• Okokokokokok
    The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers...
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  • Pestle
    The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers...
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  • Pestel Analysis
    The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers...
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  • Unilever Bangladesh
      “Evaluation of Entry into Ice cream Business for Unilever Bangladesh Limited” Submitted to Sharmin Shabnam Rahman Lecturer BRAC Business School BRAC University Submitted by Md. Robin Miah Id# 06204032 BRAC University Date: 02-09-2010       September 2, 2010 SHARMIN SHABNAM RAHMAN Lecture...
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  • Dictionary for Marketing
    model shows stages of consumer attention towards an ad/product. Ad Click Rate Sometimes referred to as "click-through," this is the percentage of ad views (see definition) that resulted in an ad click. Adoption This is the mental stage through which an individual consumer passes from first hearing...
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  • Attitude and behavior of rural consumers towards branded FMCG products
    ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY, JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director, Punjab College of...
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  • Boroplus Prickly Heat Powder
    toiletries based on Ayurvedic preparation. Ten years after commencement of the company, it launched their first flagship brand Boroplus Antiseptic Cream under the Himani umbrella in 1984. 5 Many additional brands followed Boroplus including Boroplus Prickly Heat Powder which came as a brand extension...
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  • Unilever Pakistan Report
    personal care brands are chosen by many millions of individual consumers every day. Earning their trust, anticipating their aspirations and meeting their daily needs are the tasks of Unilever local companies. They bring to the service of their consumers the best in brands and both Unilever’s international and...
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  • Case Study on Shanghai Jahwa
    the entry of major multinationals, including major Pond¡¯s(Unilever), Procter & Gamble, Shiseido, Kao, and other minor players. The marketing challenge for Shanghai Jahwa is to carve out viable and profitable positions in the marketplace, in the face of competition from some of the most powerful global...
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  • Hll Strategies
    66-68 68-70 71-74 75-76 77-79 80 81 82 Executive Summary Introduction to Rural markets. History. Features of Indian Rural markets. Profile of Rural consumer. Evolution of Rural marketing. Current scenario of Rural Markets. Why Companies Go Rural? Problems in Rural marketing. Rural product strategies. Rural...
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  • Botanic Aroma Client Brief
    products are made from herbs with chemical ingredients added to them. We make many a product, of which our most popular one is Botanic Aroma Fairness Cream. Manufacturing Facility: All our products are manufactured at South Keraniganj, Dhaka, 1310. We have a very good research and development (R&D) division...
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  • Revamping Max Fairness
    REVAMPING MAX FAIRNESS - FAIRNESS CREAMS FOR MEN Till the last decade it was almost unimaginable that there would be a fairness cream for men among male grooming products. As it turned out, men contributed significantly to consumption of fairness product. That shouldn't be surprising as we live in a...
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  • Ponds' Concept of Ideal Beauty
    Ponds’ Concept of Ideal Beauty through Its Product Ponds White Beauty It is a common knowledge that in several cultural products, such as movies, advertisements and other texts, women have become the center of focus most of the time. We all know that advertisement is one of the most important...
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  • Adri Marketing Study
    economic, natural, technological, political, and cultural forces. (Political, economic, social, technological) Organisations do not live in a vacuum. Consumers do not live in a vacuum. All managers must be aware of the external environment within which their organisation exists. These are often summarised...
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  • Cetaphil
    B. Market Situation General Market Description Manufactured by Galderma Laboratories, Cetaphil is a gentle cleanser suitable for consumers worldwide who have sensitive preferences for skin products as well for patients with skin problems because of its mild properties. The product offers...
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  • Overview—Marketing
    Marketing 1.3 Strategic Decisions in Marketing 1.4 The Marketing Concept 1.5 Marketing Myopia 1.6 The Marketing Mix 1.7 Marketing Research 1.8 Consumer Behavior 1.9 Benefit Segmentation 1.10 Industrial Buyer Behavior 2. Product Planning and Development 2.1 New product Planning and ...
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  • Olay Marketing Plan
    recent study conducted by P&G Beauty scientists in Cincinnati, The study is about comparing seven anti-ageing creams and their ingredients revealed that Olay Total Effects beats 6 other creams when it comes to its composite score in restoring moisture, enhancing exfoliation and protecting skin from free...
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  • Brand Switching
    University. ABSTRACT Now-a-days, consumers switch from one brand to another quite freqently. This trend is gaining momentum especially among the urban youths and young educated working couples. Brand switching occurs when a consumer or group of consumers switches their preference from one brand...
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  • Cosmetics
    world class and innovative cosmetics products. This company is preparing to launch Rose shampoo which is quite new and stylish product for alls. Care of face has gotten stylish overtime. People spend thousandsof rs for buying different types of perfume to make them beautiful and sophisticated. As thing get...
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  • My Project
    brand was born. At a time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian Industry - that of skincare and cosmetic products. Armed with a potent combination of foresight, research and constant...
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