• Pest Analysis
    substitutes, however, is a very real threat. The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate ("Cola Wars", 1991). Even though Coca...
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  • Coca Cola
    non- cola variants of this product like orange & Lemon. Now, the soft drink industry has been dominated by three major player – (1) The New York based Pepsi co. Inc.(2) The Atlanta based coca cola co. (3) The united Kingdom based Cadbury Schweppes. Though out the glove these major players have...
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  • Coke-Financial Analysis
    markets---bull, bear and sideways. Coca-Cola (stock symbol KO) and Pepsi (stock symbol PEP) are SEC Industry “Bottled & canned Soft Drinks & Carbonated Waters”. The SIC code is 2086. Article Analysis of Stock Price Movement With plenty of radical fluctuations in between, Coke’s...
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  • Brand
    the soft drink industry. The paper will discuss about Coca Cola, its background and its goals. The paper will also discuss a strategic analysis of the said company. The strategic analysis will be used to discuss the strategic options available for the company. The Soft drink Industry...
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  • Ibe Group 8 Soft Drinks
    . Post 1991 the PepsiCo and Coca cola took over the market .Despite high growth and attractive market arena, the industry has been marred by stringent government regulations. The high excise duty of 24% levied by the government has prevented the potential of market to grow at an efficient rate and...
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  • The New Cola Wars
    The New Cola Wars: Coca-Cola Still Number One Coca-Cola has long been a world leader in cola products, with Pepsi being the only competitor coming even remotely close to removing them from their number one spot. However, with increasing globalization...
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  • Coke Wars Case Study
    diet soda, while Pepsi sold only 892 million cases” (WIKIPEDIA). However, Pepsi is still remaining competitive globally through the realization that there are other industries upon which to capitalize and ensure sustainability into the future. In fact, “as far as Pepsi is concerned the cola wars are...
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  • Coca Cola Market Strategy
    began, Coca-Cola was being bottled in 44 countries. 1940s … Post-war growth During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these...
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  • coca-cola
    market more than anything else. Despite the lack of leadership in Coca-Cola during the last seven years, part of the old dream of KO being a growth stock has still hung on – for far too long. For KO to be an attractive stock once again, this author will need to see a more compelling valuation, such as...
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  • Internation Business: Coca-Cola Company and Pepesi Co
    acquired The Minute Maid Company, Powerade, Qoo, and Dasani etc, these products have made the company more attractive in the industry as customers have more choices. Coca-Cola also expanded through acquisitions, including Limca, Maaza, and Thums Up in India, Barq’s root beer in the US, Inca Kola in Peru...
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  • Coke and Pepsi Learn to Compete in India
    of both Pepsi and Coca-Cola experienced due to the unforeseen external environment, including the boycott placed on American and British Goods following the Second Gulf War in 2003. Firstly, Pepsi and Coca-Cola should have more focused on its products. The market still hasn’t taken off so...
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  • Coca-Cola Advertising
    Development of Coca-Cola Advertising Campaigns (1886 -2007) | 15 2. The Beverage Industry During the Last Fifty Years The name of Bottling Industry was changed into Soft Drink Industry between 1960 and 1970 and then it changed the name itself to Beverage Industry. When the World War II was...
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  • Food Marketing Report - The Coca Cola Company
    buying power signifies a key threat in the industry. The rivalry between Pepsi and Coca-Cola has create a very slow moving industry in which management has to constantly respond to the changing attitudes and demands of their consumers or face losing market share to the competition. Besides that...
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  • Cola Case Study
    Magdalena Sopuszyńska Cola Wars Case Strategy Management 1. What are the external forces of competition affecting this industry? Use a 5/6 Forces Model to analyze this portion. The competitive environment includes rivals, suppliers, customers, and other factors that may directly affect a...
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  • Strategy
    was again effective at reducing supplier power. Power of buyers: The soft drink industry sold to consumers through five principal channels: food stores,convenience and gas, fountain, vending, and mass merchandisers (primary part of “Other” in “Cola Wars…”case).Supermarkets, the principal customer...
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  • Pepsis Advertising Journey
    " crowd preferred like Madonna, Cindy Crawford, and Tiger Woods. Although, an older crowd would prefer these celebrities they are still cool enough for all ages. They also used attractive models and beautiful children to try to appeal to the teenage boy riding with his parents to the mother actually...
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  • comparative analysis on coco cola and pepsi
    helped me in preparing this project report and gave their valuable time. I am also thankful my faculty and the librarian who also helped me a lot in my project work. 1. INTRODUCTION 2. A BRIEF INSIGHT OF FMCG INDUSTRY 3. COMPANY PROFILE 4. GENERATIONS IN COCA COLA 5. MARKETING...
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  • Coca Cola
    without enthusiasm. Despite being a brilliant and innovative businessman, he didn't realize then that the future of Coca-Cola would be with portable, bottled beverages customers could take anywhere. He still didn't realize it five years later, when, in 1899, two Chattanooga lawyers, Benjamin F. Thomas...
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  • Bangladeshi Soft Drinks Market
    disadvantages of Pepsi-ColaBut we cannot consider things just on one side. Still there are some disadvantages existing inPepsi-Cola . A survey suggests that 32% people prefer the package of Pepsi-Cola. So the design of Pepsi-Cola's package is not as attractive as Coca-cola. It still needs to be improved...
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  • Coca-Cola Company (Ko)
    reduce their labor cost. Attractiveness of the Industry Coca-Cola conducts a highly attractive industry. It is known as a “star” because of Coke’s competitive position, and the industry’s attractiveness and the growth rate are powerful. They can easily protect themselves from new entrants to the...
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