Comparison Between Singapore Airlines And Cathay Pacific Airlines Essays and Term Papers

  • Cathay Pacific Airlines

    �� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946, Cathay Pacific has been a profitable airline company, which experienced periodical growth. In 1998 however, the airline experienced a loss of US $70 million, a stark contrast from earning...

      4423 Words | 20 Pages  

  • Cathay Pacific Airlines

    Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world's largest international cargo airline and the world's busiest airport in terms of cargo traffic, Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax...

      670 Words | 3 Pages  

  • Cathay Pacific Airline

    Company Achievement 12 Company History Cathay Pacific is an international flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport, although the airline's registered office is on the 33rd floor of One Pacific Place. The airline's operations include scheduledpassenger and cargo services...

      2779 Words | 14 Pages  

  • Comparison and Contrast of Strategic Development Between Virgin Atlantic and Singapore Airlines

    strategy from time to time. In the following paragraphs will be comparison and contrast of strategic development in between Virgin Atlantic Airways and Singapore Airlines. 3.1 Strategic Development Virgin Atlantic Airways and Singapore Airlines are using different strategic development. 3.1.1 Emergent...

      874 Words | 4 Pages  

  • General Environment Analysis for the Cathay Pacific Airlines

    General Environment Analysis for the Cathay Pacific Airlines With headquarter and airline hub located in Hong Kong, the general environment of Hong Kong has significant effect on Cathay Pacific. It is crucial to analyze the key trends and events of the six segments of Hong Kong general environment in...

      708 Words | 3 Pages  

  • Singapore Airline

    company hires around 500-600 new cabin crew, to cover attrition rates of around 10%. This include both voluntary and directed attrition. After the Singapore Girls start flying, they are carefully monitored for the first 6 months, through a monthly report by the in-flight supervisor. At the end of the probationary...

      2340 Words | 7 Pages  

  • Singapore Airlines

    Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its...

      1170 Words | 5 Pages  

  • Singapore Airlines

    Marketing Plan for Case 10: Singapore Airlines: Customer Service Innovation (A) I. Executive Summary This marketing plan has been created for the purpose of promoting Singapore Airlines (SIA) services in order to increase market, profits and brand image to the entire global community. SIA has...

      7927 Words | 26 Pages  

  • Singapore Airlines

    Introduction The airline industry forms a major component of the travel and tourism industry. With increasing affluence, people around the world are spending a large percentage of their income on travel and tourism thus enhancing the sector’s prospects. Singapore Airlines (SIA) is one of the world’s...

      2821 Words | 11 Pages  

  • Singapore Airlines

    CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore...

      521 Words | 1 Pages  

  • Singapore Airlines

    Singapore Airlines (SIA) began in 1947 as Malayan Airlines in a joint venture between the Malaysia and Singapore governments. However, due to political disagreements between Singapore and Malaysia in 1965, the two governments agreed to set up separated airlines, resulting in the formation of two bodies...

      275 Words | 1 Pages  

  • Singapore Airlines

    service and is a cost leader. Singapore Airlines’ Balancing Act by Loizos Heracleous and Jochen Wirtz • Reprint R1007P Asia’s premier carrier successfully executes a dual strategy: It offers world-class service and is a cost leader. THE GLOBE Singapore Airlines’ Balancing Act COPYRIGHT...

      3884 Words | 17 Pages  

  • Singapore airline

    Pestel and Five Forces analysis of Singapore Airline Background Information Singapore Airline has been widely acknowledged as well known brand name in the aviation industry since it was established in 1947, particularly in term of safety, innovation and excellent services. Due to the route network...

      594 Words | 2 Pages  

  • Singapore Airlines

    THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional...

      540 Words | 6 Pages  

  • Singapore Airlines

    hoping to achieve these objectives, you need to define a timing plan with target timing for each specific objective? Singapore Airlines Mission: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the...

      564 Words | 2 Pages  

  • Singapore Airlines

     Table of Contents EXECUTIVE SUMMARY This particular advertising strategy may be produced with regards to advertising Singapore Air carriers (SIA) providers to be able to improve marketplace, earnings as well as manufacturer picture towards the whole worldwide neighbourhood. SIA may be...

      4680 Words | 14 Pages  

  • Singapore Airlines

    catering center, those facilities can be used by SIA, but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable, then it is not SCAs. 2. Planes: SIA...

      991 Words | 3 Pages  

  • Singapore Airline

    | Singapore Airlines Singapore Airlines is the world's most awarded airline. It has been consecutively won the “Best Airline in the World” for eight years. Also, it was voted the “Best First Class”, ”Best Business...

      2149 Words | 8 Pages  

  • Singapore Airlines

    Strategic Issues in the Airline Industry and the Role of Singapore Intl. Airlines The Economic and Strategic Issues of Airlines in a Regulated World Airline is a highly regulated industry in every country. Domestic air-routes are preserved for the domestic airlines only. This regulatory constraint...

      1093 Words | 5 Pages  

  • singapore airline

    Singapore Airlines’ history can be traced back to 1 May 1947, when a Malayan Airways Limited (MAL) Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. · Over the next five years, larger capacity DC-3 aircraft were introduced...

      535 Words | 2 Pages