Alissa Quart’s novel should have had a warning label on the front stating, “Would you like to know what’s really going on around you or just keep living your life.” While reading this novel I felt like I was being led by Morpheus, showing me the world after ingesting the red pill....
by Regis McKenna
he 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing pa...
Branded vs. De-branded:
Customer Experiences at Ikea and Staples
By Sampson Lee, G-CEM
I recently had two unpleasant buying experiences. One was at Ikea, where I went to buy office furniture, and the other one was at Staples, whose online store I visited to buy a magazine rack. Every time I s...
Fashion for the next Generation: A case study on kids branded clothes”
Bhavna Sharma, Research Scholar
Dr. Parul Khanna, Research Supervisor
"RUFF KIDS" is the largest selling kids wear brand in India today and the success has been achieved in a very...
A DISSERTATION REPORT ON
“IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA”
Submitted in Partial Fulfilment of the Requirements of
All India Management Association for the Award of the Degree of
POST GRADUATE DIPLOMA IN MANAGEMENT
Project on Change in life-style that leads to preference of branded products
Name: Rajan Christian
Brand preferences are usually studied by attempting to profile and understand loyal consumers. This paper presents a study of changes in brand preferences. Theory and...
ATTITUDE AND BEHAVIOR OF RURAL
CONSUMERS TOWARDS BRANDED
PUNJAB TECHNICAL UNIVERSITY, JALANDHAR
IN THE FULFILMENT OF THE REQUIREMENTS FOR THE
DOCTOR OF PHILOSOPHY
Under Guidance of