• Cola Wars
    This report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”. Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. The purpose of this report is to gain insight into
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  • Cola Wars: Coke and Pepsi in the 21st Century
    COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing o
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  • Cola Wars
    Cola Wars In an industry where two companies, Coke and Pepsi, compete for a market of $74 billion, Roger Enrico, former CEO of Pepsi, might have put it best when he described the relationship as mutually beneficial. Both companies may be scrapping for any piece of the market they can capture, bu
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  • Cola Wars
    The documentary video showcased by The History Channel, “The Empires of Industry: Cola Wars”, imparted to us the long-standing rivalry between the two major cola drinks, Coca-Cola and Pepsi-Cola. The presentation showed the histories of both Coca-Cola and Pepsi-Cola. More than a hundred ye
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  • Cola Wars
    Cola Wars Continue: Coke and Pepsi in 2010 I. Case issue: Coca cola and Pepsi at war over for top spot in industry  A. Structure of the cola industry – threat of competition 1. Made firm by concentrate producers (CP), bottlers are now combined and placing smaller CPs at the mercy of larger co
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  • Coca Cola Wars
    The cola industry is an attractive industry if you’re a concentrate producer and an incumbent in the business. The powers of input suppliers which supply the main ingredients in cola concentrate are weak. The bargaining position of the concentrate producer is extremely strong since most of the in
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  • Cola Wars
    BUAD497 Strategic Management Fall 2011 Session 3: Cola Wars Continue: Coke and Pepsi in 2010 Sun Hyun Park, Ph.D. Assistant Professor Marshall School of Business University of Southern California “Cola Wars” Blind Test “Can you tell the difference?” Student A 1: Coca Cola Stu
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  • Cola Wars - the Carbonated Soft Drink Industry Porter Five Analysis
    The Carbonated Soft Drink (CSD) industry is a profitable one despite the “Cola Wars” between the two largest players – Coke and Pepsi. Such profitability can be understood by analyzing the CSD’s industry structure in terms of “Porter’s five forces.” Threat of New Entry The exi
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  • Cola Wars
    Cola Wars Stephen Brennan Accounting II Tue/Thur. 3-4:30 The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant sof
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  • Cola Wars
    A Tale of Two Colas: The Cola Wars PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves a
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  • Cola Wars
    CASE STUDY MEMORANDUM Subject: COLA WARS For more then a century Coca-Cola and Pepsi Co, the two giants in carbonated soft drink production market (CSD), have been in intense competition for the ‘throat share' of Americans. As the domestic market demand appeared to have plateaued, arena of
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  • The Cola Wars
    Summary There is little doubt that the most spirited and intense competition in the beverage world is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886, followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it,
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  • Cola Wars
    Cola Wars: For Coca-Cola's Perspective Overview There is little doubt that the most spirited and intense competition in the beverage world is between Coca-Cola and Pepsi Co., the two main players in the carbonated soft drink (CSD) production market. The competition between the two giants has
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  • Cola Wars
    Principles of Strategy Case Study 1 – Cola Wars 16.11.2004 1. Why is the soft drink industry so profitable? The US soft drinks (including but not limited to wine, tea, coffee, milk & beer) annual consumption of gallons per capita grew from a sum of 114.5 in the year 1970 to a sum of 153.
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  • Cola Wars
    Executive Summary We are going to show the Cola wars in the twenty-first century, this war started when Pepsi enter in the market (1983) when the incumbent Coca-Cola (Coke) was already there (1886). The soft drinks market it's been here for a long time and will continue to exist, and will cont
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  • Cola Wars Continue: Coke and Pepsi in the Twenty- First Century
    Cola Wars Continue: Coke and Pepsi in the Twenty- First Century As given in exhibit 1. Per capita consumption of carbonated soft drinks has rose from 1970 to 1999 but in year 2000 there has been a slight drop in per capita consumption. However if we see the similar data for other drinks, there ha
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  • Cola Wars Continues
    The case study “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore, the case also focuses on the
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  • The Cola Wars
    The Cola Wars Shubham Khurana B08053 1. Distinguish between ‘Competition’ and ‘Rivalry’. What specific feature of the CSD market enables it to be ‘competitive’ despite it being ‘Oligopolistic’ (which is normally characterized by ‘Rivalry’)? Does this feature change in late
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  • Cola Wars
    Cola Wars Pepsico – Profile PepsiCo is one of the world's leading producers of snack foods and beverages including Pepsi soda. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. PepsiCo brands are available in
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  • Cola Wars Case Analysis
    Cola Wars Case Analysis 1. The main way in which my case notes would be different for Cola Wars if I were to have a second try at writing them would be to include a breakdown of how they are able to apply to Porter’s five forces. For example, it is evident after reading this case that the sof
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