• Sunsilk Marketing Report
    1.0 Situation Analysis / Current Marketing Mix 2.1 Current Product The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name, in fact the most established in many countries. It also provides variant solutions for different hair care needs and...
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  • Pricing in India
    50 % of the shampoo bottles are sold in the Northern region alone SUNSILK SHAMPOO (Hindustan Lever Ltd.) PRODUCT Launched in 1964, Sunsilk is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers the consumer a shampoo...
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  • Consumer behavior
    EXECUTIVE SUMMARY Sunsilk Shampoo’s are under the flag of Unilever is objected to achieve the positive feeling about the brand, develop and maintain regular use of backstage, create the interest and awareness of the brand. On the smaller scope products tend to achieve to obtain loyal customers and...
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  • Sunsilk Co-Creations
    Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s...
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  • Sunsilk
    1 Marketing Plan Of SUNSILK | |Post By:Muhammad Hassib Gul | | | | | This is a class project about marketing plan of new product launched by any company. This project is presented in the course Global Marketing which is offered in MBA. In this project we have to present new product...
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  • Research Report
    following brands of shampoo have you purchase.  Pantene                              Sunsilk                    Organics                             Clinic plus      others (please specify)   | Pantene | Sunsilk | Organics | Clinic all clear | Others (H&S) | Male | 7 | 5 | 4 | 8 | 3 | Female...
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  • Sunsilk
    brand. Besides having these general objectives, the advertising objectives are set avoiding to the advertising strategy for each product, e.g. Sunsilk advertising objectives since it was being re-launched were: · To increase the usage. · Conditioning benefits. · Makes the hair appear clean and...
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  • applying
    US. Specializing in remaps for Audi, BMW, Ford, Seat, Skoda. Sunsilk shampoo industry Sunsilk Stunning Black Shine Sunsilk Thick & Long Sunsilk Hair fall Solution Sunsilk Soft & Smooth Sunsilk Clean & Fresh Sunsilk Anti Dandruff Coffee Tea Appetizers Ice creams Salads ...
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  • Sunsilk Research
    A RESEARCH REPORT ON “Impact of sales promotion on consumers, Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY...
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  • Internship Report on Unilever
    herbal shampoos and conditioners. Caring conditioner is a prominent brand used in parlors owing to its cost effectiveness. Among the local brands, Sunsilk is the most commonly used brand in Grade B and Grade C parlors and Pantene is used in Grade A parlors especially for premium customers as Pantene is...
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  • Marketing
    the same purpose such as Pantene, Sunsilk , Rejoice, and so on. Besides, Dove is also price maker and spends a lot of money in advertisements to convince their customers. Last but not least is the competitor’s strategies and price. The competitors of Dove are Sunsilk, Rejoice, Pantene, L’Oreal and so...
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  • Marketing Communications
    The Marketing Communications Mix The product I have chosen to analyse is the sunsilk colour collection which is a range of shampoos to wash your hair. This is a range branding strategy which is a number ol related products grouped together. They are a shampoo, conditioner and leave in cream. The audience...
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  • Word of Mouth
    successfully completed this task. Executive Summary: The report originally is set to find out the effectiveness of word of mouth from three products- Sunsilk shampoo, HP laptop and Red Leaf markers. The products target markets are housewives, students and teachers respectively. The products bring with them...
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  • Sunsilk Shampoo Marketing Mix by Harris Erestain
    Marketing Mix + Sunsilk = Progressive Career There were so many products that launched everyday in different parts of the world. In just a blink of eye different products of different kinds were made. Just like Sunsilk—a worldwide shampoo product, is one of those many products that were...
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  • Yeah
    its manufacturing base in the Philippines. Its Personal Care unit made news by securing the right to manufacture deodorant mini-sticks, Cream Silk, Sunsilk, Clear, Pond’s, Axe and Dove for local and export markets. The company has been a leader in introducing new technologies into the country since the...
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  • A Report on “Compiling Consumer’s Attitude Towards Brands”
    report is based on surveying of 120 people as sample that provided opinion about three renowned brand of Shampoo namely Pantene, Head & Shoulders and Sunsilk. We asked consumers same type of questions for all three brands and noted their opinion. After analyzing the opinion of consumers, we found some very...
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  • Pakistan
    .......................................................................... 59 Introduction Of Sunsilk And Lifebuoy........................................................................ 60 Sunsilk Shampoo............................................................................................
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  • Project
    not. This, by  any sensible definition, is definitely unethical. But exaggeration is an aspect of advertising. When does it become misleading? Is Sunsilk or Organics which use film stars or very well known high strata celebrities who probably never touch an Indian Shampoo, ethical? To my mind, is there...
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  • Esssay
    available brand types to repair the shape of your hair. They also have anti dryness for those who have dry scalp and so on and so forth. This made the sunsilk very popular and trendy in the market. It can be classified as staple goods because consumers would love to buy it regularly. It is some how a need...
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  • Solved Case Study
    for CasePlace.org. ICMR Center for Management Research Realities of Emerging Markets: Some Lessons from Unilever’s Strategy for Lifebuoy & Sunsilk in India This case was written by Debapratim Purkayastha, ICMR Center for Management Research. It was compiled from published sources, and is intended...
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