• Cable Televison vs Satellite Tv
    Cable Television vs. Satellite TV Abstract This paper discusses the Marketing Plan of Comcast. We walk through several adventures of what Comcast company overview is. I also take a closer look in depth their summary marketing plan, target market and competitors. Comcast is the leading cable...
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  • Comcast Sample Research by http://www.itchybrainscentral.com
    1) Strengths, Weaknesses, Opportunities and Threats.  What is Comcast Big Issue? Two major comcast marketing strengths are a. variety of services Why do you think that’s true? Comcast does more than phones – internet services and movies, for example. What company should do...
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  • Defining Marketing
    organization’s equipment, they refund the monthly recurring fee and charges paid for installation (Comcast, 2012). Greg Butz, Senior Vice President of Marketing, developed the marketing plan, pricing, packaging, and promotions that increased customer and household revenue growth. As a result...
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  • Legal Environment
    Penny Cheslock BUS 620 Managerial Marketing Prof: Sharif Muhammad Staying with cable-based television instead of switching to satellite television Marketing Plan. June 18, 2012 Comcast is leading company when media, communication and entertainment companies are come. Comcast also known for...
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  • Marketing
    company was originally formed in Tupelo, Mississippi in 1963 and was called American Cable Systems; it was later branded Comcast in 1969. Their services are located in 39 states including the District of Columbia and their headquarters are in Pennsylvania. Marketing is a valuable factor to...
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  • Ethics
    are selected based on their professional and educational skills to lead the organization. Within the managerial role, managers are advised to find prospective employees whose qualities exemplify the company’s message but also reflect leadership. With this plan, Comcast launched the Employee...
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  • Doctor
    aggressive price and promotion strategies jeopardizing their market leadership position. Comcast recently reduced its HSI marketing and promotional plans to focus on acquiring video cable subscribers. Video is still cable's core business. From a revenue-generation and operational-expense perspective...
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  • Amir Tabish
    have relatively dissatisfactory customer service. AT&T has the strength that Comcast lacks and vise versa. The two companies have great assets to enhance their marketing including interests in many forms of entertainment and multimedia. AT&T Comcast also has great and innovative plans for...
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  • Comcast
    casualty insurance, pet insurance and long-term care insurance through convenient after-tax payroll deductions. Comcast offers 40lk investments for their employees as well as stock ownership in the company through their Employee Stock Purchase Plan (ESPP). The ESPP offers employees an opportunity to...
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  • Marketing plan
     Mini Marketing Plan for Comcast Cable By NaShawn Branch MBA 505 Marketing Management Jones International University August 25, 2007 I. EXECUTIVE SUMMARY A. Product Life Cycle The Comcast Cable product is in the maturity phase of the product life...
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  • Gobal Communications
    revenue and profits aggressively by going global. She is excited and supportive about the new plan for entering and competing in local markets. Nancy Everhardt, Executive Vice President of Small Business and Marketing Sales values accountability and profitability for the company. Nancy shares...
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  • Importance of Marketing For Investment Banking
    products toward particular segments of the market and thus extract additional value. C. Merger & Acquisitions The benefits of marketing strategy for an investment banker providing M&A advice is best illustrated using a case analysis. This paper focuses on Comcast Inc.’s (“Comcast”) recent acquisition...
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  • Comcast Business Analysis
    base. Furthermore, new markets, and services are beneficial to company because it increases their image and profits. Finally, Comcast external threats include unstable costs and currencies. Comcast has to plan for situations, which costs can skyrocket. Cautious planning leads to delays...
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  • Global Communication Benchmarking Research Paper
    with the very competitive telecommunication industry. Lack of technology development is an obvious issue that Global is faced with. Global has plans to maximize profits by marketing internationally. The development of new and innovative technical product could also spell out success for Global as...
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  • Monopoly
    necessity. Once that took hold of the market there was a slight shift in the marketing plan of the cable companies to offer rewards or incentives to persuade would be satellite customers to choose them instead of signing up with Direct TV. Just like in a pure monopoly, “where one firm controls total...
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  • Social Media White Paper
    background information and a solution plan that helped to ease customer frustration. “Comcast makes an even bigger leap, up 9% to 59. Comcast has apparently benefited by monitoring customer feedback on blogs and via the social networking site Twitter in order to identify disgruntled customers...
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  • Baltimore
    Running Head: Clearline Clearline Communications Deborah Little-Tsoukalas Antonette Morgan Justin Oommen Facilitator: Evan Barnet November 17, 2008 Table of Contents • Introduction • Website Analysis Bright House Networks Cablevision Comcast...
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  • Marketing Plan Isp
    ). This locally owned company holds the largest market share in fixed wireless broadband Internet and with a successful marketing plan they will become a major competitor with the urban giants Comcast and AT&T. Offering the consumer an Internet connection is nothing revolutionary. The biggest...
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  • Strategic Alliance
    of services. The companies plan to develop new products that integrate Comcast Xfinity wired data with Verizon’s wireless technology. Verizon will cost savings because they can now use Comcast’s fiber-based service without having to build out its network which would have cost the company $23...
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  • Strategic Plan Paper
    world (Comcast, 2008). Comcast is planning expanding globally. With the main competition with the Dish Television Network. Comcast’s have devised plans to make them the next global leaders of entertainment and telecommunications. Comcast Company’s biggest threat now is the hostile takeover of...
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