MARKETING RESEARCH PROPOSAL ON THE CHEESECAKE FACTORY BACKGROUND: ”To create an environment where absolute guest satisfaction is our highest priority” This is the mission of a company dreamt by Evelyn Orton and her husband in the basement of their home in Detroit which was later realized by their son. A story that manifests how talent combined with hard work produces positive exponential outcomes. The Cheesecake Factory is an upscale casual dining concept that offers approximately 200 menu items
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* The first time The cheesecake factory is opening an outlet in Asian country. * The Cheesecake Factory has never existed in Singapore before. There is zero brand awareness in Singapore. * The restaurant lacks the brand recognition and loyalty its competitors have already accumulated in Singapore market. Objectives What are the client’s marketing objectives? * To attain a sales total of SGD3 million in 2014. * To open one The Cheesecake Factory outlet in Singapore in
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You will have different people who have different tastes. The Cheesecake Factory is a restaurant with large variety‚ and food of the highest quality. It also has a wonderful atmosphere due to its interior design and organization which makes it an attractive restaurant to visit. I decided to pay the Cheesecake Factory at the Live! Casino in Hanover‚ MD a visit with four friends on a nice summer afternoon. Like all Cheesecake Factories‚ the exterior to this restaurant is fancy. The building is designed
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The Cheesecake Factory Code of Ethics SFC Carlton Hunter Professor Beth Kane Introduction to Business 08 September 2013 The Cheesecake Factory The Cheesecake Factory was established in the 1940s by Oscar and Evelyn Overton. Mrs. Overton personally made baked cheesecakes in the basement of their home for the best local restaurants. In 1972 they moved their business to Los Angeles‚ CA where they opened a 700 square foot store known as the Cheesecake Factory. Thirty years later The Cheesecake
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The Cheesecake Factory The cheesecake Factory has an established code of ethical conduct that is needed to factor in maintaining a balance in the human aspect of ethics and the link to the business success for The Cheesecake Factory. Leaders in the upper management need to be careful about their actions‚ and how they address other employees and how they make important decisions to help the company. Even though the areas of the Cheesecake Factory’s code of ethical conduct is important for the success
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Cheesecake Factory’s SWOT Terrance Gaiter Professor James Day Intro to Business July 21‚ 2013 The Cheesecake factory founded in 1972 by Evelyn and Oscar Overton has been one of the most famous family eatery in America. Just the name along sets it apart as an iconic and delectable place‚ you can tell that cheese cakes are just one of many of the restaurants specialties that it has to offer. Back in Detroit within the 1940s Evelyn created her own original recipe for cheese cake where Evelyn
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The Cheesecake Factory? Differentiation and positioning in casual dining restuarnat 1. the upscale environment in a casual dining segment 2. brand equity 3. numerous selections in the menu to satisfy different kinds of customers 4. Generous portion for family and friends’ gathering; or as a taking home 2nd meal 5. cheesecake as their signature desert‚ which comes in various flavors 6. Serve customers who want to eat at anytime and any place For more than 30 years The Cheesecake Factory
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employee and make them align their goals towards the goals of the organization as the organizations with a shared goal are more successful than that of having deviated ones. In the current case‚ we are talking about the Mission and Vision of “The Cheesecake Factory” which are as follows : Mission “To create an environment where absolute guest satisfaction is
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Running Head: CHESSECAKE FACTORY 1 Cheesecake factory Richard Allen Professor Hutter Business 100 October 28 2013 Running Head: CHESSECAKE FACTORY 2 Cheesecake factory is one of the best restaurants around. When you walk into the cheesecake factory the scenery is very beautiful. The staff is dressed nicely
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the American Dream‚ The Cheesecake Factory is everything you would expect a chain restaurant to not be. The Cheesecake Factory got their famous cheesecake recipes from a woman named Evelyn Overton. Overton decided to open up a small cheesecake shop in Detroit‚ Michigan in the 1950’s. About 20 years later‚ Overton’s son‚ David‚ opened a small cafe to feature his mother’s famous cheesecakes on the menu. Another 20 years later‚ David Overton opened the first Cheesecake Factory restaurant and expanded
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