• Tagline Appeals
    The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea, and to apply Trompenaars’ specific versus diffuse dimension to brand-logos and taglines in the two countries. Design/methodology/approach – A sample of the brand-logos and...
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  • Article Culltural Impact of Culture on on Global Learning
    identify possible effects of culture on online learning success. The research will consider the cultural dimension of uncertainty avoidance identified by Hofstede (2001). The research participants will be students at Canadian post-secondary institutions. The survey will ask learners about their perceptions of...
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  • Cultural Issues of Human Resource Management
    cross-cultural issues; and to study the patterns and/or relationships between awareness, attitudes and the cultural dimensions developed by Hofstede and Trompenaars and HampdenTurner among businesses and business consultants, and coaching organisations. Cross-cultural coaching addresses the way in which...
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  • A Case of Lower Silesia Chamber of Commerce, Wroclaw, Poland
    Cross Cultural business communicat ion: A case of Lower Silesia Chamber of Commerce Instructor Pages Birgitta Niemi 40 + Appendices (6) Supervisor(s) Birgitta Niemi and Jowita Cetnar Kupracz The purpose of this paper is to examine the extent to which Lower Silesia Chamber of Commerce gives thought...
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  • Cultural Comparisons of India and China
    NATIONAL CULTURE OF CHINA AND INDIA IN THE PERSPECTIVE OF HUMAN RESOURCE MANAGEMENT Introduction 1. Increased business globalization, emergence of new economic hubs like BRIC countries (Brazil, Russia, India and China) as well as more intense competition among organizations at the domestic and...
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  • The Aspects of Culture and Its Effect on Entry Mode Decisions
    Tilburg University | THE ASPECTS OF CULTURE AND ITS EFFECT ON ENTRY MODE DECISIONS | Bachelor Thesis 2010 Name: G.M.J. Smit ANR: 619284 Supervisor: S. Xu Date: 11th of June 2010 Word count: 7904 Organization & Strategy Management Summary What cultural factors influence the decision of ownership...
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  • Cultural Differences in Decision Making in Project Teams
    on cultural differences and commonalities, showing the differences in values and behavior of people from different national cultures (Hofstede, 1980; Trompenaars, 1993). Results from the GLOBE study on leadership differences between 22 European countries, for example, showed significant differences...
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  • Going Inernational
    research is still lacking (Aldrich & Baker, 1997). Moreover, the interdisciplinary nature of entrepreneurship (Low & Macmillan, 1988) combined with the variable nature of entrepreneurship itself (Morris, 1998) further contributes to the existence of multiple Entrepreneurial Orientation 401 perspectives...
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  • Cultural Study Report - South Korea
    Intercultural Business Communication 2011 Abstract This report has reviewed the culture of Korea by using Hofstedes five dimensions of national culture (1997). Culture is defined and critique of the five dimensions is discussed, followed by the analysis of Korea culture that shows significant...
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  • Effect of Orgranisational Culture and Leadeership Style on Job Satisfaction
    supportive organizational cultures, job satisfaction and organizational commitment, with the Australian sample having higher mean scores on all these variables. However, differences between the two samples for job satisfaction and commitment were removed after statistically controlling for organizational...
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  • Dimensionalizing Cultures. the Hofstede Model in Context
    12-1-2011 Article 8 Dimensionalizing Cultures: The Hofstede Model in Context Geert Hofstede Universities of Maastricht and Tilburg, The Netherlands, hofstede@bart.nl Recommended Citation Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and...
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  • Perception of Justice
    THEORETICAL FRAMEWORK FOR ANALYZING CULTURE Hofstede (1980) was one of the first to offer a scientifically-founded model of cutlure. Based on the analysis of responses from approximately one hundred thousand individuals representing fifty countries, Hofstede identified four bipolar dimensions of national...
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  • service quality
    Objectives 1 1.3 Structure 2 1.4 Research methods 3 1.5 2 INTRODUCTION Limitations 4 5 2.1 Geert Hofstede 5 2.2 Fons Trompenaars 6 2.3 Edward T.Hall 9 2.4 3 CULTURE House and Colleagues’ GLOBE Cultural Framework 10 11 3.1 Multicultural...
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  • Impact of Culture on Relationship Creation and Network Formation in Developing Countries
    assessing the impact of culture on predicting relationship creation and network formation in emerging markets. INTRODUCTION Culture is an important variable in relationship creation and network formation. It is likely to influence the formation of focal relationships as well as the relative importance...
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  • Culture
    culture is provided, including the general understanding of what is meant by national cultures based on the studies of Hofstede (1980, 2001), Schwartz (1992, 1999), Trompenaars (1997), and House et al. (2004). § 3.3 discussed the cultural dimensions defined by House et al. (2004, Project GLOBE) in...
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  • Critical reflection
    Consequences: A Triumph of Faith – A Failure of Analysis This article touches on many of the problems with cross-culture study conducted by Greet Hofstede. For one, McSweeny asks whether the national-cultural values can be derived from studying only those gainfully employed in a business environment...
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  • Conformity
    Asch’s Study on Conformity The following essay will briefly outline Solomon Asch’s classic study on conformity (Asch, S. E.,1956)., highlight the importance of the study in the field of psychology, ask if one gender tends to conform over another, explain the reasons why people conform to social norms...
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  • Organizational Culture: the Case of Turkish Construction Industry
    organizations and their cultures. Empirical studies of organizational culture have been carried out across various countries and industries (Hofstede, 1997; Trompenaars and Hampton-Turner, 1998; Cameron and Quinn, 1999; see among others). In comparison there seems to be a limited number of published studies...
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  • Join Me
    are the dates of two important reviews of the cross-cultural leadership literature [specifically, House, Wright, and Aditya (House, R. J., Wright, N. S., & Aditya, R. N. (1997). Cross-cultural research on organizational leadership: A critical analysis and a proposed theory. In: P. C. Earley, & M. Erez...
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  • Green Marketing
    Loyalty, Hofstede, Structural Equation Modelling. 1. Introduction Marketing practices in general are shaped under marketing environment conditions, specifically culture. Researchers has shown that culture has a strong influence on the values, perceptions and actions of the consumers (Trompenaars, 1994;...
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