September the 26th 2012 Case Analysis: Sony Playstation 3 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women‚ children‚ occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low
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[pic] [pic] Executive Summary 3 The anatomy of the product 4 Step Factors 6 Social Environment 6 Technological Environment 7 Economic Environment 8 Political Environment 8 Buying behaviour sony playstation 3 9 AIDA 9 Attention 10 The decision making process 10 Environmental influences 11 The Abell-Model: Sony Playstation 3 12 Marketing segmentation 14 Demographical segmentation 14 Psychological segmentation
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Page COMPANY BACKGROUND 2 SWOT ANALYSIS 3 STRENGTHS 3 WEAKNESSES 4 OPPORTUNITIES 6 THREATS 7 Threat of Competitor 7 Threat of Buyer 7 Threat of Suppliers 7 Threat of Substitutes 8 Threat of New Entrance 8 Other threats 8 PROBLEMS / ISSUES 9 Lose of Market Share 9 Unethical Business Strategy 9 Product Disadvantage/Defect 10 Expensive Product‚ High
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Sony Playstation Case Privacy protection has been a public policy concern for decades. However‚ rapid technological changes‚ the rapid growth of the Internet and electronic commerce‚ and the development of more sophisticated methods of collecting‚ analyzing‚ and using personal information have made privacy a major socio-political issue in the U.S.‚ Europe‚ and other areas. Privacy issues have attracted the attention of the media‚ politicians‚ government agencies‚ businesses‚ and privacy advocates
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Sony play-station Vision:To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services. | Mission:Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation‚ Sony is constantly striving to create exciting new worlds of entertainment
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Sama A. Sabbah Sony Playstation 3: Game Over? Step 1: Situation Audit (SWOT Analysis) Strength 1. 2. 3. 4. 5. 6. Sony with PS was the market leader for the last two generation of video games PS3‚ the most technologically advanced video game of the seventh generation. Well organized campaign across multiple forms of media. PS3 has cell chip and Blue ray disc player. Great Graphics and audio capabilities High Quality Blue Ray function Weaknesses: 1. 2. 3. 4. 5. 6. 7.
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Project: Sony Playstation 3 Planned Designed for (Present- End of 2013) MKTG-3103-01 Fall Semester 2012 Submitted to: Richard Brand FVSU Executive Summary This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video game system‚ and one of the top 3 gaming consoles along with Nintendo’s Wii and Microsoft’s Xbox. Sony Table of Contents Introduction Situational Analysis Internal
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Sony PLAYSTATION 2 MARKETING PLAN [pic] November‚ 18‚ 2004 Group #8 Cindy Brown Kunal Shah Robert Burns Eddie Carter Playstation 2: marketing plan Introduction The Sony PlayStation 2 was released by Sony Computer Entertainment in 2000. Sony Computer Entertainment also develops‚ publishes‚ markets‚ and distributes software for PlayStation 2. PlayStation 2 is a gaming console giving consumers the ability to play not only PlayStation
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The Evolution Of Sony PlayStation The gaming industry at one time mocked‚ know a steady increasing industry. Just think it all started from a man named Ralph Bear. Mr. Bear released Magnavox Odyssey in 1972‚ unlike conventional systems today it was powered by batteries. One of their mistakes was misleading consumers into believing that the Odyssey would only on Magnavox televisions. It did‚ however‚ prove that consoles for the home could be designed. He list goes on from Atari Pong‚ Magnavox Odyssey
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PlayStation 3 Sony PlayStation 3 is a popular video game console dedicated for home user. This console was preceded by Sony PlayStation 2 which gains popularity since mid of 2000 to 2006. Since the release in 2006‚ Sony PlayStation 3 has evolving two times including PlayStation 3 Slim and PlayStation 3 Super Slim‚ and more than 75 million consoles have been sold in all over the world. This console features Blu-Ray discs as the games media‚ wireless stick controller‚ and great connection with
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