Building Brand Image Through Event Sponsorship Essays and Term Papers

  • A Model of Image Creation and Image Transfer in Event Sponsorship

    model of image creation and image transfer in event sponsorship Kevin Gwinner School of Business, East Carolina University, Greenville, North Carolina, U S A Introduction Due to the proliferation of leisure events in today’s society, the awareness and opportunity for corporate event sponsorship is at...

    6458 Words | 19 Pages

  • Event Sponsorship as a Value Creating Strategy for Brands

    Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras, Patra, Greece Artemisia Apostolopoulou Robert Morris University, Moon Township, Pennsylvania, USA, and Theofanis Dounis University of Patras, Patras, Greece Abstract Purpose – The present...

    10161 Words | 29 Pages

  • Strategies for Building Brand Image for Coke and Pepsi

    NUST BUUSINESS SCHOOL, ISLAMABAD | STRATEGIES FOR BUILDING A BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE PAKISTANI CONTEXT | Consumer Behavior – Research Paper | | | 12/29/2009 | Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan CONTENTS Table of Contents ...

    5836 Words | 21 Pages

  • Building Brands Through Food and Wine F

    Building Brands Through Food and Wine Festival Sponsorship: The brand Experience through Social Media. Aim: How targeted on-line implementation of event sponsorship can positively influence audience-based brand equity. Research Question: Main Question: At sponsored events, how can a sponsor influence...

    507 Words | 3 Pages

  • Building Service Brand: Enhancing Brand Through Operational Staff's Brand Commitment. Research Proposal

    facilitating service brand through operational staff. It ranks among quite modern investigations in the sphere of building service brands. The research is an attempt to cover a vital aspect of the evolving fundamental concept of customer experience, which is a core of service brand delivery process. The...

    3458 Words | 10 Pages

  • A Report on Brand Building through Customer and Consumer awareness by steel Shoppe

    A Report on Brand Building through Customer and Consumer awareness by steel Shoppe Submitted for the fulfillment of credit in Market Research subject Submitted by: Abhishek Rai Ayushi Kulshrestha Gurpreet Singh Bagai Simranjit Singh Sumit Dabas Tanmoy Chakraborty Guided by: - 20120041 ...

    4149 Words | 27 Pages

  • Brand Image

    do thorough analysis on the company and its ethics, norms etc. 2. To understand the culture and basis of the service provider (Bsnl). 3. To through light upon the functional areas of the company and its mutual co-operation with other departments. 4. To understand the SWOT analysis on the company...

    1489 Words | 7 Pages

  • Brand Image

    ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 3, July 2011, ISSN 2231 5780 BRAND IMAGE – A STUDY REVEALING THE CONSUMER’S PRIORITY WHILE PURCHASING MOBILE HIMANSHU TIWARI* *Datta Meghe Institute of Management Studies, Nagpur, Maharashtra, India. ABSTRACT Mobile phone...

    2833 Words | 13 Pages

  • Brand Image

    655 Avenue of the Americas, New York, NY 10010 Brand Values Related to Industrial Products Paul Michell Jacqui King Jon Reast In Industrial Marketing Management, Volume 22, Shipley and Howard [1] showed, in fieldwork conducted in 1988, that brand names provide powerful benefits for, and are used...

    5339 Words | 22 Pages

  • The Worth Of Sport Event Sponsorship A

    worth of sport event sponsorship: an event study Jin-Woo Kim The University of Texas at Arlington Abstract The authors investigate the relationship between sports-related event sponsorship and stock market valuation and identify factors that influence the financial rewards of sponsorship using World Cup...

    5116 Words | 15 Pages

  • Brand Image

    DECLARATION I hereby declare that this project report titled “A STUDY ON BRAND IMAGE OF ICICI PRUDENTIAL LIFE INSURANCE LTD” submitted by me to the department of Business Management of XXXX is a bonafide work undertaken by me and it is not submitted to any other University or Institute for the Award...

    4921 Words | 27 Pages

  • Brand Image

    BRAND POSITIONING THROUGH ADVERTISING It is important to understand that brand images are not fixed. They can be amended or changed completely by the appropriate use of marketing communications tools like advertising. David Ogilvy in his book Ogilvy on advertising says: ‘Every advertisement should...

    1956 Words | 6 Pages

  • Brand Image

    the maker's symbol crafted into the end ... You're branded, branded, branded, branded. It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless...

    3685 Words | 9 Pages

  • Brand Image

    REPORT ON “BRAND IMAGES” By RAVITEJA.M (09141E0048) Carried out At BAJAJ AUTO COMPANY LIMITED. Under the esteemed guidance of Mr. GOVERDHAN REDDY sir M.B.A Department of Management Studies, S.R.T.I.S.T, Nalgonda. BRAND IMAGE According to Sengupta: “Brand Image” is the totality...

    7697 Words | 28 Pages

  • Building a Brand

    Case: Building a Brand Beckham's Lessons: Author: Unknown "David Beckham has been one of the world’s most celebrated footballers. He has had lucrative endorsement contracts. He has been a marketing phenomenon, endorsing several products for millions of pounds from mobile phones, to soft drinks...

    1072 Words | 4 Pages

  • Brand Image

    How to measure brand image: a reasoned review Luca Cian, Ross Business School, University of Michigan, USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered, including...

    10229 Words | 31 Pages

  • Brand Building

    Brand Building What is Brand building? Involves all the activities that are necessary to nurture a brand into a healthy cash flow stream for the company after launch Advertising does a lot to help build brands Every ad contributes to make the brand what it is in the minds of the consumer...

    534 Words | 4 Pages

  • Brand Building

    Brand Building and Consumer Decision Making David Milanowski Principles of Marketing Lisa Crane 7/25/2010 Guarding the Old While Bringing in the New The Porsche brand was created in 1931 by Ferdinand Porsche – the man credited for making the original Volkswagen Beetle, Adolph Hitler’s...

    1470 Words | 5 Pages

  • Building a Brand

    Four Elements that are necessary to build brand equity: Brand Awareness – Probably the most vital. If your product or service is not visible, or constantly on your customers’ “radar,” the other elements of brand equity are both unimportant and non-existent. Brand awareness is created by advertising, viral-marketing...

    1811 Words | 6 Pages

  • Brand Building

    Case study The contents of this case study should be used to illustrate the answers to all five assessments that make up this Unit. Candidates are expected to use additional resources and research in order to answer the questions. ZK Industrial Company Limited are a toy manufacturer...

    446 Words | 2 Pages