"Cost Of Powerade Gatorade Bottle Water" Essays and Research Papers

  • Cost Of Powerade Gatorade Bottle Water

    Water: An Overlooked Essential Nutrient | Presented by: Your Name | Today I am discussing the importance of water to encourage this office to provide water as the main beverage choice in this office. Water maintains body temperature, maintains blood volume, blood pressure and supports all cell functions. (Cherif, et al., 2010)Water is a valuable resource even in an office environment. You may not realize that an air-conditioned office is a very dry environment and will deplete your body of...

    Aquifer, Bottled water, Drinking water 1308  Words | 4  Pages

  • Water: An Overlooked Essential Nutrient

     Professor Kristin Latzo Nutri, Health, & Wellness w/ Lab 8 February 2014 Water: An Overlooked Essential Nutrient Welcome, I am a registered dietician. I have invited you to lunch and learn about, what you will select for a yearlong beverage contract from these three choices water, Gatorade, and Powerade. The role of water in our body are giving cell life, where water is a carrier, distributing essential nutrients to cells as minerals, vitamins, and glucose. It also has chemical and metabolic...

    Drink, Drinking water, Electrolyte 2566  Words | 7  Pages

  • Water vs Gatorade

    Water Instead of Gatorade http://www.youtube.com/watch?v=DwhTYFwfACA http://www.youtube.com/watch?v=gbu4WY7luLU I’m going to tell you the truth right now. I originally was going to stand up here today and talk to you about Gatorade and encourage you to use it. Well as you can see from the title of my speech, that changed. After studying the topic, I realized that I had the wrong opinion of Gatorade and other sports drinks. Now I drink my water. Go to any high school, college, or pro sport...

    Dehydration, Drink, Drinking 987  Words | 3  Pages

  • Gatorade

    Phase I Marketing Project: Fall 2008 Due: September 29, 2008 Section 002 Team II Bornstein, Elisha Dov Delinko, Matthew Edward Mata, Juven Mohr, Kyle D Tafoya, Astin Gatorade is a dominating force in the sports drink industry. The company has had a sustainable competitive advantage for over 40 years by means of constant product innovation. By repeatedly analyzing its marketing environment, the company has been able to maintain their advantage, keep their share...

    Alcoholic beverage, Coffee, Drink 2167  Words | 6  Pages

  • Water Bottles

    Water bottles “Not only does bottled water lead to unbelievable pollution but plastic has chemicals in it!” Suzuki states. Have you ever bought a package of water at the grocery store and then went on, without thinking about where it came from? In fact spring water is found at hazardous dumping sites. Why buy bottled water when 25% of bottled water is actually tap water and that tap water is nowhere near free from clean.. Some chemicals you can find in water bottles are Biphenyl A. Reusing these...

    Bottle, Bottled water, Bottles 991  Words | 3  Pages

  • Gatorade

    of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league, including the NBA, NHL, MLB, NFL and NASCAR, are sponsored by and use of Gatorade Thirst Quencher. All Sport and Powerade, two other smaller market sports drinks, have limited sponsorships of smaller sports leagues including the NCAA. The question is, how effective is Gatorade and other sports drinks in doing what it they're advertised to do? One has to wonder if the wide use of Gatorade is merely...

    Dehydration, Drink, Electrolyte 1791  Words | 6  Pages

  • Water, and Overlooked Essential Nutrient

    | Water | An Overlooked Nutrient | | Lena Lockhart | 10/2/2011 | Health Wellness and Nutrition | "Water: An Overlooked Essential Nutrient." My name is Lena Lockhart, and I have been asked to present arguments for your firm on the differences between water, and sports drinks Gatorade and PowerAde. I have found some interesting information, and this paper will present my findings. I am sure that this will...

    Coffee, Drink, Drinking 1241  Words | 5  Pages

  • Ilab - Water: an Overlooked Essential Nutrient.

    this presentation, I would like to discuss the main point, “Water: An Overlooked Essential Nutrient”; and reveals the importance of water in the body, hydration and unrecognized nutrients the body needs. The body depending on gender is composed of 65 to 50 percent water, with 85% in the brain, and 15% in the bones(Kreutler & Czajka-Narins). Different cells in the body require water to function properly, blood is composed of water which carries nutrients throughout the body, lubricates joints...

    Coffee, Diabetes mellitus, Drink 1020  Words | 3  Pages

  • Powerade

    POWERade History :  History Owned by: Coca-cola™ is the world’s largest beverage company, refreshing consumers with more than 2,800 products 13 billion dollar brands including POWERadePOWERade was launched as a fountain beverage in early 1990 before gaining national distribution as a ready-to-drink thirst quencher in 1992. POWERade hydrates and energizes in 8 different flavors. Now contains Vitamin B and ZERO calorie formulas Since it’s introduction...

    Advertising, ESPN, ESPN Deportes La Revista 848  Words | 4  Pages

  • Sports Drinks vs. Water

    Sports Drinks vs. Water Some people think sports drinks replenish your fluids better than water while playing sports. Some say water replenishes better than sports drinks. According to some scientists sports drinks include many sugars and electrolytes that water does not have. Others say that those sugars and electrolytes actually dehydrate more than they hydrate. They say that water is much better than these drinks. Sports drinks are being used by people who are not even active, they just like...

    Coca-Cola, Corn syrup, Dehydration 942  Words | 3  Pages

  • Water: an Overlooked Essential Nutrient

    "Water: An Overlooked Essential Nutrient." 1 " I have been active in sports most of my life and I am here today to present facts about the importance of water. Over the years, people have taken the vital role that water plays in the human body for granted (Langwith, 2010). A human being requires maintaining a certain level of water in the body in order to promote healthy living and co-existence. Babies need 75% of their bodies to contain water for them...

    Essential nutrient, Gatorade, Health 871  Words | 3  Pages

  • The Water Bottle

    The Water Bottle The station was painfully close. I was racing through the desert, the sun slowly roasting and marinating me, soon id be a meal for the grim reaper. Sand tore away under the wheels of my bike as I rode hard east. Looking down into my lap, I eyed the package. I could abscond. It wouldn’t take me long to make it over the border, and with this package id be set for life. “If only.” Letting out a sigh, I sped to the station. Water was life. Water was money. Water was power. These...

    Death, Life, Nobility 1023  Words | 3  Pages

  • Reusable Water Bottles

    Outline: Reusable Water Bottles I. Introduction A. 50 billion plastic water bottles end up in the U.S. landfills each year. That’s 140 million every day! That is enough, laid end to end, to reach China and back each day. (“Tap water vs bottled water..”) B. According to our class survey, more than half of the class buys water bottles more frequently than others. C. I, myself, use to buy bottled water almost everyday, at school, work and the gym. II. Thematic Statement ...

    Bisphenol A, Bottle, Bottled water 1446  Words | 5  Pages

  • The Hidden Cost of Convenience in a Bottle

    The Hidden Cost of Convenience in a Bottle Bottled water is everywhere. It can be found in vending machines, the gym, checkout stands, the local drug store, television ads, and at every public event. It is common knowledge that water is an essential daily need for healthy bodies. In our society Americans have become more health conscious. Bottled water companies are aware of this new craze and are using the growing desire for health and convenience to their benefit. You have...

    Bottle, Bottled water, Bottles 1379  Words | 4  Pages

  • Golf and Gatorade

    English 104 2/8/10 Gatorade One of the most dominating keys in today’s business world can easily be seen through the Gatorade Company. Their products have become extremely popular to the world, keeping their competition in the dust. Ordinary businesses struggle to retain their name on the board with this eminent company in the way, and for obvious reasons: excellent advertisement. Forty-five years have passed since the creation of this ultimate athletic drink, and Gatorade still continues to...

    Advertising, Drink, Energy drink 1022  Words | 3  Pages

  • The Bottle Water Crisis

    The Bottled Water Crisis The convenience of bottled water has turned into a massive problem for our planet’s ecosystems. Plastic water bottles are overflowing landfills, polluting our water sources, and ultimately altering the environment in which we live. One in five Americans drink bottled water even though bottled water is thousands of times more expensive than tap water! (All About Water) The booming business of bottled water has led to significant, damaging effects on our environment...

    Bottle, Bottled water, Drinking water 889  Words | 3  Pages

  • Bottle and Tap Water

    Argumentative essay Bottled Water The World wants to go green, but how can we do that without preventing minor harms? One of the greatest harms to the world is pollution caused by humans. Most of the plastic materials used by humans are left to pollute. Bottled water is one of the greatest plastic materials produced. They say that bottled water is safer, more convenient, and helps provides jobs to workers in many ways. Bottled water maybe a little cleaner than tap water, but purity comes with a...

    Bottle, Bottled water, Drinking water 1819  Words | 5  Pages

  • Plastic vs. Reusable Water Bottles

    Monroe-2 Persuasive Essay Plastic Water Bottles Vs. Reusable Water Bottles Water, a very important factor in our daily lives, is used for multiple reasons such as taking a shower to drinking it. Water is essential for our bodies because it helps us with our digestion, temperature control, and structure. We have become dependable on bottled water, whether it is plastic or reusable. Today in society we have been tricked by manufacturing companies that all water that is from the tap is bad. These...

    Bottle, Bottled water, Bottles 829  Words | 3  Pages

  • Competition in the Bottle Water Industry

    “Every living thing is created of water”(The Quran) the bottle water industry is by far the most growing industry and it seems to be looking better and better for the future. Water is a noccessity for every living thing to survive on this planet, it gives us energy, endurance, it cleans out our system and it makes us strong for any competition. The reason the industry is succeeding in such a high rate because of the keys to success factors . in the bottle of water industry there is variety of keys...

    Bottled water, Brand, Coca-Cola 875  Words | 3  Pages

  • The Story of Gatorade

    Gatorade Corporate Overview Gatorade was the original sports drink. Since its inception in the 1960s, Gatorade has dominated the market for sport and isotopic energy drinks. Initially it was developed by university researchers Robert Cade, Harry James Free, and Alejandro de Quesada for the Florida Gators football team as an electrolyte and carbohydrate replenishing liquid. After the dramatic success of the team, other colleges and universities placed large orders to serve their own collegiate sports...

    Coca-Cola, Energy drink, Gatorade 1024  Words | 3  Pages

  • An informational speech on Gatorade.

    Water will not replace all the ingredients of sweat. Tonight I will inform you about Gatorade and the benefits of drinking it while exercising. You're probably asking yourself "Why should I care about Gatorade while exercising?" and the answer to that is dehydration. Dehydration is defined as the excessive loss of body fluid. First I will give you a history of Gatorade, 2nd I will tell you what Gatorade is, then I will explain how Gatorade works, and finally I will compare Gatorade against other...

    Coca-Cola, Florida Gators, Gatorade 885  Words | 3  Pages

  • Plastics: Plastic and Water Bottles

    we use day to day is either a plastic or has plastic components in it. Because plastics can be made into products of different strengths and flexibility we can find plastic products ranging from car bodies, home and office furniture, computers, water bottles and as package materials for almost everything that needs transportation and storage. Besides since plastics are mostly made from the byproducts of the petroleum manufacturing processes, they are very inexpensive. The increasing use of single use...

    Bisphenol A, Human, Human body 1033  Words | 3  Pages

  • Gatorade Marketing Plan

    Gatorade was developed in 1965 at The University of Florida Gatorade was first invented in one flavor-lemon lime . Today therei is over 35 flavors and the list is growing every day. On the field, Gatorade is used by just about every athlete that competes in a sport . Competitor: Energy drinks, water companies, propel fitness water Objectives: Why do we get thirsty, what is the difference between water and a sports drink, what are type fluid guidelines for athletes, what drink should athletes...

    Abraham Maslow, Dehydration, Gatorade 349  Words | 3  Pages

  • Gatorade

    presentation paper 4/23/12 Gatorade VS. Water Gatorade was developed in 1965 at the University of Florida by a team of scientists led by Dr. Robert Cade (gatorade.com). Two years later, in 1967, the University of Florida beat Georgia Tech. 27-12 to win the Orange bowl. The Florida Gators had Gatorade on the sideline, while Georgia Tech. had water. In a post-game interview, the coach of the Yellow Jackets was asked what went wrong; “We didn’t have Gatorade on the sideline, that made the...

    Exercise physiology, Gatorade, Muscle 1305  Words | 4  Pages

  • Swot Analysis and Gatorade

    A Complete Situation Analysis for Gatorade A Steven Novak Creation Table of Contents The Creation of Gatorade Product Features Current Branding Strategy Demographic Competition SWOT Analysis SWOT Continued Marketing Objectives Marketing Objectives Continued Citations p. 1 p. 2 p. 3 p. 4 p. 5 p. 6 p. 7 p. 8 p. 9 p. 10 I Creation of Gatorade Gatorade started in the summer of 1965 with the realization that the Florida Gators football players could not make it through practice without struggling...

    All Sport, Caffeine, Energy 1750  Words | 7  Pages

  • Powerade marketing

    Technology Helps Distinguish Powerade Athletic Endorsements Strong Brand Name - Powerade Weaknesses: Online Marketing and Presence of Powerade. Opportunities: Product and Market Expansion. Flavor and Drink Innovation. Threats: Potential price wars could hurt the athletic drink market. Powerade is in fierce competition with Gatorade. External analysis Competition analysis The main competitor of powerade is Gatorade. The combined market share of all Gatorade products is 84.7% of the...

    Coca-Cola, Energy drink, Gatorade 3151  Words | 15  Pages

  • Plastic Water Bottles

    Mike Khoury Professor Johnson Speech 100 April 15, 2013 Topic: Plastic water bottles General Purpose: To Persuade Specific Purpose: To persuade the audience to stop using plastic bottles because of the health concerns and its harmful effects on the environment. Introduction: How many people know that in the Pacific Ocean there’s a huge island consisting of plastic bags, bottles, and even toys that’s estimated to be twice the size of Texas? For those you didn’t know now you do, environmentalists...

    Bottle, Bottled water, Bottles 975  Words | 3  Pages

  • Target Marketing in Bottle Water

    Bling H2O crystal-encrusted of Beverly Hills is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried. So just like any other savvy business person, he decided to capitalize on his finding. "Our product is strategically positioned to target the expanding super-luxury consumer market." Target marketing Kotler(2004)Here, the seller identifies...

    Australia, Bottled water, Coffee 1510  Words | 5  Pages

  • Marketing Plan: Powerade

    ................................. 11 Positioning, POWERade ....................................................................................................... 11 Positioning, Option ............................................................................................................... 11 Marketing Mix, POWERade ................................................................................................. 12 Marketing Mix, POWERade Option...............................................

    Bottled water, Coca-Cola, Gatorade 6077  Words | 20  Pages

  • Alternatives to Traditional Plastic Water Bottles

    CMNS 112 Distribution of Drinking Water: Alternatives to Traditional Plastic Water Bottles Bottled water is readily available just about anywhere you go for a low price and a high level of convenience. Recently, bottled water has been put under a microscope as an industry which is unnecessarily wasteful and inefficient when clean tap water is available in many first world countries. Many different solutions...

    Bottle, Bottled water, Drinking water 1617  Words | 5  Pages

  • Bottle Water Industry Case Analysis

    Abstract The rising success of the bottled water industry can be attributed to many reasons. One of the main reasons is the creative marketing behind it. Companies like Perrier have created an illusion of water as being a part of a modern and sophisticated life style. High end water brands are seen in expensive restaurants and hotels as well as health spas. Through time, water has gone from being a necessity to a trendy and healthy choice of beverage. Aside from brilliant marketing strategies,...

    Aquafina, Bottled water, Coca-Cola 1713  Words | 5  Pages

  • Lifesaver Water Bottles: Innovation

    Filtration Water Bottle January 24th, 2011 International Business BUS*4260 Professor Thomas McKaig Alain Saint-Onge 0590746 According to a report published by the United Nations is it estimated that nearly 1.1 billion people living in low-income countries lack access to improved water sources, and even more lack safe drinking water (United Nations, 2002). Diarrhoea causes an estimated 2.2 million deaths per year as a result of the relatively scarce supply of potable water in low-income...

    Drinking water, International development, Millennium Development Goals 706  Words | 3  Pages

  • Gatorade vs. Powerade

    Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade is formulated to rehydrate and replenish fluid, carbohydrates and electrolytes. Robert Cade, Dick Malonis, Harry James Free, and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach, Ray Graves, was frustrated with the performance of his...

    Coca-Cola, Energy drink, Gatorade 2776  Words | 9  Pages

  • Gatorade Marketing

    Gatorade: The G Series Advertising is everywhere. Companies and corporations use everything from TV commercials, magazine ads, billboards, and cars decorated with their latest product to catch the attention of their consumers. They want their advertisement to leave a lasting impression and use different techniques to do so. When the main goal is gaining other companies consumers, companies must expend large amounts of effort and money, by using location, appearance, and a message to draw in...

    Advertising, Gatorade, Infomercial 1284  Words | 4  Pages

  • Why Do We Drink Bottle Water?

    Bottle water is everywhere. Americans are drinking bottled water like never before. Every second of everyday in the US, a thousand people buy and open up a plastic bottle & every second a thousand of plastic bottle are thrown away. According to Sandra Alters in Water: no longer for granted 85 million bottles are consumed a day. So there come a lot of questions in my head: Why do we buy bottle water? Where is the source of water? Where these plastic bottles go when we throw them away? Today, I want...

    Bottle, Bottled water, Bottles 1032  Words | 3  Pages

  • Gatorade Market Research

    celebration started. The New York Giants players grabbed the Gatorade cooler from their sidelines and poured it on their Hall of Fame coach as a celebration and appreciation for all the hard work and preparation he put in. This soon would catch on to become one of the biggest traditions in American sports and labeled as the “Gatorade Shower.” The shower would go on to become the most embraced celebration in all of sports. For Gatorade marketing, this was a dream come true because it is easily one...

    Electrolyte, Energy drink, Gatorade 3853  Words | 10  Pages

  • Marketing Plan on Gatorade

    Marketing Project on Gatorade March 25, 2013 Introduction Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade drinks are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes. Gatorade started in the summer of 1965 with the realization that the Florida Gators football players could not make it through practice without struggling...

    Coca-Cola, Energy drink, Gatorade 2880  Words | 9  Pages

  • ten reasons not to use bottle water

    The crusade against bottled water has become something of a standard feature of environmental activism among Friends. I discovered this a couple years ago when some self-appointed eco-elders came after me for having ordered several cases of bottled water with distinctive labels. Good heavens, I wondered as their ire crashed down—what had I done? To listen to the indictment, giving away bottled water at a Quaker event was a mark of moral turpitude that fell somewhere between recruiting torturers...

    Bottled water, Drinking water, International Bottled Water Association 1934  Words | 6  Pages

  • Gatorade Persuasion Analysis

    Abstract Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There are several competitors that make nearly identical products, however, Gatorade always finds itself at the top of the chart in sales and produce steady sales growth each year. This paper looks at the persuasive tactics Gatorade uses to market their products and why it is so effective. The paper analyzes the demographics Gatorade targets, the company’s strategies for persuading those demographics...

    Advertising, Advertising campaign, Gatorade 2185  Words | 7  Pages

  • Water Purification Cost Allocation

    Cost Allocation at Water Purification Group Mary May pushed the door to her office thinking about her plan to enrol her daughter for a medical degree at a private university. The private university is the only institution of higher learning that her daughter can apply for, considering her high school results. Mary sat down at her table and a smile came to her lips. Her financial situation will definitely improve after the company, Bio-Organics, announce this year’s bonuses. Project ORG7 she...

    Cost, Cost overrun, Costs 1629  Words | 5  Pages

  • Powerade Case Study

    Executive Summary POWERade has traditionally focused on targeting bodybuilders and athletes. However, the target demographic is now shifting to more mainstream athletes and non-athletes; the marketing mix does not reflect these changes. We present a revised marketing plan that should increase revenue by 49% to $250 million a year. The marketing plan addresses the flagship product POWERade and POWERade Zero. Research Through market research, we have discovered two key findings about this...

    Coca-Cola, Energy drink, Marketing 3991  Words | 13  Pages

  • Economics - Product Pricing & Costs

    workshops. Bottled water, once considered the refreshment of the affluent, has become the liquid icon of today's active, health-conscious consumer (Lambert, 1991). Aquafina, a Pepsi product, introduced itself in Wichita, Kansas in 1994, and reached national distribution in 1997. According to Aquafina's website, since its debut, Aquafina has won over consumers with its great taste and purity. In 2003, they were the best-selling brand of bottled water. Bottled water emerged as the second...

    Aquafina, Bottled water, Cost 1631  Words | 4  Pages

  • Competition in the Bottle Water Industry

    Relevancy of a search results The threat of additional entry is weak: • The search engine industry has very few legitimate competitors • Entry barriers are high which lowers threat of new entry • The major barrier is the marketing/advertising costs needed to attract site users in adequate growing numbers lowering this threat • The industry is generating attractive profits which may attract people • The pool of likely entry candidates is small lowering the threat • The biggest potential threat...

    Advertising, AOL, Bing 624  Words | 3  Pages

  • Bottled Water vs Tap Water

    Elizabeth Young BIO 220 January 27, 2013 Trent McDowell Filter This: The Advantages of Bottling Your Own Water Water, life’s most essential element. Is your consumption of this life giving liquid eradicating the Earth as we know it? Bottled water has become a huge trend in the US and the world today. “In 2007, Americans spent $11.7 billion on 8.8 billion gallons of bottled water,” (Palliser, 2010, p1). They are on the shelves of every convenience store, supermarket and vending machine....

    Bottle, Bottled water, Drinking water 1893  Words | 5  Pages

  • gatorade

    handle problems when they arise. Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4. The team’s success progressed even more during the 1966 season, with the Gators finishing at 9–2 and winning the Orange Bowl for the first time ever in the history of the school. Word about Gatorade began to spread outside of the state of Florida, and both the University...

    Alcoholic beverage, Coffee, Drink 4561  Words | 12  Pages

  • Pet Bottles as Bricks

    PET BOTTLES AS BRICKS To make the environment free from pollution an attempt was made to construct the water tank using the discarded pet bottles. Since there is construction materials scarcity, we need to go for an alternative construction material. The three basic needs for human life are food, shelter and clothing. But in developing countries like India there is no shelter for poor people. By considering this, the shelter can be constructed at low cost. Making of brick emits carbon-di-oxide...

    Brick, Building, Building code 674  Words | 3  Pages

  • Compact Fluorescent Lamp and Reusable Water Bottle

    earlier generations have produced is definite and we need to bring back our Clean Green Earth.  The population is exponentially growing and there are questions as to how long we can sustain on this Earth without renewable resources like oil and clean water.  The Earth is warming, the polar ice caps are melting and drought has become a common word.  There is no doubt we have big problems right now, but there is also no doubt that the Generation that expanded the internet into the most common information...

    Compact fluorescent lamp, Drinking water, Earth 1570  Words | 5  Pages

  • Tap Water Should Be the Water of Choice

    Tap Water should be the Water of Choice Scientists have warned for years that when bottles are stored in warm and hot temperatures, the plastic been showed to leach chemicals into the water. There are increasing effects of polyethylene terephthalate bottles on our environment. Even the price of bottle water is increasingly outrageous. With the economy the way it is, why spend the money on bottle water. The EPA conducted studies on chemicals found in bottled water. Even though the studies found...

    Bottle, Bottled water, Drinking water 1829  Words | 5  Pages

  • Gatorade Marketing Essay

    “Exploring the marketing strategy of Gatorade in Albania” Abstract: The Albanian market in non-alcoholic sports drinks is still under-developed, owing to demographic, economic and socio-cultural factors. The exclusive distributor of “Gatorade” and the rest of PepsiCo products in Albania and Kosovo has resorted to a fairly limited marketing strategy, aiming at placing the product in the larger supermarket chains that are situated in the higher-income areas surrounding ‘Block’, the upper-end...

    Albania, Albanian language, Albanians 2814  Words | 10  Pages

  • Gatorade - Marketing Project

    | Gatorade: G Series | Strategic Marketing Analysis | | | 10/18/2010 | | Contents 1. History 3 2. Target Market 5 3. Market Trends & Macro Forces 7 4. Marketing Plan 11 5. Targeting China 15 6. Competitor Analysis 17 7. SWOT Analysis 20 8. Budget and Explanation 24 9. Appendix 26 Gatorade: History The Gatorade Company makes the world’s leading sports drink. In part, this is due to its ubiquitous...

    Coca-Cola, Energy drink, Gatorade 7738  Words | 22  Pages

  • Water

    to tell about  WATER water is the most imp thing on earth.without water no life.We take it for granted, we waste it, and we even pay too much to drink it from little plastic bottles.  And still, today, nearly 1 billion people in the developing world don't have access to it. Clean, safe drinking water is scarce. It is the foundation of life, a basic human need. Yet today, all around the world, far too many people spend their entire day searching for it. Simply put, water scarcity is either...

    Battle of Karbala, Drinking water, Husayn ibn Ali 1488  Words | 5  Pages

  • Bottled Water

    Burgueño First Draft Instructor Michael Heumann English 101 March 26, 2013 Bottled Water Most American see bottled water as a necessity, even though bottled water did not exist many years ago. Drinking out of a water bottle has become the standard drinking source for most Americans. We have become dependent on plastic waste. Water is life sustaining, so many of us would think that drinking water out of a bottle is harmless. Regrettably it is not, there have been traces of PET and BPA in the plastic...

    Bisphenol A, Bottle, Bottled water 1476  Words | 4  Pages

  • Be Like Mike. Drink Gatorade

    Austin Wharram Com 305: Research Project Two May 2, 2012 Be Like Mike. Drink Gatorade University of Florida assistant coach had concerns as to why so many of his players were being affected by heat and heat related illnesses. He decided to turn to university physicians to solve the problem. Two factors were discovered in their research, the fluids and electrolytes that were lost in sweat were not being properly replaced, and the carbohydrates that were being burned up during exercise were not...

    Convergence, David Falk, Gatorade 2184  Words | 6  Pages

  • Bottled Water

    The Bottled Water Bandwagon Being uninformed is a crime someone should never commit to our planet. Many people run through their daily routine without putting much thought into how their decisions are affecting our planet. Something as simple as drinking bottled water can cause families to lose their water supply, and environmental turmoil. When will people recognize the damage they’re doing to their environment, and when will the damage outweigh the convenience of bottled water? Yes, bottled...

    Bottle, Bottled water, Bottles 1809  Words | 5  Pages

  • Tap Water

    Topic: Tap Water vs. Bottled Water Specific Purpose: To persuade my audience that tap water is as safe as or safer than bottled water Central Idea: With bottled advertise and claim to be from pure sources, tap water can have alike or better quality sources of drinking water than bottled water. INTRODUCTION Attention-getter: Bottled water has become the indispensable item in our lives. It starts the day in lunch boxes; it goes to every meeting, lecture hall, and soccer match; it's in the cubicles...

    Bottle, Bottled water, Drinking water 1512  Words | 4  Pages

  • Bottle V Tap

    chosen to drink water from these pretty shapes, sizes, color, and costly bottle that is taken control of the environment because of all this plastic in the land fill that cannot be recycled. To really help with this problem, one could just go and buy a real cool container that can hold tap water and just refill when needed. Tap water has been around for years and has been used more often than the resent years when bottle water came into the picture and everyone wanted to carry that bottle and be in...

    Bottled water, Desalination, Drinking water 1112  Words | 4  Pages

  • Gatorade- Marketing Strategies

    Gatorade: The G Series Mustafa Hamade, Mike Militello, Mahmoud Farhat, Salmaan Ahmad, Aqueelah Abdullah, Somaya Elkattan Marketing 352-002 Chris Samfilippo 12/14/2010 Table of Contents Introduction………………………………………………………………………………..3 Executive Summary……………………………………………………………………….3 History……………………………………………………………………………………..3 Previous Marketing Strategies…………………………………………………………….6 Product Placement………………………………………………………………………...9 Gatorade’s Objective: Reverse Market Share Loss………………………………...

    Advertising, Gatorade, Marketing 5528  Words | 16  Pages

  • Gatorade: Marketing Channel Analysis

    Gatorade is a sports beverage designed to replace electrolytes and carbohydrates lost while exercising. Gatorade is owned and produced by PepsiCo and is positioned to be sold at supermarkets and convenience stores. The thirst quenching drink is sold as a high performance sports beverage in 80 countries world wide, with over 50 flavors. Gatorade can be found anywhere that Pepsi products are sold. PepsiCo manufactures a flavor concentrate that it ships to independent bottling facilities. The bottling...

    Coca-Cola, Energy drink, Gatorade 3898  Words | 13  Pages

  • Bottled Water

    But It’s Just a Bottle of Water… by Lindsey May, Jessica Kotke, and Charles R. Bomar Department of Biology University of Wisconsin—Stout Part I—Moving In On the first Mega-Store trip on move-in day at Midwest University, Sally and her mom picked up groceries for the dorm. Sally’s mom insisted on getting bottled water for her daughter because of her firm belief that bottled water was safer and cleaner than tap water. Back at the dorm, however, Sally’s new roommate, Jane, a sophomore Environmental...

    Aquifer, Bottled water, Drinking water 1969  Words | 6  Pages

  • Bottled Water Science

    Why are water bottles harmful? Bottled water wastes fossil fuels to transport and produce. Bottled water production in the United States used the energy of 32 and 54 million barrels of oil to make and transport plastic water bottles in 2007. 80% of bottled water isn't recycled. Bottling and shipping water is the least energy efficient way to transport water that is used Chemical and physical properties of plastic water bottles Chemical properties: combustible, soluble Physical properties: High...

    Bisphenol A, Bottle, Bottles 392  Words | 12  Pages

tracking img