• Cola Wars Case Analysis
    Cola Wars Case Analysis 1. The main way in which my case notes would be different for Cola Wars if I were to have a second try at writing them would be to include a breakdown of how they are able to apply to Porter’s five forces. For example, it is evident after reading this case that the sof...
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  • Cola Wars
    The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. ... Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by D...
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  • Cola Wars Continued – Coke vs. Pepsi in 2006
    Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case, special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits, the relationship between the different stages of the value chain in the industry, the relationship betw...
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  • Cola Wars
    Cola Wars Stephen Brennan Accounting II Tue/Thur. 3-4:30 The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant sof...
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  • Cola Wars
    /Users/delontehildebrandt/Desktop/cola wars word.rtf There has been a war going on for a hundred years against pepsi and coke. A battle to be the number one soft drink company all across the globe. It is labeled as “The Cola Wars” and has been in effect since the early 1900's. The beverage i...
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  • Cola Wars Continue: Coke and Pepsi in 2006
    Cola Wars Continue: Coke and Pepsi in 2006 1. Why is the soft drink industry so profitable? In an industry dominated by two heavyweight contenders, Coke and Pepsi, in fact, between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Co...
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  • Cola Wars Continue: Coke and Pepsi in 2006
    Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All...
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  • Cola Wars: Coke and Pepsi in the 21st Century
    COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing o...
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  • Cola Wars Continue: Coke and Pepsi in the Twenty- First Century
    Cola Wars Continue: Coke and Pepsi in the Twenty- First Century As given in exhibit 1. Per capita consumption of carbonated soft drinks has rose from 1970 to 1999 but in year 2000 there has been a slight drop in per capita consumption. However if we see the similar data for other drinks, there ha...
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  • The Cola Wars
    Summary There is little doubt that the most spirited and intense competition in the beverage world is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886, followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it,...
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  • Cola Wars Case Analysis
    Cola Wars Case Analysis The article “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century” is about the “love-hate” relationship between the two largest cola companies of America, as they fight with each other for shares of a $60 billion industry, while also fighting with the in...
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  • Cola Wars
    CASE STUDY MEMORANDUM Subject: COLA WARS For more then a century Coca-Cola and Pepsi Co, the two giants in carbonated soft drink production market (CSD), have been in intense competition for the ‘throat share' of Americans. As the domestic market demand appeared to have plateaued, arena of...
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  • Cola Wars
    A Tale of Two Colas: The Cola Wars PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves a...
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  • Cola Wars
    This report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”. Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. The purpose of this report is to gain insight into...
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  • Cola Wars
    Cola Wars Continue: Coke and Pepsi in the Twenty-First Century I. Case issue: Implications of strategic rivalry on cola industry's structure and performance (See Exhibits 1 & 2 for analysis) A. Implications on structure of cola industry 1. Bottlers have been consolidated by concentrate producers...
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  • Cola Wars
    Principles of Strategy Case Study 1 – Cola Wars 16.11.2004 1. Why is the soft drink industry so profitable? The US soft drinks (including but not limited to wine, tea, coffee, milk & beer) annual consumption of gallons per capita grew from a sum of 114.5 in the year 1970 to a sum of 153....
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  • Cola Wars
    Executive Summary We are going to show the Cola wars in the twenty-first century, this war started when Pepsi enter in the market (1983) when the incumbent Coca-Cola (Coke) was already there (1886). The soft drinks market it's been here for a long time and will continue to exist, and will cont...
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  • Cola Wars Continues
    The case study “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore, the case also focuses on the...
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  • Cola Wars Summary
    Cola Wars Economics of the US CSD industry: * From the 1970s consumption of carbonated drinks grew by about 3% every year. This was because new diet flavors were introduced, lots of variety. Prices ad also decreased in real terms. * Cola still remained the most popular although its sales re...
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  • Cola Wars
    1. Industry Analysis. The soft drink industry is an oligopoly mainly ruled by two companies: Coke and Pepsi, who were among the first to launch carbonated soft drinks. At the very beginning they had tons of companies trying to fight for the right to compete with them in that industry but both compa...
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