"Conclusion On Colgate Toothpaste" Essays and Research Papers

Conclusion On Colgate Toothpaste

Rodney Roleda Johann Ong Bren Tajonera COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent, as the leader, started...

Colgate-Palmolive, New York City, Piscataway Township, New Jersey 922  Words | 5  Pages

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Toothpaste and Colgate

Background Colgate began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City. In 1807, Frances Smith was made a partner and the firm became Smith and Colgate. In 1813, Colgate bought out his partner, and the name was changed to William Colgate and Company, (http://www.colgate.co.uk/about/history.shtml). The first Colgate advertisement for soap, mould, and dipt candles appeared in 1817. A few years later, Colgate and his brother-in-law...

Colgate-Palmolive, New York City, Park Avenue 1992  Words | 6  Pages

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Toothpaste and Colgate Palmolive

Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation ....

Colgate-Palmolive, Dentistry, Hygiene 1232  Words | 5  Pages

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Darkie toothpaste: Colgate

associated with Colgate's distasteful toothpaste named Darkie. Initially I discuss about what is ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of brand name and customer loyalty in business. At last this document indicates important of managerial rights. Finally I have given some recommendation and conclusion. Ethical Issues of Colgate Ethics is the study of morality and...

Applied ethics, Brand, Business 2409  Words | 7  Pages

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TOOTHPASTE: 1. ZHONGHUA 2. CREST 3. COLGATE 4. YUNNAN BAIYAO 5. DARLIE 6. LIANGMIANZHEN BRAND DESCRIPTIONS ZHONGHUA is a typically Chinese toothpaste brand, and the first Chinese toothpaste brand that is recognized by the FDI World Dental Federation. It boasts a high popularity rate and combines functional performance with traditional Chinese herbal medicine. CREST is an international brand that has continually pushed to improve oral health since its inception. Crest is...

American Dental Association, Chinese herbology, Dentistry 427  Words | 4  Pages

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about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand, the massive packaged-goods company has quietly established a test market in Peoria, Illinois, to test a line of ten over-the-counter (OTC) health-care products, all using the Colgate name...

Advertising, Brand, Brand management 1151  Words | 3  Pages

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Toothpaste and Colgate

welcome you to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax,...

Colgate, Colgate-Palmolive, Mennen 4619  Words | 19  Pages

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Toothpaste and Colgate

9 | RECOMMANDATIONS | | 9 | CONCLUSION | | 10 | | | COMPANY PROFILE Company name Colgate Palmolive Ltd. Date of Establishment 1937 Revenue 347.188 (USD in Millions) Market Cap 111160.5286158 (Rs. In millions) Corporate Address Colgate Research Centre, ...

Colgate, Colgate-Palmolive, Marketing 2431  Words | 14  Pages

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Euthymol Toothpaste

product which call Euthymol toothpaste. Firstly, I am going to describe the background of Johnson and Johnson, Euthymol toothpaste is distributed by this company. After that, I will talk about how we did the survey about this product. Then I am going to focus on the product and analyse it by using secondary research and survey results, it includes product, price, place and promotion. Finally, I will give some suggestions to this product. Introduction: Euthymol toothpaste was marked by Warner-Lambert...

Brands of toothpaste, Edward Mead Johnson, James Wood Johnson 1036  Words | 4  Pages

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Toothpaste: Swot Analysis and Colgate- Palmolive Company

competitors and publics. SWOT ANALYSIS Strengths: The strength of Colgate is as follows:- • Qualified sales staff • Strong financial backup • Orange Gel:- First time in the Pakistani market we are going to introduce the toothpaste with orange gel. It will provide you the maximum freshness in yours mouth through out the day. This will keep fighting against bacterial actions in yours mouth. • Orange Crystals:- This Colgate Orange includes orange crystals that provides instant freshness, cleanness...

Colgate-Palmolive, Marketing, PEST analysis 634  Words | 3  Pages

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Segmentation, Targeting and Positioning of Toothpaste Industry

model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive, Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste, mouth fresheners toothpaste or economic toothpaste. This is just an example of how the competition is harsh and how the companies want to target...

Brand management, Competition, Market segmentation 1765  Words | 6  Pages

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Whitening Toothpastes: A Review of the Literature

1 Whitening toothpastes: A review of the literature ------------------------------------------------- Top of Form Andrew Joiner Bottom of Form Received 9 March 2010; received in revised form 16 May 2010; accepted 17 May 2010. published online 24 May 2010. Abstract  Objectives To review and summarise the whitening agents contained within tooth whitening toothpaste formulations, their mode of action in tooth whitening, and the in vitro and clinical methods used to evaluate and demonstrate...

Aphthous ulcer, Colgate-Palmolive, Halitosis 715  Words | 3  Pages

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Colgate Case

Possibility to change the advertising without affect the customer loyalty: 7 Effect on the management right : 8 Conclusion: 9 Introduction: In this study I going to introduce the main issues of the partnership of Colgate with Hawley and Hazel, a big company selling a toothpaste “Darkie” in the Asian Market. Colgate bought 50% of the company and not received the management right. Colgate wanted to expand the brand all around the world and discovered difficulty of ethic with the brand name and the...

Asia, Black people, Brand 2809  Words | 7  Pages

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Colgate Hinterland Marketing in India

Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand, it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube, introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian...

City, Colgate-Palmolive, Dentistry 976  Words | 4  Pages

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Colgate Palmolive-Precision Toothbrush Case

COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with...

Colgate-Palmolive, Competitor analysis, Dentistry 1377  Words | 5  Pages

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Colgate Questionnaire

toward Colgate toothpaste, please help us by filling out this survey 1) Have you heard about any toothpaste producing company? yes no 2) Have you use of any toothpaste product? yes no 3) Who purchase your toothpaste? myself A family member A subordinate 4) How often do you purchase toothpaste? Every month Every two month others,_____ 5) Do you buy the same brand of the toothpaste most of the time? yes no 6) Which characteristics influence you before buying toothpaste? flavor ...

Brands of toothpaste, Colgate-Palmolive, Demographic profile 277  Words | 3  Pages

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Crest Toothpaste

The Crest brand of toothpaste has a longstanding history of over 50 years. Being the first to develop fluoride effective in preventing cavities and tooth decay, it served as a major scientific breakthrough and has been a trusted product throughout the years. Today, it continues to make advancements towards dental hygiene, and has also developed several other products to assist in complete oral care. The Crest product line includes toothpaste, toothbrushes, dental floss, whitening products, and...

Colgate-Palmolive, Dental caries, Dental floss 813  Words | 3  Pages

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Marketing and Toothpaste

Company profile Colgate –Palmolive is a well-known brand that served more than a billion of people all around the world in different country. This company is founded in 1806 and the founder is known as William Colgate. For now, Colgate is running in a multinational consumer products company that focused on the production, distribution and provision of household, health and personal care products. Meanwhile, the mission and goals of Colgate is by reducing total delivered cost, extending technology...

Colgate-Palmolive, Marketing, Oral hygiene 2225  Words | 10  Pages

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Colgate Swot

CP Paper Amy Eckley Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care...

Colgate, Colgate-Palmolive, Marketing 1323  Words | 6  Pages

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A Paper to Study Toothpaste Buying Behaviour of Consumer with Specific Reference to Students at Stes Narhe Top Campus

A paper to study toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus Submitted By:- Sagar raut Table of Contents 1. Introduction 1 1.1 Purpose 1 1.2 Literature Review 1 1.3 Objectives 2 1.4 Hypothesis 2 2. Research Methodology 3 2.1 Data Collection Method 3 2.2 Sampling Plan 3 2.3 Questionnaire 4 3. Research Results 6 3.1 Primary Data Findings 6 3.2 Secondary Data Findings 8 4. Conclusion 9 5.References 10 ...

Brand, Colgate-Palmolive, Data collection 1255  Words | 7  Pages

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Toothpaste Industry

Toothpaste Industry Market in India and Analysis of Consumer Purchasing behavior Submitted By Rohan Kumar Pattnaik-11BM60108 Akash Krishnatry-11BM60106 Sourabh Chaturvedi-11BM60013 Yash Mehta-11BM60116 Abhishek Thampan-11BM60126 TOOTHPASTE INDUSTRY: AN OVERVIEW The toothpaste history in India can be tracked back from 1975 with 1200 tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners...

Colgate-Palmolive, Hindustan Unilever, Marketing 1008  Words | 3  Pages

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Toothpaste and Colgate- Palmolive

1.0 Introduction Colgate- Palmolive is one of the leading consumer product organizations that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present, Colgate is implementing Activity-Based Costing (ABC) method...

Activity-based costing, Colgate-Palmolive, Cost driver 2002  Words | 9  Pages

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Colgate Palmolive

Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and...

Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 772  Words | 3  Pages

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Colgate palmolive

Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes...

Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 673  Words | 5  Pages

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Case Study Crest and Colgate

Background * Crest Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health, Crest 3D White, Crest Tartar Protection...

Dental caries, Dental floss, Dental plaque 2004  Words | 7  Pages

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Marketing - Colgate Greece

* When the brand was introduced in the Greek Market? Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company “OLYMPIA”, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the...

Colgate, Colgate-Palmolive, Halitosis 1219  Words | 6  Pages

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Colgate Precision Case In the early 1990s competition among dental hygiene companies started to increase tremendously as information about dental hygiene grew. Each company promised the most effective toothbrush on the market. As a response to the growing toothbrush market, Colgate Palmolive decided to launch its most effective, healthy, and innovative toothbrush yet, the Colgate Precision Toothbrush. As with every new product that gets launched, the firm must analyze the market. Colgate realized...

Brand, Brand management, Dental floss 1560  Words | 4  Pages

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Marketing Mix - Colgate

services to create exchanges that satisfy individual and organizational objectives.” In this report, we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman, president of Colgate, 2007), Colgate began in New York City early in the 19th century. Nowadays, it is a truly global company serving hundreds of millions of consumers worldwide. McDaniel...

Advertising, Brand, Colgate-Palmolive 853  Words | 3  Pages

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Global Adventures of Colgate Palmolive

there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these essential facts. Colgate-Palmolive Co. was founded in 1806 by William Colgate, and today the company sells its well-known products in more than 150 countries. Colgate-Palmolive is in a very desirable position, which many other firms can only...

Colgate-Palmolive, Distribution, East Germany 1915  Words | 6  Pages

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Marketing and Colgate

Colgate is a well known company with a long series of products having different varieties with different acceptable flavors. Colgate is a market leader in oral and facial products. Colgate is a $10.6 billion global multinational company functioning in more than 200 countries and territories with a product that are refreshable and hygienic. They’re products Focuses on * Oral care * Hygiene Care * Home care * Pet nutrition Colgate is delivering a Key product...

Colgate-Palmolive, Marketing, Marketing plan 2008  Words | 7  Pages

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A Study of Toothpaste Category in India

Toothpaste is the category chosen for this excercise. The oral care market in India is huge, about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total, colgate active salt,colgate gel,peposodent,close up,meswak,babool to name a few) with very little value proposition for the brands to talk about and hence very little, if any, distinctive personalities for them.Colgate is the maket leader with about 50% of the share...

Brand, Consumer protection, Marketing 869  Words | 3  Pages

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Colgate’s Distasteful Toothpaste - Essay

Colgate-Hawley Colgate’s Distasteful Toothpaste This case discusses the implications Colgate faced when partnering with Hawley and Hazel in August 1985 (Luthans & Doh, 2012). The case presents “Darkie”, an objectionable toothpaste product being sold in the Asian market by Hawley and Hazel for almost 65 years. “Darkie” toothpaste featured a black-faced man on the packaging; modeled after entertainer, Al Jolson. Once Colgate partnered with Hawley and Hazel ethical issues began to arise as...

Advertising, Brand, Brand loyalty 832  Words | 3  Pages

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colgate palmolive

COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super...

Colgate, Colgate-Palmolive, Marketing 894  Words | 3  Pages

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Colgate Marketing

Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and...

Advertising, Colgate-Palmolive, Marketing 2042  Words | 6  Pages

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Colgate India

Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment.  Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007  Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S.  Listed in two stock exchanges in U.S. and India.  Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive ...

Colgate-Palmolive, Dentistry, Halitosis 720  Words | 7  Pages

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economic analysis on colgate

EXECUTIVE SUMMARY The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market, demand and supply, the report focus on the company’s main sector, which is a wide range of toothpaste products. By gathering information in a logic structure, the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources...

Colgate-Palmolive, Cost, Costs 2506  Words | 7  Pages

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Toothpaste Modern Toothpaste

Toothpaste is a paste or gel dentifrice used to clean and maintain the aesthetics and health of teeth. Toothpaste use can promote good oral hygiene: it can aid in the removal of dental plaque and food from the teeth, it can aid in the elimination and/or masking of halitosis, and it can deliver active ingredients such as fluoride or xylitol to prevent tooth and gum disease (gingivitis). In most or all developed countries, usage after each meal is encouraged. Most toothpaste contains chemicals which...

Dental caries, Fluoride therapy, Mouthwash 1896  Words | 7  Pages

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Toothpaste Brand - a Study of Consumer Behavior in Dhaka City

consumer buying behavior for toothpastes Executive Summary Oral hygiene is sought to be one of the most necessary aspects to maintain good healthsince the pre-modern era where natural products like Neem sticks were used to maintaingood teeth. With the advancement of technology in the modern era, products liketoothpastes, mouth washes, dental floss, and teeth whiteners have been introduced.Realizing the importance of these products in consumers daily lives especially toothpastes,many companies like P &...

Colgate-Palmolive, Factor analysis, Likert scale 1401  Words | 6  Pages

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Branding Strategy of Colgate

and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected by other researchers and data collecting firms and from company itself. In 1806, William Colgate introduced starch, soap and candle factory...

Advertising, Brand, Brand management 1568  Words | 5  Pages

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Brand Essence Colgate

is Colgate. Colgate is a division of the Colgate-Palmolive brand that produces soaps, detergents and oral hygiene products. Colgate focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857, his soon took over. In 1837, Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive...

Brands of toothpaste, Colgate-Palmolive, Halitosis 1227  Words | 6  Pages

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Colgate Research Project

start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country, of which the company services 20,00,000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment by about 13 per cent using the...

Colgate-Palmolive, Dental caries, Dentistry 809  Words | 5  Pages

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Marketing Strategy-Colgate

Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed...

Colgate, Colgate-Palmolive, Marketing 1515  Words | 5  Pages

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Oral Hygiene and Colgate

COLGATE WORLD OF CARE Colgate is a manufactures of a wide range of toothpastes, toothbrushes, and mouthwashes. There are many types of Colgate which are Colgate Total, Colgate Cavity Protection, Colgate Simply White, and many others. Colgate is the first international corporation to have obtained the Malaysian Halal Certification for its toothpaste and mouthwash products sold to consumers. Colgate also is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain...

Dental caries, Mouthwash, Oral hygiene 566  Words | 3  Pages

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Colgate’s Distasteful Toothpaste

1. Identify the major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. In August 1985, Colgate bought a 50 percent partnership in the Hawley and Hazel group, an Asian company leading the toothpaste markets of China, Taiwan, Hong Kong, Singapore, Malaysia and Thailand. This strategic move was initiated because Colgate already had a strong presence on foreign markets and notably in Europe, so it decided to enter the Asian markets with a partnership with a strong...

Al Jolson, Brand, Brand loyalty 1468  Words | 4  Pages

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Toothpaste Marketing Research Proposal

Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present, several well-known brands in the domestic toothpaste manufacturers become increasingly competitive, such as Braun Oral-B, Colgate, Darlie and so on. Different toothpaste brand have their own different market strategy, for examples, there are products for different ages whereas some target the...

Data, Exploratory research, Hong Kong 1042  Words | 4  Pages

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Comparison between Colgate and Close Up

CloseUp VS Colgate comparison between :D Colgate Sparkling White Cinnamint toothpaste is one of the newer cinnamon-flavored toothpastes on the market. Colgate knows it must compete with the long-reigning cinnamon toothpaste, Close-Up. How does Colgate Cinnamint compare to Close-Up? I put it to the test and will give you the results right here. First of all, I'm fond of cinnamon (real or artificial) and so I've always been fond of cinnamon flavored toothpaste. I like mint toothpaste too, but I...

Colgate-Palmolive, Consumer, Consumer protection 988  Words | 4  Pages

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Case Study: Colgate

concept is one of the four critical objectives of marketing. Toothpaste is an oral care product. Antacid is a drug while dandruff shampoo is a hygiene product. All of these come under health care products. Therefore, Colgate?s core product is a health care product when it sells toothpaste or other products in its new line. The core benefit the product will provide to consumers is total health care. For example, Colgate?s toothpaste is an actual product. It?s name, ingredients, styling, features...

Advertising, Brand, Brand equity 1016  Words | 3  Pages

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Colgate Max Fresh

Colgate Max Fresh (CMF), a new toothpaste formula with patented breath-freshening technology, had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton, president of global oral care at Colgate-Palmolive Company (CP), had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans from a global perspective, and he wondered if the benefits of adapting...

Brand, Colgate-Palmolive, Marketing 1832  Words | 5  Pages

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Toothpaste Study

Introduction Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush,...

Dentistry, Halitosis, Hindustan Unilever 1976  Words | 7  Pages

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Colgate Max Fresh

Colgate Max Fresh Throughout history, society has evolved with a numerous set of consumer products that have over a period of time become essentials and have morphed into the daily lives of people without even having them notice it. Personal hygiene is a market that is reflective of this trend as generations have evolved by incorporating new trends and behaviors that the previous generation considered a luxury. Colgate-Palmolive symbolizes the personal hygiene industry in the US, and as an international...

Colgate-Palmolive, Marketing, New York City 1051  Words | 3  Pages

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Rural Marketing Strategy by Colgate

A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across...

City, Colgate-Palmolive, Marketing 731  Words | 5  Pages

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Consumer Products in China (Colgate Toothpaste)

Consumer products in China (Colgate Toothpaste) Marketing on regional markets Table of context Introduction 4 PEST Analysis 5 POLITICAL AND LEGAL 5 ECONOMIC 6 SOCIAL 8 TECHNOLOGICAL 9 Consumer Survey China 10 The growing importance of regional differences 10 Cluster map – from city tiers to city clusters 12 Position of Brands 14 Increased Demand for Premium Products 14 Brand loyalty 16 Trust in Big Brands 17 Importance of focus on the Right brand attitudes 17 Customer communication...

Brand, Brand management, China 10719  Words | 30  Pages

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Colgate Max Fresh Case Study

Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States, Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented, and Colgate was hoping the product would...

Advertising, Advertising campaign, Colgate-Palmolive 2075  Words | 6  Pages

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Colgate Case Study

Assess Colgate-Palmolive’s Competitive Position: Colgate-Palmolive is recognized as the global leader in household and personal care products. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. As therapeutic toothbrush sales rose it became obvious that consumers were becoming increasingly concerned with their oral health, specifically their gums. As a result, the toothbrush industry experienced a massive arrival of worthy competitors and the formation...

Dental equipment, Dental floss, Dental plaque 690  Words | 3  Pages

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Colgate Case Analysis

marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication & Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must analyze the two differing...

Brand, Brand management, Dental plaque 1503  Words | 5  Pages

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Colgate Palmolive International Management

pharmaceutical product in Asia and by 1985; it was bought at 50% by Colgate Palmolive, an important US manufacturer of personal hygiene products. Indeed, Colgate wanted to acquire overseas assets and tap into the growing Asian market. Besides, H&H imposed a “silent management” within the partnership. Therefore, Colgate signed an agreement which assure no management right. The most popular product of H&H called “Darkie”, toothpaste used a stereotype cartoon of a black man with a smile white teeth...

Brand, Change, Colgate-Palmolive 790  Words | 3  Pages

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Poor or middle income group people 5. Businessmen 6. Creating Brands 7. Adds and promotions 8. Low price strategy 9. Varieties available for different age groups 10. Various schemes for pre-paid and post paid customers Conclusion and Recommendation:...

Bharti Airtel, Cellular network, GSM 827  Words | 5  Pages

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Colgate Pricing Strategy

In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to category growth are accomplished by long-term, joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible, and in doing so, has developed a number of impeccable products along the way...

Colgate-Palmolive, New York City, Piscataway Township, New Jersey 1128  Words | 4  Pages

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Observation Research toothpaste Final

such as toothpastes, laundry soaps and coffee or snack items. Toothpaste SM Hypermarket Novaliches Observations: Supermarket • Class B and C • Age range 15-60 year old • Males and females • Families, couples and individuals Observations: Buyers • Individual buyers tend to know what they want and pick the medium to large tubes • Families and couples discuss amongst themselves on what to buy • Females deliberate on their own and compare brands • Some chose sachets over tubes Toothpaste • Male...

Female, Gamete, Gender 483  Words | 16  Pages

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CONCLUSION Angiosperms (flowering plant) include in phylum Anthophyta.Angiosperms are plant that have flowers and fruit. Their part of the flower is a carpel which surrounds and protects the ovules and seeds. The fruit surrounds the embryo and aids seed dispersal. The great majority of angiosperms are classified either as monocots or eudicots.Monocot embryos have a single seed leaf (cotyledon), and pollen grains with a single groove while eudicots (true dicots) have two cotyledons, and pollen...

Dicotyledon, Flower, Flowering plant 719  Words | 3  Pages

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