• Colgate Case Study
    Organizational Development (OD) is a developing discipline that draws on knowledge and methods from the behavioral sciences. The goal of OD is to enhance organizational effectiveness through planned systemic change. These cases study provide students with the discipline's defining conceptual framewo...
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  • Colgate New Brush Intro
    COLGATE: The Precision Toothbrush PROBLEM STATEMENT Colgate Palmolive's senior management decided to launch a new toothbrush priced in the Super Premium segment. Susan Steinberg, the product manager, has to determinate the best marketing mix to implement and which of the follow options are th...
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  • Marketing Mix - Colgate
    Executive Summary Almost every marketing textbook has a different definition of the term “marketing.” The American Marketing Association (AMA) uses the following: “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to cr...
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  • Colgate Palmolive Toothbrush Case Study
    Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also ai...
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  • Case Study Crest and Colgate
    Background * Crest Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products, inclu...
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  • Branding Strategy of Colgate
    Submitted To: Submitted By: Prof.V.K.Jain Akash Garg (MB12FC31) Tushar Singh (MB12FC57)...
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  • Colgate Marketing Plans
    1. Introduction Colgate-Palmolive1 is a more than 200-year-old company that started in New York. Although it has three main product lines namely, Oral Care, Personal Care, and Home Care, its flagship brand remains to be Colgate. The success of the brand also relies on the reputation of its compan...
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  • Case Study: Colgate
    First of all I would like define the term, product. The word product qualifies a marketing concept. A product is more than a person, place or thing. Nothing is more important to a marketing strategy than the ?product concept?. A product is anything that can be offered to a market for attention, acqu...
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  • History of Colgate Palmolive
    Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "...
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  • Colgate Case Analysis
    Defining the Problem The focal issue of this case is to determine the best marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of th...
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  • Colgate Swot
    Running Head: WS1 CP Paper WS1 CP Paper Amy Eckley Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity...
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  • Colgate Business Report
    Description of colgate - Document Transcript 1. 1. Description of product: Colgate Total was created to prevent and reduce tooth decay, gingivitis, plaque, above gum line and bad breath. Colgate Total helps to kill bacteria to prevent bad breath, strengthens tooth enamel to reduce acid wear, provid...
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  • Research on Colgate
    • What is the product/service? (list down its variants) Colgate, an oral hygiene product line and one of the namesake brands of the Colgate-Palmolive Company, is a manufacturer of a wide range of toothpastes, toothbrushes, and mouthwashes. Prior to the 1850s, 'toothpastes' were usually powde...
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  • Bpl on Colgate
    Index:- BRANDING:- * Introduction * History * Functions of Branding * Advantages * Disadvantages * Importance of Branding * Branding Strategies PACKAGING:- * Introduction * History * Functions of Packagin...
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  • Colgate Palmolive Term Paper
    Colgate’s management must determine where to position its new super-premium Precision toothbrush in the market. The positioning needs to enable the Precision to win market share, maximize profit and minimize cannibalization of Colgate’s other toothbrushes. The Precision should be positioned in...
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  • Toothpaste Market in China
    (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 (Excerpt) Huidian Research Publication Date: May 2012 (Excerpt) Research and Investment Forecast Evaluatio...
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  • Marketing - Colgate Greece
    * When the brand was introduced in the Greek Market? Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive th...
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  • Colgate Total
    The needs and motivations of this segment and write an analysis of how these needs impact the consumer decision to purchase your product. According to Maslow’s hierarchy of needs users needs for safety (health) and self-esteem are met through using Colgate Total toothpaste.  When determining wh...
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  • Colgate & Palmolive
    Colgate-Palmolive, the $6 billion a year personal prod¬ucts giant, earns nearly two-thirds of its revenues outside the United States. For years Colgate succeeded, as many US multinationals have, by developing products at home and then "throwing them over the wall" to for¬eign subsidiaries. Each ma...
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  • Colgate
     You probably know about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to...
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