Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in this c
I. What Business Are We In?
II. Where Are We Now?
One of the main economic factors that would affect JNJ is GDP. As shown above GDP in the United States is decreasing meaning resources will be limited and there will be a much ne
Strategic Analysis Tools for High Tech Marketing
Carmo A. D’Cruz Xodus Business & Technology Solutions, Inc. www.XodusBTS.com
Abstract High Tech Marketing is characterized by high levels of technical and market uncertainties, rapidly declining prices, collapsing markets and shortening product li
The General Electric (GE) Market Attractiveness-Business Position Matrix is one of the best-known directional policy matrices, “which categorises business units into those with good prospects and those with less good prospects” (Johnson, Whittington & Scholes, 2011, p.252). The following...