Chapter 4 TUTORIAL FOR POSITIONING ANALYSIS Concept There are three broad concepts associated with this tutorial: Differentiation‚ Positioning‚ and Mapping. Differentiation is the creation of tangible or intangible differences on one or two key dimensions between a focal product and its main competitors. Positioning refers to the set of strategies organizations develop and implement to ensure that these differences occupy a distinct and important position in the minds of customers. Thus‚ Kentucky
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1.What is the company name and contact information: physical and/or mailing address(es)‚ web site address‚ phone number(s). Costco Wholesale Corp 999 Lake Dr. Issaquah‚ Washington 98027 United States www.costco.com 1-425-3138100 2.In what type of business is this company involved? Costco is a members-only warehouse club retailer that provides low prices on a limited selection of nationally branded and selected private-label products. 3.Identify one of the company’s industry NAICS codes
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Warehouse Clubs: Costco Wholesale vs. Sam’s Club vs. BJ’s Wholesale Provide an overview of the company and/or industry and add any pertinent information relevant to the case (5 points) The overall competitive forces working on the Warehouse Club industry are fairly average. The highest pressure in the industry comes from industry rivalry and the availability of substitutes. Buyer bargaining power‚ supplier bargaining power‚ and threat of entry are relatively weak. Costco controls about
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1. Key economic and industry variables: Industry analysis (provide data to support): a. Market Size * $125 billion discount warehouse and wholesale club segment of North America consists of: Costco‚ Sam ’s club‚ Bj ’s. * Warehouse Club Sales In North America: Costco 56% ‚ Sam ’s club 36%‚ Bj ’s 8% b. Scope of Rivalry * * supermarkets * department stores * drugstores * office supply stores * consumer electronics
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business model unlike most other retail shops‚ Costco is an exclusive membership warehouse club that strives to offer members the best prices and a variety of superior quality products. The first Costco warehouse was opened in 1983 in Seattle and has rapidly expanded worldwide over the span of two decades‚ with hundreds of outlets internationally in Mexico‚ Canda‚ Asia‚ Australia and the United Kingdom (Costco Wholesale 2014). The average Costco customer is found to be a college graduate earning
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Costco Wholesale Corporation Costco is open to the public and also features privately owned brands like Kirkland signature. Costco Wholesale Corporation is a membership-only warehouse club and is the second largest retailer in the United States‚ the seventh largest retailer in the world and the largest membership warehouse club chain in the United States. Costco employs 126‚929 full and part-time workers in the United States‚ and 185‚207 full and part-time employees worldwide. Costco offers lower
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Costco Wholesale: Growing Leaders From Within COSTCO‚ a 500-warehouse membership retail chain‚ faced a major challenge. The strategic plan called for opening 35-40 new warehouses per year over a 5-year period. To meet this plan they needed 5‚000 additional leaders and they needed to grow them quickly from within. They knew from experience that hiring outsiders did not work and took too long (13 years on average) to develop a Warehouse Manager. Since their existing approach and leadership
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Positioning with Perceptual Mapping Software Today’s Agenda 1. Positioning & Perception Review 2. Perceptual Map i. ii. Interpretation Techniques and Software i. Attribute-based ii. Similarity-based Positioning อ. ภัทรพร สกุลคู 3. Conjoint Analysis Software for Preference Analysis 4. Software Demonstration 1 2 Marketing Review 3 C’s Positions in the mind ตัวอยาง Company Customer วิจัยตลาด Competitor หางสรรพสินคาหรู เบียรไทย ดืมแลวรูสึก ่ ภาคภูมิใจ The
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Name Professor Corse Date Retailer: Costco Introduction Costco Wholesale Corporation began operations in Seattle‚ Washington in September of 1983. The firm operates an international chain of membership warehouse that carry quality‚ brand name merchandise at considerably lower prices compared to conventional wholesale or retail stores (Costco Wholesale 2013). James Sinegal‚ current CEO and President of the firm‚ and Jeffrey Brotman‚ Chairman of the Board of Directors founded the company. The company
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learned that a strategy is only as good as it appeals to its target market. Costco’s have clearly identified who their customers are and designed its strategy to keep those customers coming back for generations. Jim Sinegal‚ cofounder and CEO of Costco Wholesale‚ while his methods may be unorthodox‚ his business strategy is certainly working. He is not only interested in taking care of his customers but also his employees. With his methods of interacting with his employees‚ he has proven that a
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