Brand Repositioning Essays and Term Papers

  • Brand Repositioning

    established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the...

    855 Words | 3 Pages

  • Brand Repositioning

    go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition, brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer, a new brand promise should be defined...

    5706 Words | 16 Pages

  • Brand Repositioning

    Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance, Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol...

    3092 Words | 11 Pages

  • Brand Repositioning

    strategies, including strengthening the current position, repositioning or try to reposition the competition. (Hartline,2005) Brand repositioning is one of the most effective ways for a firm to solve tough situation. A firm should reposition its brand under the following four circumstances: when the first...

    1404 Words | 4 Pages

  • Lacoste: Repositioning the brand image.

    Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste, a tennis player, the first knit wear short sleeved shirt has appeared in 1933. During the 18 first years of existence, the brand won't extend his product line so much. For instance, the polo shirt will be distributed in a unique colour...

    2833 Words | 10 Pages

  • Brand Positioning and Repositioning

    Proposal: Brand Positioning & Repositioning Brand Positioning In marketing, Positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Generally, the Brand positioning...

    1596 Words | 6 Pages

  • Old Spice Brand Repositioning

    Editor’s note: Dennis Crowley is president and CEO of Brand Engineers, a Teaneck, N.J., research firm. He can be reached at 201-530-5360. This article appeared in the March 28, 2011, edition of Quirk’s e-newsletter. conic brands are in the enviable position of having developed long, meaningful emotional...

    953 Words | 3 Pages

  • Dewar's Brand Repositioning

    Dewar's Brand Repositioning Dewar's was faced with a declining market among traditional Scotch whisky consumers. In addition, long-term consumption trends indicated that drinking preferences had shifted from distilled spirits to lighter, lower alcohol beverages. Though Dewar's had a favorable brand image...

    835 Words | 3 Pages

  • A Study of Maggi Brand Extension and Repositioning

    A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTRODUCTION The report entitled “A study of Maggi Brand Repositioning and Extension” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research...

    600 Words | 2 Pages

  • When Do We Need Brand Repositioning

    Brand repositioning is all about changing the status of your brand by modifying its appeal to customers. However, determining when your brand needs to be repositioned is not always crystal clear. In fact, oftentimes the way comwpanies determine when to reposition is akin to how different...

    657 Words | 4 Pages

  • Repositioning

    manufacturers or through wholesalers, and then sell smaller quantities to the end-users. To ensure that the brands can successfully reach and attract their target customers in retailing industry, brand positioning should be developed. Positioning can be defined as a clear and distinctive image, which marketers...

    327 Words | 2 Pages

  • repositioning

     Assess the attempt by McDonald’s to reposition its brand. McDonalds throughout the 60s and 70s reached phenomenal growth in terms of sales and customers; this was due to the company’s marketing techniques and high efforts to meet the customer’s demands. In the 90s they started to experience a...

    488 Words | 3 Pages

  • Repositioning

    Cadbury India – A very successful story of Brand Repositioning to Increase the overall market for the product Repositioning has been a very hugely talked about concept in the field of marketing and it has been a very difficult concept also to be implemented, because it requires the marketer’s to first...

    2057 Words | 5 Pages

  • Repositioning Ranbaxy

    differentiation strategy. Ranbaxy tried to create differentiation through Marketing and Process Technology. This resulted in improved product/brand profitability, and an increase in brand life cycle, similar to the post-patent approach adopted by many research-based companies. At about the same time, Ranbaxy embarked...

    897 Words | 4 Pages

  • JCPenney's repositioning

    changes were complemented by a new brand identity that includes a revised logo, naming Ellen DeGeneres as the company’s new spokesperson, as well as a “reinvented” shopping experience that breaks up the store into a series of shops representing approximately 100 different brands (including J.C. Penney’s own...

    704 Words | 2 Pages

  • Repositioning of Lg

    Due to this the company took a flagship decision of repositioning itself and henceforth be communicated as a brand that causes happiness, an enabler of life enrichment. The focus will be on the softer aspects of things. It introduced a new global brand identity: "Stylish design and smart technology, in...

    609 Words | 2 Pages

  • Repositioning of Nokia

    |Works,| |a | |manufa| |cturer| |a | |Rubber| |goods | |and | |starte| |d | |sellin| |g | |goods | |under | |the | |brand | |name | |on | |Nokia.| |It | |also | |acquir| |ed a | |major | |part | |of the| |Finnis| |h | |Cable | |Works | |shares| ...

    855 Words | 22 Pages

  • Cadbury Repositioning

    Topic: Repositioning of brand Cadbury Objective: • • • • • To review the brand repositioning strategies of different sub-brands of Cadbury in India. To analyze the brand repositioning strategies of Titan watches. To study consumer awareness and perception about the brand repositioning strategies...

    2736 Words | 10 Pages

  • Hotel Repositioning

    {draw:frame} University of Derby/Buxton Hospitality Management MA Hotel Renovation A Tool For Repositioning In the Hotel Industry Submission Date: 7th May 2009 Business Analysis and Decision Making Student: Nana Yaa Addo Module Leader: Norman Dindsdale Introduction The hospitality...

    4002 Words | 12 Pages

  • Maggi Repositioning

    It’s a brand of instant noodles made by Nestle India Ltd. It was found by the nestle family based in Switzerland in the 19th century. Maggi noodles is a brand of instant noodles made by Nestle. The brand is popular in Australia, India, Malaysia, New Zealand, Nepal, South Africa, and Singapore. MAGGI...

    498 Words | 2 Pages