• Consumer Purchase Behaviour of Laptop
    “Factors affecting the purchasing behaviour for laptops in India” Prepared for Dr. Sunanda Sangwan Professor of Research Methodology Prepared by Group: 4 ‘B’ Rajkumar Singhania (20110 Priyanka Brar (20110035) Hrudaya Ranjan Bihara (20110 Sunny Dahiya (20110 Saurabh Ma...
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  • “Consumer Buying Behavior of Consumer Durables in a Hypermarket for Hypercity
    “Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY, Thane” By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management, Navi Mumbai, 410210 In partial fulfillment of the requirements for...
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  • Buying Behaviour
    “A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF CONSUMER FOR INDIGENOUS PRODUCT vis-à-vis INTERNATIONAL PRODUCT” Submitted for the partial fulfillment of the requirement for the award Of POST GRADUATE DIPLOMA IN MANAGEMENT SUBM...
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  • Customer Buying Behaviour
    European Journal of Scientific Research ISSN 1450-216X Vol.28 No.4 (2009), pp.522-532 © EuroJournals Publishing, Inc. 2009 http://www.eurojournals.com/ejsr.htm An Empirical Study of Consumer Impulse Buying Behavior in Local Markets Muhammad Ali Tirmizi PH.D Candidate, FUIEMS, Foundation Univers...
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  • Buying Behaviour in Fmcg Sector in India
    Factors affecting impulse buying behavior in FMCG Sector Thesis submitted for the partial fulfillment of Masters of Business Administration By Akanksha Kothari A-04 Bhumika Prajapati A-16 Deepthi Edward A -19...
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  • Buying Behaviour
    Sosyal Bilimler Dergisi Sayı: 19 2008 FAMILY INFLUENCE ON CONSUMER HOME APPLIАNCES PURCHASING BEHAVIOR: AN EMPIRICAL STUDY IN KYRGYZSTAN Azamat MAKSUDUNOV Kyrgyzstan–Turkey Manas University, Faculty of Economics and Administrative Sciences, Business Administration Department, e-mail: a...
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  • Packaging on Consumer Buying Behavior
    Consumer Attitude Toward Mobile Marketing INTRODUCTION Starting from background of the research area and why this study is important, this section of the study will continue with necessary definitions of the terms which will be used in this research. Additionally, this section will present prob...
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  • Buying Behaviour
    Please purchase PDFcamp Printer on http://www.verypdf.com/ to remove this watermark. Models of buyer decision making In an early study of the buyer decision process literature, Frank Nicosia (Nicosia, F. 1966; pp 9-21) identified three types of buyer decision making models. They are the univariat...
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  • Consumer Buying Process
    Consumer Research Methods Market research is often needed to ensure that we produce what customers really want and not what we think they want. Primary vs. secondary research methods.  There are two main approaches to marketing.  Secondary  research involves using information that others have...
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  • Consumer Buying Behavior
    Toilet soaps are part of the growing tribe of cleansing and beautifying products available across the country. There are scores of brands and an even greater number of variants making for a bewildering range. The Indian market has over 1100 million people living in more than 4500 towns and cities an...
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  • Might Be Time to Go Buy a Lcd Tv
    In 2005, LCD TVs were selling for approximately $1566.00, as of today the price of LCD televisions go for $374.00 but companies are predicting that in the next 3 months the price will bottom out at 12% below last years level. Therefore When Christmas comes around prices of LCD televisions could be s...
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  • An Analysis on the 100th Year Tv Commercial of Coca-Cola and Its Effects on Consumer’s Buying Behavior
    AN ANALYSIS ON THE 100TH YEAR TV COMMERCIAL OF COCA-COLA AND ITS EFFECTS ON CONSUMER’S BUYING BEHAVIOR ACKNOWLEDGEMENT First of all we would like to show our gratefulness to the ALMIGHTY GOD who gives us the knowledge and strength to accomplish this research. To him we prayed sincerely that th...
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  • Consumer Behaviour : Holiday Decision Making Process
    Discuss and critically evaluate the traditional ‘rational problem solving, cognitive model’ of consumer decision making process, in light of the arguments given in the case study: ‘Holiday decision-making: an adaptable and opportunistic ongoing process.’ Every day, each one of us makes vari...
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  • Consumer Behaviour in the Consumer Electronics Market
    Content 1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour……………………………………………………….2 1.2. Task 1b): Multimedia Strategy……………………â€...
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  • Consumer Behaviour
    Consumer Buying Behaviour What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which con...
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  • Consumer Behaviour
    A Project on CONSUMER BUYING BEHAVIOUR about Stationary Items And Jewellery SUBMITTED BY: Divya Acharya UNDER THE GUIDENCE OF MRS S. SUSMITA B Sc, MBA (Marketing) Lecturer (Marketing) OF ACKNOWLEDGEMENT EVERY CONSUMER IS DIFFERENT FROM ANOTHER CONSUMER this is wh...
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  • Changing Indian Rural Consumer Behaviour
    Contributed by members of www.mbaguys.net Changing Indian rural consumer behaviour-soaps and detergents PROJECT REPORT O Changing Indian Rural Consumer Behaviour-Soaps and Detergents SUBMITTED BY ____________ T.Y.B.M.S. [SEMESTER V] SHRI CHI AI COLLEGE OF COMM. & ECO. A DHERI (EAST),...
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  • Consumer Behaviour
    CONSUMER BUYING BEHAVIOUR - Introduction The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. The j...
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  • Consumer Behaviour
    INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender, professional status to social influences of vario...
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  • Consumer Behaviour
    CASE II Star Airways 1. What is likely to be the decision process in case of choosing an airline? Answer Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product...
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