Building Brand Image Through Event Sponsorship Essays and Term Papers

  • A Model of Image Creation and Image Transfer in Event Sponsorship

    model of image creation and image transfer in event sponsorship Kevin Gwinner School of Business, East Carolina University, Greenville, North Carolina, U S A Introduction Due to the proliferation of leisure events in today’s society, the awareness and opportunity for corporate event sponsorship is at...

      6458 Words | 19 Pages   Elaboration likelihood model, Attitude change, Attitude (psychology), Self-concept

  • Event Sponsorship as a Value Creating Strategy for Brands

    Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras, Patra, Greece Artemisia Apostolopoulou Robert Morris University, Moon Township, Pennsylvania, USA, and Theofanis Dounis University of Patras, Patras, Greece Abstract Purpose – The present...

      10161 Words | 29 Pages   International Olympic Committee, Marketing management, Sponsor (commercial), Strategic management

  • Strategies for Building Brand Image for Coke and Pepsi

    NUST BUUSINESS SCHOOL, ISLAMABAD | STRATEGIES FOR BUILDING A BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE PAKISTANI CONTEXT | Consumer Behavior – Research Paper | | | 12/29/2009 | Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan CONTENTS Table of Contents ...

      5836 Words | 21 Pages   Frito-Lay, PepsiCo, Cola Wars, Pepsi

  • Building Brands Through Food and Wine F

    Building Brands Through Food and Wine Festival Sponsorship: The brand Experience through Social Media. Aim: How targeted on-line implementation of event sponsorship can positively influence audience-based brand equity. Research Question: Main Question: At sponsored events, how can a sponsor influence...

      507 Words | 3 Pages   Sponsor (commercial), Advertising

  • A Report on Brand Building through Customer and Consumer awareness by steel Shoppe

    A Report on Brand Building through Customer and Consumer awareness by steel Shoppe Submitted for the fulfillment of credit in Market Research subject Submitted by: Abhishek Rai Ayushi Kulshrestha Gurpreet Singh Bagai Simranjit Singh Sumit Dabas Tanmoy Chakraborty Guided by: - 20120041 ...

      4149 Words | 27 Pages   Transition economy, Retail, Bharat Nirman, Marketing

  • Brand Image

    do thorough analysis on the company and its ethics, norms etc. 2. To understand the culture and basis of the service provider (Bsnl). 3. To through light upon the functional areas of the company and its mutual co-operation with other departments. 4. To understand the SWOT analysis on the company...

      1489 Words | 7 Pages   Bharat Sanchar Nigam, Landline, Innovation, Public switched telephone network

  • Brand Image

    REPORT ON “BRAND IMAGES” By RAVITEJA.M (09141E0048) Carried out At BAJAJ AUTO COMPANY LIMITED. Under the esteemed guidance of Mr. GOVERDHAN REDDY sir M.B.A Department of Management Studies, S.R.T.I.S.T, Nalgonda. BRAND IMAGE According to Sengupta: “Brand Image” is the totality...

      7697 Words | 28 Pages   Automotive industry in India, BRIC, Marketing research, Marketing

  • Brand Image

    BRAND POSITIONING THROUGH ADVERTISING It is important to understand that brand images are not fixed. They can be amended or changed completely by the appropriate use of marketing communications tools like advertising. David Ogilvy in his book Ogilvy on advertising says: ‘Every advertisement should...

      1956 Words | 6 Pages   Brand, Marketing, Retail, Supermarket

  • Brand Image

    How to measure brand image: a reasoned review Luca Cian, Ross Business School, University of Michigan, USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered, including...

      10229 Words | 31 Pages   Mann–Whitney U, Likert scale, Student's t-test, Qualitative research

  • Building Brands

    Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker Harvard Business Review Reprint 97107 HarvardBusinessReview JANUARY-FEBRUARY 1997 Reprint Number STUART L. HART BEYOND GREENING: STRATEGIES FOR A SUSTAINABLE WORLD 97105 JOAN MAGRETTA GROWTH THROUGH...

      5827 Words | 31 Pages   Brand, Virgin Megastores

  • Brand Building

    University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires...

      2685 Words | 8 Pages   Brand awareness, Strategic management, Brand extension, The Coca-Cola Company

  • Brand Building

    Case study The contents of this case study should be used to illustrate the answers to all five assessments that make up this Unit. Candidates are expected to use additional resources and research in order to answer the questions. ZK Industrial Company Limited are a toy manufacturer...

      446 Words | 2 Pages   Logistics

  • Brand Building

    Brand Building What is Brand building? Involves all the activities that are necessary to nurture a brand into a healthy cash flow stream for the company after launch Advertising does a lot to help build brands Every ad contributes to make the brand what it is in the minds of the consumer...

      534 Words | 4 Pages   Brand equity, Loyalty business model, Asset, Brand

  • Brand Building

    BRAND BUILDING FACEBOOK VS GOOGLE+ By Ishan Bagai Roll no 1 [pic] INDEX • COVER PAGE • INDEX • INTRODUCTION • LAYOUT • HISTORY OF FACEBOOK • HISTORY OF GOOGLE+ • WHY GOOGLE+ FAILED • WHY FACEBOOK AND NOT GOOGLE+ • ROCOMMENDATION TO GOOGLE+ ...

      1635 Words | 8 Pages   Google+, Dustin Moskovitz, Facebook, Mark Zuckerberg

  • The Worth Of Sport Event Sponsorship A

    worth of sport event sponsorship: an event study Jin-Woo Kim The University of Texas at Arlington Abstract The authors investigate the relationship between sports-related event sponsorship and stock market valuation and identify factors that influence the financial rewards of sponsorship using World Cup...

      5116 Words | 15 Pages   Event study, Linear regression, Valuation (finance), Brand equity

  • Brand Building

    Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature...

      7605 Words | 22 Pages   Brand, Brand awareness, Brand extension, Brand equity

  • City Scramble Event Sponsorship Proposa

    2014 Event Sponsorship proposal The Sydney City Scramble is an exciting and challenging scavenger hunt involving approximately 50 teams of 5 people who will search the streets of Sydney to solve cryptic clues and complete some unusual tasks, receiving points for their initiative...

      810 Words | 3 Pages   Social media

  • Brand Image of a University

    Marketing 465, Brand Management course, we learnt the various aspects of marketing and the management of brands. Problem and Purpose We were assigned a project where we were asked to find out the brand image of private university business graduates; and more specifically, the brand image of North South...

      1049 Words | 5 Pages  

  • Impact of Celebrity to Brand Image

    fame they have acquired through various ways. Some are known for being attractive, some for being good in acting or singing or dancing, some for the controversy and some for the charisma they contain. At a certain point in a celebrity’s career, he/she becomes so famous that brands are willing to wrestle...

      3323 Words | 6 Pages   Testimonial

  • Lacoste: Repositioning the brand image.

    Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste, a tennis player, the first knit wear short sleeved shirt has appeared in 1933. During the 18 first years of existence, the brand won't extend his product line so much. For instance, the polo shirt will be distributed in a unique colour...

      2833 Words | 10 Pages   Luxury goods, Polo shirt

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