• Prince Hotel Marketing Plan
    Introduction Under the Third Industrial Master Plan (IMP3), 2006-2020, the Malaysian economy is targeted to grow at 6.3% during the entire IMP3 period. The non-Government services sector is targeted to assume a major role in contributing to the economic growth. A major focus of the development is...
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  • Nature of Business: Genting Group
    Nature of Business Genting Group has twenty six years of experience in developing, operating and marketing casinos and integrated resorts in different parts of the world. It is the Malaysia’s leading corporation and one of Asia’s best multinational companies. Genting’s main niche market is leisure and...
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  • International Marketing - Marketing Plan for Setting Up Business in Foreign Countries
    MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING 1 ITC Hotels going global: Marketing plan for international marketing Submitted by: Aron Aseer Freni Thivya Remi – P10021 Madhava Prasad – P10039 K. Sivakumar – P10064 R. Veera Dhandapani – P10069 Under the guidance of Prof. R. B. Easwaran...
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  • Opportunities and Challenges for Fdi in Tourism Industry in Malaysia
    Challenges for FDI in Tourism Industry in Malaysia CONTENTS 1 Introduction 2 2 Overview of the tourism industry in Malaysia 2 2.1 Arrivals and Receipts 2 2.2 Composition of visitor arrivals 4 2.3 Performance of sub-sectors and new investments 5 2.3.1 Hotels and Lodgings 5 2.3.2 Special Tourism...
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  • Airasia
    U ANNUAL REPORT – –– SHANGRI-LA HOTELS (MALAYSIA) BERHAD CONTENTS 2 4 10 22 23 24 25 30 35 38 42 49 49 51 109 112 115 Group Financial Highlights Chairman’s Statement Operations Review Corporate Structure Financial Calendar Corporate Data Profile of Board of Directors Statement on Corporate...
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  • Information System Strategy Analysis on Adamson Hotel
    Future High) 17 Security system (CCTV) 18 Turnaround (Currently low, Future High) 18 Mobile payment system 18 E-Training system 19 5. Business Objectives and Strategic Approach 20 Objective 1 20 Strategic approach 20 Objective 2 20 Strategic approach 20 Objective 3 20 Strategic...
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  • Chapter 10 Malaysia Tourism 2020
    For Malaysia Chapter 10: Revving Up the Tourism Industry “The tourism sector will continue to be in the forefront of Malaysia’s economic development. This sustainable and high-yield sector will continue to drive Malaysia’s economy, providing income and job opportunities to the Rakyat. Malaysia has...
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  • Tunehotel
    1 ) Situation Analysis 1.0 Background of the company Tune hotel is a hotel which offer a 5-star sleeping experience at a 1-star price with tune hotels.com branded limited-service concept hotel. TuneHotel is focus on high quality basics with an affordable price by elimination traditional service...
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  • Malaysian Tourism
    CASE STUDY 1 ECO6201 BUSINESS ECONOMICS Malaysian Tourism: "Marketing Malaysia as a destination of excellence and to make the tourism industry a major contributor to the socio-economic development of the nation." The Tourist Development Corporation of Malaysia (TDC) was established on 10 August...
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  • Marriott Copreation
    HTMI, THE SCHOOL OF INTERNATIONAL HOTEL AND TOURISM MANAGEMENT, SOERENBERG SWITZERLAND Stephanie Jaditsin, Melissa Soo, Chong Teik Hing, Lansson Sim, Gordon Chan, Garry Tung Unit Number: HTM537 Module Title: Business Of Hotels Module Code: CRN 38770 Date:8th October 2012 A COURSEWORK SUBMITTED...
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  • Tourism
    successful and international Resort& hotel brand, Banyan Tree (BT) has its distinct methods to extend its properties around the world. The investment in Malaysia, where the tourism industry is growing, is a good opportunity for BT to develop its business. This report covers the market analysis and...
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  • Shangri La Review
    OPERATIONS REVIEW ~ CITY HOTELS CITY HOTELS The financial performance of Shangri-La Hotel Kuala Lumpur declined over 2001 owing to the negative impact of the ongoing extensive renovation works at the hotel throughout 2002. Additionally, business conditions remained challenging with lower corporate...
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  • Air Asia Ibs Case Study
    turning point for the Malaysian airline industry. With the help of Conor McCarthy, the Irish low cost carrier Ryanair’s former director, a new business model for AirAsia was developed. The low cost carrier (“LCC”) model involves providing a no-frills flight offering, which involves cutting off value...
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  • landmark strategies
    as an investment holding company on 23 December 1989 with the takeover of the business, assets and liabilities of Landmarks Holdings Berhad, a company that was engaged in rubber and oil palm plantations and housing, hotel and commercial property development. It was subsequently listed on the then Kuala...
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  • Impact of E-Commerce in Malaysia
    CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 FEBRUARY 2012 The Impact of E-commerce Technology Resources and Management Skills On Organization Capabilities In Malaysia Mutia Sobihah Abd Halim (Corresponding Author) Politeknik Hulu Terengganu, Kuala Berang, Terengganu, Malaysia. Nuru Mazlia Musa...
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  • Lanmarks Berhad
    Landmarks Berhad is a Malaysia based company which was first started off as the Basset Rubber Company, a company that actively engaged in rubber and oil palm industry since year 1973. It was then followed by a merger with Landmarks Corporation Berhad in year 1983 which expands their business scope into housing...
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  • Tan Sri Lim Goh Tong Biography
    once the 3rd richest man in Malaysia with a net worth estimated to be 4.2 billion USD, making him the 204th richest person in the billionaire list compiled by Forbes. And to his admirers, he was more than just a developer, personifying the clutch of overseas Chinese business entrepreneurs who fled hardship...
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  • Ap Land
    Group has evolved into one of the largest property players in Malaysia with several substantial projects overseas due to several key factors. Firstly, the group had the government’s endorsement in the building of a national hotel, the Federal Hotel, and this instant landmark has created the momentum for Tan...
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  • Genting Case Study
    Background of the organization Genting Malaysia has been principally involved in the leisure and hospitality business covering theme parks, gaming, hotels, seaside resorts and entertainment for over 45 years. Its loyalty card programme (“Genting WorldCard”) has to-date garnered a following of over 3...
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  • Tune Hotel Porter 5 Forces
    As an industry dealing with services, Tune.com Hotel has its structure that shapes the competition within tourism industry in term of positioning the company to cope best with both the industry environment and to influence the environment in favor of the company (Pearce & Robinson, p. 95). There are...
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