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    BRANDED Alissa Quart’s novel should have had a warning label on the front stating, “Would you like to know what’s really going on around you or just keep living your life.” While reading this novel I felt like I was being led by Morpheus, showing me the world after ingesting the red pill.
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  • “Fashion for the Next Generation: a Case Study on Kids Branded Clothes
    Fashion for the next Generation: A case study on kids branded clothes” Bhavna Sharma, Research Scholar & Dr. Parul Khanna, Research Supervisor Singhania University Introduction: "RUFF KIDS" is the largest selling kids wear brand in India today and the success has been achieved in a very
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  • Marketing Is Everything
    HER JANUARY-FEBRUARY 1991 Marketing Is Everything by Regis McKenna he 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing pa
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  • Crm Branded vs de-Branded Customer Experiences at Ikea and Staples
    Branded vs. De-branded: Customer Experiences at Ikea and Staples By Sampson Lee, G-CEM I recently had two unpleasant buying experiences. One was at Ikea, where I went to buy office furniture, and the other one was at Staples, whose online store I visited to buy a magazine rack. Every time I s
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  • Change in Life-Style That Leads to Preference of Branded Products
    Project on Change in life-style that leads to preference of branded products Submitted by: Name: Rajan Christian ABSTRACT Brand preferences are usually studied by attempting to profile and understand loyal consumers. This paper presents a study of changes in brand preferences. Theory and
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  • Impact of Private Label Food Products on Branded Products in Organized Retail Industry in India
    A DISSERTATION REPORT ON “IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA” Submitted in Partial Fulfilment of the Requirements of All India Management Association for the Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT BY BAS
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  • Attitude and behavior of rural consumers towards branded FMCG products
    ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY, JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director, Punjab...
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