Comcast Marketing Plan Essays and Term Papers

  • Cable Televison vs Satellite Tv

    Satellite TV Abstract This paper discusses the Marketing Plan of Comcast. We walk through several adventures of what Comcast company overview is. I also take a closer look in depth their summary marketing plan, target market and competitors. Comcast is the leading cable company in the industry today...

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  • Comcast Sample Research by http://www.itchybrainscentral.com

    1) Strengths, Weaknesses, Opportunities and Threats.  What is Comcast Big Issue? Two major comcast marketing strengths are a. variety of services Why do you think that’s true? Comcast does more than phones – internet services and movies, for example. What company should do? Continue...

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  • Ethics

    more prominent in all aspects of civilization, higher education must respond and lead in this endeavor (p. 1). Comcast advises managers to lead employees toward success. In doing so, Comcast promotes higher education within the company. Managers are selected based on their professional and educational...

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  • Gobal Communications

    and profits aggressively by going global. She is excited and supportive about the new plan for entering and competing in local markets. Nancy Everhardt, Executive Vice President of Small Business and Marketing Sales values accountability and profitability for the company. Nancy shares the passion...

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  • Defining Marketing

    Defining Marketing MKT/421 Torrey Cloud June 7, 2012 Defining Marketing Depending on who and what product or service an individual or organization is providing, marketing may be define in numerous ways. This writing will give a personal definition of marketing and a definition from two...

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  • Marketing

    There are many factors that affect a business and it includes how the company applies their marketing techniques to the consumer. The managers of the company need to examine the marketing environment; using the 5 Cs, SWOT and PEST tools will assist the company in gathering extensive information about...

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  • Doctor

    nearly 85% market share. Comcast is the nation's largest broadband provider with more than 5M subscribers. Comcast's subscriber growth and market share leadership can be attributed to its first-mover advantage, acquisition of AT&T's cable customer base and aggressive marketing strategies targeting dial-up...

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  • Legal Environment

    Cheslock BUS 620 Managerial Marketing Prof: Sharif Muhammad Staying with cable-based television instead of switching to satellite television Marketing Plan. June 18, 2012 Comcast is leading company when media, communication and entertainment companies are come. Comcast also known for integrating...

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  • Comcast

    COMCAST "America's Leading Cable Provider" By: Bruce Hinman Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the United States. Comcast develops broadband cable networks and are involved in electronic retailing and television programming content. ...

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  • Amir Tabish

    Introduction Initially Comcast offered to purchase AT&T Broadband for 44.5 billion in stock and 13.5 billion in debt assumption. AT&T’s board of directors did not accept the acquisition and instead Comcast offered to merge with AT&T broadband to form AT&T Comcast. AT&T stocks have...

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  • Marketing plan

     Mini Marketing Plan for Comcast Cable By NaShawn Branch MBA 505 Marketing Management Jones International University August 25, 2007 I. EXECUTIVE SUMMARY A. Product Life Cycle The Comcast Cable product is in the maturity phase of the product life cycle...

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  • Importance of Marketing For Investment Banking

    Marketing Strategy for Investment Bankers I. Overview This paper sets out to explain how the concepts underlying marketing strategy, which is may be seen as applicable only to industries that provide tangible goods, such as iPads or pharmaceutical drugs, are nevertheless relevant to a service-based...

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  • Monopoly

    there are still other options via satellite television. That is why I would offer for your consideration that there is no real pure monopoly. Comcast has been around since 1963 when it was originally called “American Cable Systems” and was about 1200 subscribers strong. It has since grown in size...

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  • Strategic Plan Paper

    Comcast Corporation Executive Summary For the past 45 years Comcast Corporation has provided customers with variety of entertainment. Comcast is the fourth largest cable company in the world. Comcast is now serving more than 21 million customers. Comcast Corporation innovatively provided millions of...

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  • Social Media White Paper

    quickly become a powerful marketing tool, offering significant opportunities for brand and product managers, corporate communications executives, and customer support professionals. How can companies make an impact in this fast-growing space? What methods should marketing professionals use to build...

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  • Global Communication Benchmarking Research Paper

    very competitive telecommunication industry. Lack of technology development is an obvious issue that Global is faced with. Global has plans to maximize profits by marketing internationally. The development of new and innovative technical product could also spell out success for Global as a company as it...

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  • Comcast Business Analysis

    Comcast Business Analysis Patricia Baskerville MGMT/521 January 30, 2012 Professor Samuel Cunningham Comcast Business Analysis Comcast is one of the largest video, broadband Internet, telephone, and cable service...

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  • Strategic Alliance

    this specific strategic alliance work? Introduction Comcast, the largest home entertainment provider and Verizon Wireless the largest wireless provider go into a joint venture to form a strategic alliance. I...

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  • Marketing

    One of the reasons for this is marketing, although confused with just advertising, marketing is much bigger, broader, and a major contributor to the success or failure to a product or company. Marketing has many definitions and this paper focuses on defining marketing using three different definitions...

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  • Marketing Plan Isp

    Company X, Inc., Marketing Plan: “Service Level Agreements” Executive Summary Company X, Inc., is a small locally owned organization that has been operating for almost 10 years now. The company employs only 14 people. Company X is a fixed wireless ISP (Internet Service Provider) that specializes...

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