• Human Resourse Management
    and toothbrush ( Pepsodent, Close Up) * Skin: soaps, talcum powder, fairness cream, body lotion, winter cream ( Pears, Vaseline, Fair & Lovely, Ponds’) * Hair: Shampoos ( Sunsilk, Clinic All Clear) Skin Category PEARS Introduced in India in 1902, Pears soap has no...
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  • Lakme
    last decade, this segment has seen many consumers slowly shift from the mass to the premium end of the market. In the skin-care segment, price and volume played an equal role in value growth. From a very basic level of most consumers using only face cream and moisturizers, the market for more...
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  • 86 Indian Brands
    together consumers and marketers closer and bind them together. As Indian companies seek to be major players in global markets, one of the key challenges they face is building global brands. Building brands is important — as wages rise with economic development, competing on cost alone may not be...
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  • Case Study on Shanghai Jahwa
    profitable positions in the marketplace, in the face of competition from some of the most powerful global players in the industry, and target consumer¡¯s increasingly perceived confusion with Maxam¡¯s two similar flagship sub-brand¡ªMaxam Tremella Pearl Cream and Maxam Hand Cream. The situation...
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  • Boroplus Prickly Heat Powder
    established and the sale of Emami products spread from West Bengal to rest of Eastern India and gradually to other states. Emami Talcum, Emami Vanishing Cream and Emami Cold Cream were great favorite brands with the quality conscious consumers in the midseventies. The company soon became adept in...
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  • Overview—Marketing
    Maximum Want Satisfaction to the consumer!Address unmet Consumer needs! A firm’s know-how for Product development does not mean that the consumer will purchase the product! IV. Marketing Concept, continued C. Organizational Chart- Functional approach...
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  • Unilever
    preferred tea of the Bangladeshi consumers. World renowned Pond’s cream and Pepsodent – the dental hygiene expert began to be manufactured from our Kalurghat factory. Washing drudgeries of the busy homemakers were washed away with the introduction of Wheel washing powder and Surf Excel for premium wash. In...
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  • Strategic Management Report on Uniliver
    | Lowest penetration in Asia. Clear Shampoo highest growth in comparable regions | * Brooke Bond * Supreme * knorr noodles * Knorr rice make a meal * Lipton green tea * Sunsilk * Ponds Face Wash STARS - Ice cream: Unilever has the first mover advantage in the...
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  • Unilever South Africa
    upgraded Bath soap manufacturing facility in Durban and production facilities for silica gels. 1985 marked the acquisition of Brooke Bond Oxo, followed by Cheesebrough Ponds in 1987, Simonsberg Cheese in 1988 and the local Elizabeth Arden business in1989. Ola ice cream was established in 1994 and...
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  • Cetaphil
    not tend to cause acne and blackheads. However, because of gentle cleansing it do for the skin, some consumers think that the product barely removes dirt especially makeup from the skin. Consumers do not have enough knowledge about the advantages and what satisfaction they can get from using the...
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  • Olay Marketing Plan
    Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality. Ten years ago, only Olay promising to erase fine lines and wrinkles. Now other products brand such as Ponds has introduced its own Anti-aging cream. Olay of today is...
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  • Dictionary for Marketing
    prices for their products. Family Branding A strategy of using the company name or one flagship product brand name for branding other products. An example of this is Ponds, which uses its name on various products: Ponds face wash, Ponds Dreamflower talc, Ponds cold cream, etc. FMCGs These...
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  • Revamping Max Fairness
    market, the fairness cream market in Bangladesh is estimated at Bdt 2,200 crore plus. In the past few years, the men's grooming market has grown exponentially with brands launching not just the run-of-the-mill shaving gels and foams, but fairness creams, moisturizers, face washes and other grooming...
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  • My Project
    beauty brand was born. At a time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian Industry - that of skincare and cosmetic products. Armed with a potent combination of foresight...
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  • Botanic Aroma Client Brief
    Beauty Mamtaz Herbal Fairness Cream Garnier Light Lata Herbal Fairness Cream Olay Whitening Cream Local competitors • Lata herbal-  Initially it gained wide popularity, but slowly as consumers realized there are certain side effects, they are slowly shifting to other products.  In that...
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  • Indian Service Sector
    fairness cream market in India, Fair and Lovely has an estimated sixty million consumers throughout the subcontinent and exports to thirty four countries in Southeast and Central Asia, as well as the Middle East. In 2000, Fair and Lovely embarked on a new marketing approach, with newer, more...
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  • Cosmetics
    Face Mask is much more distinct, stylish and enjoyable so we will convey this message to our target customer by various promotional activities. We would follow societal marketing concept for assuring consumer satisfaction. Moreover we would maintain the Consumer Social. Responsibilities (CSR) to...
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  • Marketing Planning for Surf Excel in Pakistan
    | |Ponds skin cream | | |Cash cow |Dog | |Surf Excel...
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  • All About Being Fair and Lovely
    advertising," says a spokesman of consumer goods major Hindustan Lever Ltd (HLL), the company that produces one of the largest selling fairness creams. It is also one of the largest advertisers on prime time on most satellite channels across the country. Irfan Khan of HLL has gone on record...
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  • Ponds' Concept of Ideal Beauty
    is a woman’s that says, ““Actually it’s Ponds White Beauty Skin Lightening cream with detox vitamin that gives you nourished pink glow.” On the top left of the scene, we can read “Fall in love with the nourished pink glow.” The underlined words are bigger than the non-underlined words, it shows that...
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