• Prince Hotel Marketing Plan
    is the promotion of exports, including positioning Malaysia to become a regional centre for selected services. The Industrial Master Plan has identified eight sub-sectors for further development and promotion in the light of their potential for greater global integration and exports: business and...
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  • International Marketing - Marketing Plan for Setting Up Business in Foreign Countries
    . Easwaran Loyola Institute of Business Administration, Loyola College, Chennai - 600 034, India. MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING 2 Executive Summary: Launched on October 18, 1975, ITC Hotels, India's premier chain of luxury hotels, as a brand has become synonymous with Indian...
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  • Nature of Business: Genting Group
    facilities, Genting had provide casinos, hotels, theme park, concert show, Food & Beverages, retail shopping, golfing, cable car terminal and many outdoor activities such as eco-sport, jungle trekking, abseiling, mountain biking, and horse riding. In Resort World Genting, Malaysia for example, there...
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  • Opportunities and Challenges for Fdi in Tourism Industry in Malaysia
    Opportunities and Challenges for FDI in Tourism Industry in Malaysia CONTENTS 1 Introduction 2 2 Overview of the tourism industry in Malaysia 2 2.1 Arrivals and Receipts 2 2.2 Composition of visitor arrivals 4 2.3 Performance of sub-sectors and new investments 5 2.3.1 Hotels and Lodgings...
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  • Information System Strategy Analysis on Adamson Hotel
    Operation 84 Five Years IT plan for Adamson Hotel 85 Conclusion 86 Reference 86 Executive Summary The focus of this project is to propose Adamson Hotel a strategic direction and business objectives in Malaysia hospitality and tourism industries. The first part of this report contains the...
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  • Impact of E-Commerce in Malaysia
    ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 FEBRUARY 2012 The Impact of E-commerce Technology Resources and Management Skills On Organization Capabilities In Malaysia Mutia Sobihah Abd Halim (Corresponding Author) Politeknik Hulu...
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  • Malaysian Tourism
    . By . Praveen Pinto d. [I10007285] Sincere Thanks to Mr. Song Kuok Thong. For making us explore on tourism and revenue. Bibliography http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-07/Hotel-Resort.html http...
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  • Tourism
    Executive Summary As a successful and international Resort& hotel brand, Banyan Tree (BT) has its distinct methods to extend its properties around the world. The investment in Malaysia, where the tourism industry is growing, is a good opportunity for BT to develop its business. This report...
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  • Airasia
    Over the course of 2011, we made good progress with our key initiatives to strengthen the business and to sharpen our competitive edge, against the highly challenging marketplace in which we compete. SHANGRI-LA HOTELS (MALAYSIA) BERHAD –– 7 RASA RIA RESORT During the year, most of our...
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  • Tunehotel
    invest in tourism industry. According to MIDA, company who has set up their tourism business including hotel in Malaysia will enjoy various benefit and incentive such as pioneer status (exempted from partial tax). This show that government is governs, protect and encourage the hotel industry thus...
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  • Chapter 10 Malaysia Tourism 2020
    tourism offerings in Malaysia beyond hosting events. Theme 5: Business Tourism • EPP 10: Establishing Malaysia as a leading business tourism destination. Cross-theme projects: Medium-haul connectivity; Better quality hotels • EPP 11: Enhancing connectivity to priority medium-haul markets; and • EPP 12...
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  • Study
    Malaysia to assist their management team to develop their businesses. Being new to the Malaysian business scenario there is many areas for them to learn and adapt from. The group wishes to introduce a brand new hotel concept which would be different in terms of management function and operation...
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  • Marriott Copreation
    destination weddings. Beside that , customer can get their Marriott Rewards point or air miles . So that , customer can use their point to stay free hotel nights , free fights and free merchandise. Marriott, (2012). Not only for wedding plan they have provided, business meeting and event also is a one of...
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  • Genting Case Study
    Background of the organization Genting Malaysia has been principally involved in the leisure and hospitality business covering theme parks, gaming, hotels, seaside resorts and entertainment for over 45 years. Its loyalty card programme (“Genting WorldCard”) has to-date garnered a following of over...
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  • landmark strategies
    plantations and housing, hotel and commercial property development. It was subsequently listed on the then Kuala Lumpur Stock Exchange on 8 January 1990 and continues to be listed under the Main Market of Bursa Malaysia Securities Berhad under the hotel sector. Since then, the Landmarks Group...
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  • Tan Sri Lim Goh Tong Biography
    the Main Market of Bursa Malaysia since 22 December 1989. Genting Malaysia has been principally involved in the leisure and hospitality business covering theme parks, gaming, hotels, seaside resorts and entertainment for over 45 years. Its loyalty card programme (“Genting World Card”) has to date...
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  • Air Asia Ibs Case Study
    as MAS’ new CEO in 2005, the national carrier shifted focus towards regaining profitability via their Business Turnaround Plan. In August 2006, the Malaysia government ended its subsidies to MAS. In a bid to eliminate unprofitable routes, MAS relinquished 96 out of its 118 domestic routes to AirAsia...
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  • tourism
    increase the economy sector of our country. But, in Malaysia, the uses of information technology system is very low because some of the interesting places such as resort, hotel, restaurant, entertainment and shopping mall still cannot be find when we search in internet or GPS system. These...
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  • Tune Hotel Porter 5 Forces
    are 5 forces analysis in driving industry competition advocated by Michael E. Porter, they are some general principle that applicable for any type of business, particularly for Tune.com Hotel Company set up in Malaysia. This competitive forces shape Tune.com Hotel generic strategy in order to...
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  • Ap Land
    1. The Pacific Land Group has evolved into one of the largest property players in Malaysia with several substantial projects overseas due to several key factors. Firstly, the group had the government’s endorsement in the building of a national hotel, the Federal Hotel, and this instant landmark...
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