• Presentation of Organization Background and Structure – 20 marks
• Identification Of Change Needed – 20 marks
• Anticipation of Appropriate resistance – 20 marks
• Solution to Implementation – 20 marks
1. Organisation: NOKIA
3. Background information about organization:
Nokia Vs Sony Ericsson
Nokia and Sony Ericsson are two well known and establish company in mobile phone industry in Malaysia. Both of the companies are always competing in order to cater the needs, want and demand of the consumer in Malaysia. One of the strategies that are both company use is...
Elsard Haanstra S2177315
Lan Huang S2536447
Daniël Koster S2198835
Weixiang Wang S2509652
Joyce van Zenderen S2195445
1. Problem Statement
The problems Nokia faces are increasing price pressure, intense competition and slower...
Student name: Aziz
Table of Context
1. Introduction 3
2. Background 4
3. People and Culture 5
4. Company Structure 6
5. Problem Faced 7
5.1 Device Shipments 8
5.2 Result of Problem 9
6. Suggestion to Change 9
7. Resistance to Change 10
8. Suggestion to Resistance 11
Competitive Funnel for Nokia
Abell's model: Customer Needs: Need for communication. Customer Group: People looking for wireless communication. Distinctive Competencies: low-cost and innovative products and services.
Porter’s Five Forces Model: Risk of entry by potential competitors is high because...
Table of Contents
1.0 INTRODUCTION 2
1.1 Background of the study 2
1.2 Statement of the problem 3
1.3 Objectives of the study 4
1.4 Hypothesis 4
1.5 Significance of the study 5
1.6 Scope of the study 5
1.7 Limitations 6
1.8 Assumptions of the study 6
2.0 RESEARCH AND ITS METHODOLOGY 7
Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Nokia also provides...
81). The phenomenon of brand and brand reputation became the centre of interest of both academic and business experts. The main issues are how a company can build, nurture and use a brand in order to obtain and sustain the competitive advantage in the marketplace.
With an increase in global competition...
Microsofts Nokia Acquisition and Its Impacts on Smart Handheld Devices
On September 2013, Microsoft announced that it would purchase Nokia's mobile phone business for US$ 7.2 billion. This acquisition of hardware manufacturer by an operating system developer is similar to Google's approach to buying...
by Reliance communications.
In India mobile handset market is flooded with local and branded handsets from different companies. Major players are Nokia, Samsung, Sony Ericsson, LG and Motorola.
Mobile Handset Features
Handset Manufacturers are coming up with extra features to attract...
http://www.guardian.co.uk/technology/blog/2011/jun/01/nokia-problems-revenue-forecast HOW NOKIA IS BAD?
http://www.123helpme.com/view.asp?id=120850 MARKETING STRATEGY for NOKIA
A case study of Nokia Corporation leading to the acquisition by Microsoft
The significance of Nokia case study to leadership revealed how a technology communication giant that was an industrial leader could easily be acquired by Microsoft for $7.2 billion US dollars (Versace, 2013; Swisher, 2013)...
Nokia is a communication based company, which focuses on mobile telephone technology. It is also 1 of the leading brand for mobile phone.
CompanyBackgroundNokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with...
History of NOKIA
The name NOKIA comes after the Nokia River in southern Finland, next to which the original Nokia wood pulp mill was located. The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become...
Investigate how innovation can create competitive advantage for Nokia in Great Britain
Background of the study:
21st century of the market growth is depends on innovation. There have many marketing tools as we can use for growing up the business, but in this situation, researcher preferred...
Store dominating the global market, Nokia is finally challenging its status quo7. This day saw Nokia Music Store opening its door to music lovers in Australia – the eighth media store after Britain, Ireland, Germany, Italy, Finland, The Netherlands and Singapore7. The Nokia Music Store contains millions of...
Table of Contents:
TABLE OF CONTENTS
Data Collection Instruments and Questionnaire
Finding and Recommendations
Microsofts Nokia Acquisition and Its Impacts on Smart Handheld Devices On September 2013, Microsoft announced that it would purchase Nokia's mobile phone business for US$ 7.2 billion. This acquisition of hardware manufacturer by an operating system developer is similar to Google's approach to buying...
Nokia is a world leader in mobile phone industry, but its market share has recently been diminished by tough competition in the smart phone market. It targeted rural markets with mobile phones that are affordable and, the mobile phones were not only for the communication but also for...