• Las Vegas Struggling to Survive
    Las Vegas Casino industry is divided between the big headliners occupying the Strip and more local and smaller scale players fortressing the downtown area. So something hasn’t changed for decades. The significant change however is a gradual decline of gaming related activities- a phenomenon squarely...
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  • Starbucks: Selling Coffee in the Land of Tea
    CASE STUDY 1: STARBUCKS: SELLING COFFEE IN THE LAND OF TEA Starbucks has been doing business in China since 1999 when they opened their first coffee shop in Beijing. Today, hundreds of Starbucks stores sell coffee in the land of tea, including one at the Great Wall. It has become one of the most popular...
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  • Marketing on Las Vegas
    Las Vegas Convention and Visitors Authority [pic] MKT2316-Marketing II Professor: Margaret O’Brien “M CREW Consulting” Group Members Maloza Zulu, Mehrdad Alvandpour, Marc Marcelo, Mahad Dirieh, Edward Tarpeh Table of Contents Executive Summary………………………………………………………………………………………………………………………………...
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  • Smoking Bans in Casinos
    November 2012 Smoking Bans in Casinos Las Vegas is often referred to as “Sin City”. People come here from all over the world to gamble, party, and enjoy the nightlife this city has to offer. Vacationers expect a crazy trip where “sinning” is the norm. Vegas is a place where you can get away from...
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  • Las Vegas Sands Corp.: a High-Risk, High-Return Strategy?
    Q5. Case Study Systematic analysis & logical reasoning will be given due weightage. Las Vegas Sands Corp.: A High-Risk, High-Return Strategy? (20) On August 28, 2007, Venetian Macau Ltd. (VML), a subsidiary of Las Vegas Sands Corp. (LVSC), a hotel, gaming and resort development company headquartered...
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  • Discourse and Legitimacy in the Gambling Industry
    industry from the realm of the contentious (gambling) to the realm of the innocuous (gaming), a movement spearheaded by the large casino operators in Las Vegas. Today, academics, journalists, governments, financial institutions etc, are as likely as not to refer to gambling as gaming, viewing the activity...
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  • Wynn
    Case Study 2-Second Surveillance: Digital System Makes Surveillance a Snap for Wynn Las Vegas The Client: Since Wynn Las Vegas opened in April 2005, they have set the standard in everything from design and luxury to shopping and restaurants. Even Wynn’s behind-the-scenes operations like casino surveillance...
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  • The Influential Attributes That Affect Resident Slot Gamblers' Repatronage Intentions and Willingness to Recommend Casinos to Others
    Recommend Casinos to Others Sunyoung Yi & James A. Busser a b a b Venetian Resort Hotel Casino, Las Vegas, NV William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, Las Vegas, NV Available online: 11 Oct 2008 To cite this article: Sunyoung Yi & James A. Busser (2008):...
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  • Satellite Meteorology Review
    A Numerical Investigation of Storm Structure and Evolution during the July 1999 Las Vegas Flash Flood in Summary Numerical predictions of intense convective events were generally unreliable and specific cases would have to be examined in order to make possible improvements to forecasts. Forecasts...
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  • Las Vegas
    LAS VEGAS - THE KEY FACTORS AFFECTING THE APPEAL AND COMPETITIVENESS OF TOURISM DESTINATION. Aliyev Mammad, Mehtizada Teymur Introduction Viva Las Vegas! The City of Sin! The oasis in the desert, which became one of the world’s fastest growing cities, is also known as a play land and an escape...
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  • Case Study for Leadership
    Case Study: AT&T Ralph de la Vega Beth Widdoss American Public University Systems; Management 605 I conducted my case study on Ralph de la Vega, President and CEO-AT&T Mobility and Consumer Markets focusing on Cingular Wireless taking over AT&T wireless in 2004. “After clearing Department...
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  • The Casino Industry
    The Casino Industry Case Study By: Index: ❖ Executive Summary ❖ Analysis Section (SWOT) ❖ Alternative Identification ❖ Recommendation ❖ Sources Executive Summary There is very wide range of legal gaming / gambling across the globe. This includes various...
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  • Resorts
    3. What are the three main issues that Wynn Resorts must focus their efforts on in order to preserve their two largest revenue sources: the Wynn Las Vegas and Macau?  Mr Steven Wynn pursued his fervor as an entrepreneur and has changed the style of resorts and gaming. He is the most talented casino...
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  • Legalize Casino
    * If Las Vegas is a model of economic development through gaming, are there any other costs that need to be looked at? Las Vegas tends to have a wide variety of social ills associated with it. There is some controversy of the true level of these given the high tourist population. No studies have examined...
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  • Uniform Crime Reports
    crime rates. The Federal Bureau of Investigation Uniform Crime Report showed a slow but steady yearly increase in crime rates (Kouri 2006). The studies and statistics showed that 15% of robbery and burglary crimes were committed by illegal aliens and 12% of aggravated assault being committed by illegals...
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  • Competitor Analysis
    Department of Marketing, Concordia University, 1455 de Maisonneuve W., Montreal, Quebec H3G 1 M8, Romain Laufer, Philosophy and Marketing, Groupe HEC,1 rue de la Liberation, 78350 Jouy en Josas, France, Daniel Miller, Anthropology, Department of Anthropology, University College of London, London, England, Lisa...
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  • School Violence
    Violence in Las Vegas Schools Published in the local news paper Las Vegas Review Journal there was an article about two weeks ago on violence in a school in Las Vegas, Nevada. In the article Police: Teen Menaced School Staff With Knife written by James Haug; it states that just two weeks ago a 14 year...
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  • The Effects of Gambling on Society
    and high-school drop out rates. For example, in Indiana, a study shows its ten riverboat casinos are to blame for $1 million worth of crime each week. The upside is that it also brought in $763 million in net revenue in one fiscal year (Study: Despite Problems, 2006). The issue of gambling, and specifically...
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  • Impact of Stock Split on Stock Return
    434-395-2131 Fax: 434-395-2203 ABSTRACT The purpose of this study is to test whether the investor can make an above normal return by relying on public information impounded in a stock split announcement. Using risk adjusted event study methodology, this study tests “how” and “when” public announcements of forward...
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  • Ryanair Report
    tamucc.edu CASE DESCRIPTION The primary subject matter of this case concerns strategic management in the airline industry in Europe. Secondary issues examined include international marketing, operations management and business ethics. The case has a difficulty level of four or five and the case is designed...
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