• Brand Extension
    ; Keller proposed certain assumptions about consumer behaviour which help in making brand extension successful * The parent brand enjoys favourable attitude in customer’s memory * It is these already existing beliefs that help in the formation of positive beliefs toward the brand extension...
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  • Amul Report
    sophisticated consumers in cities? .The amul people founded the scoffers by processing a/variety of high grade dairy products, several of them for the first time from buffalo milk, and marketing them nationally against tough competition. AWARDS TO AMUL The Gujarat Co- operative Milk Marketing Federation...
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  • Customer Attitude Towards Rte Food Industry
    Customer preferences are based on their needs, wants and desire. Understanding customer preference will help the company to improvise and design their products to satisfy their customers. Those study focuses on the consumer preference towards RTE food products among the people. Those...
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  • Ready to Eat Foods
    customers is getting diffused from an innovative product like Ready-To-Eat Food. The results of the study shows that the consumers are more positively inclined towards Ready-To-Eat Food Products and this is mainly due to the convenience factor and changes in the lifestyle of the people. Keywords: Brand...
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  • Distribution Channel
    Motors needs to set up a efficient distribution system so that the products reach its consumers. In case of some products like perishable food products etc. physical distribution is a very important part of the whole business. The transportation of "Amul Butter" to the stores that sell "Amul Butter...
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  • Marketing Plan
    it since there are fewer attributes of quality in comparison to a product. One way is to consider quality in terms of search, experience and credence. Search quality is the perception in the mind of the consumer of the quality of the product prior to purchase through making a series of searches...
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  • Indian Chocolate Industry
    leader nor enjoyed a customer pull like in butter the company got very little support for its chocolates c. Amul chocolates have shown a very limited product differentiation and have not really given any important additional benefit to the consumers. The product line also suffered in comparison...
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  • Cadbury
    Introduction Today the share of promotions in the marketing budget of a typical consumer products' company is continually on the rise. They may be preferred because good promotional exercises provide the facility to carry out controlled activity on a focused target group and unlike mass media...
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  • Picnic
    8,000 products to millions of consumers universally. 3. THE GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION (GCMMF) – AMUL Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which...
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  • Flavoured Milk
    market for such products needs to be analyzed so that it can be covered to its maximum potential. Also the customer buying behaviour towards flavoured milk. The project involves collection of primary data by means of personal interviews, observation and questionnaire. Since this is a impulsive...
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  • Empect of Celebrity Endorsement in Sope and Detergent
    Indian TV advertising is marked by the commercials of 80’s featuring Kapil Dev, Sunil Gavaskar and Tabassum endorsing various consumer products. Think of Sachin Tendulkar he means PEPSI in soft drinks, Boost in malted beverages, Fiat Palio in cars, TVS victor in two wheelers, Colgate Total in toothpaste...
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  • Strategy Information System Implementation in Hero Honda
    to the notice of the consumer. Advertisement can be classified on the basis of target audience towards whom the advertising is directed. There could be different set of target audience from households to restaurants and food corners. MARKET SEGMENTATIONAMUL has segmented its product in different age...
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  • Consumer Behaviour Towards Water Heater
    A SUMMER INTERNSHIP REPORT ON ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS WATER HEATER FOR Submitted to L.J. Institute of Computer Application In requirement of partial fulfilment of Master’s of Business Administration (MBA) 2 year full...
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  • Marketing Research
    of products catering to a variety of consumers. We have the bars/slabs, jellies, lollipops, toffees and sugar candies. Given India's mammoth population, it comes as a surprise that per capita chocolate consumption in the country is dismally low - a mere 20 gms per Indian. Compare this to over 7...
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  • Amul
    consumers do not buy “Amul Kool Flavoured Milk”? (A) Unawareness about product. [ ] (B) Does not like taste. [ ] (C) Higher Price. [ ] (D) Other reasons. [ ] 10. How much stock do you keep approximately? (A) 1 to 5 [ ] (B) 6 to 10 [ ] (C) More than 10 [ ] 11. Do you think that the packaging of “Amul...
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  • Celi
    World, 12 April, 2004 (Cyber media research study) Solomon, Michael R (2002), Conumser Behaviour: Buying, Having and Being, 5th ed., New Jersey: Prentice Hall Till, Brian D. and Michael Buster (1998),”Matching Products with Endorser: Attractiveness Versus Expertise,” Journal of Consumer Markeing...
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  • The Modern Marketer
    identify the customer attitude and satisfaction on Amul Milk Products B. OBJECTIVES OF THE STUDY This project is based on consumer satisfaction towards Amul Milk and Milk products in Anand. Objectives of study are; 1. To know the customer behavior and to identify the level of customer...
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  • Amul Final Project Report
    influences the consumer towards them and also leads to increase sales.  Amul must come up with new promotional activities such that people become aware about Amul Milk like Amul Tazza & Gold. SUGGESTION SUGGESTION  Supply of products must be...
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  • Sales & Distribution of Amul
    industry engaged in marketing of milk & milk products under the brand names of AMUL and SAGAR with an annual turnover exceeding Rs 5000 crores. GCMMF is a unique organisation. It's a body created by Farmers, managed by competent professionals serving a very competitive and challenging consumer...
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  • Consumerbponding
    Products B. OBJECTIVES OF THE STUDY This project is based on consumer satisfaction towards Amul Milk and Milk products in Anand. Objectives of study are; 1. To know the customer behavior and to identify the level of customer satisfaction towards Amul 2. To offer pragmatic suggestion for...
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