• Levels of Products
    Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second level, product planners must turn the...
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  • Levels of Product
    1. Explain various levels of Product with examples? (10 Marks) For many a product is simply the tangible, phsysical entity that they may be buying or selling. You buy a new car and that's the product - simple! Or maybe not. When you buy a car, is the product more complex than you first thought? In...
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  • Three Levels of a Product
    3 Levels of a Product Consumers often think that a product is simply the physical item that he or she buys. In order to actively explore the nature of a product further, let’s consider it as three different products - the CORE product, the ACTUAL product, and finally the AUGMENTED product. This concept...
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  • Market
    The three level of Product theory is used in the process of creating every product. Is there any similarities and differences? Discuss. In marketing, one of the challenges is how to create value of product in order to support the unique selling proposition. Before determining the perceived value in...
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  • Product Concept- Marketing
    PRODUCT CONCEPT * What is a product & how it differs from service??? * Types Of Product * Levels Of Products & Services * Product Life Cycle * Brand & Line Extensions ------------------------------------------------- PRODUCT A product is anything that...
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  • Swot Analysis
    0 Product Life Cycle Ideally, the hope of all companies on their new products is for them to take on a product life cycle that is as long and fruitful as possible. The product life cycle is the course of a product’s sales and profits over its lifetime (Kotler & Armstrong 2010). The product life...
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  • Marketing Project
    in the UAE. This should be a FMCG ( Fast moving consumer goods ) company who are involved in marketing regularly used household and personal care products ( e.g. Facial wash, shower-gels, shampoo, skin cream, toothpaste, soft drinks, household cleaners, fabric wash, fabric softeners, etcs) You are required...
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  • marketing
    Assignment 1 a. List down 5 products/services & explain each level According to Philip Kotler, who is an economist and a marketing guru, a product is more than a tangible ‘thing’. A product meets the needs of a consumer and in addition to a tangible value this product also has an abstract value....
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  • products
    Product According to Deshpande, product is the most important component of the marketing mix. A product is anything that can be offered to a market to satisfy a want or need. Traditional marketing theory propounds that from the customer’s perspective, a product is more than its features, quality, name...
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  • Branding
    Focus: Relative Merits of Product or Brand? * Kindle Fire vs. iPad * iPad has a seamless integration of all of their products (brand) * Kindle users have a more utilitarian focus (product) * Ask “where is the power?” – it always depends Brand or Product? * Branding challenges ...
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  • Marketing, the Marketing Mix
    the actual product itself. The decisions we make with the product are important as it is the piece that will be purchased by potential customers. The product can be broken down to four product concept levels and we will be expanding in these concepts to help aid our decision towards the product itself...
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  • Product
    Description of the Offer Levels A product can be considered as a good, idea, or service that is the end result of a process and serves as a need or want satisfier. It is usually tangible and intangible attributes which includes benefits, features, functions and uses that a seller offers to a market...
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  • Business
    through creating and exchanging products and value with others'. For him, a product is more than physical. A product is anything that can be offered to a market for attention, acquisition, or use, or something that can satisfy a need or want. Therefore, a product can be a physical good, a service...
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  • Marketing
    There are a lot of differences between products which is goods and services. Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It is also include services, events, persons, places, organizations, ideas, or mixes of these...
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  • mktg
    7 Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical object, services, persons, places, organisations and ideas. There are three level of products which are core, actual and segmented product. The...
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  • Anbtawi Company
    Outline * A Historical Glimpse of Anabtawi Group. * Setting the three product levels and consumer product Anabtawi sells. * Discuss the pricing strategies that the company has used. * Anabtawis' business marketing channels and how its' members add value to the group. * Setting...
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  • Burger King Marketing Essay
    (Marketwatch). A product can be an idea, service, good or any combination of the three. It is a network of tangible and intangible attributes, including functional, social and psychological utilities or benefits. There are three levels of product; the core, actual and augmented product. The core product is the...
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  • Marketing Mix Assingment
    marketing mix: product, price, place, and promotion, known as the four P's of marketing. Since these four variables are controllable, the best mix of these elements is determined to reach the selected target market. Product. The first element in the marketing mix is the product. Products can be either...
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  • Marketing
    3a – Describe how products are developed to sustain competitive advantage in Vietnam 3a.1. Definition of Competitive Advantage: Competitive advantage includes the features that Sunshine could use to gain vantage in the competition. Being a new brand in Vietnam makes Sunshine’s operation be zoomed...
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  • Marketing Segmentation
    Core benefits : Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Swarovski watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases...
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