Burnol Case Study What is your suggestion to Dr Morepen for its repositioning and resultant growth keeping in mind the limited budget the company has at its hospital? Considering the fact that Burnol product has become generic to customers usage & hence there is less / no repurchase of the product in the market. Reason being‚ the product is accepted only as ‘burn specialist’ and not as an Antiseptic cream unlike Boroline‚ boroplus etc. But it is also necessary to remember that Burnol has remained
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Marketing Management-1 BURNOL- Case Study Report Submitted by: Group 6 (Section B) Abhiraj Bisht (B12066) Anuj Kasat (B12073) Jatin Mehta (B12085) Nishant Vageriya (B12097) Saugat Thakur (B12110) XLRI Business Management 2012-14 What was the biggest dilemma faced by Burnol in terms of its positioning? Can the company do something to prevent the product from becoming generic to the usage category? Please elaborate. POSITIONING DILEMMA Over the years Burnol has developed into a preferred
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BURNOL BURNOL: PAST TO PRESENT Antiseptic cream. 65 year’s old brand. Boots pure drug co imported burnol . 25 gm at a rupee Burnol have a recall value of about 90%. Yellow colour tube resembles turmeric paste which was considered as traditional burn relief . Burnol quickly climbed the sales as it become integral part of Indian housewife. Introduction of safe cooking practices reduced the sales and repurchase of the product to minimum. 1967’s saw Boot’s attempts to
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The Fly in the Ointment Author vV.S. Pritchett (16 December 1900 – 20 March 1997) was a British writer. He was very well known for his short stories that were collected in number of volumes Tone & Mood Tone: Realistic‚ pessimistic Mood: Sad‚ desolate Background The background is about a son who wants to help his dad that has just gone bankrupt. vEverything from the factory was taken away by the creditors‚ however there is a sign outside the factory which is freshly painted
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The Antibiotic Action of Acacia Leaves and Barks Extract as Skin Ointment against Staphylococcus Aureus Proponents: Khrisnelle C. Mendoza Ferry Rose C. Paulo Veronica Luisa T. Porwelos Hershey Joy A. Rivera Laurence Lee F. Relao Isiah Zyrus D. Siega A Scientific Research presented to the Science Department Constancio Padilla National High School Division of San Jose City Nueva Ecija in partial fulfillment of the requirements for the subject RESEARCH II March 2013 INTRODUCTION
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conducting this research is to help people to limits in buying too expensive ointments from a drugstore. You can make your own ointment at home out of lagundi and oregano leaves but with some medicinal qualities or uses. You must fry first the chopped leaves until crisp then second Strain it. Add the grated candle to the oil. Heat over low heat until the candle way is melted. Mix it well. Last‚ transfer to the ointment jars before the mixture hardens. I recommend my project to those people who
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English Commentary: Fly In The Ointment Q. How does the writer bring out the atmosphere in Fly in The Ointment? A: The story *Fly in the ointment* ‚ written by V.S. Pritchett ‚focusses essentially on a critical father-son relationship where the father and son are solely supportive of each other outwardly and have lost all respect for each other. The setting of the story is that of the 1930’s‚ which was a time of great economic depression in England‚ specifically in London- which is the hometown
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THE FLY IN THE OINTMENT V. S. Pritchett (IGCSE Literature English 2013) Important Points to Remember Journey – Father: leaving the factory‚ money‚ the business man. The Irony at the end: that he cannot get rid of this‚ of the “dark side”. - “Tow faces”: father cannot let go of his vice / “dark side”. The cynical end of the story shows this dark revelation to the son. - Theme: Man’s struggle for survival. It is a unique and personal journey‚ not all struggles are the same and have
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The fly in the ointment He decided to take the subway. He clutched the black suitcase tight‚ the suitcase that did not belong to him‚ and walked towards the deep green stairs leading to the underground station. Every step he took down the stairs was like walking – step by step – towards a transportable coffin. Once he arrived inside the subway of a coffin‚ he found a spot furthest to the left where he could be partly anonymous. Usually‚ the subway was stuffed with people this time of day‚ yet‚ not
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The fly in the ointment 1. Explore the condition of the Factory and of the father as the son arrives The condition of the father and the factory when the son arrives where regrettable‚ it was hardly for the son to recognize the factory‚ as there was nothing inside it. As seen in this lines: ¨this had been the machine- room‚ before the machines where gone. Moreover through the factory are empty shells‚ the sign outside the entrance to the factory is freshly painted and the brass plaque outside the
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