Building Brand Image Through Event Sponsorship Essays and Term Papers

  • Event Sponsorship as a Value Creating Strategy for Brands

    Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras, Patra, Greece Artemisia Apostolopoulou Robert Morris University, Moon Township, Pennsylvania, USA, and Theofanis Dounis University of Patras, Patras, Greece Abstract Purpose – The present...

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  • Issues in International Events Management

    business, commercial sponsorship behavior increasingly common. According to the internationally sponsored research statistics, in 1998 global sponsorship expenditure of $ 17.4 billion (Quester, Thompson, 2001); 2000 grew to $ 22 billion (Lardinoit, Quester, 2001). In all kinds of sponsorship in sports and arts...

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  • Mcdonald's Event Marketing

    2 McDonald’s Altered Brand Image by Sponsoring London Olympics 2012 3 McDonald’s Publicity Crisis 3 Why Choose Olympics 3 A Success Sponsorship 4 How McDonald’s Define Brand Elements 4 Adding Value to the Brand by Special London Olympics Logo 5 Associating Brand Elements with Healthy and...

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  • Corporate Sponship in Event

    becoming enthusiastic in events according to their interests. Events have occupy our newspapers and television screens as well as much of our free time and enrich our lives (Bowdin et al., 2011). Moreover, events have a substantial contribution to the national economy. In UK, the event industry generates over...

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  • haizzzz

    Brand association and memory decay effects of sponsorship: the case of the Australian Formula One Grand Prix Pascale Quester Senior Lecturer, School of Commerce, The University of Adelaide, Adelaide, Australia Francis Farrelly Lecturer, Department of Marketing, Monash University, Melbourne...

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  • Sponsorship Management

    SPONSORSHIP MANAGEMENT PRESENTED BY: JULIUS TABLE OF CONTENT 1. What is Sponsorship? 2. What is Management? 3. What are the Management's Functions? 4. What is Sponsorship Management? 5. Know the Game: understand what sponsorships can do and cannot do 6. The Passion Connection ...

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  • Ganassali Casarin Cerchiello

    Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case. Stephane Ganassali, University of Savoie, sgana@univ-savoie.fr, corresponding author 4, Chemin de Bellevue - BP 80439 - 749 44 Annecy-le-Vieux Cedex - France Francesco...

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  • Ma Events Management

    P a ge |1 Sport sponsorship as a value creating strategy for brands Preston Anthony Dsouza Student No: 09048878 Masters of SPORTS MANAGEMENT Academic Year 2011 - 12 London Metropolitan University 17 th May 2012 P a ge |2 TABLE OF CONTENTS 1.0 INTRODUCTION ..................................

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  • Sponsorship Proposal Plan

    Sponsorship, Fundraising and Public Relations | Alissa Racioppi and Donika Gegova 100204389 and 100177304 Word count: 1,880 5EM507 Neil Walsh Alissa Racioppi and Donika Gegova 100204389 and 100177304 Word count: 1,880 5EM507 Neil Walsh 01/12/2012 01/12/2012 Table of contents Page ...

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  • Journal

    Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand ANGELINE G. CLOSE University of Nevada Las Vegas angeline.close@unlv.edu R. ZACHARY RNNEY University of South Aiabama 2finney@usouthal.edu RUSSELL Z. LACEY University of New Orleans riacey@uno.edu...

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  • Red Bull

    Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus...

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  • Leveraging Sports and Events

    Research Report 2010 Milena Botina Leveraging of Sports & Events 13/08/2010 Executive Summary Table of contents 1. Introduction…………………………………………………………………………………………………………………….. 2. Conclusions…………………………………………………………………………………………………………………… 3. Recommendations………………………………………………………………………………………………………...

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  • Event Planner's Guide

    EVENTS AND EVENT MARKETING GUIDE Events are about excitement, creativity, enthusiasm, and the generation of experiences and memories. Special events are strategic in building brand awareness, creating excitement, and developing tactical alliances in a marketing program. Events should be worthwhile...

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  • How to Plan a Sponsorship Package

    Background………………………………………………………………………………………………………….4 Sponsorship Audit…………………………………………………………………………………………………………….6 Target………………………………………………………………………………………………………………………………7 Sponsorship Approach……………………………………………………………………………………………………..9 Sponsorship Solutions……………………………………………………………………………………………………..11 ...

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  • Social Networking Sites Addiction

    Advertising and Marketing Consumer Behaviour Attitudes • • • Cognitive (Head) Knowledge, Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional, social or...

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  • Sponsorship

    SPONSORSHIP Sponsoring is thus the highest-sales form of communication after classic TV and print advertising. Sponsoring has established itself as an effective corporate brand communication instrument. The key goals of sponsoring measures – apart from increasing brand awareness, consumer acceptance...

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  • Redbull Case

    Journal of Sponsorship Volume 3 Number 4 Entrepreneurship through sports marketing: A case analysis of Red Bull in sport Samantha Gorse, Simon Chadwick* and Nicholas Burton Received (in revised form): 14th Aprii, 2010 *Centre for the International Business of Sport, Coventry University, Priory Street...

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  • Sports  Sponsorship  and  Consumer  Purchase  Intention: from  the  Perspective  of  Consumer  Brand  Awareness

    Sports  sponsorship  and  consumer  purchase  intention: From  the  perspective  of  consumer  brand  awareness   1.0  Introduction   Sports sponsorship has long been crucial sources of funds for sports, literature and art as well as the social events. And after...

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  • Formula One

    FORMULA ONE SPONSORSHIPS AS A FACTOR IN ENHANCING BRAND IMAGE AND BRAND AWARENESS FOR GLOBAL COMPANIES ABSTRACT During the last decade, Formula One Grand Prix races have attracted extensive media expo-sure, turning the event into an ideal platform for companies operating in the global market....

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  • Sport Marketing Exam Review

    organisations. Ex Broadcasters, print newspapers, magazines and radio stations. New Media= Communications that are generated by electronic means or through recent technological platforms. Not all forms of new technology are new media Only the technology that are capable of transmitting information...

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