Section A: Group 4
The concept of BlueOceanStrategy: Imagine a battle field with armies fighting each other, cutting each other’s throats. Absolute bloodshed! What remains eventually is a blood-red battlefield with no true survivors. Apply the same concept...
Chan Kim & Renee Mauborgne
Summary by: Jesse Starmer COM 459
Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers. Cost savings are made by eliminating and reducing the factors an industry...
A REPORT ON THE
ANALYSIS OF BLUEOCEANSTRATEGY AND ITS IMPLICATIONS
MODULE: STRATEGIC INFORMATION MANAGEMENT
LECTURER: DAVID ACQUAYE
COURSE: BA-BMS 4
DATE: 19TH APRIL, 2012
SCHOOL: LONDON SCHOOL OF COMMERCE
FROM THEORY TO PRACTICE
W. Chan Kim
or twenty-ﬁve years, competition has been at the heart of corporate
strategy. Today, one can hardly speak of strategy without involving
the language of competition: competitive strategy, competitive
Is a bestseller across five continents. It has been published in over 40 language has sold over 2 million copies.
Base on study of 150 strategic moves spanning more than 100 years and 30 industries, it provides us with a systematic...
BlueOceanStrategy Ch. 2 Summary
Chapter 2 begins by discussing how the past decade of the authors time has been used by developing a set of analytical tools and frameworks to make the blueoceanstrategy as systematic and actionable as competing...
BlueOceanStrategy Tools, Frameworks and Methodologies
What blueoceanstrategy seeks to do is to make the creation and capturing of blueoceans as systematic and actionable as competing in the red waters of known market space. For although blueocean strategists have always existed, for the most part...
INTRODUCTION TO THE BLUEOCEANSTRATEGY
The BlueOceanStrategy (BOS) concept is known to us since 1995 on a book titled “BlueOceanStrategy” written by W. Chan Kim in which the book was a success and being translated into over 40 languages (Bryan, 2006). However, the concept that the author...
“How to Create Uncontested Market Space and Make the Competition Irrelevant”
Noman Iqbal Reg # 2008206 Spring ‘12
Table of figures ....................................................................................................................................
BlueOcean is a term used to denote all the non-existence industries and the untapped market space. In contrast to red ocean which represents all the industries in existence today, blueocean provides an ample opportunity for growth that is both rapid and profitable. In blueocean, competition...
the strategy of their company. In particular, they are keen to redesign their strategy along the lines of the much publicized blueoceanstrategy and to shift from the red ocean in which they are currently competing.
* Analyze industry competition and the implications of the red oceanstrategy for...
BLUEOCEANSTRATEGY – ARTICLE CRITIQUE
BlueOcean is a strategy that is used to enter new and unexploited markets by creating new demand and thereby earning a high level of profits. This strategy helps a company in entering a market where there is no competition. This helps any company to assert the...
What is BlueOceanStrategy? Ten Key Points
* BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000).
* BOS is the simultaneous pursuit of differentiation and low cost.
* The aim of BOS is not to out-perform the competition...
BLUEOCEANSTRATEGY, IS IT RELEVANT TO THE ARMY?
A. BlueOceanStrategy: How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne.
1. BlueOceanStrategy is a business strategy book first published in 2005, and written...
way to leave fierce competition and market share competitors (Red Ocean) behind, consists of creating a new market, a so called BlueOcean, where competition and all its negative consequences become irrelevant for a company.
Blueoceans are defined by untapped market space, demand creation and the opportunity...
Tools and Frameworks
developing a set of analytical tools and frameworks in an attempt to make the formulation and execution of blueoceanstrategy as systematic and actionable as competing in the red waters of known market space. These analytics ﬁll a central void in the ﬁeld of strategy, which has...
BlueOceanStrategyBlueOceanStrategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The BlueOceanStrategy Institute at INSEAD. The book illustrates what the authors believe is the high growth and profits an organization can generate by creating...