• Blue Ocean
    . Blue Ocean Strategy Section A: Group 4 To fundamentally shift the strategy canvas of an industry, a company must begin by reorienting its strategic focus from competitors to alternatives, and from customers to non-customers of the industry.  The Four Action Framework: The company needs to...
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  • Blue Ocean Strategy
    insight into the kind of market space they will be getting into as well as know how to keep of the red ocean areas. CHAPTER THREE CREATING BLUE OCEAN WITH THE FOUR-ACTION FRAMEWORK INTRODUCTION In the red oceans it is relatively easy to implement a competitive strategy against that of competitors...
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  • Brands
    Strategy Canvas The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. It captures the current state of play in the known market space. This allows you to understand where the competition is currently investing, the factors the industry...
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  • Blue Ocean Strategy
    offers systematic and reproducible methodologies and processes in pursuit of blue oceans by both new and existing firms. * BOS frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index...
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  • Blue Ocean Strategy. Crocs, Nintendo Wii
    friendly and purchasing accessibility. Lastly, they created differentiation with colorful choices, fun to wear and fashionable design (Katrina et al, 2008). Figure 5 below also shows how Nintendo incorporation utilizes the four action framework to create a blue ocean. Eliminate Packaging in shoe...
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  • Blue Ocean Notes
    above the industry’s standard? • What factors can be created that the industry has never offered? The strategy canvas is the central diagnostic and action framework for building a compelling blue ocean strategy. The horizontal axis captures the range of factors that the industry competes on and...
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  • Blue Ocean Strategy
    competition into a blue ocean of uncontested market space, we'll turn to the strategic canvas. Blue Ocean Strategy explains that in order for a company to break out of the bloody red ocean and into a blue ocean, the company must perform the four actions framework. The four actions framework asks the...
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  • Blue Ocean Strategies
    canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. It captures the current state of play in the known market space. FOUR ACTION FRAMEWORK+ELIMINATE/REDUCE/RAISE/ CREATE GRID FOUR ACTION FRAMEWORKS – offers a technique that breaks the trade-off between...
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  • Blue Ocean Book Review
    underlying Blue Ocean Strategy is still a little vague. Effective blue ocean strategy should be about risk minimization and not risk taking. The analytical tool and framework introduced by the authors was “Strategy Canvas”. I think this is a fascinating technique in identifying competitive differentiation...
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  • Blue Ocean Strategy
    four action framework should include yet another topic, namely, Distinguish. It should be an important factor of the action framework because a company when following the blue ocean strategy needs to reinvent certain features of the product so as to enter into unused markets. Distinguishing a product...
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  • Nokia's Blue Ocean Strategy
    : * The strategy canvas: it a diagnostic and an action framework for building a compelling blue ocean strategy which serves two purposes. First, capturing the current state of play in the known market space, allowing you to understand where the competition is currently investing, the factors the industry...
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  • Blue Ocean
    . • Thirdly, there is a catchy advertising message for the newly-created strategy profile. The Eliminate-Reduce-Raise-Create Grid This is a third tool which is considered a key towards creation of Blue oceans. The grid pushes companies not only to ask all four questions in the four actions framework...
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  • Blue Ocean Strategy
    .......................................................................................... 5 Four Actions Framework: ................................................................................................................. 5 FORMULATING BLUE OCEAN STRATEGY.................................................................................. 6 Six Paths to...
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  • Blue Ocean Strategy
    strategy canvas, an analytic framework that is central to value innovation and the creation of blue oceans. The Strategy Canvas The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. It serves two purposes. First, it captures the current state...
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  • Blue Ocean
    into the factors that industry take for granted and also factors that important to customers. With the Four Actions Framework proposed by Blue Ocean Strategy authors, Air Asia have implemented many strategic move to ensure they are making Malaysia Airline and regional airline company irrelevant...
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  • Blue Ocean
    frameworks needed to create and capture blue oceans. The blue ocean strategy formulation for a company starts with creation of strategy canvas which shows where competitors are investing and what customers get .Value curve of a company depicts its performance across various identified factors of...
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  • Blue Ocean Doc
    the questions related to the four actions, it also enables them to act on the drivers so as to increase value. Characteristics of a Good Strategy Whenever a company adopts Blue Ocean Strategy, it always has 3 characteristics which set it apart from other strategies in its makeup of success. They are...
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  • Blue Ocean Stategy
    oceans a systematic, repeatable process. Some of these are listed below: Summary of Blue Ocean Strategy Frameworks, Tools and Methodologies For blue ocean strategy formulation * The Strategy Canvas * The initial litmus test for BOS: focus, divergence, compelling tagline * The Four Actions...
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  • Blue Ocean Strategy, Is It Relevant to the Army?
    , Information, Communications and Culture, Rural and Regional Development, Health, and the Civil Defence Department. The Programme is divided into three segments as per NBOS 1, NBOS 2 and NBOS 3. AIM 4. To discuss the four actions framework and formulating of Blue Ocean Strategy and to determine its...
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  • Blue Ocean Strategy Asg
    offers systematic and reproducible methodologies and processes in pursuit of blue oceans by both new and existing firms. BOS frameworks and tools include strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map and blue ocean idea index. These...
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