• Consumer behavior
    EXECUTIVE SUMMARY Sunsilk Shampoo’s are under the flag of Unilever is objected to achieve the positive feeling about the brand, develop and maintain regular use of backstage, create the interest and awareness of the brand. On the smaller scope products tend to achieve to obtain loyal customers...
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  • Sunsilk Co-Creations
    Principles of Marketing Prof. Ayman Etman Assignment 1 Student Name: Bassem Nagy Raafat Riad Wolsely Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is...
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  • Pricing in India
    Northern markets • About 50 % of the shampoo bottles are sold in the Northern region alone SUNSILK SHAMPOO (Hindustan Lever Ltd.) PRODUCT Launched in 1964, Sunsilk is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and...
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  • Sunsilk
    1 Marketing Plan Of SUNSILK | |Post By:Muhammad Hassib Gul | | | | | This is a class project about marketing plan of new product launched by any company. This project is presented in the course Global Marketing which is offered in MBA. In this project we have to present new...
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  • Research Report
    refused the use of shampoo and gave the reason that shampoos cause hair problems. They either use soaps or the traditional method of washing hair.  2.      Which of the following brands of shampoo have you purchase.  Pantene                              Sunsilk                    Organics...
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  • Stp Analysis of Unilever
    /2012 Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation, Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk | 9-10 | 5. | Competitor Analysis of Sunsilk | 11-12 | 6. | Market...
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  • Sunsilk
    Build top of the line consumers’ awareness. · Creating a personality of the brand. Besides having these general objectives, the advertising objectives are set avoiding to the advertising strategy for each product, e.g. Sunsilk advertising objectives since it was being re-launched were...
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  • applying
    market with their brand. R-Tech Power is the first choice ECU remapping and ECU performance tuning engineers for hundreds of satisfied customers throughout the Midlands and US. Specializing in remaps for Audi, BMW, Ford, Seat, Skoda. Sunsilk shampoo industry Sunsilk Stunning Black Shine...
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  • Pakistan
    problems.................................................................................................... 56 External problems................................................................................................... 59 Introduction Of Sunsilk And Lifebuoy...
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  • Sunsilk Research
    A RESEARCH REPORT ON “Impact of sales promotion on consumers, Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL...
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  • A Report on “Compiling Consumer’s Attitude Towards Brands”
    on surveying of 120 people as sample that provided opinion about three renowned brand of Shampoo namely Pantene, Head & Shoulders and Sunsilk. We asked consumers same type of questions for all three brands and noted their opinion. After analyzing the opinion of consumers, we found some very...
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  • Marketing
    different product for the same purpose such as Pantene, Sunsilk , Rejoice, and so on. Besides, Dove is also price maker and spends a lot of money in advertisements to convince their customers. Last but not least is the competitor’s strategies and price. The competitors of Dove are Sunsilk, Rejoice...
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  • Solved Case Study
    3 08-277-1 This document has been made available for CasePlace.org. ICMR Center for Management Research Realities of Emerging Markets: Some Lessons from Unilever’s Strategy for Lifebuoy & Sunsilk in India This case was written by Debapratim Purkayastha, ICMR Center for Management...
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  • Marketing Communications
    The Marketing Communications Mix The product I have chosen to analyse is the sunsilk colour collection which is a range of shampoos to wash your hair. This is a range branding strategy which is a number ol related products grouped together. They are a shampoo, conditioner and leave in cream. The...
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  • Yeah
    industry that has succeeded in keeping majority of its manufacturing base in the Philippines. Its Personal Care unit made news by securing the right to manufacture deodorant mini-sticks, Cream Silk, Sunsilk, Clear, Pond’s, Axe and Dove for local and export markets. The company has been a leader in...
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  • SUNSILK MARKETING STRATEGY
    specified; that is, when you control for investment in Research and Development, an important determinant of financial performance, CSR has a neutral impact on financial outcomes.[5] PROMOTION STRATEGY (Sunsilk)  i) Advertising Advertising is known as any paid form of nonpersonal...
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  • Word of Mouth
    word of mouth from three products- Sunsilk shampoo, HP laptop and Red Leaf markers. The products target markets are housewives, students and teachers respectively. The products bring with them a strong history of coming to the market and running successfully over the years. The housewives were pretty...
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  • Sunsilk Shampoo Marketing Mix by Harris Erestain
    Marketing Mix + Sunsilk = Progressive Career There were so many products that launched everyday in different parts of the world. In just a blink of eye different products of different kinds were made. Just like Sunsilk—a worldwide shampoo product, is one of those many products that...
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  • Esssay
    made the sunsilk very popular and trendy in the market. It can be classified as staple goods because consumers would love to buy it regularly. It is some how a need for them to have shampoo for a better hair types. Price They use market penetration to penetrate their market. They lower...
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  • Shampoo
    . Evolution of Shampoo in India • HLL undisputed leader from the early 90’s • Sunsilk launched in 1964 ( General Shampoo platform ) • Clinic Plus launched in 1971 ( Family, health shampoo platform ) • Clinic All Clear launched in 1987 ( Therapeutic AD Shampoo ) • Sunsilk re-launched in 1987 - Shampoo...
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