• Study on the Influence of Celebrity Endorsers to Product Sales
    A Study on the Influence of Using Celebrity Endorsements among Marketing Students of Central Philippine University A Case Study Presented to the Faculty of the Advertising Department College of Business and Accountancy Central Philippine...
    Premium 5783 Words 24 Pages
  • Endorsement Attributes: its implication in buying intention
    RESEARCH PAPER No. 2014-24 Endorsement Attributes: Its Implication to Buying Intention” Jonand Ray Estabillo, Deaniel Soriano, Raiza NerissaVeridiano, Gian Carlo Villoso and Zenedith P. Monang MARKETING RESEARCH We envision Saint Louis University as an excellent missionary...
    Premium 6160 Words 25 Pages
  • corporate finance
    customer relations. This paper is an attempt to study an established norm from advertising perspective and that is using of high profile celebrities as brand ambassadors; which falls in the category of emotional marketing using different non conventional mediums. This paper attempts to revise the idea...
    Premium 10553 Words 43 Pages
  • Impact of Brand Ambassadors on Consumer Behaviour
    com RESEARCH PAPERS AND ESSAYS FOR ALLJoinLoginWriting ServiceHelpContact UsQuestion? 888-442-7499Join SEARCH Get Better Grades Today By Joining OPPapers.com and Accessing Over 350,000 Articles and Essays! GET BETTER GRADES “The Impact Of Celebrity Endorsement On A Customer’S Buying Behaviour” Home...
    Premium 598 Words 3 Pages
  • Marketing Strategy
    How Successful Is Rolex Marketing Essay Rolex is among the top ranked luxury brands in the wristwatch industry that has created its distinctive position in the market by targeting only affluent people. Rolex has been targeting niche market since its initial days; the main aim of the company is to...
    Premium 6648 Words 27 Pages
  • 00100
    Impact of Celebrity Endorsement on Consumer Buying Behavior A Research Report submitted By Syed Haris Ali Shah (3993) To Mr. Shahnawz Adil Department of Business Administration In partial fulfillment of The requirement for the Course of CONSUMER BEHAVIOR This Research Report has been ...
    Premium 6665 Words 27 Pages
  • Celebrity Politics
    today‘s celebrity high status is seemingly not anymore measured and defined by the way the star grooves to dance, power belts to hit high notes, or how tears fall on his/her cheeks while acting. There seems to have new barometer on how a celebrity shines and reaches to the audiences – endorsements. Celebrities...
    Premium 29618 Words 119 Pages
  • Term Paper
    @http://www.interesjournals.org/JRIBM Copyright ©2012 International Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu, India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute...
    Premium 4396 Words 18 Pages
  • Final Thesis
    that celebrity endorsement produces more desirable effect. Principally the means is designed stash well-suited importance to the vein of profession and the people that are game to rush direction that vocation. The act of a consumer is measured entirely by the turnout that the celebrity endorsement produces...
    Premium 6152 Words 25 Pages
  • Krisis
    AMIDST CONTROVERSIES” A research presented to the College of Arts and Sciences Department of Mass Communication and Journalism Lyceum of the Philippines University Manila In partial fulfilment of the requirements in the degree of Bachelor of Arts in Mass Communication major in Broadcasting ...
    Premium 3579 Words 15 Pages
  • Impulsive Buying Behavior
    The Impact of Celebrity Endorsement on Impulsive Buying Behavior in the E-Business. Vrije Universiteit van Amsterdam, Karen Bies (1927361) Table of Contents Chapter 1 Introduction ...................................................................................................................
    Premium 7908 Words 32 Pages
  • Celebrity Endorsement gone bad - A Conceptual Framework on the Impact of Negative Celebrity Endorsement on Consumer Behavior
    Figures Figure 1: Meaning Movement and the Endorsement Process Source: McCracken (1989)……………………………………………………………..11 Table of Contents 1 Introduction In todays society there is a heightened interest towards using celebrities to promote a particular product or brand...
    Premium 3909 Words 16 Pages
  • Celebrity Endorsement Is a Key to Marketing Success
    the required course the topic of my Research is as follows: -“Celebrity Endorsement in Advertisement is a key to Marketing Success”. This topic has been selected under the guidance of our Research Director Azmat Ansari. A celebrity is a person who is widely recognized famous in a society and commands...
    Premium 18561 Words 75 Pages
  • Celebrity Endorsements of High Involvement Brands Evoke Cognitive Evaluations That Can Erode Brand Equity and Affect Celebrity Credibility
    "Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility" Abstract: Celebrity endorsement is one of the most commonly used channels of brand communication which a celebrity acts as the brand's spokesperson and endorses...
    Premium 3342 Words 14 Pages
  • A Peer Reviewed International Journal of Asian Research Consortium
     2012)          ISSN: 2277‐6621      A Peer Reviewed International Journal of Asian Research Consortium AJRM: ASIAN JOURNAL OF RESEARCH IN MARKETING A STUDY ON CELEBRITY BASED ADVERTISEMENTS ON THE PURCHASE ATTITUDE OF CONSUMERS TOWARDS DURABLE PRODUCTS AT VILLUPURAM, TAMIL NADU, INDIA S.SATHISH*; DR.A.RAJAMOHAN**...
    Premium 4541 Words 19 Pages
  • Statistics Paper
    CLEAR SHAMPOO ENDORSEMENTS, GENDER, AND DE LA SALLE UNIVERSITY-MANILA STUDENTS’ BUYING BEHAVIOR In partial fulfillment of the requirements for CBESTA2 K36 Submitted to: Mrs. Maria Angeli T. Reyes Submitted by: Chua, Bettina Dela Cruz, Felicia Enriques, Robee Eusebio, Patrick Garcia...
    Premium 4619 Words 19 Pages
  • Critically Evaluate Effect of Celebrity Endorsement on Brand Affinity
    Critically Evaluate the Effect of Celebrity Endorsement on Brand Affinity Celebrity endorsement appears to be an effective marketing communication tool for today’s marketers. Generally, the tool is not a new phenomenon as it has appeared in advertising message execution since the late nineteenth century...
    Premium 2102 Words 9 Pages
  • Celebrity
    Abstract Today 'Celebrity Endorsement' has become a trend and perceptible as a winning formula for product marketing and brand building. It has been established as one of the trendiest tools of promotion in recent time. It is easy to choose a celebrity but it is tough to establish a strong association...
    Premium 2425 Words 10 Pages
  • Celebrity Culture
    exploits of people we have never met, are never likely to, and who don’t know we exist? What are the likely effects of this collective obsession with celebrities on politics, race, and the media? In answering these and many more questions, Ellis Cashmore takes his readers on a quest that involves visiting...
    Premium 93039 Words 373 Pages
  • Research Paper of Advertising
    used to help increase the sales of the product, familiarize the consumers and inform people. Advertising is also often directed to trade channels to influence wholes-sellers, distributors, or retailers to stock or promote the brand. Advertising is value primarily for its ability to enhance or improve the...
    Premium 4012 Words 17 Pages