"Comparison Between Singapore Airlines And Cathay Pacific Airlines" Essays and Research Papers

  • Comparison Between Singapore Airlines And Cathay Pacific Airlines

    Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world's largest international cargo airline and the world's busiest airport in terms of cargo traffic, Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax in 2009. Affected by the unstable global situation of political, economic and cultural, each single change of general environment may cause significant influence of airline industry. Therefore, to...

    Air New Zealand, Airline, Cargo airline 670  Words | 3  Pages

  • Airline and Cathay Pacific

    Introduction Cathay Pacific, based in Hong Kong, is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific, 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional Competitors Airline business is...

    Airline, Cargo airline, Cathay Pacific 840  Words | 4  Pages

  • Singapore Airline

    Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service, and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper, such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level, SIA follows a strategy of...

    Airline, Airline alliance, Qantas 778  Words | 3  Pages

  • Singapore Airlines

    Strategic Issues in the Airline Industry and the Role of Singapore Intl. Airlines The Economic and Strategic Issues of Airlines in a Regulated World Airline is a highly regulated industry in every country. Domestic air-routes are preserved for the domestic airlines only. This regulatory constraint effects success of an airline a lot. In the scenario, technological advancement in the airline industry can not provide desired benefits to the airline company because it can not compete effectively...

    Aircraft, Airline, Airport 1093  Words | 5  Pages

  • Cathay Pacific

    Cathay Pacific Cargo From its origins as a small regional freight operator established in 1946, Cathay Pacific Airways has grown to become one of the world’s leading international air cargo carriers. Cathay Pacific’s cargo business currently accounts for around 30% of its annual revenues, and has helped to build Hong Kong into the world’s busiest air cargo hub. All of Cathay Pacific’s cargo operations are grouped under its Cathay Pacific Cargo unit.  Cathay Pacific's Cargo Network Cathay Pacific...

    Air Hong Kong, Air New Zealand, Airline 750  Words | 3  Pages

  • Singapore Airlines - Recommendation to Management

    assist the Singapore Airlines in in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Today's airline industry. 1) The Singapore Airlines needs to keep its superiority and stay on top of the competition in the international market, despite the bad times associated with a global economy or strategies implemented by main competitors. The Singapore Airlines needs to thoroughly understand the plans being pursued by the British Airways, Cathay Pacific...

    Air New Zealand, Airline, British Airways 789  Words | 3  Pages

  • Singapore Airline

    attrition. After the Singapore Girls start flying, they are carefully monitored for the first 6 months, through a monthly report by the in-flight supervisor. At the end of the probationary period, 75% get confirmed, around 20% get an extension of probation and 5% leave. Senior managers at SIA believe that everyone, no matter how senior, has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks, longer than any other airline and almost twice as...

    Air France, Airbus A380, Aircraft 2340  Words | 7  Pages

  • General Environment Analysis for the Cathay Pacific Airlines

    General Environment Analysis for the Cathay Pacific Airlines With headquarter and airline hub located in Hong Kong, the general environment of Hong Kong has significant effect on Cathay Pacific. It is crucial to analyze the key trends and events of the six segments of Hong Kong general environment in order to adjust the firm strategy of Cathay Pacific. The six segments are sociocultural, demographic, political or legal, technological, economic and global. The Sociocultural Segment The value...

    Air Hong Kong, Airline, Cargo airline 708  Words | 3  Pages

  • Singapore Airlines

    Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world's leading carriers. They have a young, efficient fleet, an educated staff attuned to quality, and...

    Air New Zealand, Airline, Delta Air Lines 1170  Words | 5  Pages

  • Airlines

    Airlines to Philippines [pic]Air Asia flights [pic]AirPhil Express [pic]Cebu Pacific [pic]Philippine Airlines [pic]South East Asian Airlines (SEAIR) [pic]Sky Pasada [pic]Tiger Airways [pic]Zest Air |[pic]Delta flights | |[pic]United flights | |[pic]China Southern flights | |[pic]Air China flights ...

    Comparative advantage, Economics, International trade 421  Words | 4  Pages

  • Environmental Forces for Cathay Pacific

    groups such as internal and external forces. In the Cathay Pacific Airway case, the internal forces can be considered as its human resource management, since the labor cost is its main concern. In addition, government policies, competitors and customer satisfaction will be considered as its external forces. Internal forces: Cathay Pacific is currently paying extremely high salaries to its employees. This situation not only causing Cathay Pacific to lose profits but also become one of their disadvantage...

    Air New Zealand, Airline, Cargo airline 1184  Words | 4  Pages

  • Cathay Pacific

    Cathay Pacific 1. Case Summary I. Problem Statement (briefly discuss the main decision, problem or opportunity that management is faced with in this case) Cathay Pacific Airways, founded in 1946, is a multibillion dollar company headquartered in Hong Kong. Between 1946 and the late 1970s Cathay Pacific developed in house cutting edge IT systems such as flight simulators and a reservation system. During the 1980s when deregulation caused a highly competitive environment, cutting costs became...

    Airline, Cathay Pacific, Dragonair 1485  Words | 5  Pages

  • Singapore Airline Swot Analyse

    Singapore airline SWOT analyse Introduction Singapore international airline has started its journey as Malayan airline in 1947. It was joint venture airline between the two governments of Malaysia and Singapore. It served primarily in the south East Asian region. Singapore Airline was born in 1972 after the independent. Singapore airline faced many difficulties to get the competitive advantages. There were no domestic routes to serve, it was forced to straight away start competing with international...

    Customer, Customer service, SIA Engineering Company 1564  Words | 5  Pages

  • Scm at Cathay Pacific

    “AVIATION SPARE PART SUPPLY CHAIN MANAGEMENT OPTIMISATION AT CATHAY PASIFIC AIRWAYS LIMITED” CASE STUDY GLOBAL LOGISTIC COURSE ASSIGNMENT Prof. Hiroshi Hoshino Umurbek Osorkhan 2EC12056R QBS 10th 5 November 2012 1 Company Overview Cathay Pacific Airways is an airline company founded on September 24th, 1946 by Roy Farrell and Sydney de Kantzow. Starting with a very limited schedule service, the company grew larger through multiple product innovations, technological investments such as the...

    Airline, Cathay Pacific, Federal Aviation Administration 2252  Words | 7  Pages

  • Singapore airlines SWOT

    Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963, the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966, it became Malaysia-Singapore Airlines. In 1972, Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used...

    Airline, Business class, Delta Air Lines 2363  Words | 7  Pages

  • Singapore Airline

    Singapore Airline Strenght: Premium product and brand SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing, but its leading premium product remains an important differentiator . Meanwhile, SIA brands product still remain one of the best known and popularity.  Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird, inspired by a silver...

    Changi, Qantas, SilkAir 988  Words | 4  Pages

  • Singapore Airline Pestle

    PESTLE ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay, I am going to analyse the state of the market and prospects for the Singapore airline industry, especially on Singapore Airline, by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947, and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s...

    Airline, Cathay Pacific, Kuala Lumpur International Airport 1784  Words | 6  Pages

  • Singapore Airlines

    Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly, and with a strategy of concentrating on customer needs by providing exceptional in-flight service, the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s, SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and...

    Air New Zealand, Airline, Airlines 1923  Words | 5  Pages

  • Comparison and Contrast of Strategic Development Between Virgin Atlantic and Singapore Airlines

    external environment, economy, customer desire and requirement, each organization may change their strategy from time to time. In the following paragraphs will be comparison and contrast of strategic development in between Virgin Atlantic Airways and Singapore Airlines. 3.1 Strategic Development Virgin Atlantic Airways and Singapore Airlines are using different strategic development. 3.1.1 Emergent and Intended Strategies Virgin Atlantic Airways is using emergent strategy development. Emergent...

    Air New Zealand, Airbus A340, Airline 874  Words | 4  Pages

  • Cathay Pacific Airlines

    �� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946, Cathay Pacific has been a profitable airline company, which experienced periodical growth. In 1998 however, the airline experienced a loss of US $70 million, a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific, this was the first loss experienced by the air carrier since 1963�. Cathay Pacific's economic hardship was mainly the result of a financial...

    Air New Zealand, Airline, Cathay Pacific 4423  Words | 20  Pages

  • Singapore Airlines Operations Management

    FACTORS OF SINGAPORE AIRLINES 3 1.2.1 Product/Service Differentiation 3 1.2.2 Human Assets 4 1.2.3 Fleet management 5 1.2.4 Strategic Alliances/Partnerships 5 1.2.5 Superior Service 5 1.3 COMPETITIVE ADVANTAGE STRATEGIES (PORTER’S) 6 1.4 ANSOFF’S PRODUCT/MARKET GRID 8 2.0 REFERENCES/BIBLIOGRAPHY 14 1.0 With reference to Operations Management only, discuss how SIA might develop in the future in order to remain competitive. 1.1 Introduction The airline industry is...

    Airline, AirTran Airways, Flag carrier 1944  Words | 7  Pages

  • Singapore Airlines

    CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor), which is geographically closed to Singapore, were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand...

    Airline, Low-cost carrier, Malaysia Airlines 540  Words | 6  Pages

  • Situational Analysis of Singapore Airlines

    The history of Singapore Airlines dates back to 1 May 1947, when the first scheduled flight of Malaysian Airlines took off from Singapore and then landed in Penang. It was on 16 September 1963, the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966, it became Malaysia-Singapore Airlines. However in 1972, Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines (SIA) and Malaysian Airline System (MAS). The “Singapore Girl” theme was...

    Airline, Boeing 747-400, Delta Air Lines 2155  Words | 7  Pages

  • The Effects of the General Environment on Cathay Pacific Airlines’ Performance in Hong Kong

    aircrafts are highly dependent on petroleum as the starting energy and the price of petroleum is keeping increase in last few years, so the cost of operation of Cathay Pacific Airlines is unavoidably increase, and the air ticket price also need to be raised to offset the increasing petroleum cost, finally the sales of air ticket of Cathay Pacific Airlines may decrease. The effects of the Technological segment - As the broadband Internet connection is developing rapidly in every countries now, the management...

    Air Hong Kong, Airline, Cargo airline 731  Words | 3  Pages

  • Cathay Pacific

    CATHAY PACIFIC, founded by Roy.C.Farrell and Sydney H de Kantzow in 1946. It is now an international airline registered and based in Hong Kong serving over 180 destinations in more than 40 countries. It is more like an Oligopoly company because even though it is already a giant in financial and market network, small airlines firm could still come in and challenge its places but only in a short run. Cathay Pacific provides both airline business and non-airline business such as passengers...

    Air China, Airline, Cargo airline 1148  Words | 5  Pages

  • Singapore Airlines Company

    Brochure More information from http://www.researchandmarkets.com/reports/643304/ Singapore Airlines Limited Description: Quantitative analyses of financial statements (Income Statement, Balance Sheet and Sources of Capital), extensive ratio tables (Accounting, Asset Utilization, Employee Efficiency, Fixed Charges Coverage, Leverage Analysis, Liquidity Analysis, Per-share Data and Profitability Analysis) and proprietary Wright Quality Rating analyses tables. The Wright Quality Rating, a measure...

    Balance sheet, Credit card, Financial ratio 692  Words | 3  Pages

  • Strategic Review - Singapore Airlines

    Introduction I. Background of Singapore Airlines II. Strategy 1. What is Strategy? 2. The nature of Singapore Airlines Global Strategy 3. Mission and value of SIA III. Strategic analysis of the organization and its environment 1. PEST analysis 2. Strategic Capabilities 3. Strategic SWOT analysis IV. Future strategic aspects for SIA 1. Recommendation 2. Conclusion References Summary: In this report I examine the history of Singapore Airlines’ the report will then including...

    Airline, Delta Air Lines, Malaysia Airlines 1970  Words | 7  Pages

  • Introduction of Cathay Pacific

    History of Cathay Pacific (http://www.cathaypacific.com/cpa/en_INTL/aboutus/cxbackground/history) 1.1 The early years Cathay Pacific Airways was found on 24 September in 1946. American Roy C Farrell and Australian Sydney H de Kantzow are the founders. As a matter of fact, the airways based in Shanghai in 1940, but the two men moved to Hong Kong and set up the airline eventually. The two men put up HK$1 to register the airline. (http://en.wikipedia.org/wiki/Cathay_Pacific) 1.2 Company...

    Air Hong Kong, Airline, Cargo airline 738  Words | 3  Pages

  • singapore airline

     The Airline is one of the major industries in the world today and is majorly affected by Michael Porter's Five Forces model. In case of the Airline industry, this is the most important force today, especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices, technology, in-flight entertainment, customer services and many more areas...

    Airline, Avianca, Complementors 723  Words | 3  Pages

  • Cathay Pacific

    [pic] People, They make an airline. Cathay Pacific is an international flag carrier of Hong Kong. The airline was founded in 1946 and it’s located at Hong Kong International Airport. Its major shareholders are Swire Pacific and Air China. The airline's operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide. Cathay Pacific currently holds the title of the world's fourth airline awards, measured in terms of satisfaction levels of business and...

    Abu Dhabi, Air China, Airline 1921  Words | 7  Pages

  • Singapore Airlines, Case Study

    30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965, Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and has been responsible for its many successes. This attitude of control and determination was critical in the creation of the culture within Singapore Airlines (SIA). From the first unveiling of...

    Air France, Airline, British Airways 1498  Words | 5  Pages

  • Singapore Airlines Analysis

    SINGAPORE INTERNATIONAL AIRLINES Air travel remains a large and growing industry. Despite being plagued by several factors such as overcapacity, commoditization of offerings and cutthroat rivalry to name a few, it facilitates economic growth, world trade, international investment and tourism. This case study will analyze the external factors affecting the airline industry, analyze the internal factors affecting Singapore International Airlines (SIA) and critically discuss the different generic...

    Airbus A380, Airline, AirTran Airways 1360  Words | 5  Pages

  • Swot Singapore Airlines

    Strength • Singapore international airline culture is a corporate culture, their corporate culture encourage the labours to improve cabin services. The employee unions are clearly stabled in their work. They classified their employees unions according their employment. Company culture leads the SIA to get the competitive advantage. According to businessweek.com Michael Tan, SIA's Senior Executive Vice-President (Commercial)’s statement their company culture is competing in the marketing lead front...

    Airline, Customer service, Kuala Lumpur International Airport 1244  Words | 4  Pages

  • Competitor Analysis of Cathay Pacific

    Analysis of Cathay Pacific Airlines Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only. 1. What are the objectives of this competitor? The objectives of China Southern Airlines are as...

    Airbus A340, Airline, Boeing 747 622  Words | 3  Pages

  • Singapore Airlines

    facilities can be used by SIA, but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable, then it is not SCAs. 2. Planes: SIA have 22% 747-400 aircrafts of total production in the world. These planes are greater flying range, better fuel efficiency and quieter cabin than other airline. High unique and valuable that SIA has strong competitive power...

    Airline, Airport, Avianca 991  Words | 3  Pages

  • Depreciation at Delta & Singapore Airlines

    Financial Accounting Depreciation at Delta Airlines & Singapore Airlines (Solution to Case #2) 24th November, 2009 1. Calculate the annual depreciation expense that Delta and Singapore would record for each $100 gross value of aircraft. a. Delta: i. Prior to July 1, 1986 the Delta airline assets were depreciated using Straight Line Method at 10% for 10 years for a salvage value of 10%. Depreciation Expense = (Cost of Asset – Salvage Value) / number of year ...

    Airline, Avianca, Boeing 747-400 1382  Words | 6  Pages

  • Airline Alliance

    An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest alliances are the Star Alliance, SkyTeam and Oneworld. Alliances also form between cargo airlines, such as that of WOW Alliance, SkyTeam Cargo and ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages. Benefits and costs Benefits can consist of: An extended and optimized network: this is often...

    Airline, American Airlines, Flag carrier 922  Words | 5  Pages

  • Singapore Airlines Case Analysis

    Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways. The airline's first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive...

    Airline, Low-cost carrier, Malaysia Airlines 816  Words | 3  Pages

  • Essay on Singapore Airlines

    Singapore Airlines About Singapore Airlines- Singapore Airlines has come a long way since our founding in 1972, evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network spread over six continents, with our Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect of us. We have made a habit...

    Airbus A380, Airline, Delta Air Lines 725  Words | 3  Pages

  • Discussion on price perception and service satisfaction would affect the development of Low Cost Carriers in Hong Kong airline industry

    affect the development of Low Cost Carriers in Hong Kong airline industry Introduction There are four airlines in Hong Kong which are Cathay Pacific, Dragonair, Hong Kong Airline and Hong Kong Express. Cathay Pacific reveals merger-driven consolidation that Dragonair became a member of Cathay Pacific Group in 2006. On the other hand, HaiNan Airline acquired both Hong Kong Airline and Hong Kong Express. Cathay Pacific, Dragonair, Hong Kong Airline are full-service carriers while Hong Kong Express is...

    Airline, Cathay Pacific, Hong Kong 1308  Words | 3  Pages

  • Airline Industry

    This paper briefly described what the airline industry included and the environment of the competitive market. Air transport has been a big industry. And the airline industry is consistent developing. After the crisis, although the airline industry has been hit , the industry is also one of the vital industries. The industry is facing the deman problem. When facing a growth in demand, airlines tend to respond more by means of increasing frequencies than by increasing aircraft size(Moshe...

    Air New Zealand, Airline, Civil aviation 668  Words | 3  Pages

  • airline service

    Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later, Malayan Airways, which was renamed MSA in 1963, split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s...

    Airline, Cargo airline, Malaysia Airlines 1045  Words | 4  Pages

  • Porter's 5 Forces on Airline Industry

    The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player, namely Valueair, Tiger Airways, Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore, and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price, terrorist threat and restrictive govt policies...

    Airline, Jetstar Asia Airways, Low-cost airlines 1452  Words | 5  Pages

  • airline

    written-down value for Eagle. For Airline Aviator, assets are depreciate from the date of acquisition unless when dealing with internally constructed assets (then is from the time its completed and ready for use), any improvement cost of asset is being capitalized and amortized over the shorter one between the remaining useful life and the estimated life of the improvement. Assets under finance lease are amortized over the term of the lease. Unlike Aviator, at Eagle Airline no depreciation will be charged...

    Asset, Balance sheet, Depreciation 846  Words | 3  Pages

  • Delta and Singapore Airlines Case:

    1. a. Delta Airlines Depreciation Method Depreciation Method Salvage Value For every $100 mil Depreciated Annual Depreciation Prior to 1986 Straight-line, 10 years 10% 100-(.1*100)=90 90/10=9 $9 mil 1968 – 1993 Straight-line, 15 years 10% 100-(.1*100)=90 90/15=6 $6 mil After 1993 Straight-line, 20 years 5% 100-(.05*100)=95 95/20=4.75 $4.75 mil b. Singapore Airlines Depreciation Method Depreciation Method Salvage Value For every $100 mil Depreciated Annual Depreciation Prior to 1989 Straight-line...

    Airline, Asset, Balance sheet 991  Words | 3  Pages

  • Singapore Airlines Apply to Differentiation Strategy

    Singapore Airlines - An Excellent Asian Brand  Think about one of the strongest brands from Asia, and chances are that Singapore Airlines and its long-serving, almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally, and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore...

    Airline, Brand, Brand management 2169  Words | 6  Pages

  • Singapore International Airlines

    Introduction Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957, the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However, the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA)...

    Airline, Delta Air Lines, Malaysia Airlines 1607  Words | 5  Pages

  • Cathay Pacific

    Part 1HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai, both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by...

    Air Hong Kong, Airline, Cathay Pacific 669  Words | 3  Pages

  • Singapore Airlines Accidents

    2000, Singapore Airlines had never had a crash on its carrier. It stood as an industry leader and innovator that set safety and service above everything else. SIA started as part of Malayan Airways. On January 26, 1971, both Malaysian and Singapore governments decided to set up separate national airlines, and on October 1, 1972, Singapore Airlines took to the skies. Since then, SIA has becomes one of the top international airlines in the industry. By 1979, in became the ninth largest airline in the...

    Aircraft, Airline, Avianca 1020  Words | 3  Pages

  • Pegasus Airlines

    Case Study in Marketing Pegasus Airlines Abalajon, Laila Marie Abellar, Jay Ann Acosta, Ma. Victoria Allado, Nile Alric Anoran, Rayshei Barbas, Raiza Grace Tuesday and Thursday, 3:00-4:30pm June 25, 2013 I. Statement of the Problem It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers. II. Areas of Consideration A. Strengths • Offers customer...

    Airline, Avianca, Customer 885  Words | 4  Pages

  • airline

     Airlines - US - August 2012 Attitudes Toward Airlines and Airline Travel Key points The many changes to airline travel over the last few years have been absorbed by air travelers and a majority (77%) agrees that they feel comfortable with the process of flying. However, while air travel is familiar to them, most (65%) feel that it is becoming “more and more of a hassle.” The most affluent air travelers (those with a household income of at least $150K) are also...

    Airline, Airlines, Airport 751  Words | 3  Pages

  • The Effectiveness of the Financial Information for the Users of Financial Accounts for Malaysian Airlines and Singapore Airlines

    Introduction This paper is going to examine using the statement of accounts and published performance information for two companies: Malaysian Airlines and Singapore Airlines, compare and discuss the effectiveness of the financial information for the users of financial accounts. The company’s managers, stockholders, suppliers, lending institutions, employees, customers, government, competitors are the users of financial statements. These are considering the international and external shareholder...

    Airline, Boeing 777, Generally Accepted Accounting Principles 2101  Words | 6  Pages

  • Cathay Pacific: Doing More with Less

    Cathay Pacific: Doing More with Less Cathay Pacific was one the most admired airline that flew to more than 90 destinations all over the world. They believed in providing service straight from the heart, encouraging product leadership and delivering superior financial returns. There were several important issues that led to Cathay Pacific to outsource its IT operations to IBM. Events that led to Outsourcing of IT operations Cathay Pacific for long has been known as an Asian airline. Since its...

    Airline, Cargo airline, Cathay Pacific 1046  Words | 3  Pages

  • Cathay Pacific’s Value Chain

    Cathay Pacific’s Value Chain Operations Cathay Pacific believes that their business is selling experience to the passengers. The emotional bonding with the passengers is the key to building loyalty and one of the major factors that encourage the customers to repurchase the airline products. The biggest difference of Cathay Pacific to its competitors is its people. The employees at Cathay Pacific are the ones who bridge the gap between product development and customer expectation. The passengers...

    Airline, Cargo airline, Cathay Pacific 1720  Words | 5  Pages

  • Pestel , Swot and Porters 5 Analysis of Emirates Airlines and Cathay Pacific

    I. Background Of Airlines Industry Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the...

    Air New Zealand, Airbus A380, Airline 3503  Words | 14  Pages

  • Porter Airlines

    Analysis of Issues On the 10th of April 2013 Porter Airlines announced that it plans to buy another 30 CS100 jets from Montréal based-Bombardier with plans to add a dozen new routes in addition to the 19 routes currently served by Porter (CBC, 2013). President and CEO Bob Deluce visions a “service to destinations across North America, from Calgary and Vancouver, to Los Angeles, Miami and Orlando." Furthermore on September the 3rd 2013 Porter Airlines submitted an update to their runway expansion proposal...

    Air Canada, Air New Zealand, Airline 1107  Words | 4  Pages

  • Singapore Airlines

    journal is available at http://www.emerald-library.com Journal of Management Development 19,6 456 The story of Singapore Airlines and the Singapore Girl Deputy Head of Department/Group Head, Republic of Singapore Air Force, Singapore Keywords Airlines, Singapore, Brands, Differentiation, Strategy, Service quality Abstract Maps the strategic 50-year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world-class stature. Both longitudinal...

    Airline, Cathay Pacific, Delta Air Lines 8759  Words | 23  Pages

  • Cathay Pacific Cargo Case

     Case #1 Report: Cathay Pacific: Implementing An Integrated E-Freight Solution Group 6 The Air Transportation industry is a highly competitive business. The development of modern business sets higher requirement to the cargo airline in terms of price, efficiency, and service quality. For Cathay Pacific Cargo, a company base in an important international logistic center without strong manufacturing background like Hong Kong, it is difficult...

    Air Hong Kong, Airline, Cargo airline 1002  Words | 3  Pages

  • Depreciation at Delta and Singapore Airlines

    Depreciation at Delta Air Lines and Singapore Airlines Acct 531 – Intermediate Finance Acct 1 SECTION 1 – 13WQ Instructor: John V. Merle, MBA February 27, 2013 Emma Waage Roarke Stone Tim Gould Introduction Depreciation expense is the way that the use of an asset is matched with the revenue that is generated from the asset on the income statement during the time period being reported. Each asset used in a business has a useful life as disclosed by the company’s depreciation...

    Airline, Delta Air Lines, Depreciation 1207  Words | 5  Pages

  • Branding of Airlines

    has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes, counters and ticket covers were sufficient in the olden days, today branding is a science of its own. Half a dozen branding agencies, most of them based in London and the USA, are fighting not just on behalf of toothpaste or cars but, with dogged determination, in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding...

    Airline, Brand, Brand management 2523  Words | 7  Pages

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