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    African Journal of Business Management Vol. 5(8), pp. 3410-3423, 18 April, 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines an
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  • Consumer Expectations and Culture: the Effect of Belief in Karma in India
    Praveen K. Kopalle (praveen.kopalle@dartmouth.edu) is an associate professor of business administration at the Tuck School of Business at Dartmouth, Dartmouth College, was a Bozzone Visiting Scholar at the Lally School of Management and Technology, Rensselaer Polytechnic Institute and a Visiting Sch
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  • Consumer Perception Towards Cosmetic Industry
    A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS COSMETIC INDUSTRY IN GHAZIABAD (IN CONTEXT TO MEN’S FAIRNESS CREAM) TABLE OF CONTENTS |S.No. |Topic |PageNo. | |1
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  • Customer Satisfaction with Services: Putting Perceived Value Into the Equation
    An executive summary for managers and executive readers can be found at the end of this article Customer satisfaction with services: putting perceived value into the equation Gordon H.G. McDougall Terrence Levesque Professor of Marketing, School of Business and Economics, Wilfrid Laurier Univer
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  • Customer Satisfaction in Icici Bank
    PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of f
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  • Consumer Analysis
    CONSUMER BEHAVIOUR TOWARDS READY-TO-EAT FOOD PRODUCTS Thesis submitted to the University of Agricultural Sciences, Dharwad in partial fulfillment of the requirement for the Degree of MASTER OF BUSINESS ADMINISTRATION In AGRIBUSINESS MANAGEMENT By RENUKA HIREKENCHANAGOUDAR DEPARTMENT O
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  • Consumer Behaviour
    CONSUMER BEHAVIOR REVIEWER By Archie Alvarez Subject : Consumer Behavior Book : Consumer Behavior and Marketing Strategy 5thed. Author : J. Paul Peter & Jerry Olsen SECTION 1: A PERSPECTIVE ON CONSUMER BEHAVIOR CHAPTER 1: Introduction to Consumer Behavior and Marketing Strategy I. Intr
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  • Marketing for an Ice Cream Parlour
    Product X has established itself in the market with the image of a place where the youth prefer to spend their time. It aims to provide super premium ice cream to its customers and ensure a high level of consumer satisfaction. Product X is a new concept and is taking time to firmly establish itself
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  • Consumer Behaviour
    Chapter -1 Theoretical Background 1.1. INFORMATION OF THE INDUSTRY Banking in India has its origin as early as the Vedic period. It is believed that the transition from money lending to banking must have occurred even before Manu, the great Hindu Jurist, who has devoted a section of his work t
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  • Consumer Behaviour
    CONSUMER BEHAVIOUR STUDY OF CONSUMER MIND CONSUMER BEHAVIOUR THE BEHAVIOUR THAT CONSUMERS DISPLAY IN SEARCHING FOR, 1. PURCHASING, 2. USING, 3. EVALUATING, 4. AND DISPOSING OF PRODUCTS AND SERVICES THAT THEY EXPECT WILL SATISFY THEIR NEEDS.   STUDY OF HOW INDIVIDUALS MAKE DECISIONS
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  • The Effect Customer Self Service on Customer's Satisfaction of E-Commerce Websites
    1. Introduction With the growth of internet usage, the world nowadays is increasingly dependent on the technology-facilitated transactions. Customers interact more with technology instead of interacting with firm's employee to create an outcome (Meuter et al.2000: 1). Customer Self service techn
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  • Consumer Behaviour of Hero Honda
    INTRODUCTION As the science and technology is fast advancing, marketing is becoming more attractive at the company, state, national and international levels. In the early days, there was no difference between ‘selling’ and ‘marketing’. But today, the difference between these two
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  • Business Feasibility Analysis of the Radieux Whitening Face Powder
    EXECUTIVE SUMMARY Physical appearance is given much concern nowadays. Caring for and enhancing the skin has been a sense of duty to people, especially with women. The main objective of this study is to evaluate the formation of a business focused on the production of whitening face powders,
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  • Research on Consumer Awareness
    Project Report On “Consumer Awareness In India” Submitted To: Prof. Nadeem Merchant (Research Methodology) Submitted By: Division “B” Aniket nimonkar 36 Jayesh prabhu 43 Atul rane 46 Neha zunjarrao 68 Anjuman-I-Islam’s Allana Institute Of Management Studies & Re
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  • Impact of Promotional Activities at Mall and Consumer Behaviour
    “The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ''shopping mall''' or '''shopping centre''' is a building or set of buildings which contain retail units, with interconnecti
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  • The Impact of Employee Satisfaction on Quality and Profitability in High-Contact Service Industries
    This is the Pre-Published Version The Impact of Employee Satisfaction on Quality and Profitability in High-contact Service Industries Rachel W. Y. Yee Department of Logistics, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong E-mail: Rachel.wyyee@polyu.edu.hk Andy C. L. Yeu
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  • Celluar Industry of Pakistan: a Research on Consumer Switching Behavior
    Cellular industry of Pakistan: A research on Consumer Switching Behavior by Muhammad Touseef Siddiqui touseef.siddiqui@msn.com Master in Business Administration Marketing In the Faculty of Business Administration © Muhammad Touseef Siddiqui, 2012 Iqra University All rights reserved, this
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  • Impact of Consumer Protection Agencie in Nigeria
    IMPACT OF CONSUMER PROTECTION AGENCIES IN NIGERIA: A STUDY OF CPC, CAFON AND CEON BY AMZAT SHERIFFDEEN ADEWALE MATRIC NO: 06076963 A PROJECT SUBMITTED IN PARTIAL FUFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF ARTS IN THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF MANAGEMENT AND SOC
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  • Customer Satisfaction
    CONTENTS DECLARATION ACKNOWLEDGEMENT PREFACE GERNAL INTRODUCTION:- CHAPTER-1 ➢ INTRODUCTION OF THE TEXTILE INDUSTRY ➢ ADITYA VIKRAM BIRLA GROUP ➢ GRASIM INDUSTRIES ➢ GRASIM BHIWANI TEXTILE MILL CHAPTER –2 SURVEY REPORT SIGNIFICANCE OF STUDY ➢
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  • Consumer Behaviour
    CHAPTER 3 Consumer  Behavior CHAPTER 3 OUTLINE 3.1 Consumer Preferences 3.2 Budget Constraints 3.3 Consumer Choice Chapter 3: Consumer Behavior 3.4 Revealed Preference 3.5 Marginal Utility and Consumer Choice 3.6 Cost-of-Living Indexes Consumer Behavior ●theory of consume
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