• Consumer Behaviour
    STUDY ON CONSUMER BEHAVIOUR ON PONDS MANJULA S.M (Reg no –CLMA3001A4) GREAT EASTERN MANAGEMENT SCHOOL, MYSORE. 2011-2012 CERTIFICATE This is to certify that the Project work “Study on Consumer behavior on ponds” is submitted to the college by the Candidate...
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  • Project Report on Lakme
    Executive summary About the project Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes, changing...
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  • Hul Lackme Project Report
    Executive summary About the project Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes, changing...
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  • Fairever Fruit Fairness Cream
    Fairever Fruit Fairness Cream Date: April 18th, 2008 (Submitted in partial fulfillment of the II semester course Requirements of MBA 2008-2010 batch) Submitted by Group NO:10 K. ASWINI NAIR (CBBUP2MBA08043) NANDAGOPAL N (CBBUP2MBA08059) SINDHUJA DURGA R (CBBUP2MBA08099) SOORYA SOMAN (CBBUP2MBA08101)...
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  • Lakme
    Executive summary About the project Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes, changing...
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  • Unilever Situation Analysis
    some important features. Unilever strives to make the environment, which includes consumers, their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly....
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  • Lakme research report
    Executive summary About the project Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes, changing...
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  • Cosmetic Report
    INTRODUCTION Fast moving consumer goods (COSMETICS) Fast moving consumer goods are any type of goods that are designed to attract consumers and promote a rapid volume of sales even while providing those goods to consumers at very affordable prices. Goods of this type are often non-durable, meaning...
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  • Distribution
    suppliers), as a result of its business presence in the country. Employees and business partners recognise that energy, creativity, the resilience to face changes and make things better are all needed for business and people to grow together.     Unilever is known to be one of the...
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  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area
    Introduction COMPETITIVE STRATEGY As Competition Heats Up, India’s Top Consumer-Products Company Woos Affluent Shoppers With Global Brands Like Dove, While Cooking Up Its Foods Biz The middle-aged Briton strolling the aisles...
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  • Hul Profile
    INTRODUCTION Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life...
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  • Garnier
    as part of a mega brand strategy. IMPORTANCE OF STUDY Shampoo is personal hygiene product that is very essential in our daily needs. It feeds consumers’ physiological needs as it cleans the hair and provides other additional benefits such as conditioning, reducing dandruff, moisturizing, nourishing...
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  • Unilever Pakistan Final Project
    customers and built strong customer relationship with them. With the passage of time Unilever Pakistan introduced different brands which really attract consumers. Unilever Pakistan Limited is the most varied company which really built our interest about its research. We have worked a lot about Unilever and...
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  • Analysis of the Purchasing Behaviour on Skin Care Products Among the Younger Generation
    packaging, promotion, branding and self Image. Keywords: Skin care products, consumer behaviour, purchasing behaviour, image, marketing, life style INTRODUCTION Facial skin care product is a personal usage (Rence, 2004). Consumers have many different attribute beliefs toward a product or a service. These...
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  • Garnier Full Case
    been adopted by L’Oreal, essentially Garnier from time to time. • The stress however has been on the PRODUCT out of all the four P’s and on the consumer behavior and their perception towards the brand. • We have also focused on the current leading competitors of L’Oreal-Garnier and conducted a...
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  • Report on Garnier Fairness Cream.
    MARKETING MANAGEMENT PROJECT ON GARNIER FAIRNESS CREAM Prepared by Group 4 NOVEMBER, 16 , 2012 1.0 INTRODUCTION Garnier is launched in India by L'Oreal. Garnier came in India with its Ultra Doux range of shampoos. Garnier is a part of L'Oreal for mass marketing in cosmetics industry. Cosmetics...
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  • lakme and revlon
     Appendix  Questionnaire    Bibliography INTRODUCTION Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with moreand more women and men taking greater interest in personalgrooming, increasing disposable incomes, changing life...
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  • Mba Marketing
    the Study 6. Conclusion 7. References & Bibliography 8. Annexure EXECUTIVE SUMMARY HUL is India's largest Fast Moving Consumer Goods (FMCG) company. HLL's brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme...
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  • Categorical Brand Association of Kurlon
    Questionnaire 52 15. Appendices, Bibliography 57 EXECUTIVE SUMMARY “Product Positioning refers to the place an offering occupies in the consumer mind on important attributes relative to competitive offerings” (Marketing, Times Mirrors Mosby Publishing Co, 1986) -------Berkowitz, Kerin,...
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  • Factors Affecting the Buying Behaviour of Vlcc Products
    2) INTRODUCTION:- The whole study about the factors which affect the buying patterns of the end consumers in personal care products. The factors like presence ,promotion, customer need satisfaction , channel strategy and support system which affect the VLCC in the market ,trans Gomti Lucknow. VLCC...
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