Comparitive Study Of Pepsi And Coke Essays and Term Papers

  • Coke and Pepsi Case Study

    Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business...

    2162 Words | 6 Pages

  • coke and pepsi case study

    CASE 13 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007, the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly, PepsiCo’s Asia chief asserted that India is the beverage...

    5484 Words | 5 Pages

  • Coke v Pepsi Case Study

    Wars Continue: Coke and Pepsi in 2006 1. Why, historically, has the soft drink industry been so profitable? Americans enjoy carbonated sugary beverages. The industry itself, because of its tasty product, focuses on marketing and advertising to make a profit. Coke and Pepsi employed the following...

    1942 Words | 7 Pages

  • Coke/Pepsi Economic Case Study

    cola concentrate industry) so profitable? The soft drink industry survives on the rivalry that has existed for over a century between Coca-Cola and Pepsi-Cola. The two brands are competing for the market share nationally and globally by trying to clinch the thirst of every person in the world. In...

    1173 Words | 3 Pages

  • Case Study: Coke and Pepsi in India:

    Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977, when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola's principal bottler, a Congress Party stalwart and longtime Gandhi supporter, the Janata government demanded...

    419 Words | 2 Pages

  • Case Study Coke vs Pepsi

    Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4, 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and...

    1318 Words | 4 Pages

  • coke or pepsi

    Which is better Coke or Pepsi I. Coke 1. Founded in 1886 by pharmacist Dr. John S Pemberton 2. First sold in Jacob’s pharmacy in Atlanta, Georgia for 5 cents per glass 3. Pemberton booker, Frank M Robinson invented the red and white logo 4. He then died in 1888 and company was then sold...

    298 Words | 2 Pages

  • Pepsi and Coke

    7 Key Strategies That You Must Learn From Apple’s Marketing Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event? The...

    1326 Words | 5 Pages

  • pepsi and coke

    Antonio Cesaro - Strategic Management - Section 1 – Coke and Pepsi’s Case I pledge that I have neither received nor given unauthorized assistance for the completion of this work. AC Coke and Pepsi: a century of war in a “five star” industry The beverage market includes several products that can...

    642 Words | 2 Pages

  • Coke and Pepsi

    predominantly a manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups. They also manufacture finished beverages. Pepsi is a manufacturer or use manufacturers, market and sell a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages, and...

    953 Words | 7 Pages

  • Coke and Pepsi

    market with millions of consumers with a pent up demand for goods and services which were not available in the country till recently. According to a study conducted by the McKinsey Global Institute[2], private spending in India amounted to Rs. 17 trillion ($372 billion at the then exchange rate of Rs....

    7291 Words | 25 Pages

  • Pepsi and Coke

    At the time, foreign brand names on products were prohibited from being sold in India, forcing PepsiCo to sell its products under the name "Lehar Pepsi." However, Coca-Cola benefited from entering the market behind PepsiCo. Parle, one of India's leading beverage manufacturer, offered to sell Coca-Cola...

    533 Words | 2 Pages

  • Coke and Pepsi

    Coke & Pepsi in the 21st Century Why is the Soft Drink Industry so profitable? There are several factors which allow carbonated soft drink companies to be profitable. Even though good cola recipes were developed that customers like and are hard to imitate, it is only a small part of the picture...

    523 Words | 2 Pages

  • coke and pepsi

    Promotion Special Offers Very Often Major supermarket, wholesaler, retailer and small shop have special offers for both Coke cola and Pepsi brands which attract a lot of old and new customers thus increasing the sale and loyalty. Internet offers a direct line of communication to their...

    1033 Words | 4 Pages

  • Coke and Pepsi

    Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements - CPs: little capital investment...

    1202 Words | 5 Pages

  • coke or pepsi

    Coca-Cola or Pepsi The Coca-Cola brand is worth $74 billion, where Pepsi is only worth 43.3 billion. Coca-Cola or Pepsi, A classic case of who is better. Three reasons why coke is better then Pepsi is because coke has big variety, also they have a more improved company, and Coca-Cola is associated...

    341 Words | 1 Pages

  • Coke & Pepsi

    anticipated prior to market entry? If not could developments in the political area have been handled better by each company? Ans: The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian...

    1422 Words | 5 Pages

  • Pepsi and Coke

     Coke and Pepsi Coke and Pepsi are both two big companies in the world which are known by cola. Pepsi is the biggest competitor of coke. The Coca-Cola Company is the world’s largest manufacturer, distributor and beverage company.(No author, 2009-6-26) Pepsi company is also a transnational...

    541 Words | 2 Pages

  • 5 Coke vs Pepsi 21st Century Case Study

    op y 9-702-442 REV: JANUARY 27, 2004 DAVID B. YOFFIE tC Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the...

    13595 Words | 102 Pages

  • Competitive Study Between Leading Brands: PEPSI vs COKE

    PREFACE Cola wars is the term used to describe the campaign of mutually-targeted television advertisements in the 1980s between Coca-Cola and Pepsi-Cola. They first began showing people doing blind taste tests in which they preferred one product over the other, then they began hiring more and more popular...

    4792 Words | 28 Pages