• Marketing Strategies of Palmolive
    Analysis of the strategy adopted by Colgate (Palmolive) to penetrate in the rural market Submitted By VINAY.B. MUCHHAL UNDER THE GUIDANCE OF PROF. HARISHANKAR BARARI A PROJECT SUBMITTED IN PART COMPLETION OF PGDM TO THE Chetana’s Institute of Management & Research Bandra (East)...
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  • Marketing Mix Analysis
    Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced...
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  • Segmentation, Targeting and Positioning of Toothpaste Industry
    major firms such as Colgate-Palmolive, Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste, mouth fresheners...
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  • Consumer Behaviour
    Sensitive Toothpaste (rapid): http://www.gsk.com.hk/sensodyne/index.html Colgate: Sensitive Pro-Relief Toothpaste: http://www.colgatesensitiveprorelief.com.hk/home ------------------------------------------------------------------------------------------------------- The sensitive toothpaste from...
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  • Strategic Management
    CONTENTS ACKNOWLEDGEMENT 5 EXECUTIVE SUMMARY 6 Industrial Background 7 COMPANY PROFILE 9 MISSION STATEMENT 12 COLGATE-PALMOLIVE PRODUCT MIX 14 COLGATE-PALMOLIVE BCG GROWTH MATRIX 15 BRAND COMPETITION: PERCEPTUAL MAPPING 16 MARKET SHARE AS COMPARED TO COMPETITORS 17 MARKETING...
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  • Colgate Max Fresh: Global Brand Roll-Out
    COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate, Palmolive, Speed Stick, Ajax, Hills Science Diet Consistent...
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  • Marketing Colgate
    Executive Summary Colgate-Palmolive Australia Pty. Ltd. was established in 1921 and is part of the Europe/South Pacific geographical segment of Colgate Palmolive US, which is the main company. Our report is focusing on Colgate, part of Colgate-Palmolive oral care products in Australia. Oral care...
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  • Colgate
    Colgate: A SWOT analysis By Equitymaster.com A name synonymous with the Indian oral care industry, Colgate (COLGd.BO, news) , is the undisputed market leader in toothpastes with over 45% share in the Rs 21 bn (90,000 TPA) oral care segment. The company's parent has a presence in over 200 countries...
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  • Colgate-Palmolive
    1.0 Introduction Colgate- Palmolive is one of the leading consumer product organizations that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd...
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  • Intercultural Management
    customers and partner behave. Tin this report we will focus on the Colgate Company which is an international brand. We will particularly be interesting in the ethical and international strategic management issues that occurred between Colgate and Hawley and Hazel and several groups of citizens of the United...
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  • Colgate
    COLGATE MARKETING REPORT Industry Overview In a society that cares about appearances consumers continually look for new, innovative oral care products to provide an extra sparkle to their smiles. Oral care companies are marketing their products to different consumer segments in order to capture their...
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  • Colgate Palmolive Casa Study
    and Growth of Colgate-Palmolive Company Beginnings In 1806, when the company was founded by 23-year-old William Colgate, it concentrated exclusively on selling starch, soap, and candles from its New York City-based factory and shop. Upon entering his second year of business, Colgate became partners...
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  • If Amul enters oral care sector in India
    switching to value-added toothpastes like gels, mouth washes, and teeth whitening products. In rural areas, consumers are switching from toothpowders to toothpastes. A key industry trend is the move towards natural products comprising of herbs, vitamins and minerals. Colgate and HUL together account...
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  • Happee Uai
    A UAI Study on Colgate Toothpaste Submitted by: Coyiuto, Rosalina De Leon, Jhoanna Andrea E. Sy, Dana Iriza K. Uy, Dana Clarisse Yu, Shereene Submitted to: Mr. B. Encarnacion April 6, 2010 I. Background Happee Toothpaste is manufactured by a Filipino company, Lamoiyan Corporation...
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  • Colgate Palmolive-Precision Toothbrush Case
    COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the...
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  • Colgate Hinterland Marketing in India
    Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand, it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube, introduced in 1896. It is a worldwide household name and synonymous with the product...
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  • Pepsodent (Marketing) Presentation Transcript
    Ayurvedic Ayush • Pepsodent has established itself as a strong, reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the higher end addressing the basic needs of decay protection...
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  • Colgate pamolive
    Store visibility(POP) in stores. 2. To find out competitor activities (visibilities) in the top stores at Hyderabad market. NEED OF THE STUDY: Colgate engages with the shoppers and consumers in the store via in-store visibilities and promoters. Through the POP’s the company is able to communicate...
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  • Case Report
    A Case Study Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Marketing Management and Strategy, Module 2 March 24, 2011 Problem Definition:     Colgate Max Fresh (CMF), a new toothpaste formula with patented breath-freshening technology, had been introduced in the U.S. and was...
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  • Colgate Max Fresh : Global Brand Rollout
    Colgate Max Fresh’s (CMF) introduction to the US market drove Colgate-Palmolive’s (CP) US market’s value share up to 34.8% ahead from Procter & Gamble (P&G) at 2nd place with 31.6% value share. Nigel Burton, CP’s president for global oral care division is tasked to run the marketing of CMF in China...
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