results for "Building Brand Image Through Event Sponsorship"

  • A Model of Image Creation and Image Transfer in Event Sponsorship

    model of image creation and image transfer in event sponsorship Kevin Gwinner School of Business,...

    Elaboration likelihood model , Attitude change , Attitude (psychology) 6458 Words | 19 Pages

  • Event Sponsorship as a Value Creating Strategy for Brands

    Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras, Patra,...

    International Olympic Committee , Marketing management , Sponsor (commercial) 10161 Words | 29 Pages

  • Strategies for Building Brand Image for Coke and Pepsi

    NUST BUUSINESS SCHOOL, ISLAMABAD | STRATEGIES FOR BUILDING A BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE...

    Frito-Lay , PepsiCo , Cola Wars 5836 Words | 21 Pages

  • Building Brands Through Food and Wine F

    Building Brands Through Food and Wine Festival Sponsorship: The brand Experience...

    Sponsor (commercial) , Advertising 507 Words | 3 Pages

  • A Report on Brand Building through Customer and Consumer awareness by steel Shoppe

    A Report on Brand Building through Customer and Consumer awareness by steel Shoppe Submitted for the...

    Transition economy , Retail , Bharat Nirman 4149 Words | 27 Pages

  • The Worth Of Sport Event Sponsorship A

    worth of sport event sponsorship: an event study Jin-Woo Kim The University of Texas at Arlington Abstract The...

    Event study , Linear regression , Valuation (finance) 5116 Words | 15 Pages

  • Building Brands

    Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker Harvard Business Review Reprint 97107...

    Brand , Virgin Megastores 5827 Words | 31 Pages

  • Brand Image

    REPORT ON “BRAND IMAGES” By RAVITEJA.M (09141E0048) Carried out At BAJAJ AUTO COMPANY LIMITED. Under the...

    Automotive industry in India , BRIC , Marketing research 7697 Words | 28 Pages

  • Brand Image

    How to measure brand image: a reasoned review Luca Cian, Ross Business School, University of Michigan, USA* The aim of this...

    Mann–Whitney U , Likert scale , Student's t-test 10229 Words | 31 Pages

  • Brand Image

    BRAND POSITIONING THROUGH ADVERTISING It is important to understand that brand images are not...

    Brand , Marketing , Retail 1956 Words | 6 Pages

  • Brand Image

    do thorough analysis on the company and its ethics, norms etc. 2. To understand the culture and basis of the service provider (Bsnl). 3. To...

    Bharat Sanchar Nigam , Landline , Innovation 1489 Words | 7 Pages

  • Brand Building

    University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of...

    Brand awareness , Strategic management , Brand extension 2685 Words | 8 Pages

  • Brand Building

    Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute...

    Brand , Brand awareness , Brand extension 7605 Words | 22 Pages

  • Brand Building

    Brand Building What is Brand building? Involves all the activities that are necessary to...

    Brand equity , Loyalty business model , Asset 534 Words | 4 Pages

  • Brand Building

    BRAND BUILDING FACEBOOK VS GOOGLE+ By Ishan Bagai Roll no 1 [pic] INDEX • COVER PAGE • INDEX •...

    Google+ , Dustin Moskovitz , Facebook 1635 Words | 8 Pages

  • City Scramble Event Sponsorship Proposa

    2014 Event Sponsorship proposal The Sydney City Scramble is an exciting and challenging scavenger hunt involving...

    Social media 810 Words | 3 Pages

  • Lacoste: Repositioning the brand image.

    Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste, a tennis player, the first knit wear short sleeved shirt has appeared in...

    Luxury goods , Polo shirt 2833 Words | 10 Pages

  • Building a Global Brand

    CASE D-5 : OSIM ; BUILDING A GLOBAL BRAND OSIM is a multinational company that markets, distributes and franchises a...

    Brand , Advertising , Profit (economics) 866 Words | 3 Pages

  • Building Global Brand

    II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a...

    Asset , Cinco de Mayo , Brand 4742 Words | 15 Pages

  • Brand Image - Dasani

    the Topic “What is brand image? Choose a brand and develop a strategy to promote that brand”. Our...

    1448 Words | 4 Pages

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