BATA SHOE LIMITED Market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented
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BATA INDIA: The Company was incorporated in the year 1931 as Bata Shoe Company Pvt. Ltd. in Konngar‚West Bengal‚ which was then shifted to Batanagar. Batanagar was the first manufacturing facility in the Indianshoe industry to receive the ISO 9001 certification. The Company went public in 1973. They changed their nameto Bata India Ltd. Over the years‚ Bata India has established a leadership position in the footwear industry andis easily the most trusted name in branded footwear. The Company has
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(SUBSIDIARY PROFILE) Board of Directors Fernando Garcia Restrepo Chairman Present position Group Managing Director‚ Bata Emerging Markets (WEST) Rashidul Hasan Independent Director Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Current positions Chairman‚ Uttara Finance & Investments Ltd. Independent Director‚ Reckitt Benckiser
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1. Introduction Every legacy of success begins somewhere. For the Bata Shoe Organization was the small riverside town of Zlin‚ Czechoslovakia‚ founded in 1894 by Czech businessman Tomas Bata in the city of Zlin‚ what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years‚ Tomas Bata capitalized on knowledge‚ expertise and skills to propel his newly founded company forward. The introduction of factory automation‚ long distance
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ABOUT BATA: This company came into being in year 1894 .The T.&A. Bata Shoe Company is registered in Zlin‚ Czechoslovakia by the siblings Tomas‚ Anna and Anton in Bata. Innovative from the beginning it departs from century old traditions of the one-man cobblers’ workshop. BATA TODAY: “To grow as a dynamic‚ innovative and market driven domesticmanufacturer and distributor‚ with footwear as our corebusiness‚ while maintaining a commitment to the country‚culture
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political satire based in part on his own difficulties with his half brother‚ the usurper Amenmesse. It is similar to the story of Joseph in the house of Potiphar‚ in Genesis 39:1-20. The Tale of Two Brothers - Anpu and Bata Once‚ there were two brothers. Anpu was the name of the elder and Bata was was the name of the younger. When their parents died‚ Anpu was already married and had a house of his own‚ but his little brother was to him‚ as it were‚ a son; so he took his little brother to live with him
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PROFILE 1.0 Background/History of Bata SHOE COMPANY A company that sustains over a span of 100 years and still marks its presence in the world market is Bata. As one of the famous global businesses in the world today‚ Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city of Zlin‚ what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years‚ Tomas Bata capitalized on knowledge‚ expertise
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BATA IN INDIA Export Quantity Million pairs 49.22 52.05 62.19 Export Value Rs. in millions 19‚308 20‚962 26‚073 Import Quantity Million pairs 2.37 2.75 4.54 Import Value Rs. in millions 386 414 654 Sales Value Rs. in millions 51‚000 52‚000 53‚000 Market Size Rs. in millions 51‚386 52‚414 53‚654 Domestic Consumption Rs. in millions 32‚078 31‚451 27‚581 Source: .Industry Market Size & Shares. dated February 2005‚ Economic Intelligence Service Key Milestones Date/Year Event 1894
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MANAGEMENT ACCOUNTING PRACTICES COMPANY: BATA INDIA Ltd. EXECUTIVE SUMMARY This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest growing footwear brand
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strategy Program: BBA (H) Section: a Assignment # 2 BATA: STRATEGIC CHOICES Submitted to: Mr. Ghulam Ahmad Rana Submitted by: Sohail Mazhar 083805013 Moeez Saleem 083805016 Umer Ashraf 083805027 Shahbaz Arshad 083805030 Zain fazal Ahmad 083805032 Furqan Tariq 083805046 Omer Sher 083805129 DATE: 26-03-12 BATA PAKISTAN LTD PAKISTAN FOOTWEAR INDUSTRY: ➢
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