• Consumer Behaviour
    towards Mobile Service providers in Pune. • In this phase we will focus on why consumer buys a particular mobile service and from where he buys that. • This will help in reviewing the changing pattern of consumer behavior and perceptions. • We also study the brand switching and brand...
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  • Research Paper on Telecom
    loyalty to service organizations (service loyalty) has remained underexposed. The researcher will investigate whether perceived quality, price and brand reputation have significant effect on habitual behavior (loyalty) towards mobile phone service providers in Bangladesh. In this case, however...
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  • Consumer Behavior
    ……………………………………….. Annexure 1 ……………………………………….. INTRODUCTION The project report will help you to have a clear view of the consumer behavior towards Mobile Service providers in Pune. In this phase we will focus on why consumer buys a particular mobile service and from where he buys that. This will...
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  • consumer behaviou
    CONSUMER BUYING BEHAVIOR TOWARDS MOBILE PHONE BUYING AMONG UMP STUDENTS : MARKETING VERSUS ENVIRONMENTAL STIMULI. ABSTRACT Consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Factors affecting how...
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  • Celluar Industry of Pakistan: a Research on Consumer Switching Behavior
    and advertising plays least important role in consumer switching behavior. So mobile services provider should invest more on improving their quality and call rates in order to retain their consumers. As the study suggests that influence of family and friends also plays important role in consumer...
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  • Mobile Commerce: Literature Review
    ]), Internet banking service(Polatoglv[32], Chan et al.[6],Litter D. et al[24],Jin et al[20]), Mobile banking(Luarn et al[26]), Mobile Internet service(Pedersen[31]) etc. As the number of mobile phone users in India is increasing, consumer attitude toward m-commerce is very important. This...
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  • Influencing Factors for the Selection of Mobile Phone Service Providers
    significant influence on consumer perception in selecting mobile telecommunication services provider. METHODOLOGY Since the major purpose of the study is to learn the consumers’ perceptions towards the mobile telecommunication service providers in Malaysia, a self-structured questionnaire was...
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  • Mobile Number Portability
    subscription from one service provider to another. It allows competition by allowing consumers to switch service providers, yet retaining their old mobile phone number. As a result, mobile carriers will need to actively compete, and provide innovative as well as improved customer service, in order to...
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  • Market Research on Lux Soap
    * Mobile Phone Usage Among the Teenagers and Youth in Mumbai * Impact of MNP on Mobile Users Switchover Behavior * Mobile Phones & Consumer Kids * Mobile Phones for Youngsters: Necessity or Addiction * Value Added Services * Influence of Reference Groups * Factors...
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  • payroll and personnel
    , Marketing, Consumer behaviour INTRODUCTION This is a phenomenological study of the Purchasing decisions of Generation Y (Gen Y) when deciding on which mobile service provider to subscribe to. The study is a qualitative one which was conducted with a convenience sample of students as well as graduates...
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  • Questionnaire
    alter their products and services in order to reach their target audience. Kimiloglu et al talked about theoretical based segments that were: Decision-making (The importance levels assigned to various criteria by consumers in the decision-making process for mobile phones), Involvement (Consumers...
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  • Aircel: Simple Linear Regression And Multiple Linear Regression
    Policy in 1994 to increase India's competitiveness in global market and rapid growth of exports. Service Provider wise Market Share as on 31st May, 2012. Aircel Limited, a mobile operator, provides cellular services in India. It offers prepaid and postpaid mobile plans; third generation...
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  • abcdddddd
    research report is “Research on Mobile Sims of Pakistan”. It is a very vast topic but in this report we have particularly focused behavior of the consumers regarding selection and usage of their particular cellular service providers. The population in our report is taken from FAST National University...
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  • Consumer Rights in Indonesia
    concern towards consumerism because those actions can leads to a happy consumer so it could influences their consumer behavior. For example, a happy consumer will always remember a good service or quality that they got and considered to use the same product because they’ve been satisfied. To the contrary...
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  • Global Marketing
    AN EMPIRICAL ANALYSIS OF CONSUMER SWITCHING BEHAVIOR TOWARDS MOBILE NUMBER PORTABILITY K. Kumaresh1 and S.Praveena2 Research Scholar, Department of ARM, TamilNadu Agricultural University, Coimbatore Email: 1kumaresh.tnau@gmail.com, 2sspriyamba@gmail.com ABSTRACT India is the third largest...
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  • Consumer Switching Behavior
    A study on Consumer Switching Behavior in cellular service Provider – Study with reference to Mumbai ------------------------------------------------- India mobile market is a fastest growing market and is forecasted to reach 864.47 million users by 2013.India has...
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  • Project
    study is undertaken to understand the customer satisfaction in mobile service providers .It is done under the guidance of IMRB The study was done to find out the customer satisfaction level in mobile service provider players in the market and to know the customer perception towards other mobile...
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  • Lg Electronics
    towards mobile service providers. 3. To study and identify how the customers are benefited. 4. To evaluate the major service provider satisified the customer. 5. To assess the needs, requirements and expectations of the customers in order to assess their current satisfaction levels. 6. To know the...
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  • Mobile Telecommunication
    mobile service providers are missing the point. The research will gather knowledge on what are the consumer value propositions exist in the mobile telecommunications market and there fore better understand what satisfies customers in order to retain their patronage. A similar research...
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  • The Serpval Scale: a Multi-Item Instrument for Measuring Service Personal Values
    consumer behavior towards a service than all of the other blower levelQ constructs (at the attribute, quality and value levels). In sum, Zeithaml (1988) means end chain approach explains hierarchically how an individual cognitively runs through a consumption process. In a lower level, he/she pays...
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