Description of colgate - Document Transcript
1. 1. Description of product: Colgate Total was created to prevent and reduce tooth decay, gingivitis, plaque, above gum line and bad breath. Colgate Total helps to kill bacteria to prevent bad breath, strengthens tooth enamel to reduce acid wear, provid
Running Head: WS1 CP Paper
WS1 CP Paper
Applied Marketing Management 541
Indiana Wesleyan University
Colgate-Palmolive’s Mission Statement
As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity
Colgate-Palmolive: Cleopatra in Quebec?
Johansson – Pages 325 to 334
The Canadian launch extravaganza in February 1986 began with cocktails served by hostesses dressed like Cleopatra, the queen of ancient Egypt. Then followed a gala dinner with a dramatic, multimedia presentation
Colgate-Palmolive, the $6 billion a year personal prod¬ucts giant, earns nearly two-thirds of its revenues outside the United States. For years Colgate succeeded, as many US multinationals have, by developing products at home and then "throwing them over the wall" to for¬eign subsidiaries. Each ma
Duraphat is a professional strength paste intended for the treatment and prevention of dental caries.
The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries.
The prime constituent is sodium fl
The needs and motivations of this segment and write an analysis of how these needs impact the consumer decision to purchase your product.
According to Maslow’s hierarchy of needs users needs for safety (health) and self-esteem are met through using Colgate Total toothpaste. When determining wh
Colgate-Palmolive1 is a more than 200-year-old company that started in New York. Although it has three main product lines namely, Oral Care, Personal Care, and Home Care, its flagship brand remains to be Colgate. The success of the brand also relies on the reputation of its compan
This Questionnaire is held in order to know customer perception toward Colgate toothpaste, please help us by filling out this survey
1) Have you heard about any toothpaste producing company?
2) Have you use of any toothpa
In recent years we’ve heard about corporate scandals involving big companies such as Firestone Tire and Rubber Company for the use of child labor, Southwest Airline’s violation of safety regulations, Fannie Mae’s underreporting of profit, Parmalat’s accounting scandal & mutual fund fraud, am
* When the brand was introduced in the Greek Market?
Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive th
History of colgate
In 1806, when the company was founded by 23-year-old William Colgate, it concentrated exclusively on selling starch, soap, and candles from its New York City-based factory and shop. Upon entering his second year of business, Colgate became partners with Francis Smith, and the c
First of all I would like define the term, product. The word product qualifies a marketing concept. A product is more than a person, place or thing. Nothing is more important to a marketing strategy than the ?product concept?. A product is anything that can be offered to a market for attention, acqu
Toothpaste in the United States is a massive market. Sales are estimated $3,133 million
total market sales, consuming an average of 895,379,714 tubes per year.  Colgate-
Palmolive (stock symbol (CL) is publicly traded on the New York Stock Exchange at $75
Defining the Problem
The focal issue of this case is to determine the best marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas:
1. Positioning: Which market should be targeted?
2. Branding: Should Colgate make the most of th
(Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015
Research and Investment Forecast
Evaluation of Toothpaste Market in China,
Publication Date: May 2012
(Excerpt) Research and Investment Forecast Evaluatio
Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products, inclu
Colgate’s management must determine where to position its new super-premium Precision toothbrush in the market. The positioning needs to enable the Precision to win market share, maximize profit and minimize cannibalization of Colgate’s other toothbrushes. The Precision should be positioned in
You probably know about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo?
That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to...