• Case Study: Colgate
    example, Colgate?s toothpaste is an actual product. It?s name, ingredients, styling, features and packaging and other attributes have all been combined carefully to deliver the core benefit ? a convenient high quality way to clean the teeth and maintain fresh breath. I would classify Colgate aspirin...
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  • Colget
    * 1. Do you currently use any variation of Colgate toothpaste? (excluding Colgate toothpaste for children) Do you currently use any variation of Colgate toothpaste? (excluding Colgate toothpaste for children) Yes NO * 2. Have you ever previously purchased Colgate toothpaste? (excluding...
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  • Bpl on Colgate
    Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions of Labelling * Advantages * Disadvantages * Importance of Labelling COLGATE:- * Introduction * History * Branding...
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  • marketing plan
    Education: 21 Contributing in Times of Need: 22 Happy, Healthy Pets: 22 Colgate People Giving Back: 23 Earth Day 2011: 23 Product Integrity: 24 Delivering Innovative Sustainable Products: 24 Focus on Packaging: 25 HOW COLGATE WILL MEASURE PROGRESS 25 Partnering on Progress: 26 Commitment to...
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  • Colgate-Palmolive
    , 2011). It includes the level of quality, special product and service features, branding, styling and packaging (Friesner, 2014). In the case for this Colgate kid’s toothpaste, its actual product would be the toothpaste itself that contain high level of fluoride and calcium and also include different...
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  • Colgate Business Report
    Colgate Total provides. 6. Packaging: Colgate toothpaste is packaged in 150 gm and 75 gm tubes. The packaging design includes twist off and on caps, or snaps on and off tops too. The boxes where the tubes of toothpaste come in are completely recyclable and over 47% of the boxes are recycled. 7...
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  • Strategic Management
    ANALYSIS (LAST FOUR YEARS) 21 MACRO ENVIRONMENT 24 MICRO ENVIRONMENT 26 SWOT ANALYSIS 29 STRATEGIC ISSUES 32 TARGET MARKET: 33 SEGMENTATION: 34 SIZE OF THE MARKET: 35 PRODUCT 36 PACKAGING STRATEGY 36 FEATURES OF COLGATE PACKAGING: 38 LABELING OF COLGATE: 39...
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  • Colgate Marketing
    Brand ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. 1.1.1. Political 1.1.2. Economic Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be...
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  • Cmf Case Study
    Eric Ulrichs International Marketing Prof. Folkers CMF Study 2-5-08 Colgate Max Fresh Case Study The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product, Colgate Max Fresh, global. Colgate-Palmolive had the...
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  • Marketing Strategies of Colgate Palmolive Ltd
    finely balancing the urban market - (59.5%) and rural markets (68% share) . So while the company has introduced such premium packaging as stand up toothpaste tubes with flip-up caps in the urban market, it is also selling sachets of Colgate dental cream at low prices. This focus on volumes is also...
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  • Marketing Mix
      The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is...
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  • Packaging and Associated Risks
    Packaging and associated risks When it comes to packaging, there are a lot of factors that play in. These include colours (as different colours arouse different associations), shape, material and others. Shape and material are quite standard for certain types of products, such as medicines and...
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  • Colgate Marketing
    Marketing The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design...
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  • The Marketing Mix - Colgate Herbal White Toothpaste
    The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural...
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  • Researcher
     $  860,000   State of the Art Equipment‐Takagi Japan, Volk USA, Carl  Zeiss Germany, Medical Vision Italy   ISO 9001 : 2000 Certification QMS on Q‐pulse in‐process  Colgate Palmolive | Lakson Group   16    Market Report  Merit Packaging Ltd.  Printing & Packaging...
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  • CONSUMERISM
    ‘Most Admired Companies in 2013’ by Fortune World. Colgate-Palmolive had operating profit of $4.02 million in 2012. 35 percent of its packaging material is from the recycled material thus fulfilling its goals of safeguarding the environment and reducing costs. Three different products of...
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  • Colgate Palmolive International Management
    I. Issues Hawley & Hazel (H&H) is a company who have sold pharmaceutical product in Asia and by 1985; it was bought at 50% by Colgate Palmolive, an important US manufacturer of personal hygiene products. Indeed, Colgate wanted to acquire overseas assets and tap into the growing Asian market...
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  • Colgate Research Project
    gets an energizing blast by using Colgate Max Fresh. 150 Colgate Kids Toothpaste This toothpaste variant is a flavoured one which fights against cavities and is a gel by nature which freshens breath. Rs. 70 The attractive packaging is its USP with pictures of Barbie Doll and Spiderman to attract...
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  • Hey You
    on the need for germ protection through the night 3. Smaller packaging for rural markets, tie-ups with hotel chains, schools Threats 1. Competition from internal brand like Close Up in the same segment and external brand like Colgate 2.Oral hygiene still lacks in the rural parts of the country Competition Competitors 1. Colgate 2.Anchor 3. Oral B...
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  • Branding Strategy of Colgate
    . PRICE: * Based on the competitor's price. * Charging higher premium which focused on consuming and lower income classes. * Pricing done on the basis of price points * Packaging would be customized on the basis of price points. 3. PROMOTION: * They positioning Colgate...
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