• case study
    4199 MAY 18, 2010 CHRISTOPHER A. BARTLETT BENJAMIN H. BARLOW Clayton Industries: Peter Arnell, Country Manager for Italy In late September 2009, Peter Arnell, country manager of Clayton SpA, the Italian subsidiary of U.S.-based Clayton Industries, faced some daunting challenges as the...
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  • Peter Arnell
    Analysis of possible course of action from point of view of Peter Arnell Issue: Peter Arnell is in a tough situation and faces difficult challenges to revive Clayton SpA, Italian subsidiary of US based Clayton Industries Inc. Clayton SpA has recorded 3 consecutive years of losses and hence...
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  • Clayton Industries: Peter Arnell, Country Manager for Italy
    Corporate Strategies Clayton Industries: Peter Arnell, Country Manager for Italy Clayton Industries Inc. was founded in 1938 in Milwaukee and became very successful in the United States manufacturing room air conditioners. The company built a strong position in Europe by acquiring four...
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  • Clayton Industries
    This case details the struggles of Clayton Industries, an air conditioning manufacturing company based in America. Clayton industries made air conditioners for residential customers and light-commercial applications. To me it appears that Clayton Industries has an absolute advantage because at...
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  • Clayton Industries
    Absorption Chillers 11 Recommendations 13 Considerations of Peter Arnell 13 Reduce Capital Use 14 Reduce Costs 14 Rationalize Product Line 15 Align for Growth 16 Conclusion 18 References 19 Appendix 20 Executive Summary In the midst of a global recession, Clayton Industries is...
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  • Clayton Industries: Rethinking Strategies in Europe
    solutions to shared fears. At this conference Peter Arnell is presented with 3 options for the future of Clayton in industry, and he must evaluate risks and rewards in deciding which will be best for the company’s future in Italy. The first option is suggested by Italian managers and would be to return...
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  • Analysis of Clayton Case
    profitability front, and also reduced Clayton Industries USA’s overall preparedness to address future market requirements. Decision Analysis I recommend that Peter Arnell hold off any further investments for now, and focus on efficiency measures in Clayton SpA (Italy) to restore profitability. This...
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  • Clayton Industries Case Study
    Case Analysis Report Clayton Industries: Peter Arnell, Country Manager for Italy (HBS Case # 4199) 1. Evaluate Peter Arnell’s first two months as general manager of Clayton SpA. What are the main challenges he faces? How well is he dealing with them? The biggest challenge Peter faces...
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  • Essay
    Industries Memo Report To: Dan Briggs, CEO, Clayton Industries Simonne Buis, President, Clayton Europe From: Peter Arnell, Country Manager, Clayton SpA Date: 25th November, 2010 Subject: Recommendations for a plan of action for Clayton SpA’s revival and future growth strategies Introduction: A...
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  • Clayton Industries
    Clayton Industries: Peter Arnell, Country Manager for Italy Major issues : a. Many European people saw air conditioning as an luxury item which is harming environment. b. Europeans have strong national brand preferences. c. They are losing both potential commercial customer and the...
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  • Peter Arnell Report
    Peter Arnell Report 1/9/2012 Recommendation for Italian Operations of Clayton Industries, Inc. To: Dan Briggs and Simmone Buis Prepared by: Peter Arnell Introduction I have prepared this report to determine whether Clayton Industries should continue to focus on the production of...
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  • Clayton Industries
    Corporate Strategies Clayton Industries Inc. Lorenzo Mazzeo - 652821 Peter Arnell arrived in Brescia in late September 2009, and suddenly he had to face some daunting challenges due to the global recession: sales recorded a sharp decline of 5.3% in 2008 and a...
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  • Clayton Industries
    DATE: February 23, 2012 TO: Clayton Industries Management Dan Briggs - CEO Clayton Industries Simonne Buis - President Clayton Europe FROM: Peter Arnell - Manager Clayton SpA RE: Action Plan for Clayton SpA to Increase Sales & Profitability in the Italian Sector...
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  • Pepsico
    North America, and sales of soda actually fell. Beverage volume rose 7 percent internationally, led by markets like Brazil, China, Argentina and the Middle East. Even in strong markets, consumer attitudes are changing, said Peter Arnell, founder of the Arnell Group, a product design company in New...
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  • 322523
    worked closely with Peter Arnell and Arnell Group, based in New York City, to devise a comprehensive new strategy that would connect with Pepsi's core consumers. Arnell reinvented the Pepsi package as a meaningful and appealing communications tool for the latest generation of youth that are not...
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  • Product Development & Pricing.Doc
    playful. PepsiCo worked closely with Peter Arnell and Arnell Group, based in New York City, to devise a comprehensive new strategy that would connect with Pepsi's core consumers. Arnell reinvented the Pepsi package as a meaningful and appealing communications tool for the latest generation of youth...
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  • Pepsi Project Report
    designs, advertising, and websites that are fun and playful. PepsiCo worked closely with Peter Arnell and Arnell Group, based in New York City, to devise a comprehensive new strategy that would connect with Pepsi's core consumers. Arnell reinvented the Pepsi package as a meaningful and appealing...
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  • Branding Strategy of Pepsi
    are changing, said Peter Arnell, founder of the Arnell Group, a product design company in New York that worked with Pepsi on the new approach. Attention spans are getting shorter and consumers are faced with a proliferation of media and brands, all competing for their time. "The future of branding...
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  • Student
    How Industries Change by Anita M. McGahan • Email • Tweet This • Post to Facebook • Share on LinkedIn • Print FEATURED PRODUCTS • [pic] 10 Must-Read Articles from HBR by Clayton M. Christensen, Michael Overdorf, Thomas H. Davenport, Peter F. Drucker, Daniel...
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  • Jamba Info
    , California) as part of his Senior Project. He soon brought in classmates Joe Vergara, Kevin Peters, and Linda Ozawa Olds to help run the business. “Juice Club”, as it was first called, had a clear vision: to make healthy living delicious, easy and fun. In 1990, after five years of steady success...
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