• Diesel Jeans
    your answer with Citibank case study. “What philosophy should guide a company marketing and selling efforts? What relative weights should be given to the interests of the organization, the customers, and society?” (Marketing Study Module, 2012) These are the questions that often being...
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  • Birla Institute of Management Technology
    |Compendium of Case Studies | | | | |Business Marketing Strategy: Shapiro, Kasturi | |Day 12 |Personal Selling of Industrial Products |2...
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  • Organisational Behaviour
    target marketing strategy Marketing Management, Dr K karunakaran, HPH, Page- 46 – 50 17 Positioning (CASE STUDY) Concepts Bases of Positioning CS – Small car segment in India Marketing Management, Dr K karunakaran, HPH, Page- 51 – 52 Marketing Management, Dr K karunakaran, HPH, Page- 51...
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  • Surya
    SHH, Batra Satish K Excel Books 8. Advertising Planning & Implementation Sharma Sangeeta, Singh Raghuvir, PHI 9. Case Studies in Marketing Management Dr. Gupta. S.L. Dr. Suri. R.K. Dr. Session Plan: |Session No. |Topic/Contents...
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  • Implementation Plan Details
    ; Teacher's resource Reviewing lessons learnt Chapter 3: Analyzing the Marketing Environment 3 Individual Assignment Guidelines Case Study Presentation Guidelines Group task: Analyzing Marketing environment of a specific company (Some groups can be required to present) Lecture...
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  • Essay
    Marketing Communication 24 25 26 Case Study Sales Promotion and Personal Selling 27 28 29 PR and Direct Marketing Marketing Planning/Organization Marketing Organization and Audit Ch 18 Kotler Ch 22 Kotler Ch 22 Kotler Lecture Lecture Activity 5 Quiz 8 Ch 19 Kotler Advertising Ch 17 Kotler Activity 4...
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  • Analyzing Different Sectors of a Company
    -COLA BRAND OF SOFT DRINKS IN ENUGU URBAN 19. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA (A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU) 21. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU) 22. STRATEGIES FOR INTRODUCING...
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  • Citibank
    seminars and lifestyle events, tailored to their specific profiles and needs. By using Citibank at work, business company can do their job efficiently as they have their own business credit card. Q3. Explain four elements of the marketing concept and relate your answer with Citibank case study...
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  • Mms Portion 2012
    Analysis. Case Studies and Presentations 1 Session of 3 Hours 1 Session of 3 Hours 1 Session of 3 Hours 2 Sessions of 3 Hours Each     Reference Text 1. Managerial Economics – Joel Dean 2. Managerial Economics: Concepts & Cases – Mote, Paul & Gupta. 3. Fundamentals of Managerial...
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  • A Study on Stress:
    to understand stress a personal as well as organizational point of view. It throws light on research carried on marketing executive working in various sector like service, sales, promotion, concept selling, consumer durable, FMCG etc. The various objective of the study are: • To understand...
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  • Pune University Mmm Sllybus
    & Kotler & Moorthy 7. Case Studies in Marketing – Indian context - R.Srinivas 8. Marketing Management Text And Cases in Indian Context-Dr.K.Karunakaran 9. Marketing Management Text and Cases-Biplab Bose 10. Marketing Management -S.A. Sherlekar13th Edition 11. Product Management S.A.Chunawala 12...
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  • Principleof Management
    MOUNT MERU UNIVERSITY THE IMPACT OF NETWORK MARKETING IN IMPROVING THE ECONOMIC AND SOCIAL WELL BEING OF THE ARUSHA COMMUNITY. CASE STUDY FOREVER LIVING PRODUCTS By Hedwiga G. Mchaki A RESEARCH PROPOSAL SUBMITTED TO THE FACULTY OF THEOLOGY IN PARTIAL FULFILLMENT...
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  • The Most
    value for customers and build strong customer relationships in order to capture value from customer in return. In my following essay, I will discuss about the case study of Seagull Terrace and know how the manager- Carol Veldt implementing the concept of marketing. A simple marketing process...
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  • Marketing Mix
    become increasingly evident as we had gathered marketing cases at the Harvard Business School. The marked differences in the patterns or formulae o£ the marketing programs not only were evident through facts disclosed in case histories, but also were reflected clearly in the figures of a cost study of...
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  • Mba 3rd Sem Profile
    in Industrial Marketing 8.      Industrial Distribution 9.      B2B selling & Sales management , key account management concepts, Negotiated selling, Bidding for contracts, selling to Govt. customers 10.   Concept & context of CRM:CRM as an integral business strategy...
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  • Bb0001 - Q.2 Explain the Marketing Concepts with Its Relevance in Today’s Marketing Environment.
    BB0001 - Q.2 Explain the marketing concepts with its relevance in today’s marketing environment. Answer: Marketing Concepts : Studies reveal that different organisations have different perceptions of marketing. And these differing perceptions have led to the formation of different concepts of...
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  • Tourism and Hospitality Marketing
    are expected to use the concepts from the readings to do case studies. 2. Case Studies. You may understand marketing concepts well, but it means little if you cannot apply them. These activities will provide you with real world examples of marketing situations and problems. Case studies will be...
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  • Marketing Report
    1. Define the term marketing, and explain the marketing concept. Compare and contrast the marketing concept with the ‘product philosophy’. 'Selling goods that don't come back to customers who do - at a profit which satisfies shareholders - using means which satisfy other stakeholders' is the...
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  • Relationship Marketting
    analysis of personal communications Personal communications includes both personal selling and direct-response marketing (Open Univesrity, 2006). In the two case studies used which reported on PRC (Voss and Voss, 1997) and LKL (Andersson, 2009), neither organization used personal selling as part...
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  • Jnsjcjahscs Nceiuhew
    1.1 Marketing Management 1. Introduction to Marketing Management: Nature of marketing management, Types of products / services. Marketing concepts: Product, Production, Selling, Marketing and Societal, Concepts Marketing environment, elements of Marketing Mix. Classification of goods &amp...
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