• Sunsilk
    FINAL PROJECT PRESENTATION SUNSILK A Project By Presented to : Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo...
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  • hul segmentation
    :- Sunsilk naturals, Clinic , Dove and Lifebouy Oral-Care:- Pepsodent and Close-up Deo spray:- Axe and Rexona Water Purifier:- Pureit Ayurvedic Personal & health care:- Ayush Detail of Hindustan uniliver limited in BCG matrix CASH COWS:- Need to more invest in certain products...
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  • Sunsilk in Bangladesh
    Competitors b) Industrial Growth Declines— i. Industrial Stage ii. Growth Stage Maturity iii. Stage Decline Stage c) BCG Marketing of Sunsilk d) High Fixed Cost & Storage Cost of Sunsilk e) Low Switching Cost of Sunsilk | 2525262727 | 11 | Threat of Substitution Product of...
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  • Unilever
    value chain ë from the sourcing of our raw materials through to consumer use and disposal of our products. In short, we intend to decouple growth from environmental impact BCG Matrix of Unilever Bangladesh Ltd: => Star Products: High growth rate & high market share * Lux * Sunsilk * Surf...
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  • Mix Marketing of Pantene
    Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has been planed to be have a comprihenshive understandingof thecompany,and the industry and...
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  • Fmcg
    whereas the horizontal axis represents the relativemarket share from high to low as we move from left to right. The four cells of BCG matrix have been termed as Stars, Cash cows, Dogs and Question marks or Problem children. Stars: In shampoo segment of India it includes Sunsilk, Panteen...
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  • fmcg
    whereas the horizontal axis represents the relativemarket share from high to low as we move from left to right. The four cells of BCG matrix have been termed as Stars, Cash cows, Dogs and Question marks or Problem children. Stars: In shampoo segment of India it includes Sunsilk, Panteen...
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  • Marketing Case
    particular product captures the market according to its level of value creation. In our daily life we see lots of product around us consist this value creation example. Our job in this assignment is to analyze a brand picked from the following list. Table 1.1: Name of the product Pepsodent Sunsilk...
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  • Fmcg
    household care category (like mosquito repellents), Godrej and Reckitt are two players. Good knight from Godrej, is worth above Rs 217 crore, followed by Reckitt's Mortein at Rs 149 crore. In the shampoo category, HUL's Clinic and Sunsilk make it to the top 100, although P&G's Head and Shoulders...
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  • Marketing
    ] * BCG MATRIX: * STARS PRODUCTS: High growth rate & high market share.. • Lux • Sunsilk • Wall’s • Fair & love • Energile * CASH COWS: Low growth rate & high market share.. • Surf excel • Ponds • Lipton • Close up • Lifebuoy soap * QUESTION...
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  • Haircare segment- the shampoo bubble
    Segment Market Overview  Trend Analysis  Drivers and Inhibitors  Key Players and BCG matrix  Unmet Needs  The Ultimate Product  The Best Price  The Right Place  The Awesome Promotion Strategy!  1.2 Overview of the haircare segment •Value of shampoo segment - Rs 4,000...
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  • Uniliver Pakistan
    expert & skillful! ……………………………5 3.3 Past, preset and the future of Rafhan ………………………………6 3.4 Point to be noted? …………………………………………………6 3.5 Target Markets …………………………………………………6-7 Product offered by Rafhan………………………………………………7-8 Chapter-4 BCG Matrix……………………………………………………………9-10 Chapter-5 My assignments...
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  • Marketing Planning
    problem areas, opportunities so that the company can offer solutions and rational decisions for next step. In this task, we will examine 3 techniques for Unilever auditing and analyzing external factors that affect marketing planning including: the product life cycle (PLC), the Porter Five Forces and BCG...
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  • Saurabh's
    at various prices.In the household care category (like mosquito repellents), Godrej and Reckitt are two players. Goodknight from Godrej, is worth above Rs 217 crore, followed by Reckitt's Mortein at Rs 149 crore. In the shampoo category, HUL's Clinic and Sunsilk make it to the top 100, although P&G's...
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  • Uniliver
    Analysis: 2.3 Capital Investment 2.4 Logo and Slogan: 2.5 Mission 2.6 Vision 2.7 Objective 2.8 SWOT Analysis 3.0 Marketing Mix 3.1 Product 3.1.1 Features 3.1.2 Packaging 3.1.3 Level of product 3.1.4 BCG Growth Matrix Analysis...
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  • Marketing
    57.3% 2792 2168 54.5% 47.8% 1 1 1 Sunsilk, Clinic plus Talcum Powder Packet Tea Coffee Jams Toothpaste Pepsoden t, Closeup Red Label Bru 59.7% 4452 708 22.7% 44.0% 67.5% 2764 29.5% 1 1 1 1 2 Ketchups 28.1% 2 IILM-GSM-09-11_PBM_SEC-A_ 12 | P a g e BCG ANALYSIS OF HUL...
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  • Gree Fmcg
    : Aspirational & affordable Fair & Lovely Facewashes Lakme Sun expert Rin bar relaunch with superior formulation and packaging Sunsilk Keratinology Haircare range for salon treated hair Dove Body lotions with advanced deep care complex Pepsodent G relaunched Vim relaunched with “100 Nimbuon...
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  • Saud
    upon their Customer Management team. Unilever has so many world class brands under their acquisition. The brands are as follow: * Wheel * Lux * Lifebuoy * Fair & Lovely * Pond's * Close Up * Sunsilk * Lipton Taaza * Pepsodent * Clear * Vim * Surf...
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  • Unilever Report
    D&E = Developing and Emerging Markets Bcg matrix Star products(high growth rate & high market share) sunsilk wall’s fair and lux lovely Cash cows(low growth rate and high market share) Lipton Surf excel Ponds Rexona...
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  • How to make a brand digital
    per cent and India could double its mobile Internet population in 2013 at 100 million estimated mobile Internet users by end of 2013. Source: BCG To define networks to target based on the values of FBB Hence we need a network that could be a digital platform to engage the customers of...
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