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  • Mobile Service Provider
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  • Consumer Behavior in Rural India
    11/14/2010 Team Members * Aditya Sohony (61110326) * Sowmya Ramakrishnan (61110061) * Niharika Kishore (61110050) * Ridhi Kumar (61110003) * Udayan Dasgupta (61110544) | COBE | Consumer Behavior of Low Income and Low Literate in Rural India | Contents Introduction 4 Our Resea
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  • Mobile Consumer Behavior
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  • Consumer Behavior
    Conceptualizing Involvement The plethora of consumer behavior and social psychological literature on involvement suggests considerable interest in this construct. There has not, however, been a common conceptual or methodological framework to its examination in either literature (Laaksonen, 1994
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  • Consumer Behavior Audit of Partylite
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  • Globalization and Its Effect on Consumer Behavior
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  • Consumer Behavior Analysis of Magic Tooth Powder
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  • Consumer Behavior - Goal-Oriented and Experiential Online Buyer
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  • Consumer Behavior
    Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision processes/buyer decision making process, both individually and in
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