• Issues in International Events Management
    business, commercial sponsorship behavior increasingly common. According to the internationally sponsored research statistics, in 1998 global sponsorship expenditure of $ 17.4 billion (Quester, Thompson, 2001); 2000 grew to $ 22 billion (Lardinoit, Quester, 2001). In all kinds of sponsorship in sports and arts...
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  • Event Sponsorship as a Value Creating Strategy for Brands
    Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras, Patra, Greece Artemisia Apostolopoulou Robert Morris University, Moon Township, Pennsylvania, USA, and Theofanis Dounis University of Patras, Patras, Greece Abstract Purpose – The present...
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  • Corporate Sponship in Event
    becoming enthusiastic in events according to their interests. Events have occupy our newspapers and television screens as well as much of our free time and enrich our lives (Bowdin et al., 2011). Moreover, events have a substantial contribution to the national economy. In UK, the event industry generates over...
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  • Mcdonald's Event Marketing
    2 McDonald’s Altered Brand Image by Sponsoring London Olympics 2012 3 McDonald’s Publicity Crisis 3 Why Choose Olympics 3 A Success Sponsorship 4 How McDonald’s Define Brand Elements 4 Adding Value to the Brand by Special London Olympics Logo 5 Associating Brand Elements with Healthy and...
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  • haizzzz
    Brand association and memory decay effects of sponsorship: the case of the Australian Formula One Grand Prix Pascale Quester Senior Lecturer, School of Commerce, The University of Adelaide, Adelaide, Australia Francis Farrelly Lecturer, Department of Marketing, Monash University, Melbourne...
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  • Sponsorship Management
    SPONSORSHIP MANAGEMENT PRESENTED BY: JULIUS TABLE OF CONTENT 1. What is Sponsorship? 2. What is Management? 3. What are the Management's Functions? 4. What is Sponsorship Management? 5. Know the Game: understand what sponsorships can do and cannot do 6. The Passion Connection ...
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  • Sponsorship Proposal Plan
    Sponsorship, Fundraising and Public Relations | Alissa Racioppi and Donika Gegova 100204389 and 100177304 Word count: 1,880 5EM507 Neil Walsh Alissa Racioppi and Donika Gegova 100204389 and 100177304 Word count: 1,880 5EM507 Neil Walsh 01/12/2012 01/12/2012 Table of contents Page ...
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  • Journal
    Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand ANGELINE G. CLOSE University of Nevada Las Vegas angeline.close@unlv.edu R. ZACHARY RNNEY University of South Aiabama 2finney@usouthal.edu RUSSELL Z. LACEY University of New Orleans riacey@uno.edu...
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  • Ma Events Management
    P a ge |1 Sport sponsorship as a value creating strategy for brands Preston Anthony Dsouza Student No: 09048878 Masters of SPORTS MANAGEMENT Academic Year 2011 - 12 London Metropolitan University 17 th May 2012 P a ge |2 TABLE OF CONTENTS 1.0 INTRODUCTION ..................................
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  • Ganassali Casarin Cerchiello
    Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case. Stephane Ganassali, University of Savoie, sgana@univ-savoie.fr, corresponding author 4, Chemin de Bellevue - BP 80439 - 749 44 Annecy-le-Vieux Cedex - France Francesco...
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  • Red Bull
    Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus...
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  • Leveraging Sports and Events
    Research Report 2010 Milena Botina Leveraging of Sports & Events 13/08/2010 Executive Summary Table of contents 1. Introduction…………………………………………………………………………………………………………………….. 2. Conclusions…………………………………………………………………………………………………………………… 3. Recommendations………………………………………………………………………………………………………...
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  • Redbull Case
    Journal of Sponsorship Volume 3 Number 4 Entrepreneurship through sports marketing: A case analysis of Red Bull in sport Samantha Gorse, Simon Chadwick* and Nicholas Burton Received (in revised form): 14th Aprii, 2010 *Centre for the International Business of Sport, Coventry University, Priory Street...
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  • How to Plan a Sponsorship Package
    Background………………………………………………………………………………………………………….4 Sponsorship Audit…………………………………………………………………………………………………………….6 Target………………………………………………………………………………………………………………………………7 Sponsorship Approach……………………………………………………………………………………………………..9 Sponsorship Solutions……………………………………………………………………………………………………..11 ...
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  • Sports  Sponsorship  and  Consumer  Purchase  Intention: from  the  Perspective  of  Consumer  Brand  Awareness
    Sports  sponsorship  and  consumer  purchase  intention: From  the  perspective  of  consumer  brand  awareness   1.0  Introduction   Sports sponsorship has long been crucial sources of funds for sports, literature and art as well as the social events. And after...
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  • Event Planner's Guide
    EVENTS AND EVENT MARKETING GUIDE Events are about excitement, creativity, enthusiasm, and the generation of experiences and memories. Special events are strategic in building brand awareness, creating excitement, and developing tactical alliances in a marketing program. Events should be worthwhile...
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  • Formula One
    FORMULA ONE SPONSORSHIPS AS A FACTOR IN ENHANCING BRAND IMAGE AND BRAND AWARENESS FOR GLOBAL COMPANIES ABSTRACT During the last decade, Formula One Grand Prix races have attracted extensive media expo-sure, turning the event into an ideal platform for companies operating in the global market....
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  • Sport Marketing Exam Review
    organisations. Ex Broadcasters, print newspapers, magazines and radio stations. New Media= Communications that are generated by electronic means or through recent technological platforms. Not all forms of new technology are new media Only the technology that are capable of transmitting information...
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  • Social Networking Sites Addiction
    Advertising and Marketing Consumer Behaviour Attitudes • • • Cognitive (Head) Knowledge, Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional, social or...
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  • Zipp Speed Weaoponry
    of carbon weakens operating margins, putting upward pressure in price that will soon negatively affect demand. While strong brand recognition, typically nurtured by sponsorships, drives demand, biking in general is receiving negative press due to performance enhancement scandals, including substance and...
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