Consumer Behaviour Towards Amul Products Essays and Term Papers

  • Consumer Behaviour Towards Lays Products

    business OBJECTIVES OF THE STUDY To know consumers attitude or opinion towards lays products. To study importance of point of purchase or total sales in marketing. To know from which media the customers made their decision to buy these products. To study the customers choice regarding lays...

    5119 Words | 22 Pages

  • Consumer Behaviour Towards Cadbury Products

    A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 ...

    10366 Words | 39 Pages

  • Inderstanding Consumer Behaviour Towards Luxury Products

    Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137, Marketing Year 2009-10 K J Somaiya Institute of Management Studies & Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh...

    14757 Words | 62 Pages

  • Consumer Behaviour Towards Environment Friendly Products

    Article: “Consumer Attitude towards Environment-Friendly Products: A Comparative Analysis” (The IUP Journal of Marketing Management, Vol IX, Nos. 1 & 2, 2010) Critical Analysis: Pg1, Para1, Environmentally responsible companies make an attractive choice to customer and investors. Argument: Author...

    557 Words | 2 Pages

  • Consumer Behaviour Towards Pantaloon

    Retail store is the place where the customers take a decision on the purchase of the products offered by the retailer. The store also influences the perception that customers forms in their minds about the store, the products, services and staff. . Managing store operations for a small retail business of...

    6347 Words | 25 Pages

  • Consumer Behaviour Towards Lakme

    border of the cluster, the initially chosen representatives are “pushed” toward the mean of the cluster. This action is also known as “shrinking”in the sense that the volume of space“defined”by the representatives is shrunk toward the mean of the cluster. More specifically, for each C the set RC is determined...

    2887 Words | 11 Pages

  • Consumer Behaviour Toward Mall

    malls,about 71 % of male population believe that products and services of malls are of top quality while others find it average.In case of female population 90% believe in good quality of products and services in malls. Chart 1.5 Quality of products in malls Source : Survey Data Table 1.9...

    1654 Words | 8 Pages

  • Consumer Behaviour Towards Fmcg

    Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products...

    1685 Words | 7 Pages

  • impact ofpersuasive advertisements on consumer buying behaviour towards health related products

    well as about others. It is because of this exposure a three year old child identifies a brand and use pester-power to force its parents to buy a product. Another very important reason with marketers to catch them young is the disposable income they have. According to a survey conducted by the Turner...

    2327 Words | 7 Pages

  • Consumer Behaviour Towards Watches

    Purchasing Luxury Goods: consumer behaviour of international students in the UK By SRICHAN SRIVIROJ 2007 A Dissertation presented in part consideration for the degree of MSc in International Business. i Acknowledgement I would like to express my deepest sense to my supervisor Dr...

    26750 Words | 129 Pages

  • Consumer Behaviour Towards Eco Friendly Body Care Products

    Minor Project Synopsis CONSUMER BUYING BEHAVIOUR TOWARDS ECO-FRIENDLY PRODUCTS Submitted by XYZ MFM I Under the supervision Of Prof. Priti Gadhvi Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles, Govt...

    9667 Words | 33 Pages

  • Consumer Behaviour Towards Apple

    Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 Literature Review 9 Range and Pricing of the iPod 9 Marketing Strategy 10 Utility as Product 11 iPod’s Utility is highly improved by Apps 11 Social Status 12 Bandwagon Effect 12 Hypothesis Development 13 Research Methodology 13 ...

    7767 Words | 25 Pages

  • Consumer Behaviour Towards LG Television

    leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation...

    3883 Words | 55 Pages

  • Consumer Behaviour Towards Buying Magazines

    MAGAZINE INTRODUCTION In the present study we analysed the way the respondents come to know the magazines at very first. TABLE-9 MAGAZINE INTRODUCTION |Magazine Introduction |No of respondents |Percentage...

    567 Words | 6 Pages

  • Consumer Behaviour Towards Jet Airways

    that relates to all such leading manufacturers of the Indian two wheelers is that besides being the leaders in the Indian two wheeler market , their product profile includes contemporary and sleek designed two wheelers that are gradually being accepted in the global markets too Every two wheeler company...

    478 Words | 2 Pages

  • Consumer Behaviour Towards Water Heater

    A SUMMER INTERNSHIP REPORT ON ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS WATER HEATER FOR Submitted to L.J. Institute of Computer Application In requirement of partial fulfilment of Master’s of Business Administration (MBA) 2 year full time...

    6192 Words | 28 Pages

  • Consumer Behaviour Towards Branded Apparels

    An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 – 25 Submitted by Karthikeyan Sundarraj S105650 MASTER OF SCIENCE Branch: Applied Textile Management Swedish School of Textiles, Högskolan i Borås, S-501 90 Borås Revised 6 August 2011 ...

    14277 Words | 55 Pages

  • Consumer Behaviour Towards Readymade Garments

    the country's fashion trends, the designers are now keen on developing global fashion trends to be followed worldwide. This demands an open attitude towards the textile, garment and fashion trends across different parts of the world. Off late, the Indian garment industry has been in great demand in...

    400 Words | 2 Pages

  • Consumer Behaviour Towards Edible Oil

    2012-2013 ODD Mr. V.VIJAYA GANESH |DAY |I |II |III |IV |V | |ORDER | | | | | | |I |H. COR | | ...

    990 Words | 8 Pages

  • Consumer Attitude Towards the Counterfeit Products

    marketing raserach | Consumer attitude towards the counterfeit products | Marketing plan | | | 9/1/2011 | Summary: We acknowledged in this paper the background of counterfeit products ,the problem statement, hypothesis, objectives of this study, research questions, and the importance...

    5488 Words | 19 Pages