duties as...
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  • Friendship
    Serial no. Topic page 1 Sources of Prospecting 2 2 Pre Approach Strategy 6 3 Approach 7 4 Question to discover needs 8 5 Sales demonstrations tools 9 6 Negotiation worksheet 10 7 Method of Closing 11 8 Customer Follow up Method 12 9 The sales structure 12...
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  • Public Relations
    of Sales Promotion. • • • • (b) Direct Response Marketing Agencies • originated in mail order, using classified or display press advertisements, media advertising but still aims to get a response in the form of making a direct sale ‘off-the-page’ so a publication that ‘pulls’ (elicits a...
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  • Introduction to Internet and E Business
    . * Recommends the latest offers and advertisements which can be persuasive * Having their own website allows them to monitor statistics such as the number of times the page has been viewed.  This is an advantage because it provides a sense of knowledge to the needs and wants of customers...
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  • Consumer Behaviour
    position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with a high readership. The price of print ads also...
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  • Amity Sol Marketing Management Assignment
    , motion pictures, emails, banner ads, web pages, posters are some of the examples of advertising.  Paid promotion and presentation of goods, services, ideas by a sponsor comes under the advertisement. 2.  Personal Selling - This is a process by which a person persuade the buyer to accept a product...
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  • Promotion Mix
    media. Print advertisements, advertisements in Television, Radio, Billboard, Brouchers and Cataloges, Direct mails, In-store display, motion pictures, emails, banner ads, web pages, posters are some of the examples of advertising. Paid promotion and presentation of goods, services, ideas by a...
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  • Sales Promotion
    only to sales activity. Sales promotion may be done with the help of tools like displays, exhibitions, free sample coupons, premium etc. Sales promotion acts as a link between advertisement and personal selling. To sum up, promotion is to make the demand inelastic, while there is change in the...
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