• Pepsi vs. Coke
    Business Week February 5, 2002 Pepsi versus Coke The rivalry of Coca-cola and Pepsi is extremely widespread. In order to remain competitive in a two-person race it is important to analyze the way a company does business. This article gave a competitive analysis between Coke and Pepsi by...
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  • Pepsi vs Coke
    managing complexity and responsiveness from local players .It also offer powerful source of competitive advantage as diminishing local players keeps future interest assured from any major threats. As a result Hindustan Coca Cola acquired Thums up, Mazaa, Gold Spot where as PepsiCo grabbed Dukes...
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  • Coke vs Pepsi
    Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar...
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  • Competitive Strategies
    Competitive Strategies Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) are two major cola companies competing for the number one spot in a substantial global cola market, and is known for the most notable ongoing battles between two major cola companies to date. Fortunately...
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  • Coca Cola Internal and External Factors
    ". The Company pursues several inherent objectives as follows: Profitability: Double-digit levels annually equal to or exceeding historical levels. Productivity: Each Coca-Cola facility has as its objective maintenance or improvements of its operating profit margin. Competitive position: Coca...
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  • Strategic Management Coca Cola
    (ES) * Barriers to entry: 2. Because while Coca Cola has some barriers to entry easily solves these with money. * Competitive Pressure: 4. Because as the years progress the company wins more market share Pepsi as despite competing in the U.S. home market is in this country succeeded in...
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  • Coke vs Pepsi de-Positioning
    CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca...
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  • Coke &Pepsi Case Summary
    115%. Brand awareness of the two main concentrate producers, Coca-Cola and Pepsi, were fueled by millions of advertising dollars during the “Cola Wars” and yet, the soda industry remained very profitable, at least for the concentrate producers. We will discuss the sources of this profitability within...
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  • The Coca-Cola Company: a Global Presence
    campaigns, marketing slogans, and innovative packaging. Coca cola retains a significant advantage over Pepsi in terms of brand equity. The latest poll showed that 58% of consumers prefer coca cola over Pepsi. http://www.dividendgrowthinvestor.com/2008/02/cola-wars-coke-versus-pepsi.html Pepsi’s...
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  • Dpsu Case
    popularity. Threat 1: The balance between independent bottlers or part of DPSU(1/3) versus affiliated Pepsi Bottling Group and Coca-Cola Enterprises (2/3) makes you vulnerable. Due to no competitive product bottling. Threat 2: The larger advertising budgets of competitors can be a threat to maintaining...
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  • Textbooks
    soft drink industry? How do the major developments -affect smaller competitors? - Coca-Cola Versus Pepsi Cola and the Soft Drink Industry -Presentation: Financial Services Industry Global Competition READ: 1. "How Global Companies Win Out" Be...
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  • Coke Versus Pepsi
    Coke vs. Pepsi INTRODUCTION The rivalry of Coca-cola and Pepsi is as rampant as the Dallas Cowboys and the Washington Redskins…maybe even deeper. In order to remain competitive in a two-person race you must analyze the way a company does business. The purpose of this paper is to...
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  • Regional Manager
    , 2003) The case of Coca cola versus Pepsi brands will be examined later in the assignment at a further detail. With the two types of attributes had enough shares in academic studies, research confirms that both attributes are effectively influenced by advertising. ( Aaker et al 2002). Now...
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  • Coke Market Driven Marketing
    competitive market of that organization, these qualities are than compared with the anticipated market requirements. Some capabilities of any organization are easier to identify than others and some are very hard as they are very organic in nature (Grant, 1991). Coca Cola sustainable taste and...
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  • acc557
    . The Coca-Cola  (NYSE: KO  ) vs. PepsiCo (NYSE: PEP  ) war is one of the greatest rivalries in corporate history, just like Apple vs. Microsoft. Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink sector for...
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  • Comparison of Financial Conditions Between Coca-Cola and Pepsi Co
    relatively smooth in such a competitive market. Recommendation For Pepsi-Co, a continuously advertising strategy will enhance its brand value and enlarge its market share as their new products can be known and accepted by more people. Coca-Cola may hard to increase its market share after 120 years...
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  • Competition
    , which, unlike most store brand colas, was designed to look like a top product worthy of competition. For a few years both colas were competitive with Coca-Cola and Pepsi; at one point Coca-Cola even sued Sainsbury's claiming the design of the Classic Cola can was too similar to Coke's. However...
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  • Coke vs Pepsi
    , also known as the "Cola Wars", began in the 1960's when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola.   The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and implement strategic variations as a...
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  • reserch paper
    CONSUMER PREFERENCE FOR COCA COLA AND PEPSI CONSUMER PREFERENCE COCA COLA VERSUS PEPSI-COLA ABSTRACT - This study is conducted between two global giants Coca Cola & Pepsi. This research paper is basically comparative study of two well known competitors in beverage industry of Pakistan which are...
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  • Pepsi V/S Coke
    product to be sold to consumers in Russia. This gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand. Also, Pepsi must counter trade its...
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