• Sunsilk
    PROJECT PRESENTATION SUNSILK A Project By Presented to : Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation,...
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  • hul segmentation
    BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring, in a "mature" market, and ...
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  • Sunsilk in Bangladesh
    Marketing Plan Of SUNSILK SUNSILK Prepared for: Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts Bangladesh Username: Sabrin Trisha Password: ZX7Yoxd05bpP Prepared By: Student’s Name | Student’s Id | Sabrina Haque | 102011026 | Course Name :...
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  • Unilever
    disposal of our products. In short, we intend to decouple growth from environmental impact BCG Matrix of Unilever Bangladesh Ltd: => Star Products: High growth rate & high market share * Lux * Sunsilk * Surf Excel * Close up => Cash Cow products: Low growth rate & high market share *Ponds ...
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  • Mix Marketing of Pantene
    PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project...
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  • Marketing Case
    value creation example. Our job in this assignment is to analyze a brand picked from the following list. Table 1.1: Name of the product Pepsodent Sunsilk shampoo Akij foods and Beverage limited Pran Vaseline Apex Partex Cats eye Close up Clear Shampoo Dove Square foods Fair and lovely Jenny’s Hatil Arong...
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  • Fmcg
    Mortein at Rs 149 crore. In the shampoo category, HUL's Clinic and Sunsilk make it to the top 100, although P&G's Head and Shoulders and Pantene are also trying hard to be positioned on top. Clinic is nearly double the size of Sunsilk. Dabur is among the top five FMCG companies in India and is an...
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  • Fmcg
    and herbal. Anti dandruff shampoo alone accounts for 20% of the total shampoo market and it is growing at 10% to 12% every year. Sunsilk (HUL) Silky, shiny, voluminous strong and black coloured hairs Dove (HUL) Damage...
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  • fmcg
    and herbal. Anti dandruff shampoo alone accounts for 20% of the total shampoo market and it is growing at 10% to 12% every year. Sunsilk (HUL) Silky, shiny, voluminous strong and black coloured hairs Dove (HUL) Damage...
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  • Marketing
    & Jerry's; Dove; Flora /Becel; Heartbrand; Hellmann's ; Knorr; Lipton; Lux/ Radox; Omo/ Surf; Rexona/ Sure; Wish-Bone; Sunsilk; Toni & Guy; Members of the current Unilever Executive include: Paul Polman (Group Chief Executive) Doug Baillie (Chief HR Officer) Geneviève...
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  • Haircare segment- the shampoo bubble
    Segment Market Overview  Trend Analysis  Drivers and Inhibitors  Key Players and BCG matrix  Unmet Needs  The Ultimate Product  The Best Price  The Right Place  The Awesome Promotion Strategy!  1.2 Overview of the haircare segment •Value of shampoo segment - Rs 4,000 Crore ...
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  • Uniliver Pakistan
    ………………………………6 3.4 Point to be noted? …………………………………………………6 3.5 Target Markets …………………………………………………6-7 Product offered by Rafhan………………………………………………7-8 Chapter-4 BCG Matrix……………………………………………………………9-10 Chapter-5 My assignments/observations………………………………………...11-15 5.1 About M/S Yaqoob sons…………………………………………11 5.1.1 Distributor’s...
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  • Uniliver
    8 SWOT Analysis 3.0 Marketing Mix 3.1 Product 3.1.1 Features 3.1.2 Packaging 3.1.3 Level of product 3.1.4 BCG Growth Matrix Analysis 3.1.5 Product Life Cycle Stage 3.1.6 SWOT Analysis of the ‘Peedle’ 3.2 Price 3.3 place 3.4 Promotion ...
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  • How to make a brand digital
    10 per cent and India could double its mobile Internet population in 2013 at 100 million estimated mobile Internet users by end of 2013. Source: BCG To define networks to target based on the values of FBB Hence we need a network that could be a digital platform to engage the customers of...
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  • Marketing
    introduction 4. HUL  Organization Structure  Distribution Channel  Market segment wise penetration  Products of HUL  Category wise Sales growth  BCG analysis 5. Corporate Social Responsibility  Project Shakti 6. Competition In the FMCG market  HUL and ITC  HUL and P&G 7. Strategic growth and Strategic...
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  • Saud
    Pond's * Close Up * Sunsilk * Lipton Taaza * Pepsodent * Clear * Vim * Surf Excel * Rexona * Dove * Vaseline * Lakme 11 11. Business Portfolio Matrix: Business Portfolio Matrix was developed by Boston Consulting Group (BCG).Its actually shows the links...
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  • Marketing Planning
    Unilever auditing and analyzing external factors that affect marketing planning including: the product life cycle (PLC), the Porter Five Forces and BCG Matrix. The product life cycle (PLC) Lifebuoy soap: Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in...
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  • Hul Company
    Super Star Trading House by the Government of India. HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr- Annapurna, Kwality Wall's – are household names across the country and span many ...
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  • Saurabh's
    Mortein at Rs 149 crore. In the shampoo category, HUL's Clinic and Sunsilk make it to the top 100, although P&G's Head and Shoulders and Pantene are also trying hard to be positioned on top. Clinic is nearly double the size of Sunsilk. Dabur is among the top five FMCG companies in India and is a herbal...
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  • Unilever Report
    • Strategies • Strategic Framework • Corporate Social Responsibility • Sales • Market Development Opportunity • BCG Matrix • Financial Analysis • Swot Analysis • Competitor Analysis • Chosen Product Line : Personal Care Brands • Product...
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