“Factors affecting the purchasing behaviour for laptops in India”
Dr. Sunanda Sangwan
Professor of Research Methodology
Group: 4 ‘B’
Rajkumar Singhania (20110
Priyanka Brar (20110035)
Hrudaya Ranjan Bihara (20110
Sunny Dahiya (20110
“Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY, Thane”
Roll No: KHR2009PGDMRMF027
Summer Project Report submitted to the Institute of Technology and Management, Navi Mumbai, 410210
In partial fulfillment of the requirements for...
“A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF CONSUMER FOR INDIGENOUS PRODUCT vis-à-vis INTERNATIONAL PRODUCT”
Submitted for the partial fulfillment of the requirement for the award
POST GRADUATE DIPLOMA IN MANAGEMENT
Factors affecting impulse buying behavior in
Thesis submitted for the partial fulfillment of
Masters of Business Administration
Akanksha Kothari A-04
Bhumika Prajapati A-16
Deepthi Edward A -19...
Sosyal Bilimler Dergisi
FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR: AN EMPIRICAL STUDY IN KYRGYZSTAN
Azamat MAKSUDUNOV Kyrgyzstan–Turkey Manas University, Faculty of Economics and Administrative Sciences, Business Administration Department, e-mail: a...
Consumer Attitude Toward Mobile
Starting from background of the research area and why this study is important, this section of the study
will continue with necessary definitions of the terms which will be used in this research. Additionally, this
section will present prob...
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Models of buyer decision making In an early study of the buyer decision process literature, Frank Nicosia (Nicosia, F. 1966; pp 9-21) identified three types of buyer decision making models. They are the univariat...
Consumer Research Methods
Market research is often needed to ensure that we produce what customers really want and not what we think they want.
Primary vs. secondary research methods. There are two main approaches to marketing. Secondary research involves using information that others have...
Toilet soaps are part of the growing tribe of cleansing and beautifying products available across the country. There are scores of brands and an even greater number of variants making for a bewildering range. The Indian market has over 1100 million people living in more than 4500 towns and cities an...
In 2005, LCD TVs were selling for approximately $1566.00, as of today the price of LCD televisions go for $374.00 but companies are predicting that in the next 3 months the price will bottom out at 12% below last years level. Therefore When Christmas comes around prices of LCD televisions could be s...
AN ANALYSIS ON THE 100TH YEAR TV COMMERCIAL OF COCA-COLA AND ITS EFFECTS ON CONSUMER’S BUYING BEHAVIOR
First of all we would like to show our gratefulness to the ALMIGHTY GOD who gives us the knowledge and strength to accomplish this research. To him we prayed sincerely that th...
Discuss and critically evaluate the traditional ‘rational problem solving, cognitive model’ of consumer decision making process, in light of the arguments given in the case study: ‘Holiday decision-making: an adaptable and opportunistic ongoing process.’
Every day, each one of us makes vari...
Consumer Buying Behaviour
What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.
When purchasing a product there several processes, which con...
CONSUMER BUYING BEHAVIOUR
about Stationary Items
UNDER THE GUIDENCE OF
MRS S. SUSMITA B Sc, MBA (Marketing)
EVERY CONSUMER IS DIFFERENT FROM ANOTHER CONSUMER
this is wh...
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Changing Indian rural consumer behaviour-soaps and detergents
PROJECT REPORT O
Changing Indian Rural Consumer Behaviour-Soaps and
T.Y.B.M.S. [SEMESTER V]
SHRI CHI AI COLLEGE OF COMM. & ECO.
A DHERI (EAST),...
CONSUMER BUYING BEHAVIOUR - Introduction
The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. The j...
TO CONSUMER BEHAVIOUR
Consumer behavior is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender, professional status to social influences of vario...
1. What is likely to be the decision process in case of choosing an airline?
Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product...