• Study on the Influence of Celebrity Endorsers to Product Sales
    The research objective of this study is to study the impact of celebrity endorsement on consumer buying behavior among Marketing students of Central Philippine University. The study examined the influence of consumer’s gender, age and family income on their buying behavior on celebrity endorsed...
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  • Endorsement Attributes: its implication in buying intention
    RESEARCH PAPER No. 2014-24 Endorsement Attributes: Its Implication to Buying Intention” Jonand Ray Estabillo, Deaniel Soriano, Raiza NerissaVeridiano, Gian Carlo Villoso and Zenedith P. Monang MARKETING RESEARCH We envision Saint Louis University as an excellent...
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  • corporate finance
    . On the other hand when Shun (2007) studied celebrity endorsements with respect to sports marketing he explored and concluded that attractiveness and expertise of a celebrity can influence the consumer buying behavior. In his study where he took a sample of 208 university students at Hong Kong...
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  • Marketing Strategy
    wristwatch designing and manufacturing. In order to reach the right target market, Rolex has made a drastic changed in its marketing strategy by moving from traditional mediums such as Television Advertisements and advertisements in newspapers and magazines to celebrity endorsements such as Roger...
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  • Impact of Brand Ambassadors on Consumer Behaviour
    OPPapers.com RESEARCH PAPERS AND ESSAYS FOR ALLJoinLoginWriting ServiceHelpContact UsQuestion? 888-442-7499Join SEARCH Get Better Grades Today By Joining OPPapers.com and Accessing Over 350,000 Articles and Essays! GET BETTER GRADES “The Impact Of Celebrity Endorsement On A Customer’S Buying...
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  • Celebrity Politics
    celebrity endorsers these days in the Philippines. It will explore PSI as a class and gender reading toolkit that influences audience‘s responses to television advertisements through their perceptions founded on their parasocial interactions with these celebrity endorsers. Benchmarking from these...
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  • 00100
    endorsement is a Midas touch or a landmine. Samples of 300 respondents of different age groups were used for collecting data. Variables for the paper included influence of celebrity endorsement on consumer buying behavior, how helpful is celebrity endorsement for a brand and perceptions of...
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  • Term Paper
    purpose of this paper is to investigate the factor that influence of using celebrity endorsements on consumer buying behaviour and product choice, and to provide guidance for marketers and advertising agencies with respect to the effectiveness of celebrity-product endorsement on influencing consumers...
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  • Celebrity Endorsement gone bad - A Conceptual Framework on the Impact of Negative Celebrity Endorsement on Consumer Behavior
    the consumer buying behavior. In the following there will be a literature review on celebrity endorsement, defining its territory and explain the effects on celebrity endorsement. Going on there will be a chapter about celebrity images and their influence on the consumers. After that the paper aims...
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  • Final Thesis
    identify the key factors in the Effect of Celebrity based Advertisements on Consumers Buying Behavior. 2) To analyze which Celebrities affect more towards the consumer buying decision. 3) To identify consumer buying behavior in terms of celebrity endorsement. 1.4 RESEARCH AIM: There...
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  • Impulsive Buying Behavior
    endorsement influences impulse buying behavior, also in the E-business. But what is the impact? Although the many research that has been done among impulsive buying behavior, researchers still have limited knowledge about the impact of celebrity endorsement on impulsive buying behavior in a online...
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  • Krisis
    a whole and the target market. Moreover, this research aims to find out how, despite the personal controversies she’s had, she still bested other TV endorsers in terms of numbers of endorsements. BACKGROUND OF THE STUDY Celebrity endorsers play a big role in the advertising industry; big names...
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  • Research Paper of Advertising
    pay off, if not outweigh, the amount it cost the manufacture to hire those celebrities. According to a July 2011 paper, a conclusion that endorsement were effective and helpful, in boosting up the sales by the $ 10 million a year, on average was drawn after conducting a study thus it really pays...
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  • Celebrity Endorsement Is a Key to Marketing Success
    considerable success using celebrities as spokespersons. Chapter 3 Methodology Statement of Hypothesis: “Celebrity Endorsement in Advertisement influence Consumers Buying Behavior”. Methods of Research: We have used casual comparative and experimental research design as we are establishing cause...
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  • A Peer Reviewed International Journal of Asian Research Consortium
                      http://www.aijsh.org                                                                                          In a survey, titled “Impact of Celebrity Endorsement on Buying Behaviour of Customers” the focus was laid on the risks and returns involved in using celebrity endorsements to influence the...
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  • Statistics Paper
    The researchers set out to do a study on the effect of gender, endorsements to the buying behavior of De La Salle University-Manila students. The researchers believe that among several factors, gender and endorsements may be significant ones in relation to how it influences the buying behavior of...
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  • Celebrity Endorsements of High Involvement Brands Evoke Cognitive Evaluations That Can Erode Brand Equity and Affect Celebrity Credibility
    evaluation of the political scenario. This paper seeks to evaluate the result of this Ad on the voting pattern (buying behavior in a more generic scenario) in Uttar Pradesh. Analysis & Interpretation Findings: The paper was incepted with the purpose of finding a correlation between Celebrity...
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  • Celebrity
    research and the objectives of my research are: 1 To do a study and analysis as to why and when brands use celebrities as endorses and what kind of risks are involved? 2 To identify the influence of celebrity endorsement on consumer buying behavior. 3 To study celebrity...
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  • Critically Evaluate Effect of Celebrity Endorsement on Brand Affinity
    celebrity endorsement on brand affinity in terms of reassuring consumers of the product qualities and differentiating a brand from its competitors, using Nike-Golf and Canon case studies. Then, the essay discusses hazardous effects towards brand affinity when using celebrity endorsement with reference to...
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  • radio advertisement
    regarding the purchase of the product. So there is a need to study the impact of celebrities‟ endorsers and non celebrity endorsers on the purchasing behavior of customers. This study will also help to know whether celebrities‟ endorsers are able to influence the buying behavior of the customers...
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