"Colgate Packaging" Essays and Research Papers

Colgate Packaging

about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand, the massive packaged-goods company has quietly established a test market in Peoria, Illinois, to test a line of ten over-the-counter (OTC) health-care products, all using the Colgate name...

Advertising, Brand, Brand management 1151  Words | 3  Pages

Open Document


Introduction Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it...

Authentication, Packaging, Tamper resistance 1215  Words | 4  Pages

Open Document

Colgate Swot

CP Paper Amy Eckley Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care...

Colgate, Colgate-Palmolive, Marketing 1323  Words | 6  Pages

Open Document


Product packaging plays an important role in the marketing mix Packaging plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups.  The findings of many other research projects are supplemented by the survey carried out by IRI (Information Resources Inc.), which provides information about this subject...

Packaging, Packaging and labeling 827  Words | 3  Pages

Open Document


The concept of product packaging along with design represents an understanding that to market one’s item to consumers entails an understanding that they have choices and the core idea in implementing the preceding represents swaying that choice to one’s particular brand. Product packaging, in terms of human history and civilization, is a relatively new concept in that the early tribal and village cultures caught and consumed food where it was located, moving frequently to avail themselves of game...

Packaging, Packaging and labeling, Pallet 1763  Words | 5  Pages

Open Document

Marketing Strategy-Colgate

Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed...

Colgate, Colgate-Palmolive, Marketing 1515  Words | 5  Pages

Open Document

Colgate Marketing

Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and...

Advertising, Colgate-Palmolive, Marketing 2042  Words | 6  Pages

Open Document

Toothpaste and Colgate

Background Colgate began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City. In 1807, Frances Smith was made a partner and the firm became Smith and Colgate. In 1813, Colgate bought out his partner, and the name was changed to William Colgate and Company, (http://www.colgate.co.uk/about/history.shtml). The first Colgate advertisement for soap, mould, and dipt candles appeared in 1817. A few years later, Colgate and his brother-in-law...

Colgate-Palmolive, New York City, Park Avenue 1992  Words | 6  Pages

Open Document

Packaging in Marketing

Packaging Definition: The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Packaging and brand are “partners” of every product. Packages of products are like clothes that can flatter one’s figure or make one look fat. People wear clothes that fit them, or make them feel comfortable and attractive. Packaging is more than just your product's pretty face. Your package...

Packaging, Pallet 1249  Words | 6  Pages

Open Document

Containers and Packaging

Changes in Packaging over the Years Packaging is generally crumpled, creased, folded, bundled, binned, shredded, sorted, sometimes recycled, and often cast aside. Whether the protective material is corrugate, Styrofoam peanuts, or sealed air, consumers are largely indifferent, only the product nestled inside matters. Consumers are not alone. Packaging rarely receives the attention demand planning, materials sourcing, manufacturing, transportation, distribution, and return logistics enjoy. For...

Bags, Cardboard, Containers 1034  Words | 3  Pages

Open Document


Packaging refers to the container or wrapper that holds a product or group of products. Most commercial packaging serves two basic functions: protecting the product from damage during shipping, and promoting the product to the ultimate consumer. Some common types of packaging include shipping cartons, containers for industrial goods, and bags, boxes, cans, and other holders for consumer products. Packaging is of great importance to both sellers and buyers of products. It can prevent spoiling, breakage...

Marketing, Packaging and labeling 2408  Words | 7  Pages

Open Document

colgate palmolive

COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super...

Colgate, Colgate-Palmolive, Marketing 894  Words | 3  Pages

Open Document

Colgate India

Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment.  Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007  Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S.  Listed in two stock exchanges in U.S. and India.  Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive ...

Colgate-Palmolive, Dentistry, Halitosis 720  Words | 7  Pages

Open Document

Marketing Mix - Colgate

create exchanges that satisfy individual and organizational objectives.” In this report, we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman, president of Colgate, 2007), Colgate began in New York City early in the 19th century. Nowadays, it is a truly global company serving hundreds of millions of consumers worldwide. McDaniel, Lamb and Hair...

Advertising, Brand, Colgate-Palmolive 853  Words | 3  Pages

Open Document

Colgate Research Project

Marketing Mix  From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country, of which the company services 20,00,000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment...

Colgate-Palmolive, Dental caries, Dentistry 809  Words | 5  Pages

Open Document

Colgate Max Fresh

Colgate Max Fresh (CMF), a new toothpaste formula with patented breath-freshening technology, had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton, president of global oral care at Colgate-Palmolive Company (CP), had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans from a global perspective, and he wondered if the benefits of adapting...

Brand, Colgate-Palmolive, Marketing 1832  Words | 5  Pages

Open Document

Colgate Max Fresh Case Study

Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States, Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented, and Colgate was hoping the product would...

Advertising, Advertising campaign, Colgate-Palmolive 2075  Words | 6  Pages

Open Document

Modified Atmosphere Packaging

colour and an ‘off’ smell. A number of factors cause food spoilage. Oxygen in the air can cause a process of decay called oxidation” (MAP, 2012). A new type of packaging has recently made its debut. This is called MAP (Modified Atmosphere Packaging). This is when the atmosphere in which a product is stored or kept is changed. This type of packaging helps inhibit spoilage. The leading cause of spoilage of food is the growth of microbes such as bacteria, yeast, mould, that are present to our surroundings...

Carbon monoxide, Food, Food preservation 1987  Words | 6  Pages

Open Document

Ethics in Food Labeling and Packaging

Ethical Food Labeling and Packaging After seeing the ad on television or in the weekly grocer flyer, seeing the actual labeling on a product is what consumers have to make informed choices. What started out to be another form of advertising and last attempt to sell a product, food packaging and labeling has been regulated through the FDA and FD&C to require certain information. It was declared to be the policy of the Congress to assist consumers and manufacturers in reaching these goals...

Consumer, Deception, Food 1188  Words | 4  Pages

Open Document

Colgate Case Study

Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity ...

Colgate, Colgate-Palmolive, Competitor analysis 1003  Words | 4  Pages

Open Document

Active And Intelligent Packaging Innova

1 Active and Intelligent Packaging: Innovations for the Future By Karleigh Huff Graduate Student Department of Food Science and Technology Virginia Polytechnic Institute and State University (Virginia Tech) Blacksburg, Va  2 Introduction Food packaging exists to make our lives easier. We need packaging to contain foods, protect  foods from the outside environment, for convenience, and to communicate information to consumers  about the food inside the package. Containment is the most basic function of a package...

Authentication, Microwave oven, Packaging 3552  Words | 3  Pages

Open Document

Colgate Palmolive International Management

Issues Hawley & Hazel (H&H) is a company who have sold pharmaceutical product in Asia and by 1985; it was bought at 50% by Colgate Palmolive, an important US manufacturer of personal hygiene products. Indeed, Colgate wanted to acquire overseas assets and tap into the growing Asian market. Besides, H&H imposed a “silent management” within the partnership. Therefore, Colgate signed an agreement which assure no management right. The most popular product of H&H called “Darkie”, toothpaste used a...

Brand, Change, Colgate-Palmolive 790  Words | 3  Pages

Open Document

Marketing - Colgate Greece

* When the brand was introduced in the Greek Market? Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company “OLYMPIA”, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the...

Colgate, Colgate-Palmolive, Halitosis 1219  Words | 6  Pages

Open Document

Branding Strategy of Colgate

and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected by other researchers and data collecting firms and from company itself. In 1806, William Colgate introduced starch, soap and candle factory...

Advertising, Brand, Brand management 1568  Words | 5  Pages

Open Document

The Role of Packaging in Strategic Marketing

THE ROLE OF PACKAGING IN STRETEGIC MARKETING You may ask yourself the question what is packaging? Its something that you may not even notice it just holds your product together. If that is what you answered you are very mistaken. Ok yes packaging holds your product together but that is not the only function. Lets take a deeper look into the world of packaging and discover what packaging is all about. HISTORY OF PACKAGING The first packages used the natural materials available at the time: Baskets...

2009, Brand, Brand management 2161  Words | 7  Pages

Open Document

Packaging Quiz Sample

Quiz1 1. Packaging systems for frozen foods generally are designed to provide sufficient protection against changes in temperature that might result in melting of the product. B) False 2. Getting the potential customer to buy the product is an important function of modern retail packaging. [A) True 3. Many package features serve multiple functions at the same time. A) True 4. A package must be made of a single type of material. B) False Feedback: Many packages are made of multiple materials...

Bottle, Glass, Melting point 862  Words | 4  Pages

Open Document

Improving fruit and vegetable packaging

Improving fruit and vegetable packaging Share  Email 0 Comment(s)  Print Published 2006-08-28 00:00:00 FRUITS and vegetables are an important sub-sector in the agricultural sector because they are valued as protective food. They are very rich source of minerals, vitamins providing more energy per unit weight than cereals. Pakistan has a wide range of agro-climatic condition, which allows the production of a variety of fruits and vegetables. However, there is a wide gap between availability...

Atmosphere, Cushioning, Fruit 1195  Words | 4  Pages

Open Document

economic analysis on colgate

EXECUTIVE SUMMARY The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market, demand and supply, the report focus on the company’s main sector, which is a wide range of toothpaste products. By gathering information in a logic structure, the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources...

Colgate-Palmolive, Cost, Costs 2506  Words | 7  Pages

Open Document

The Packaging of Ritz Chips

Ritz chips are a newer chip alternative product on the market. The packaging is made of a wide thick-coated bag that is designed to "stand up". On the back of the unopened package is a reseal sticker that is supposed to be used to reseal the package when done snacking. However, the sticker is an inadequate means of resealing the package and does not stay. The unaware consumer may reseal their bag this way and come to the bag next time to find stale chips. The wide bag does make it easy to reach...

Nabisco, Packaging, Plastics 1468  Words | 4  Pages

Open Document

Toothpaste and Colgate Palmolive

Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation ....

Colgate-Palmolive, Dentistry, Hygiene 1232  Words | 5  Pages

Open Document

Pallet and Packaging

There has been a gradual change in the mode of packaging for last years.For instance, earlier fruits and vegetables were used to be transported in wooden boxes but today cardboard crates are used .This is mainly to reduce the cost. Obviously,a cardboard crate would cost less than wooden crate. Moreover,using cardboard crates is more eco friendly than cutting trees and making wooden boxes and supporting an environmental cause helps firms improve their goodwill and eventually their sales. Similarly...

Commercial item transport and distribution, Marketing, Packaging 959  Words | 3  Pages

Open Document

Meat Packaging

TECHNOLOGY DEPARTMENT OF FOOD SCIENCE AND NUTRITION ASSIGNMENT 1 DISCUSS METHODS OF PACKAGING MEAT (25) AN ASSIGNMENT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE MODULE: FSN 206: MEAT TECHNOLOGY BY DAVID SONGA R121204P SUBMITTED ON: 13/03/13 Meat packaging The function of packaging is to surround or wrap meat products with suitable protective material. Packaging materials were in the old days simple natural materials, e.g. leaves, but nowadays exclusively...

Bacteria, Carbon monoxide, Food preservation 1256  Words | 5  Pages

Open Document

Sun Packaging

Sun Packaging Co.L.L.C., PROFILE | Sun Packaging Company LLC was established in 1998. The company is the first Flexible Packaging Company in the Sultanate of Oman. Today the company is renowned in the Middle East for its high quality Rotogravure printing in both line and half tones. The company’s production facility is located in Rusayl Industrial Estate in Muscat, Sultanate of Oman and employs over 130 people. The first Flexible Packaging Company in the Sultanate of Oman. Today the company is...

Muscat, Oman, Oman, Packaging 700  Words | 3  Pages

Open Document

Toothpaste and Colgate

Rodney Roleda Johann Ong Bren Tajonera COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent, as the leader, started...

Colgate-Palmolive, New York City, Piscataway Township, New Jersey 922  Words | 5  Pages

Open Document

Global HRM at Colgate-Palmolive Co.

HRM and Colgate-Palmolive Colgate-Palmolive is a $6 billion a year personal products giant which earns two-thirds of its revenues outside the United States. In the early 1980's Colgate realized that if it were to be successful in the rapidly changing international business environment, it would have to develop a more transnational orientation. Colgate wanted to become transnational and develop an international cadre of executive managers. In 1987, the Human Resources Division had to develop a plan...

Colgate, Colgate-Palmolive, Globalization 711  Words | 4  Pages

Open Document

Global Food Packaging Machinery Market 2015 2019

Global Food Packaging Machinery Market 2015-2019 Food packaging machinery forms the most significant part of the Food Packaging industry, bringing process control and efficiency into the overall food packaging process. Food packaging machines perform various functions such as filling, closing, wrapping, and coding for the Food Packaging industry. Packaging food products ensures that the packaged food remains stable throughout the supply chain and withstands changes in temperature to ultimately...

Abbas Kiarostami, Dow Jones Industrial Average, Food 339  Words | 4  Pages

Open Document

Today's Segmentation Strategies of Colgate-Palmolive

WS1 Case Study Paper Indiana Wesleyan University WS1 Case Study Paper Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company, we are committed to doing business with integrity...

Colgate-Palmolive, Piscataway Township, New Jersey, Toothpaste 1207  Words | 4  Pages

Open Document

Marketing and Colgate

Colgate is a well known company with a long series of products having different varieties with different acceptable flavors. Colgate is a market leader in oral and facial products. Colgate is a $10.6 billion global multinational company functioning in more than 200 countries and territories with a product that are refreshable and hygienic. They’re products Focuses on * Oral care * Hygiene Care * Home care * Pet nutrition Colgate is delivering a Key product...

Colgate-Palmolive, Marketing, Marketing plan 2008  Words | 7  Pages

Open Document

Comparison between Colgate and Close Up

CloseUp VS Colgate comparison between :D Colgate Sparkling White Cinnamint toothpaste is one of the newer cinnamon-flavored toothpastes on the market. Colgate knows it must compete with the long-reigning cinnamon toothpaste, Close-Up. How does Colgate Cinnamint compare to Close-Up? I put it to the test and will give you the results right here. First of all, I'm fond of cinnamon (real or artificial) and so I've always been fond of cinnamon flavored toothpaste. I like mint toothpaste too, but...

Colgate-Palmolive, Consumer, Consumer protection 988  Words | 4  Pages

Open Document

Colgate Palmolive

CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s...

Colgate-Palmolive, Marketing, New York City 717  Words | 4  Pages

Open Document

Colgate Questionnaire

QUESTIONNAIRE ------------------------------------------------- This Questionnaire is held in order to know customer perception toward Colgate toothpaste, please help us by filling out this survey 1) Have you heard about any toothpaste producing company? yes no 2) Have you use of any toothpaste product? yes no 3) Who purchase your toothpaste? myself A family member A subordinate 4) How often do you purchase toothpaste? Every month Every two month others,_____ 5) Do you buy the...

Brands of toothpaste, Colgate-Palmolive, Demographic profile 277  Words | 3  Pages

Open Document


market sales, consuming an average of 895,379,714 tubes per year. [8] Colgate- Palmolive (stock symbol (CL) is publicly traded on the New York Stock Exchange at $75 Colgate Toothpaste contributes 10% or $1.5 billion to the total value of Colgate-Palmolive. [3] With a penetration of 76.35%, almost 3/4 of the families in the United States have tried Colgate toothpaste at least once. [8] Based upon past and current Colgate toothpaste market share percentages, future market share can be expected...

Colgate, Colgate-Palmolive, Consumer protection 455  Words | 2  Pages

Open Document

The Meal Ready-to-Eat Retort Pouch and Component Packaging

The MRE (Meal - Ready to Eat) Retort Pouch and Component Packaging OUTLINE I. Abstract A. The Meal, Ready-to-Eat B. Nutrition 1) Caloric value 2) Recommended Daily Allowance II. Introduction to the Retort Pouch A. Make-up of the pouch 1) Tri-laminate MRE retort pouch 2) Manufacturing specification 3) Thermo-stability requirements B. Laminate qualities 1) Three layers and object of design implementation ...

Food, Food preservation, Food safety 1994  Words | 7  Pages

Open Document

Colgate Leadership

Colgate-Palmolive: Leadership Style of Reuben Mark As per the reading of the Colgate-Palmolive: Leadership paper, Reuben Mark thought that "the essence of leadership is the idea of continuous improvement." He was an agent of change, which has propelled the company to become one of the most powerful consumer product giants. His leadership style encouraged the employees to participate in the creation of new products and Mark would ensure that the credit was not his, e.g. he did not hog the limelight...

Better, Colgate-Palmolive, Leadership 659  Words | 3  Pages

Open Document

Food Packaging Technology & Equipment Industry Survey Forecast to 2019

Food Packaging Technology & Equipment Market by Technology (Controlled, Active, Advanced, Intelligent, Aspectic), by Equipment (FFS, Labeling, Coding, Wrapping, Case Packaging), by Application and Geography – Trends & Forecast to 2019 Food packaging technologies include controlled packaging, active packaging, advanced packaging, intelligent packaging, and aseptic packaging. Controlled packaging is the most-widely used technology due to its wide range of applications. The main equipment types covered...

Asia-Pacific, Food, Market 407  Words | 3  Pages

Open Document

Rigid Packaging Industry

Packaging and India Unlike many other major industries which create wealth conventionally Packaging industry plays a unique role by creating wealth through a vast range of manufacturing activities and it also preserves the value of many other products manufactured by various industry sectors. Packaging, was not just considered to be a protective and sealing element in the industry, it is a branding platform that can be absolutely used by a company in today‟s modern economic world. A unique packing...

Packaging, Packaging and labeling 781  Words | 3  Pages

Open Document

Case Analysis Colgate Max Fresh Global Brand Roll Out

 case analysis Case: Colgate Max Fresh: Global Brand Roll-Out Case in a Nut Shell This case presents the devised strategies of Colgate-Palmolive Company to take their new product Colgate Max Fresh, which was very successful in US markets, global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004, Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest...

China, Colgate-Palmolive, Consumer theory 1861  Words | 5  Pages

Open Document

Packaging Market In India

Packaging Market in India 2015-2019 Packaging plays a very significant role in transportation, warehousing, logistics, sales, and end use of consumer goods and products. Packaging materials are made for the convenience of the customer and the requirements of the product. Packaging also plays a major role in attracting customers to purchase products. Packaging materials are available in two forms: rigid packaging materials and flexible packaging materials. Rigid packaging material includes rigid...

Authentication, Packaging, Packaging and labeling 308  Words | 3  Pages

Open Document


The evolution of packaging has played an important role in the advancement of humankind. Today many of us take for granted how products are brought to the shelf and how they are manufactured and packaged to protect against damage or spoilage. We now live in a society that looks beyond the functional aspects of packaging to how it makes one feel, look, and speak. Image has become the driving force behind packaging and branding. From utilitarian function to emotional billboard, the package now serves...

Packaging 3685  Words | 11  Pages

Open Document

Colgate Palmolive

Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and...

Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 772  Words | 3  Pages

Open Document

Colgate Pricing Strategy

In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to category growth are accomplished by long-term, joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible, and in doing so, has developed a number of impeccable products along the way...

Colgate-Palmolive, New York City, Piscataway Township, New Jersey 1128  Words | 4  Pages

Open Document

Colgate palmolive

Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes...

Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 673  Words | 5  Pages

Open Document



Brand, Colgate-Palmolive, Cosmetics 9215  Words | 27  Pages

Open Document

Brand Essence Colgate

is Colgate. Colgate is a division of the Colgate-Palmolive brand that produces soaps, detergents and oral hygiene products. Colgate focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857, his soon took over. In 1837, Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive...

Brands of toothpaste, Colgate-Palmolive, Halitosis 1227  Words | 6  Pages

Open Document

Marketing Packaging and Labeling

Branding, Packaging and Labeling Packaging and Labeling What you’ll learn . . . • The principal functions of product packaging • The main functions of labels Packaging • The physical container or wrapping for a product. Functions of Packaging • Promoting and Selling the Product Functions of Packaging • Defining Product Identity – invokes prestige, convenience, or status Functions of Packaging • Provides Information – UPC symbols, contents, guarantees, nutritional value...

Authentication, Federal Trade Commission, Food labeling regulations 312  Words | 3  Pages

Open Document

colgate and pepsodent

 INTRODUCTION Toothpaste industry has grown immensely in the Indian scenario. There is a lot of competition in the industry mainly between two major players Colgate and HLL .The companies are coming up with new schemes as well as products to lure the customers. The usage of toothpaste has grown because of the lifestyle and the way the individuals are living i.e. more awareness about health. The earliest known reference to toothpaste is in a manuscript...

Brand, Colgate, Colgate-Palmolive 6103  Words | 34  Pages

Open Document

Cmf Case Study

Eric Ulrichs International Marketing Prof. Folkers CMF Study 2-5-08 Colgate Max Fresh Case Study The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product, Colgate Max Fresh, global. Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor & Gamble close behind at 31.6%. Colgate also had a commanding lead in the international market with a global toothpaste...

China, Colgate, Colgate-Palmolive 1584  Words | 4  Pages

Open Document

Global Luxury Packaging Market

New Report: Global Luxury Packaging Market 2015-2019 "The Report Global Luxury Packaging Market 2015-2019 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. MarketResearchReports.biz" Description About Luxury Packaging Luxury packaging is generally used to package high-end products. Luxury packaging is utilized by many industry segments such as F&B, Healthcare and Medical, Cosmetics, Household Products, and FMCG products. The vendors...

Packaging, Packaging and labeling, Smurfit Kappa Group 540  Words | 3  Pages

Open Document

Global Adventures of Colgate Palmolive

there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these essential facts. Colgate-Palmolive Co. was founded in 1806 by William Colgate, and today the company sells its well-known products in more than 150 countries. Colgate-Palmolive is in a very desirable position, which many other firms can only...

Colgate-Palmolive, Distribution, East Germany 1915  Words | 6  Pages

Open Document

Colgate Hinterland Marketing in India

Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand, it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube, introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian...

City, Colgate-Palmolive, Dentistry 976  Words | 4  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free