• Bpl on Colgate
    Advantages * Disadvantages * Importance of Branding * Branding Strategies PACKAGING:- * Introduction * History * Functions of Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions...
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  • Case Study: Colgate
    these come under health care products. Therefore, Colgate?s core product is a health care product when it sells toothpaste or other products in its new line. The core benefit the product will provide to consumers is total health care. For example, Colgate?s toothpaste is an actual product. It?s name, ingredients...
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  • marketing plan
    OVERVIEW 7 Colgate Regular: 8 Colgate Tartar Control Toothpaste: 8 Colgate Total: 8 Colgate Total Enamel Strength Striped paste: 9 Colgate Total Advanced Fresh Gel: 9 Colgate Total Clean Mint Paste: 9 Colgate Total Mint Stripe Gel: 9 Colgate Oxygen Bubbles Toothpaste: 9 Colgate 2in1 Toothpaste:...
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  • Colget
    use any variation of Colgate toothpaste? (excluding Colgate toothpaste for children) Do you currently use any variation of Colgate toothpaste? (excluding Colgate toothpaste for children) Yes NO * 2. Have you ever previously purchased Colgate toothpaste? (excluding Colgate toothpaste for children) ...
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  • Colgate-Palmolive
    Company profile Colgate –Palmolive is a well-known brand that served more than a billion of people all around the world in different country. This company is founded in 1806 and the founder is known as William Colgate. For now, Colgate is running in a multinational consumer products company that focused...
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  • Strategic Management
    CONTENTS ACKNOWLEDGEMENT 5 EXECUTIVE SUMMARY 6 Industrial Background 7 COMPANY PROFILE 9 MISSION STATEMENT 12 COLGATE-PALMOLIVE PRODUCT MIX 14 COLGATE-PALMOLIVE BCG GROWTH MATRIX 15 BRAND COMPETITION: PERCEPTUAL MAPPING 16 MARKET SHARE AS COMPARED TO COMPETITORS 17 MARKETING...
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  • Colgate Marketing
    Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large...
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  • Colgate Business Report
    Description of colgate - Document Transcript 1. 1. Description of product: Colgate Total was created to prevent and reduce tooth decay, gingivitis, plaque, above gum line and bad breath. Colgate Total helps to kill bacteria to prevent bad breath, strengthens tooth enamel to reduce acid wear, provides...
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  • Cmf Case Study
    International Marketing Prof. Folkers CMF Study 2-5-08 Colgate Max Fresh Case Study The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product, Colgate Max Fresh, global. Colgate-Palmolive had the leading value market share of...
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  • Packaging and Associated Risks
    Packaging and associated risks When it comes to packaging, there are a lot of factors that play in. These include colours (as different colours arouse different associations), shape, material and others. Shape and material are quite standard for certain types of products, such as medicines and other...
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  • Colgate Marketing
    delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion Market Segmentation...
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  • Colgate Palmolive International Management
    it was bought at 50% by Colgate Palmolive, an important US manufacturer of personal hygiene products. Indeed, Colgate wanted to acquire overseas assets and tap into the growing Asian market. Besides, H&H imposed a “silent management” within the partnership. Therefore, Colgate signed an agreement which...
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  • The Marketing Mix - Colgate Herbal White Toothpaste
    The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients...
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  • Marketing Mix
      The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially...
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  • Researcher
    done  bachelor  in  commerce  from  University  of  Karachi,  currently  doing  masters  in  business administration major with Marketing.          Colgate Palmolive | Lakson Group   2      Market Report  Letter of Transmittal   Sunday, December 20, 2009  Ms. Ayesha Aman,   Principle of Marketing...
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  • Hey You
    property in all markets except the United States and Canada. In Vietnam Pepsodent is called P/S.Pepsodent was launched in 1993 to capture the market from Colgate. Launched in the platform of Germ fighting property, Pepsodent now have a marketshare of 17% in the Rs2200 crore oral care market. Pepsodent have...
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  • CONSUMERISM
    goods and services. 2. Consumerism means ‘consumer protection’. It is a movement or policy that protects the interests of consumers via truthful packaging, honest advertisement, improved safety standards and product guarantees. Consumerism involves policies that regulate methods, products and services...
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  • Colgate Research Project
    Marketing Mix  From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country, of which the company services 20,00,000 outlets...
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  • Study on Kolget
    toothpaste industry. Prior to the toothpastes.Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the Industry has shown impressive growth rate...
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  • Branding Strategy of Colgate
    any product i.e. Introduction, Growth, Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For...
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