• Colgate
    down toothpaste and bar soap manufacturing locations to 15 each and toothbrush manufacturing locations to 8 globally. For Colgate India, whose exports stand at Rs 176 m (FY04), which is only 2% of sales, this could be a good trigger in the long term. In conclusion, the company is likely to see...
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  • Colgate Porter
    . The company was firstly a company producing soaps and candles, but produced its first toothpaste in 1873. Colgate has expanded its market share and is currently operating in 200 countries worldwide (www.colgate.com). Colgate operates in two segments, Oral, Personal, and Home Care; and Pet Nutrition...
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  • Bacteria and Toothpaste
     Bacteria and Toothpaste: The Effect of Toothpaste on Bacteria Table of Contents Page 1: Title Page Page 2: Table of Contents Page 3: Introduction Page 4 – 6: Research Page 7 – 10: Lab Report Page 11: Conclusion Page 12: References...
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  • Consumer Behaviour
    offer any discount on the product. the details of the special will be discussed below. Hence, Colgate wins this part of comparison. Conclusion The advertisement of Colgate Sensitive Pro-Relief Toothpaste is more effective. Sensodyne wins one part and Colgate wins two parts of comparison...
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  • Colgate's Case - Intercultural Management
    Conclusion 13 Bibliography 14 Introduction « I consider ethics, as well as religion, as supplements to law in the government of man. “ Thomas Jefferson Colgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of...
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  • Strategic Management
    debt, its interest payments fall and hence, the times interest earned ratio increases giving the company greater leverage. CONCLUSION & RECOMMENDATIONS Colgate has just moved into the cash cow phase. To help revitalize the cash cow, it has already come up with the “25% extra” toothpaste...
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  • Colgate Hinterland Marketing in India
    Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand, it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube, introduced in 1896. It is a worldwide household name and synonymous with the...
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  • Colgate
    Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the world's third largest soap brand, now covering a growing range of hair care products as well as soaps. Colgate-Palmolive is also truly international, deriving more than 70% of its sales outside the US. Advertising Age...
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  • Colgate-Palmolive
    Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present, Colgate is implementing Activity-Based Costing (ABC) method. ABC is a system had been practices in many organizations for being a tool to measures the...
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  • If Amul enters oral care sector in India
    minerals. Colgate and HUL together account for over two-thirds of the organized toothpaste market. In toothpowder market, Colgate, HUL and Dabur are the major players. The report analyzes the oral care market in India. It also provides a brief overview of the world and US oral care market. India is...
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  • Marketing
    segment. By using traditional marketing, the company had to analyze the needs of Chinese people and came to the conclusion that in fact the therapeutic segment has still the most value for Chinese when they buy toothpaste but that this value share has skewed towards a more and more increasing value...
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  • Colgate Palmolive Casa Study
    death 40 years later. During his tenure several new products were developed, including perfumes, essences, and perfumed soap. The manufacture of starch was discontinued in 1866 after a fire destroyed the factory. In 1873 Colgate began selling toothpaste in a jar, followed 23 years later by the...
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  • Intercultural Management
    in Hong Kong. This company established since 1920 had a great product: toothpaste that is really working according to its market shares. The partnership said that Colgate will not have any power in the company according to the management and strategic decision side. According to a kind of...
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  • Happee Uai
    A UAI Study on Colgate Toothpaste Submitted by: Coyiuto, Rosalina De Leon, Jhoanna Andrea E. Sy, Dana Iriza K. Uy, Dana Clarisse Yu, Shereene Submitted to: Mr. B. Encarnacion April 6, 2010 I. Background Happee Toothpaste is manufactured by a Filipino company, Lamoiyan...
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  • Pepsodent (Marketing) Presentation Transcript
    Kids 80 45• Colgate’s Bubble Fruit 40 22 CONCLUSION• Even though the demand of pepsodent is more than any of its competitors, its sales are the second best behind Colgate.• In the coming years, Pepsodent is going to increase in the toothpaste market but just gradually every year.• Through its...
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  • Marketing Mix Analysis
    Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also...
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  • Consumer Behaviour
    5. Product Class 9 6. Cultural Symbols 10 Burger King: Pricing Strategy 10 Nissan: Product Class Strategy 11 COLGATE 11 Brand power 11 The Product 13 Marketing Dynamics 13 Advertising 15 Recommendations 15 CONCLUSION 17 REFERENCE LIST 18 APPENDICES LIST 19 EXECUTIVE...
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  • Colgate Max Fresh : Global Brand Rollout
    place. Thus in effect, playing the marketing message tailored to the needs of the market will be advantageous for CP and the Mexican market. Also, the CMF launch can educate the Mexican market of the cosmetic benefits of toothpastes. Conclusions Tailoring marketing into national markets causes...
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  • Euthymol Toothpaste
    %)respondents do not like the packaging of this toothpaste and 11 (41%) like the packaging. Euthymol toothpaste has some competitor. As results of the survey, we can see that, Colgate toothpaste and Aquafresh toothpaste are the main competitors, especially Colgate. In the results, there are 12 respondents...
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  • Colgate Palmolive Case Study
    proposition pricing, profit margin was less. | Due to premium pricing, profit margin was more. | Conclusion | Due to above mentioned consumer behaviour; types of Toothbrush introduced during this period were much more than the toothpastes. | 3) What are the arguments for launching Precision...
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