Consumer Behaviour Towards Amul Products Essays and Term Papers

  • Synopsis on Consumer Behavior of Amul

    “consumer’s buying behaviour mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult, Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of...

    Premium | 1175 Words | 4 Pages

  • Student

    A PROJECT REPORT ON “A STUDY OF EFFECTIVENESS OF AMUL CHOCOLATES ADVERTISEMENT TOWARDS ITS SALES “ [pic] SUBMITTED TO: SUBMITTED BY:- MR. YOGINDER KATARIA NISHANT GOEL ROLL NO...

    Premium | 1280 Words | 7 Pages

  • Amulpro

    UNDERSTANDING CONSUMER BEHAVIOUR IN MALTED BEVERAGE / HEALTH FOOD DRINK CATEGORY ESPECIALLY AMUL PRO SYNOPSIS The project- Understanding consumer behavior regarding purchasing of Malted beverage/ health food drink in Ahmedabad consists of managerial learning of understanding a product in the market...

    Premium | 3458 Words | 14 Pages

  • Reserch on Amul

    A PROJECT REPORT ON AMUL CHOCOLATES AND PROJECT WORK ENTITLED AS “ EFFECTIVENESS OF CHOCOLATE ADVERTISEMENT TOWARDS ITS SALES “ KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS‘UNION LIMITED ANAND [pic] Under the guidance of Prof. Subir...

    Premium | 5547 Words | 33 Pages

  • Cadbury's Dairy Milk, Brand Equity Measurement

    requirements of the course Product and Brand Management On 3-09-09 By Abhishek Das (B08002) Nabila Azmatulla (B08018) Parikshit Ghoshal (B08021) Somnath Roy ~1~ (B08032) Executive Summary Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared...

    Premium | 5846 Words | 29 Pages

  • report on amul

    ACKNOWLEDGEMENT With immense pleasure, I would like to present this project report for AMUL “GUJRAT CO-OPERATIVE MILK MARKETING FEDERFATION. It has been an enriching experience for me to undergo my summer training at AMUL, which would not have possible without the goodwill and support of the people around...

    Premium | 4507 Words | 20 Pages

  • Amul Essay 9

    three-tier amul model 2. Objectives of Study 3. research Methodology 4. Review of Literature 5. Market Analysis 6. Limitations 7. Conclusion 8. Scope Of Improvement 9. Bibliography 1. INTRODUCTION Amul (AMUL means "priceless" in Sanskrit. The brand name "Amul," from...

    Premium | 4385 Words | 17 Pages

  • Synopsis of Amul

    [pic] Synopsis Of Major Project Report on Sales & Distribution Management Role of Sales and Distribution in AMUL India Guided By:- Submitted by:- Dr . Alok Mittal Sir Medha Nakhare MBA 3rd Sem Section- Y Introduction ...

    Premium | 1306 Words | 7 Pages

  • Review of Literature on Amul

    A STUDY ON CUSTOMER SATISFACTION TOWARDS AMUL PRODUCT IN COIMBATORE CITY CHAPTER-1 (A)INTRODUCTION 1.1.INTRODUCTION OF THE STUDY Customer satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations’...

    Premium | 1880 Words | 7 Pages

  • Amul Ice-Cream: Sales and Promotional Strategy

    A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred...

    Premium | 7378 Words | 31 Pages

  • Retail Strategy to Enter Rural India

    1 Toothpaste market in rural sector 8 3.2 Different Soap Brands in Rural Market 9 3.3 Preference of different shampoos 9 3.4 Preference of consumer towards detergents 10 3.5 Analysis of all data collected 11 4. Data Analysis - Strategies used by different companies to expand their market share 12 ...

    Premium | 5210 Words | 18 Pages

  • Amul Project

    PROMOTION OF AMUL FLAAVYO IN MODERN AND TRADITIONAL FORMAT By DAMANDEEP SINGH ROLL NO-60 Under the guidance of Mr. NAGLE Prof.VANDANNA KHANNA Head, Sales & Marketing ...

    Premium | 9376 Words | 33 Pages

  • Amul Chocholate

    ON “EFFECTIVENESS OF AMUL CHOCOLATES ADVERTISEMENT on Consumer Behaviour TOWARDS ITS SALES “ PREPARED AND PRESENTED by R.SATHYAPRIYADHARSHINI ACKNOWLEDGEMENT Words are insufficient to express my gratitude toward ____________, I would like to give...

    Premium | 4058 Words | 22 Pages

  • Amul - a Case Study

    Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) - AMUL ------------------------------------------------- The business the company is into: Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) is India's largest food product marketing organisation with annual turnover (2011-12) US$...

    Premium | 7620 Words | 24 Pages

  • Study on Retail Penetration

                                                          A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-Operative Milk Marketing Federation Ltd. A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” ...

    Premium | 12530 Words | 42 Pages

  • Amul Marketing Project

    hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in metros and second-rung cities alike introducing the Indian consumer to a shopping experience like never before. India’s vast middle class and its almost untapped retail industry are key attractions for global...

    Premium | 8510 Words | 43 Pages

  • Cadbury India

    brand, Cadbury. The brand name chosen is the umbrella brand as we feel that the corporate name is recognised as a brand, not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure...

    Premium | 6927 Words | 34 Pages

  • Chocolate Industry

    Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics ...

    Premium | 8102 Words | 32 Pages

  • Marketing

    the market into smaller groups with distinct  needs, characteristics or behaviour that require  separate marketing strategies & tactics” k i i & i 9/27/2011 Jeevan J Arakal- Introduction to Marketing 7 Segmentation  Benefits  Segmentation – Benefits • Offering a fine tuned product (1) g p • Using optimal distribution & promotion (2)...

    Premium | 2001 Words | 21 Pages

  • Amul Beverages

    MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS ON AMUL BEVERAGES TABLE OF CONTENTS NO. | TOPIC | PAGE NO. | 1 | FOOD INDUSTRY PROFILE | 5 | 2 | ADVANTAGE OF INDIA UNDER FOOD INDUSTRY | 5 | 3 | MILK PROCESSING INDUSTRY PROFILE | 6 | 4 | INTRODUCTION & HISTORY | 9 | 5 |...

    Premium | 4956 Words | 19 Pages