Cola Wars Is Cola Industry Still Attractive Essays and Term Papers

  • Cola Cola Wars

    Cola Wars Continue: Coke and Pepsi in 2006 other beverage. Within the CSD category, the cola segment maintained its dominance, alihough its market share dropped from 71% n 1990 to 60% in 2004.5 Non-cola CSDs included lemon/lime, citrus, pepper-type, olange, root beer, and other flavors. CSDs consisted...

      1778 Words | 7 Pages   Cola, Pepsi, Coca-Cola, Retail

  • The Cola Wars

    There are a few reasons why the soft drink industry has been historically profitable for so long. One such reason is that soft drinks have been seen as a great and delicious alternative to drinking just water. Though water is essential to life and its even a main ingredient in soft drinks, its naturally...

      464 Words | 2 Pages   Coca-Cola, Pepsi, Retail

  • Cola Wars

    Cola Wars Pepsico – Profile PepsiCo is one of the world's leading producers of snack foods and beverages including Pepsi soda. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. PepsiCo brands are available in nearly...

      1579 Words | 6 Pages   Return on equity, PepsiCo, Coca-Cola Enterprises, Coca-Cola

  • The Cola Wars

    Case Background There are two well known beverage companies, Coco-Cola and Pepsi. They have competed considerably and distributed the beverage market profit for several decades. In the open market, it is difficult to exactly tell which one is the winner within the perfect competition, since both companies...

      2269 Words | 7 Pages   Pepsi, Cola Wars, Coca-Cola, Diversification (finance)

  • Cola Wars

    consumer opinion does not guarantee that a company is successful in conducting a reliable market research. 3- 4 new tastes were tested against Coca Cola and Pepsi, with 200,000 people but only 30000-40,000 of these testers actually tasted the New Coke. They liked it because it had a sweeter flavor, which...

      874 Words | 3 Pages   New Coke, Coca-Cola, Cola, Pepsi

  • Cola Wars

    2011 DAVID B. YOFFIE RENEE KIM Cola Wars Conti inue: Coke an Peps in 201 C nd si 10 Fo more than a century, Co and Pepsi vied for “th or oke hroat share” o the world’s beverage m of s market. The most intense battles in the so-called col wars were fought over the $74 billio carbonated...

      9770 Words | 87 Pages   Coca-Cola formula, The Coca-Cola Company, Yum! Brands, New Coke

  • Cola War

     Cola War Soft drinks are profitable because it is a $60 billion industry in the United States alone. Not only is it profitable in the United States, but both Pepsi and Coca-Cola have expanded their franchises internationally and both have become competitive brands. It is estimated that the average...

      586 Words | 1 Pages   The Coca-Cola Company, Coca-Cola, Cola, Pepsi

  • Cola Wars

    WEEK 1 DISCUSSION STRUCTURAL FORCES EFFECTS on COLA DRINKS INDUSTRY SUPPLY CHAIN by GIDAGA ALFRED HOOO31960 ABSTRACT Carbonated soft drinks branded under Coca Cola and Pepsi Cola remain major household names in the soft drinks industry. Spanning operation from the original Franchise agreement...

      1118 Words | 5 Pages   Porter five forces analysis, Cola, RC Cola, Sunkist (soft drink)

  • Cola Wars

     Cola Wars Continue Cola Wars Continue: Coke and Pepsi 2010 1. Why, historically, has the soft drink industry been so profitable? The reason the soft drink industry has been so profitable, historically, can be easily illustrated using porter’s five forces. First we have Barriers...

      885 Words | 5 Pages   PepsiCo, New Coke, Cola Wars, Porter five forces analysis

  • Cola Wars

    Introduction The case highlights the century long rivalry between the cola giants Coke and Pepsi, their strategies of surpassing one another in the duopoly market, the areas of concern such as declining consumption of Carbonated Soft Drink (CSD) and the alternatives these companies are looking at in...

      626 Words | 3 Pages   Porter five forces analysis, Soft drink, Economic growth, Coca-Cola

  • Cola Wars

    growing popularity of non-carbonated drinks? The ‘Cola Wars’ have through the years shown the intense competition between Coca-Cola and PepsiCo. While the competition to gain new market share may no longer be as intense, the two companies are still fighting to remain relevant with a continued demand...

      633 Words | 2 Pages   PepsiCo, Cola Wars, Coca-Cola, The Coca-Cola Company

  • Cola War

    Value Chain and their relationships 5 Industry Analyses 6 CSD Industry Analysis 6 Porter’s Five Forces for Bottler & Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition...

      9264 Words | 30 Pages   Substitute good, Porter five forces analysis, Tab (soft drink), Operating margin

  • Cola Wars

    report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”. Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. The purpose of this report is to gain insight into the possible strategies...

      3319 Words | 13 Pages   PepsiCo, Porter five forces analysis, Cola Wars, Coca-Cola

  • Cola Wars

    currently exist in search of brand new consumers. 2. Create a new use/opportunity for their brand. I think #1 is unlikely given recent progress in this war to quench markets in every corner of the earth. I think #2 is harder, more long-term, and they would have to unthank decisions based on quarterly stock...

      932 Words | 3 Pages   Cola Wars, PepsiCo, The Coca-Cola Company, Pepsi

  • Cola Wars

    MKTS 7303 - PRINCIPLE OF STRATEGIC MANAGEMENT Cola Wars (Coke and Pepsi 2010) Case Study - Week 4 (S42166755) 1. Compare the competitive dynamics of the concentrate business to that of the bottling business? Why is the profitability so different? By using Five Forces Model by Michael Porter, it...

      983 Words | 3 Pages   Porter five forces analysis, Soft drink, Substitute good, Coca-Cola

  • Cola Wars

    Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies...

      272 Words | 1 Pages   Cola Wars

  • Cola Wars

    COLA WARS Over the course of their more than 100 years old histories, Coke and Pepsi somehow competed to an extent. Coke took early advantage after Pepsi’s downturn in 1920’s and 1930’s. It was not until 1940’s that Coke did mention Pepsi’s name in competition. However, Pepsi managed to comeback...

      863 Words | 3 Pages  

  • Cola Wars

    In regards to sustaining profits, Cola developed a campaign to advertise during the World Cup of 2010. The purpose, per the article, was to promote Cola as an organization that understands health is important. Since the statistics proved to the public that CSDs were causing unhealthy lifestyles and obesity...

      320 Words | 1 Pages   Organizational culture

  • Cola Wars

    Cola Wars 1. Is the industry that Coke and Pepsi compete in an attractive one? What about the CSD bottling industry? What have profits in each industry looked like historically? Concentrate Manufacturing appears to be attractive with large margins and low capital requirements Bottling has much...

      564 Words | 3 Pages   Porter five forces analysis, Monopoly profit, Mergers and acquisitions, Demand

  • Cola Wars

    A Tale of Two Colas: The Cola Wars PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and...

      2556 Words | 7 Pages   PepsiCo, New Coke, Pepsi, The Coca-Cola Company