• The Namesake Identity
    America. These three ‘lives’ are not implied as Ashoke does not deserve to live. It merely states that when he left to America the drastic change in lifestyle as if he lives a completely different life then how he did in India. “I’m scared, I’ve never seen them like this before” states Sonia after seeing...
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  • Religion How Important Is It in America
    particular culture within a nation as the unit of analysis. Most people would say that the patterns of ethnic relations in their own nation are unique. To some degree this is true. There are a number of features and pattern of ethnic relations that are found in many nations, the same culture may be found...
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  • Belonging Essay
    individual’s understanding of belonging is inextricably shaped by significant moments in time, which while not necessarily life-changing events, have a lasting, individual and personal impact. Such a concept of the significance of profound moments in time is echoed in Jhumpa Lahiri’s 2003 novel ‘The Namesake’...
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  • Bend It Like Beckham Essay
    stereotypes and labels put on Indians. A movie called Bend It Like Beckham was released in 2002 and it touched upon many of these assumptions. The movie uses the life of the main character to create a representation of Indian culture. The plot is based around an Indian girl named Jessminder who has...
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  • Study on E Shopping
    A STUDY TO DETERMINE IMPACT OF CREDIT CARD PURCHASE LIMIT & MODE OF PAYMENT ON E-SHOPPING ABSTRACT Indian consumers are much more cautious about shopping online as compared to the West. There are some players in the field of e-shopping such as Amazon.com, Gateway.Inc, Buy.com, J.C. Penny, Office...
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  • Youth and Mall Culture
    CHAPTER-1 INTRODUCTION 1. Introduction Shopping malls have taken the Indian scenario by surprise and the Indian youth are increasing attracted to the malls. It has grown at an incredible pace all across India, especially in the metropolitan cities. The earlier uncomfortable shopping process, under...
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  • Globalization Leads to a New Cultural Diversity
    Rushdie to Tiger Woods, shooting star of the internation golf sport, who calls himself "Cablinasian" to point out his ancestry in black, indian and asian cultures. Writers with a multicultural biography were among the first to express those changes called creolization: Authors like Hanif Kureishi, Keri...
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  • Vishal
    goods and services .The impact can be best seen in countries like U.S.A., U.K., Mexico, Thailand and more recently China. Economies of countries like Singapore, Malaysia, Hong Kong, Sri Lanka and Dubai are also heavily assisted by the retail sector. Indian Retail Sector Indian Retail industry is worth...
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  • Digital Society
    the thing of future anymore but the present. A disembodied world which has influenced the lifestyle, culture, beliefs, infrastructure and given birth to a new generation that is not only adopting the new lifestyle really fast but is also finding comfort in it. This society is growing extensively with...
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  • Tomlinson, J. (2004) Critiques the View That Global Integration Is Leading to Cultural Homogenization. Identify the Differing Positions in This Debate About Cultural Globalization and, Using Examples, Justify Your Own
    Tomlinson puts forward in his critique, I want to look at and analyse the different positions he presents when considering a globalised culture, “a single, unified culture encompassing the whole world” Tomlinson (2004a pg 22). He commences by moving away from the “utopian global visions”(2004b pg22) of cultural...
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  • Retailing in India – Emerging Trends & Potentialities
    as seen in sprawling shopping centres, multi-storeyed malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in...
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  • Change in Life-Style That Leads to Preference of Branded Products
    events that serve as markers of life transitions. Changes are viewed to be the result of adjustments to new life conditions and changes in consumption lifestyles that reflect consumer efforts to cope with stressful life changes. The data support these notions and suggest implications for consumer research...
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  • Globalization
    in some way it affected our lives either in a positive or a negative way, therefore I will define what is meant by globalization, globalization and culture, advantages and disadvantages, and how it affected Egypt. What is globalization? Globalization can be defined in several ways according to its...
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  • Pantaloon
    1. PURPOSE: The purpose of this report is to see how different aspects of an organization namely Design and Structure, Environment, Values and Culture and Technology contribute to its success by taking PRIL as an example. PRIL is a successful organization in the organized retail sector and hence this...
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  • Globalization
    Globalization in general a term used to define growth of nation's culture, economy or trade into a global scale. "Globalization is a process that encompasses the causes, course, and consequences of transnational and trans-cultural integration of human and non-human activities" (Al-Rodhan & Stoudmann...
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  • PESTLE ANALYSIS FOOD INDUSTRY
    expand our business into Brazil, Ukraine, Poland and Taiwan. Through the analysis we will try to look into several factors that we think will have an impact on our future investment plans. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 2.1 Political Factors: (a) Internal factors In India as in elsewhere politics...
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  • globalization GLT1: task 1
    these processes can easily be seen at work in nearly all the cultures and corners of the world in some way. Some of their effects are small and inconsequential, while others can transform the very being and essence of a people and its culture, essentially making it unrecognizable. These changes and alterations...
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  • Role of Packaging on Consumer Buying Behaviour
    Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers’ life style, the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So...
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  • Pasaran
    in Brunei to buy the iPad? Cultural Factors Culture is the single largest factor in shaping desires and thus behavior. As a child grows up the culture in which he lives impresses his mind with a general set of values and preferences. Each culture consists of smaller subcultures that include nationality...
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  • The Indian Consumer in Historical Context
    How Indian consumer has changed in last 60 years Introduction India is a society of over one billion people. Being a vast country with 28 states and 120 dialects, here people inhabit four climatic zones, form the temperate north to the tropical south, from the parched west to the inundated east...
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