• consumer behavior
    GRADUATE DIPLOMA IN BUSINESS MANAGEMENT CONSUMER BEHAVIOR AND MARKETING COMMUNICATION UNIT II Individual Determinants of Consumer Behavior Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. The decision...
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  • Brand Extension
    Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company, but offers different benefits and/or targets a different segment. Organizations...
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  • Amul Report
    EXECUTIVE SUMMARY Project Title: Identifying consumers preference and buying behavior for milk for AMUL in PUNE. Objective: 1 To find out customer preference for the purchase of milk 2 To find out the customer buying behavior for milk. Why this organization...
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  • Consumer Analysis
    CONSUMER BEHAVIOUR TOWARDS READY-TO-EAT FOOD PRODUCTS Thesis submitted to the University of Agricultural Sciences, Dharwad in partial fulfillment of the requirement for the Degree of MASTER OF BUSINESS ADMINISTRATION In AGRIBUSINESS MANAGEMENT By RENUKA HIREKENCHANAGOUDAR DEPARTMENT OF...
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  • Ready to Eat Foods
    Food Products in India T.Sarathy1 and Shilpa Gopal2+ 2 1 Periyar Institute of Management Studies, Periyar University, Salem University Research Fellow, Periyar Institute of Management Studies, PeriyarUniversity,Salem Abstract: Food occupies a major purchase amount of the normal consumer. Food...
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  • Report on Vadilal
    ACKNOWLEDGEMEN T Knowledge in itself is a continuous process. At this moment of my substantial enhancement I rarely find enough words to express my gratitude towards those who were constantly involved with me during my project and making it a success. Men become good through practice than by nature. I am grateful...
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  • Picnic
    competitors, their market share, and their product basket and highlights success features. The project also covers a brief study of Cadbury’s India Limited – the biggest player in the Indian Chocolate Industry with reference to its presence, market share, product offerings, marketing strategies, strengths...
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  • Flavoured Milk
    INTRODUCTION The term 'new product' refers to a product or a concept, totally new to the market or a product that is new to the company, although similar products may exist in the market. The widely acknowledged broad classifications of new products are primarily: cost improvements, product improvements, line...
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  • Distribution Channel
    Airline Product Distribution In business, the term “distribution” refers broadly to the process of delivering the product to the customer. For airlines, the product is the ticket or cargo waybill. Driven by rising costs and competitive pressures, and empowered by new technologies, carriers have continued...
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  • Cadbury
    of a typical consumer products' company is continually on the rise. They may be preferred because good promotional exercises provide the facility to carry out controlled activity on a focused target group and unlike mass media advertising, it directly addresses and involves the consumer. There are...
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  • Consumer Behaiour
    IOSR Journal of Business and Management (IOSRJBM) ISSN: 2278-487X Volume 3, Issue 2 (July-Aug. 2012), PP 50-67 www.iosrjournals.org Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG B.V.N.G. ChandraSekhar Academic and Internship Programme Indian Institute of Management Baanagalore...
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  • Marketing Research
    us about the size & status of chocolate industry in India. The project gives information about the competitors, their market share, and their product basket and highlights success features. The project also presents data on types & categories of chocolates, a brief study of chocolate manufacturing...
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  • Chocolate Industry in India
    enlightens us about the size & status of chocolate industry in India. The project gives information about the competitors, their market share, and their product basket and highlights success features. The project also presents data on types & categories of chocolates, a brief study of chocolate manufacturing...
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  • Strategy Information System Implementation in Hero Honda
    IILM Project Report On Advertising and Sales Promotion for AMUL Under The Guidance of: Ms. Deepti Srivastava Submitted By: Kushal Saraf Pgp 20102161 | ACKNOWLEDGEMENTAt the Outset let me express my sincere thanks to IILM who provided me this golden opportunity of undergoing in project...
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  • The Modern Marketer
    of: 1. Discovering and translating consumer needs and desires into the products services (planning and producing the planned products). 2. Creating demand for this product and services (through promotion and pricing) 3. Serving the consumer demand through planned and physical distribution)...
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  • Consumerbponding
    PROJECT REPORT ON “CUSTOMER BONDING TOWARDS AMUL MILK & MILK PRODUCTS IN ANAND DISTRICT” Project Report Submitted By Mr. Saiyed Sohelahmed S [USN: 1HM07MBA44] Under the guidance of Internal Guide: Mr. Vinayak Kammar, Lect. HMSIT, Tumkur. Department of MBA, AMUL, Anand (Gujarat) Sr.Officer (Administrative)...
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  • Project on Softdrink
    MANIPAL INSTITUTE OF MANAGEMENT TO STUDY THE CONSUMER BEHAVIOR TOWARD SOFT DRINKS! By: Jagannath Baranwal 091203004 Submitted to Dr.Manjunatha Prasad To Dept of Management Studies Manipal. ...
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  • Empect of Celebrity Endorsement in Sope and Detergent
    influence recall but also to induce trial and eventually effect purchase decisions. In a market where advertising plays a vital role in coordinating consumer purchases, it becomes pertinent for companies to induct all possible measures to influence motivate and inculcate desire to purchase, in the customer...
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  • Sales & Distribution of Amul
    A PROJECT REPORT 1. PROMOTION OF AMUL FRESH MALAI PANEER IN INSTITUTIONS 2. PENETRATION OF AMUL BUTTERMILK AND AMUL LASSEE 3. BRAND AWARENESS OF AMUL THROUGH AMUL VIDYASHREE AND AMUL VIDYABHUSHAN AWARDS Submitted By BHUSHAN PERSINGWAR Under The Guidance Of ...
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  • Amul
    Acknowledgement If words are considered to be signs of gratitude then let these words convey the very same our sincere gratitude to GCMMF (AMUL) for giving necessary directions on doing this project to the best of our abilities. We are highly indebted to Mr. Kiran M.Surse, System Incharge...
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