"Corporate Level Strategies Of Southwest Airline" Essays and Research Papers

  • Corporate Level Strategies Of Southwest Airline

    Corporate Strategy Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce, Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry, Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the short...

    Airline, ATA Airlines, Low-cost carrier 1104  Words | 4  Pages

  • Corporate Culture Southwest Airlines

    Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including, core value, management style, and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values, which emphasized on LUV and fun. Not only was LUV the company’s signature symbol...

    Airline, ATA Airlines, Avianca 1276  Words | 4  Pages

  • Southwest Airlines Corporate Culture.

    Corporate culture is defined as: "the moral, social, and behavioral norms of an organization based on the beliefs, attitudes, and priorities of its members." Every organization has its own unique culture or value set; however, most organizations do not consciously try to create a certain culture. The culture of the organization is typically created unconsciously, based on the values of the top management or the founders of an organization. Southwest Airlines expends a lot of energy in maintaining...

    Airline, Candidate, Culture 1290  Words | 5  Pages

  • Southwest Airlines

    MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with, the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer, which are much lower than other airlines. In other words, the SWA...

    Airline, Boeing 737, Continental Airlines 805  Words | 2  Pages

  • Southwest Airline - Distribution Strategy

    Distribution Strategy WS5A4 Southwest Airlines - Case Study Operating under an intensely competitive environment, Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare, short-haul, high-frequency, point-to-point carrier in America that is fun to fly (Cheng, 2010). Its low-priced fares are a brand equity which it "owns" in the mathematical sense of being the...

    Airline, ATA Airlines, Dallas 1661  Words | 4  Pages

  • Southwest Airlines

    Southwest Airlines - Effective employee relations program/ Career development Southwest Airlines Southwest is a major player in the airline industry, which employs nearly 35,000 individuals. According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building interactively relationships with the company, with employees, and with its customers to ensure the success of the business. As a result, Southwest has sustained an enhanced growth and profitability when most...

    Airline, ATA Airlines, Boeing 737 844  Words | 3  Pages

  • Southwest Airlines Corp. Culture

    Introduction In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3-4) page paper in which I will, determine how Southwest Airlinescorporate culture differs from other airlines. I will then analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees and eventually I will speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future. ...

    Airline, ATA Airlines, Herb Kelleher 1740  Words | 6  Pages

  • Southwest Airlines Co. – 2007

    Southwest Airlines Co. – 2007 Case Analysis On the brink of airlines’ market share battlefield, many of the companies failed to launch new strategies and price controls because of fuel prices, market requirements and safety issues. Along with the history of low price policy that Southwest Airlines started to implement decades ago, the recent challenges and soaring competitive behaviors made that company pass huge obstacles. Southwest Airlines manifested the new growth in Texas air carrier businesses...

    Aircraft carrier, Airline, ATA Airlines 1329  Words | 4  Pages

  • Key Components of Strategic Planning: Southwest Airlines

     Analysis of Key Strategies Stephanie Peete Embry-Riddle Aeronautical University Business Capstone MBAA-635 William Reed February 23, 2014 Analysis of Key Strategies When a company creates a strategic plan, it should reveal the future direction of the company. The strategic plan should outline the organization’s purpose, goals and the methods that will be used to accomplish those goals. The major key components of strategic planning are outlining the company’s vision and mission statements...

    Airline, AirTran Airways, ATA Airlines 1265  Words | 6  Pages

  • Southwest Airlines

    Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (www.southwest.com). This mission both describes the company's approach to its workforce, and the customer at large. Rather than...

    Airline, Customer, Customer service 1664  Words | 5  Pages

  • Southwest Airline Strategic Analysis

    Southwest Airline Strategy Implementation Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match, and or enhance, the companies design and strategy. The company structure, culture, and human resources have been taken into consideration. What was found, was that Southwest has a strong culture, which ties most of the strategies together. Supervisors and employees work side by side, which promotes trust and understanding...

    Airline, AirTran Airways, ATA Airlines 1382  Words | 4  Pages

  • Southwest Airlines Risk Management

    As with any company, Southwest Airlines has risks that have to deal with. For starters, co-founder and visionary leader Kelleher will soon be less involved in the firm's operations. Mr. Kelleher is responsible for the decision making of Southwest Airlines so it is going to be interesting to say the least when he takes a lesser role in the daily business of Southwest. Perhaps a more important risk, though, is the simple fact that Southwest is an airline. Past financial indicators have shown that members...

    Airline, ATA Airlines, Hedge 867  Words | 3  Pages

  • Southwest airlines

    TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston, where he was to have a kidney transplant operation, was flown there by...

    Airline, Continental Airlines, David Neeleman 1811  Words | 5  Pages

  • Southwest Airlines Case

    Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies, incorporating industry revolutionizing methodologies, while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry...

    Airline, ATA Airlines, Boeing 737 2207  Words | 7  Pages

  • Southwest Airlines

    Southwest AirlinesCorporate Strategy & Control System Southwest Airlines became one of the most admired airlines in the world based on their dedication to their customers and the corporate strategies their leadership instituted. Their leadership created a different corporate culture that CEO Herb Kelleher and his company are devoted to the philosophy of putting employees first (Govindarajan, pg. 115). In doing so, Southwest was able to instill a management control system that relied on...

    Airline, Control engineering, Control system 1317  Words | 4  Pages

  • Southwest Airline

    Question: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using resources...

    Airline, ATA Airlines, Colleen Barrett 788  Words | 3  Pages

  • Southwest Airlines: Understanding Business Strategy and Concepts

    Southwest Airlines, Key Facts: Niche strategy. Concept: • Concentrate in underutilized airports • 1 type of aircraft – fuel-efficient 737 (1994 – more that 200 planes) • Frequent, on-time departures • Low cost fares, only 2 types of fares per root • No seats assigned, no meals • Point-to-point roots • Higher equipment initialization, shorter turn-around times Competitive advantage: • Cost structure • "The workforce is dedicated to the company. They're Moonies basically. That's the way...

    Airline, AirTran Airways, ATA Airlines 1745  Words | 5  Pages

  • Southwest Airlines

    research is Southwest airlines. It has been one of the most successful airlines in the US, and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type, its famous Boing 737. Southwest as an organization...

    Airline, ATA Airlines, Boeing 737 1025  Words | 3  Pages

  • Business Level And Corporate Level Strategies

    Business-Level and Corporate-Level Strategies  Business-Level and Corporate-Level Strategies  Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. The objective of this paper is to examine the business level and corporate level strategies for Edgar Company Apple Inc. It will evaluate...

    Apple Inc., Competition, Competitive intelligence 1964  Words | 8  Pages

  • Southwest Airlines Case - HBR

    Southwest Airlines: 1993 (A) - Just Plane Smart -SummaryIntroduction: During the summer of 1003, the company was about to receive two uncommitted airplanes. The director of schedule planning needed to find a way to put these machines to work and meeting growth objectives without damaging the company's focus. The main decision should be compliant with the Southwest Airlines' organizational culture. History: Southwest started in 1971, after going through court battles caused by competitors that...

    Airline, ATA Airlines, Boeing 737 721  Words | 3  Pages

  • Southwest Airlines

    1. An Introduction to Southwest Airlines 1.1 Beginnings 1 1.2 Culture 1 1.3 Business Strategy 1 1.4 Success Factors ...

    Airline, AirTran Airways, Herb Kelleher 541  Words | 5  Pages

  • Business-Level and Corporate-Level Strategy

    Introduction Knowing your business-level and corporate-level strategy can maximize the life of your organization. The business-level strategy focus on creating a value offering that is appealing to consumers while also being cost-effective. The business-level strategies determine who they will serve, what product or service will meet the needs of their targeted customers, and how they will keep their customers satisfied (Harvard, 2012). Corporate-level strategies help drive an organization and help...

    Business, Business school, Corporation 1106  Words | 4  Pages

  • Southwest Airlines (LUV)

     Southwest Airlines (LUV) Anonymous University of Phoenix, AXIA MGT – 245 Organizational Behavior Andrea Benjamin February 10, 2008 "You are now free to move about the country." -- SWA Introduction Southwest Airlines was founded more than 36 years ago by Rollin King and Herb Kelleher who decided to create a different type of airline. Rollin King and Herb Kelleher started with the simple idea: “If you get your passengers to their destinations when they...

    Airline, Airlines, AirTran Airways 2307  Words | 7  Pages

  • Southwest Airlines

    Distribution Strategy: Southwest Airlines Introduction Southwest Airlines (SWA) is a “passenger airline company, principally focused on offering scheduled air transportation in the U.S.” (Logistics Business Review, 2010). SWA also offers a supply chain of travel services to its passengers such as air, car, hotel, cruise and vacation packages and other services including selling credits to various business partners that include credit card companies, hotels, telecommunication companies and rental...

    Airline, AirTran Airways, ATA Airlines 2060  Words | 6  Pages

  • Corporate Level Strategy

    Corporate Level Strategy (Video 1) Corporate Level Strategy describes the entire strategic scope of the organization. This is the panoramic view of the organization. It is the strategy by which an organization decides in which product or service markets to compete and in which geographical regions to operate. Normally the organizations, who have multiple businesses, use corporate level strategy for allocation and distribution of resources i.e. how cash, equipment, staffing, and other resources are...

    Business, Game theory, Horizontal integration 1387  Words | 5  Pages

  • Case Study on Southwest Airlines

    1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems, only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth...

    Airline, ATA Airlines, Avianca 1280  Words | 5  Pages

  • Southwest Airlines Corp. Culture

    was Southwest Airlines because of its prevalent and lengthy history of successful entrepreneurship and presence in the airline industry. It has been successful in its ability to attain success in many facets of the economy. From implementing an innovative marketing structure to effectively managing its workforce, Southwest has been the pioneer in many forms of creativity and innovation in the industry. In addition, it is an excellent topic for the theme of the assignment: Assessing Corporate Culture...

    Airline, Airlines, ATA Airlines 1681  Words | 5  Pages

  • Corporate Level Strategy

    Diversification strategy is used to increase the firm’s value by improving its overall performance. Value here is created here either through related diversification ( my report) or through unrelated diversification ( which will be discussed further) when the strategy allows a company’s business to increase revenues or reduce cost while implementing their business –level strategies In some case, using diversification strategy may have nothing to do with increasing the firm’s value; in fact it...

    Corporation, Firm, Marketing 690  Words | 3  Pages

  • Southwest Airline

    Southwest Airlines in 2010: Culture, Values, and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement...

    Airline, AirTran Airways, ATA Airlines 1993  Words | 5  Pages

  • Southwest Airlines

    Introduction: Southwest Airlines is based in Dallas, Texas and is the fourth largest airliner in the United States. The company was co-founded by Rollin King and Herb Kelleher on March 15, 1967, initially named Air Southwest until changing the name to Southwest Airlines in early 1971. King and Kelleher wanted a low-cost/low-fare airline that would shuttle passengers between Dallas, Houston, and San Antonio, Texas. The company now operates 537 Boeing 737 aircrafts and provides service to 64 cities...

    Aircraft, Airline, ATA Airlines 1410  Words | 4  Pages

  • Corporate Level Strategy

    APPLE COMPUTER INC.: - CORPORATE-LEVEL STRATEGY REVIEW - A review on the strategy adopted by Apple Inc. at corporate level to ensure that the company remains at the forefront of the electronic media industry either in terms of innovation and range of products . EXECUTIVE SUMMARY An analysis was done on Corporate-Level Strategies adopted by Apple Computer Inc. (“Apple Computer”) that has brought tremendous success to the firm since it started. Apple Computer started off in 1976 by Steve Jobs...

    Apple Inc., IPhone, IPhone OS 1207  Words | 5  Pages

  • Corporate Level Strategy of Apple

    CORPORATE LEVEL STRATEGY OF APPLE COMPUTER INC. Low level of diversification (1976-1996) To examine what strategies have been used by Apple, we divided the period into two ages. The first age is in between 1976 until 1996 were we can observe that all the products sold by Apple were computer related. They started with Apple 1 and continuously developed their products up until the evolutionary of Macintosh. However, their development restrained only to computers, chips and software which indicates...

    Apple Inc., Apple Store, IPhone 1086  Words | 4  Pages

  • Southwest Airlines

    Diego Rodriguez, Deema Alomar, Seungyeon lee 10/05/09 Case Analysis Southwest Airline final draft Jennifer Uhler BPE reading, writing research Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35,499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare and...

    Airline, American Airlines, ATA Airlines 1264  Words | 7  Pages

  • Case Study: Southwest Airlines

    Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference, customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price, place, product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives...

    Airline, AirTran Airways, ATA Airlines 1172  Words | 4  Pages

  • Southwest Airlines

    Southwest Airlines in 2010: Culture, Values, and Operating Practices Summary Southwest Airlines was founded by Herb Kelleher in 1967 to provide low-cost service between Dallas, Houston, and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009, Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000, the number of passengers flying Southwest has...

    Airline, Continental Airlines, Delta Air Lines 2283  Words | 7  Pages

  • Southwest Airlines Case Summary

    Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15, 1967, by Rollin King and Herb Kelleher. Southwest Airlines is an American low fare airline based in Dallas, Texas. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. Southwest is also one the most profitable airlines in the world posting a profit...

    Airline, Airlines, AirTran Airways 838  Words | 3  Pages

  • Southwest Airlines

    Analysis “Southwest Airlines 2008” Valerie Deneen The University of Iowa Case Analysis “Soutwesth Airlines 2008” U.S. Airline Industry Overview Ever since the Wright brothers successfully flown the first airplane in 1903, air travel had become one of the most popular means of long distance travel. From 1937 to 1978, air transportation was part of public utilities and was regulated by the federal Civil Aeronautics Board in the U.S. Airfares, routes, schedules, and number of airlines, were all...

    Airline, AirTran Airways, ATA Airlines 1804  Words | 6  Pages

  • Southwest Airline

    Company Profile Kisah sukses dan keberhasilan Southwest Airlines dimulai pada tahun 1966 saat Herb Kelleher dan klien-nya Rollin King berbicara membicarakan keberhasilan Pacific Southwest Airlines, maskapai penerbangan yang hanya terbang di negara bagian California. Saat itulah King mengusulkan untuk memulai layanan sejenis tapi untuk negara bagian Texas. King memaparkan gagasan untuk menghubungkan tiga pusat metropolitan di Texas, yakni Dallas, Houston, dan San Antonio. Jarak antara ketiganya cukup...

    1373  Words | 6  Pages

  • Southwest Airlines - Using Human Resources for Competitive Advantage

    Assignment Questions 1. What is Southwest's competitive strategy? What are the sources of its success? How does it make money in this business? 2. What are the foundations of Southwest's competitive advantage? Southwest Airlines' successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing...

    Aircraft, Airline, ATA Airlines 637  Words | 3  Pages

  • Southwest Airlines

    Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world's only short-haul, high-frequency, low-fare, point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest's success are its conservative growth pattern,...

    Airline, AirTran Airways, ATA Airlines 1554  Words | 4  Pages

  • Southwest Airlines Strategic Practices

    Southwest Airlines Strategic Practices Marion L. Boston MGT 450 Strategic Planning for Organizations Instructor: Mark Bojeun April 4, 2011 Introduction Southwest Airlines’ company strategy consists of competitive moves and business approaches management has developed to attract and please customers, conduct operations, grow the business, and achieve performance objectives (J. Gamble & A. Thompson. 2009. p. 2). In writing to inform the management team of the discussion, we will discuss...

    Airline, AirTran Airways, ATA Airlines 1782  Words | 5  Pages

  • Business-Level and Corporate-Level Strategies

    Business-Level and Corporate-Level Strategies Tammie Bennett Professor Melissa Ekberg BUS499 Business Administration Capstone May 15, 2013 In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice....

    Bloomingdale's, Department store, Dillard's 2187  Words | 6  Pages

  • Case Study: Southwest Airlines

    Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today, most airlines are purely focused on growth, and tend to “nickel and dime” their customers to make up for profit losses. Southwest, on the other hand, has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and excellent...

    Airline, ATA Airlines, Boeing 737 792  Words | 3  Pages

  • Southwest Airlines

    SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22, 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines, who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers, but an investment in its fuel hedging cost. As fuel dropped in price, Southwest...

    Aircraft, Airline, AirTran Airways 1785  Words | 5  Pages

  • Southwest Airlines Case Study

    1. According to the authors of the case study, some of the market conditions of the U.S. airline industry in the early 1990s were triggered by the Airline Deregulation Act of 1978. In essence, “deregulation created greater competition and growth opportunities… laws restricting the airline industry loosened in the spirit of greater competition.” (Marketing Management, page 15). The impact of deregulation became evident in several areas: Removing regulatory price controls was followed by lower average...

    Airline, ATA Airlines, Avianca 1327  Words | 4  Pages

  • Southwest Airlines Case Study

    Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume, low-margin business model, which included cutting flight prices dramatically, using their fleet at maximum capacity, and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books...

    Airline, ATA Airlines, Dallas 713  Words | 3  Pages

  • Southwest Airlines Report

    Introduction: Southwest Airlines path towards earning the right to fly was a long and stressful process for everyone involved. However, the staff's ability to overcome all odds truly began the formation of Southwest's distinct character, which makes the company so successful today. Founders Rollin King and Herb Kelleher who founded the company in 1967, among others were attacked by Texas airlines such as Braniff, and Continental, claiming the market was already saturated. After three years of...

    Airline, ATA Airlines, Low-cost carrier 971  Words | 5  Pages

  • Generic strategy in Southwest Airline

    Generic strategy The three generic strategies identified by Michael Porter, namely cost leadership, differentiation and focus are all options available to small businesses. cost leadership requires a tight set of interrelated tactics that include aggressive construction of efficient-scale facilities; vigorous pursuit of cost reductions from experience; tight cost and overhead control; avoidances of marginal customer accounts; cost minimization in all activities in the firms value chain. Differentiation...

    Competition, Cost, Costs 944  Words | 3  Pages

  • Southwest Airlines

    Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas, Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3,100 flights in 73 cities, making it the largest U.S. carrier passenger airline. They provide good options, such as early check-in, hotel packages, car rental, and free luggage up to two bags, which are one of their techniques to provide...

    Airline, ATA Airlines, Communication 1277  Words | 4  Pages

  • Southwest Airlines Case Study

    success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly, the new Southwest CEO since 2004, been able to maintain the profitability of Southwest Airlines while insuring...

    Airline, ATA Airlines, Dallas 859  Words | 2  Pages

  • Southwest Airlines 2008

    Case #20 – Southwest Airlines Company History  1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline  Ran into legal problems, rival airlines in Texas did everything they could to block new airline  Herb Kelleher was determined to start up airline  1971 – Lamar Muse Southwest CEO, background in industry to get it up and starting  Raised $7 million in capital and private investors to purchase planes and equipment  Flights started between Dallas...

    Airline, AirTran Airways, ATA Airlines 1592  Words | 6  Pages

  • Case Study on Southwest Airlines

    MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money, but lots of personality. Marketing itself as the LUV airline, the company featured a bright red heart as its first logo. In the 1970s, flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days, Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased...

    Aircraft, Airline, AirTran Airways 879  Words | 3  Pages

  • Southwest Airlines: an Industry Giant

    2002, Southwest Airlines stock returned more for their shareholders than any other stock in the same time period (Collins, 2006, Hospital Strategy IV: Southwest Airlines and thinking outside the box). Many companies have begun to take notice of the Southwest model; a model that allows Southwest to thrive while many of its contemporaries are faced with financial difficulties. The success of Southwest Airlines can be attributed to their structure. This structure has made it possible for Southwest Airlines...

    Airline, American Airlines, ATA Airlines 2390  Words | 6  Pages

  • Southwest Airlines

    Southwest Airline’s origin can be traced back to Texas where it was founded by a group of investors in 1966. Rollin King, M. Lamar Muse, and Herbert D Kelleher pooled $560,000 to form the Air Southwest Company. Initially setting out to serve Dallas, Houston, and San Antonio, Air Southwest Company three competing airlines filed suit to prevent the airline from ever leaving the ground. Herbert D Kelleher, one of the original investors was an attorney who took the proceedings all the way to the...

    Airline, AirTran Airways, American Airlines 2045  Words | 6  Pages

  • Southwest Airline case study

    Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant, unique and sustainable. Therefore sustainable competitive advantage, it’s a long-term competitive advantage that a company...

    Aircraft, Airline, AirTran Airways 2348  Words | 7  Pages

  • Southwest Airlines 2010 Case Study

    What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses, free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground...

    Airline, AirTran Airways, ATA Airlines 1429  Words | 4  Pages

  • Corporate Level Strategy

    Corporate level strategy  Corporate  level strategy is talking about Diversification, which is to create value for shareholders  by gaining new success in new types market.   ​ 1)​Breakfast Market  McDonald’s  do  not  satisfied  offering  hamburger,  fries  and  milkshakes,  they  want  to  develop  more  different  kind  of  food  to  open a new market, and then, they sell breakfast. One  of breakfast  is  called  McGriddles  breakfast  sandwich,  which  is  using  pancakes  to  replace  breads ...

    Coffee, French fries, Hamburger 607  Words | 2  Pages

  • Southwest Airlines

    Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines, Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession, energy crisis, and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of increasing...

    Airline, ATA Airlines, Continental Airlines 1184  Words | 5  Pages

  • Southwest Airlines Case

    Case: Southwest Airlines 1. Although Southwest is smaller than some of the major airlines, it is pursuing a market share leadership strategy. The example in the case of its success in the Oakland market versus US Airways indicates that even though it may not be the biggest overall airline, it tries to dominate any particular market it enters through its low-price strategy. Thus even though it is entering the Philadelphia market with only 14 flights per day, US Airways should expect it to expand...

    Airline, Cost, Costs 1415  Words | 4  Pages

  • Southwest Airlines Swot Analysis

    The mission of southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company Spirit (Ruppel, 2012). The people of Southwest are the single greatest strength and most enduring long term competitive advantage (Kelly, 2012). Southwest Airlines started out as Air Southwest Co in 1967; serving only three local airport hubs in Texas. The hubs were San Antonio (SAT), Dallas (DAL) and Houston International Airport...

    Aircraft, Airline, AirTran Airways 913  Words | 3  Pages

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