"Bcg Matrix For Air Asia" Essays and Research Papers

  • Bcg Matrix For Air Asia

    The BCG Matrix (BOSTON CONSULTING GROUP) The business is represented by a circle whose size depends on the business contribution to corporate revenues. High-growth, weak-competitive position business are called question mark. They require substantial investment to improve their position; otherwise, divestiture is recommended. High-growth, strong-competitive-position businesses are called stars. These businesses require heavy investment, but their strong position allows them to generate the needed...

    Apple Inc., Cash cow, Economics 649  Words | 3  Pages

  • Air Asia-Marketing Plan

     AIR ASIA Executive Summary  Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-...

    AirAsia, Airline, AirTran Airways 781  Words | 3  Pages

  • The Bcg Matrix

    BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations...

    Boston Consulting Group, Cash cow, Growth-share matrix 1688  Words | 7  Pages

  • Bcg Matrix

    What is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some...

    Growth-share matrix, Management, Market research 1481  Words | 5  Pages

  • Bcg Matrix

    BCG matrix has been a tool for Malaysian brands to classify and evaluate the products and services of a business. It is a decision making tool in order to balance the activities of a company among those which make profits, those who ensure growth, those which constitute the future of the firm or those who are its heritage. With this tool one is able to define the development policy of the company. The matrix will position the products/services in two ways which are the rate of growth of the market...

    Boston Consulting Group, Cash cow, Growth-share matrix 780  Words | 3  Pages

  • BCG Matrix

    BCG Matrix Product Relative Market Share Market Growth Classification Note D 2 Leader 3% Low Cash Cow Generates more cash than needed to maintain business. Requires frequent “milking” and very little investment. A 3 Leader 20% High Star Requires a high level of funding to battle competitors and maintain growth rate. When industry slows, has potential to become cash cow if market share is retained. C 1 Co-Leader 25% High C 1 Co-Leader 25% High Question Mark Potential to gain market share...

    Growth-share matrix, Marketing, Product management 1067  Words | 4  Pages

  • Bcg Matrix

    5 BCG matrix Brands under Gucci group The Gucci Groupe in now a muiti- brand conglomerate ,with a collection of high fashion brands ,like : Gucci Yves Saint Laurent Alexander McQueen Stella McCartney Sergio Rossi Balenciaga Bottega Veneta Today , it is one of the world’s leading luxury brands,in fact the name Gucci conjures a vibe of exclusivity and prestige,an Italian brand of quality. BCG Matrix of Gucci Group [pic] [pic] As the Creative director...

    Fashion design, Gucci, Gucci brands 662  Words | 4  Pages

  • Air Asia

    The Strategic Analysis of Air Asia, can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned, Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price, income...

    Airline, Avianca, Delta Air Lines 1634  Words | 3  Pages

  • air asia

    Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had flown...

    AirAsia, Airline, Business process 1392  Words | 4  Pages

  • Air Asia

    BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia...

    AirAsia, AirAsia X, Airline 1116  Words | 4  Pages

  • Air Asia

    AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book, pay and fly and most of the seats are sold through online, this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia, Air Asia expanding the business...

    AirAsia, Airline, Low-cost airlines 846  Words | 3  Pages

  • air asia

    Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) has successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region 1. Operation effectiveness and outstanding efficiency One of the Air Asia strategies to solve the current...

    AirAsia, Airline, Indonesia AirAsia 805  Words | 3  Pages

  • Air asia

    Slide 3 We use Air Asia as an example of our e-commerce presentation company because it was voted as the most popular website for online shopping. Air Asia Berhad is a Malaysian-based low-cost airline where it was the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates scheduled domestic and international flights. Air Asia is using e-commerce to promote their product through online. Slide 4 1st point Air Asia is the first airline...

    Airline, Airline ticket, Airlines 1377  Words | 9  Pages

  • Air Asia

    Marketing Strategy Air Asia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today, the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes, with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been...

    AirAsia, Airline, Low-cost airlines 1397  Words | 4  Pages

  • BCG Matrix

    Boston consulting group (Boston Matrix) Company’s name: ChopChop (international chocolate producing company) Industry name : Confectionary ( Chocolate products ) Headquarters: Russia. ( Moscow ) Company introduction: Our company was established for more than 8 years since 2006, and it has recently developed to be one of the strongest international enterprise of chocolate industry of the world. We are the chocolate producing company, producing many varieties of chocolate. However, we has considered...

    Chocolate, Chocolate chip, Chocolate chip cookie 1360  Words | 8  Pages

  • Air Asia

    hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger sales ticket, Airasia also include holiday packages which is affordable around Asia. Airasia has good connection with hotels and tourism companies around Asia, which it is hard for new competitors...

    Air France, Airline, Avianca 1531  Words | 5  Pages

  • Air Asia

    in Asia. With in seven months of operation they all repaid all its debts. AirAsia earn $8 million of profits on sales of $66 million. AirAsia now can accommodate 20 cities with as low as $16 from kuala lumpur to senang. They are keeping prices low of maintain. Their regular fee from different cities. One of the competitor is valuair stated by a former SIA pioneer, 71 year old chin beng lim. II – Statement of the Problem Finding a way to develop and to improve the capacity of the air Asia, and...

    AirAsia, Airline, Kuala Lumpur 684  Words | 3  Pages

  • Bcg Matrix Critique

    Marketing Critique: BCG Matrix Your Name Here Table of Contents Introduction 3 Concept Overview 3 Functional Critique 5 Intellectual Critique 6 Ethical Critique 7 Political Critique 8 Conclusion 8 Bibliography 9 Introduction This paper will attempt to provide a broad critique of the Boston Consulting Group Matrix in light of the ideas of Hackley (2009). In his book Marketing:A Critical Introduction, Hackley presents a framework for analysing marketing models. He suggests...

    Boston Consulting Group, Boston Consulting Group's Advantage Matrix, Management 1973  Words | 7  Pages

  • Bcg Growth Share Matrix

    Dublin Institute of Technology MSc COMPUTING SCIENCE (Information Technology for Strategic Management) BCG Growth Share Matrix Research Assignment No. 2 The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model that was developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market share...

    Boston Consulting Group, Cash cow, Cash flow 772  Words | 3  Pages

  • Bcg Growth-Share Matrix

    B OSTON C ONSULTING G ROUP (BCG) G ROWTH -S HARE M ATRIX MS-Excel & MS-Word Templates User Guide In the early 1970’s the Boston Consulting Group (BCG) developed a model for managing a portfolio of different strategic business units (SBUs) or major product lines. The BCG Growth-Share Matrix is a four-cell (2 by 2) matrix used to perform business portfolio analysis as a step in the strategic planning process. . www.business-tools-templates.com 11/1/2009 © Copyright Business Tools & Templates...

    Boston Consulting Group, Boston Consulting Group's Advantage Matrix, Cash cow 1139  Words | 5  Pages

  • Bcg Matrix Using Excel

    Boston Consulting Group Matrix (BCG Matrix) Basic of BCG Bigger the Market share of a product has or faster the Market growth of a product is better for a company Market Growth Rate ? Low High High Market Share Low The BCG model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth...

    Boston Consulting Group, Cash cow, Economics terminology 925  Words | 4  Pages

  • General Mills BCG Matrix

    BCG Matrix Analysis on General Mills Canada General Mills is a company that has many brands in the food industry, however, they are more famously known for their individual brands. Their primary brands include Cheerios, Nature Valley, Pillsbury, Green Giant, Old El Paso, Hamburger Helper, Betty Crocker and Yoplait (General Mills Canada). When these brands are organized into different categories, General Mills’ product mix is the result. Taken right from General Mills Canada website and how they...

    Boston Consulting Group, Cash cow, Cheerios 1213  Words | 6  Pages

  • Bcg Growth Share Matrix

    WHAT IS THE BCG GROWTH-SHARE MATRIX? To begin with, BCG is the acronym for Boston Consulting Group—a general management consulting firm highly respected in business strategy consulting. BCG Growth-Share Matrix (see figure 1) happens to be one of many of BCG's strategic concepts the organisation developed in the late 1970s, and is being taught at leading business schools and executive education programmes around the world. It is a management tool that serves four distinct purposes (McDonald 2003;...

    Boston Consulting Group, Cash cow, Economics terminology 1059  Words | 3  Pages

  • Thumps Up Bcg Matrix

    Coca-cola occupies about 58% market share in India. Pepsi comes second with 36% Thums-up is the highest selling brand among carbonated beverages in India with a market share of about 15% of the total CSD market. Bcg matrix : What Is BCG Matrix? BOSTON CONSULTING GROUP (BCG) MATRIX is developed by “BRUCE HENDERSON “of the BOSTON CONSULTING GROUP IN THE EARLY 1970’s. According to this technique, businesses or products are classified as low or high performers depending upon their market growth...

    Carbonation, Coca-Cola, Cola 1303  Words | 5  Pages

  • Air Asia

    Companies background AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur. It is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.[4] AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia, Indonesia AirAsia, AirAsia Philippines and AirAsia Japan...

    AirAsia, Airline, Delta Air Lines 1256  Words | 5  Pages

  • Air Asia- an Introduction

    AIR ASIA Company profile: Air Asia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates Air Asia Thailand and Air Asia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia...

    AirAsia, Aircraft, Airline 1639  Words | 6  Pages

  • Trends and Development of Air Asia

    Abstract The main purpose of the report is to conduct the independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find, select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction ...

    AirAsia, Airline, AirTran Airways 2004  Words | 6  Pages

  • Swot Analysis of Air Asia

    SWOT analysis of AirAsia Strengths Firstly, Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has...

    AirAsia, Airline, Low-cost carrier 769  Words | 3  Pages

  • Air Asia Assignment

    Air Asia A. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS ), specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor...

    AirAsia, Airline, AirTran Airways 2048  Words | 7  Pages

  • The Air Asia Establishment

    The Air Asia Story Inspired by the LCC business model of Southwest Airlines inspired Tony. Southwest Airlines was established in 1971 and had been profitable every year since 1973. Then model adopted by Europe after liberalization of aviation industry. Ryanair (Ireland) and easyJet (London) are the largest LCC in Europe and follow the same business model. Air Asia was established initially by DRB-Hicom Bhd in late 1996, asian financial crisis in 1997. Government studied Tony’s proposal to...

    AirAsia, Airline, Bangkok 799  Words | 4  Pages

  • Air Asia - 4

    President, ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc., he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later, he started a company under the name of Tune Air Sdn Bhd to take over Air Asia, Malaysia’s second national carrier with the tagline...

    AirAsia, Airline, AirTran Airways 2462  Words | 6  Pages

  • Air Asia Swot Analysis

    AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares, comprehensive distribution channel and developing various products and services...

    AirAsia, Airline, AirTran Airways 1929  Words | 6  Pages

  • Swot Analysis Air Asia

    SWOT ANALYSIS FOR AIR ASIA Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of...

    AirAsia, Airline, AirTran Airways 1601  Words | 5  Pages

  • Case Study - Air Asia

    Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations, efficiency of operations, proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum, and have passed...

    AirAsia, Airline, Competition 1043  Words | 3  Pages

  • Cost Management in Air Asia

    the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling, one type cabin, free seating, and online booking trough internet that able slash the price into 40% - 60% cheaper than regular airlines (Declanegan, 2012) “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls, and encourage more air travel among Malaysians...

    AirAsia, Airline, Kuala Lumpur International Airport 1706  Words | 6  Pages

  • BCG Matrix and the Product Life Cycle

    Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix...

    Boston Consulting Group, Management, Marketing 1379  Words | 4  Pages

  • Air Asia: Competitive Advantage

    Q1.Competitive Advantage Explain Competitive advantage   Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example, Air Asia install kiosks to speed up check-in. With those innovations, it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and...

    AirAsia, Airline, Low-cost airlines 531  Words | 3  Pages

  • Google's Bcg Matrix

    appliance, mobile search, cloud computing and internet advertising. This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then, another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze business portfolio by comparing relative ratio of one’s market share to the largest competitor’s in the industry. Google’s search...

    Cloud computing, Google, Google search 1043  Words | 3  Pages

  • Asia: Air Pollution and Deforestation

    The continuing loss of forests in Asia is a result of many elements. A combination of governmental mismanagement and corruption, economic development, and an ever-widening gap between classes continues to cause deforestation across the continent. As the significance of forests both for their natural resources and their innate beauty declines, and as environmental protection remains undervalued to be replaced by immediate economic gains, deforestation continues to be a devious predator onslaught by...

    Acid rain, Air pollution, Asia 1901  Words | 5  Pages

  • Air Asia Essay

    success story of Air Asia clearly reflects his skill in managing the company that revived Air Asia from its ashes. On the whole, Tony Farnandes should be an example in the history of entrepreneurship. • How should AirAsia respond to the challenges posed by (a) New low-fare carriers entering the Asian marketplace and (b) Low-fare strategies pursued by incumbent carriers? How would you characterize the competitive dynamics in this market? 1. For both cases, it would require Air Asia to give the best...

    2010 Formula One season, AirAsia, AirAsia X 1137  Words | 7  Pages

  • Air Asia - Essay

    AirAsia is a Malaysian-based airline company. It is the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. It targets on low to medium income level of customers with low-cost strategy thus it becomes the low cost leader in Asia. Its company slogan is “Now Everyone Can Fly”. AirAsia was established in 1993 and commenced operations on 18 November 1996. It...

    AirAsia, Airline, Low-cost airlines 806  Words | 3  Pages

  • Air Asia 3

    fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population, which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers a great market for low-fare airlines. Demand may differ for low-fare services between the South East Asian region and in North America and Europe. In Europr and America customers the Asia Pacific region low airfare is the main driving force for choosing an airline carrier...

    Airline, Asia, East Asia 588  Words | 3  Pages

  • Pest Analysis (Air Asia)

    motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle, demographics, and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The...

    2009 flu pandemic, AirAsia, Airline 1765  Words | 5  Pages

  • Air Asia - 1

    be achieved by maximizing passenger number per flight • MAS, under Idris Jala cut several unpopular flight routes due to irregular number of passengers and increased number of flights in high demand routes to cut unnecessary expenses and costs • Air Asia benefits from the lowest flight cost, USD$0.02 ASK* (Southwest Airline [US LCC] – USD$0.04, MAS - $0.41, Cathay Pacific $0.59) b. Technological Change i. Technology is a key determinant however change is not very rapid ii. Releases of new aircraft...

    Airline, Cathay Pacific, Economics 548  Words | 3  Pages

  • Ob Air Asia

    passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence, AirAsia was heavily indebted. In 2001, Tony Fernandes’s company,Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding, to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone...

    AirAsia, Airline, Indonesia AirAsia 707  Words | 3  Pages

  • bcg model

    construct a BCG model for a company having multiple business org. and discuss the following strategies with example: 1) Market penetration 2) Market development 3) Product development 4) diversification ii : discuss related diversification and unrelated diversification. Here we construct BCG model for Unilever brand. Company’s mission: “we meet everyday needs for nutrition,hygine and personal care with brands that help people feel good,look good and get more out of life.” What is BCG model? The...

    Boston Consulting Group, Innovation, Market share 615  Words | 9  Pages

  • Apple Bcg Matrix

    2007, Apple Computer, Inc. changed their name to Apple, Inc. They made this change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone iPad Mac Mac QUESTION MARK Mac * The Mac software in the Question Mark category shows their potential to either gain market share or degenerate to the Dog...

    App Store, Apple Inc., IPhone 1044  Words | 4  Pages

  • Bcg Growth Matrix

    QUESTION 1 Product portfolio analysis can be used to examine products and brands in an organization. Examine the brands of Bidco Oil Company using the Boston Consulting Group (BCG) matrix. INTRODUCTION The BCG Growth-Share Matrix is a portfolio-planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that a company's business units can be classified into four categories based on combinations of market growth and market share...

    Boston Consulting Group, Boston Consulting Group's Advantage Matrix, Cash cow 1969  Words | 7  Pages

  • Air Asia assignment

    every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’, Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously strives to promote air travel, AirAsia also seek to create excitement amongst their guests with their range of innovative and personalized...

    AirAsia, Airline, Low-cost airlines 796  Words | 3  Pages

  • Air Asia Facts

    further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However, as the market isbecoming larger...

    AirAsia, Airline, ASEAN 709  Words | 3  Pages

  • Air Asia- Porter's Five Forces

    determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft, set up office, hire staffs, and etc. Thus, this has reduced the treat to Air Asia. Moreover, brand awareness is quite important in this industry. Thus, to enter this industry not...

    Aircraft, Airline, Complementors 876  Words | 3  Pages

  • Case Study: Air Asia

    quite competitive with multiple players and various elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia. AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus, possessing capabilities necessary for success. AirAsia’s tangible resources, including its fleet and hubs, enhance the company’s low cost capabilities...

    Aircraft, Airline, Avianca 1633  Words | 5  Pages

  • air asia-crm

    CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring, retaining, and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia...

    Customer, Customer relationship management, Customer service 891  Words | 3  Pages

  • Report on Air Asia

    the airport The International Air Transport Association (IATA) mentioned that having a single (international) airport is the preferred way to make Kuala Lumpur an aviation hub of choice. It also indicated that by having two (international) airports would mean duplication of services such as fire and rescue, air traffic control, immigration and customs, which in turn would raise the cost of air travel. Finally, the association cited potential problems in managing air traffic as the site of the new...

    AirAsia, Airline, Airport 1802  Words | 5  Pages

  • Low-cost Carrier and Air Asia

    Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes...

    AirAsia, Competition, Cost 1157  Words | 4  Pages

  • Air Asia Macro-Environment

    Assistance One of the major factors that assist in the growth of AirAsia would be the continuous support and assistance of the Malaysian government. Over the years, AA has noticeably boosted tourism in Malaysia and has helped transform KLIA into a major air travel hub (The Star Online, Saturday 15th July 2006). Hence, the Malaysian government offers many incentives to AirAsia in term of landing rights, lowering passenger service charges, tax benefits and exemptions (Malaysian Industrial Development Finance...

    AirAsia, Corporate social responsibility, Economy of Malaysia 1441  Words | 4  Pages

  • Bcg Matrix

    BCG MATRIX Boston Consulting Group (BCG) Matrix or also called BCG model relates to marketing. This model is a known as portfolio management tool that used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. BCG matrix is developed by Bruce Henderson of the Boston Consulting Group, USA in the early 1970's. The BCG Matrix graphically portrays differences among divisions of the firm in terms of relative...

    Boston Consulting Group, Cash cow, Growth-share matrix 345  Words | 2  Pages

  • Bcg Matrix

    Bcg Matrix-Nike Nike BCG Matrix Nike Corporation is a Fortune 500 company, founded in 1964 and listed on the NYSE as NKE. Headquartered in Beaverton, Oregon, Nike is a proven leader in the sports equipment, apparel and athletic shoe industries. As of 2013, Nike employees more than 44,000 people worldwide. The brand portfolio, in addition to a wide variety of Nike premium products for leisure and sports activities, includes: Cole Haan, Converse, Umbro, Ltd., Hurley and Nike Golf. Nike contracts with...

    Athletic shoe, Cole Haan, Converse 432  Words | 2  Pages

  • The BCG Matrix

    The BCG Matrix has a few different names. It is also called the Growth-Share Matrix, Portfolio Analysis, and The Boston Matrix. Management consultants at the Boston Consulting Group developed their matrix in the early 1970s. They designed it to help managers at large corporations decide which business units they should invest in Mindtools.com, 2014). So, which areas of the business deserve more resources and investment? The BCG Matrix consists of four categories based on the growth rate of the industry...

    Boston Consulting Group, Boston Consulting Group's Advantage Matrix, Cash cow 466  Words | 2  Pages

  • Air Asia History

    Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. Organization A new budget...

    AirAsia, Airline, Kuala Lumpur 710  Words | 3  Pages

tracking img